Italianissimo AB

Specialty Italian Food Retailitalianissimo.se

Italianissimo AB is a Swedish specialty retailer selling authentic Italian food, ingredients, and household products to Scandinavian consumers via e-commerce (italianissimo.se), physical warehouse stores in Lomma, a B2B wholesale portal, and event catering across Sweden, Denmark, and Finland.

Company typePrivate
Founded2016
HeadquartersLomma, Sweden
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Italianissimo AB does

Italianissimo AB is a privately held Swedish specialty retailer founded in 2016 and headquartered in Lomma, Sweden, focused on authentic Italian food, ingredients, and household products for the Scandinavian market. The company operates a multi-channel model anchored by the italianissimo.se e-commerce storefront (built on PrestaShop), supplemented by physical warehouse stores in Lomma, a dedicated B2B wholesale portal (grossister.italianissimo.se), and a catering service offering Italian buffets for events.

Its product portfolio spans more than 100 imported Italian brands across charcuterie (Sorrentino, Sapori, Renzini), cheese (Pecorino, Rocca Toscana, Valcolatte), premium pasta (Felicetti, Rummo), Sicilian and Italian soft drinks (Polara, Bona, Crodo, Tassoni, Estathè), olive oils, vinegars, sauces, antipasti, sweets (Fabbri, Perugina), and Italian body-care and cleaning lines (Proraso, Nesti, Tesori d'Oriente, Chanteclair). Italianissimo also sells under its own private label, including extra virgin olive oils (some DOP) and gluten-free pizza/pinsa bases.

Revenue is generated through transactional retail sales (DTC), wholesale B2B orders, event catering at 160–208 SEK per person, and in-store warehouse sales, with delivery across Sweden, Denmark, and Finland. The company has not disclosed funding, ownership structure, leadership, or financial figures in the available data.

Italianissimo AB firmographics

Firmographics

Name: Italianissimo AB
Legal name: Italianissimo AB
Website: https://italianissimo.se
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Italianissimo AB is a Swedish specialty retailer selling authentic Italian food, ingredients, and household products to Scandinavian consumers via e-commerce (italianissimo.se), physical warehouse stores in Lomma, a B2B wholesale portal, and event catering across Sweden, Denmark, and Finland.
Ownership category
akta.pro rank

Italianissimo AB industry classification

Industry

Product category: Specialty Italian Food Retail
NAICS: Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)
akta.pro secondary industries: Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM), International Specialty Ingredients & Import Markets (CRAHAFAL), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

Italian specialty foods
Imported groceries online
Italian catering services
B2B food wholesale
Scandinavian e-commerce grocery

Where Italianissimo AB is headquartered

Location

Headquarters

HQ city: Lomma
HQ country: Sweden
HQ region: Europe

Offices2 records

Markets served

Italianissimo AB business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

E-commerce Retail Sales: Online sales of Italian food products to individual consumers through the company's e-commerce website, with home delivery across Scandinavia.
Physical Warehouse Store Sales: Sales through physical warehouse/outlet stores where customers can purchase products directly.
Catering Services: Italian catering services for events including buffets (Piccolo, Medio, Grande) and desserts, with minimum five business days advance notice required.
B2B Wholesale: Business-to-business sales portal for companies to purchase Italian food products wholesale.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Catering - Piccolo (Basic Italian Buffet)
Unit Pricing	Pay-as-you-go	Catering - Medio (Medium Italian Buffet)
Unit Pricing	Pay-as-you-go	Catering - Grande (Large Italian Buffet with Pasta Salad)
Unit Pricing	Pay-as-you-go	Desserts Catering Add-on
Unit Pricing	Pay-as-you-go	Individual Products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Italianissimo AB product offering

Product offering

Core offering

Italianissimo AB imports and retails authentic Italian delicacies — charcuterie, cheeses, pasta, olive oils, vinegars, sauces, beverages, gluten-free items, Italian body care, and cleaning products — through its e-commerce site italianissimo.se, a physical warehouse store in Lomma, and a B2B wholesale portal. The company also delivers Scandinavian-wide (SE/DK/FI) and provides Italian buffet catering for events.

Product overview

Italianissimo AB operates italianissimo.se, a Swedish e-commerce and physical retail business specializing in authentic Italian food products. The company imports directly from Italy's best producers and offers high-quality products at reasonable prices. The product portfolio includes Italian meats (charcuterie), cheeses (Pecorino, Parmesan, Mozzarella), premium pasta brands (Felicetti, Rummo), Sicilian beverages (Polara, Bona, Crodo), olive oils (Italianissimo private label, Azienda Olearia del Chianti), gluten-free products, Italian body care (Proraso, Nesti, Tesori d'Oriente), cleaning products (Chanteclair, Dash), Italian syrups and preserves (Fabbri), and specialty items. They also operate physical stores in Lomma and provide catering services for events with Italian buffets. The company positions itself as a comprehensive source for Italian culinary and household products in Scandinavia, delivering to Sweden, Denmark, and Finland.

Differentiator

Problem solved

Functional benefit

Brands

Italianissimo: Own brand of Italian food products including olive oils, pasta, and Italian delicacies

Products and services

Italianissimo.se E-commerce Platform Direct-to-consumer online retail platform for browsing, ordering, and home delivery of authentic Italian food products (charcuterie, cheeses, pasta, olive oils, beverages, body care, cleaning products). Features user accounts, shopping cart, and product catalogue covering 100+ Italian brands.
Physical Warehouse Store Brick-and-mortar warehouse retail outlet at Järngatan 28, Lomma, where customers can purchase Italian delicacies and private-label products directly in person.
Catering Service Italian event catering service offering tiered buffets — Piccolo (160 SEK/person), Medio (188 SEK/person), Grande with pasta salad (208 SEK/person, min. 10 persons) — plus dessert add-ons from 39 SEK/person. Targets corporate and private events.
B2B Wholesale Portal Dedicated wholesale channel at grossister.italianissimo.se enabling businesses to apply and purchase Italian food products in bulk for resale or company use.
Italianissimo Private Label Olive Oils House-brand extra virgin olive oils marketed under the Italianissimo name, including Olio Michelangelo 100% Italiano Filtrerad 500ml, Olio Leonardo Chianti D.O.P. 500ml, Olio Raffaello EKO 500ml, and Olio Donatello 100% Italiano Ofiltrerad 500ml.
Italianissimo Private Label Gluten-Free Products House-brand gluten-free Italian pizza and pinsa bases — Pinsa Glutenfri Italianissimo 230g (30x18cm) and Pizzabotten Glutenfri Italianissimo 280g (33cm) — targeting consumers with gluten restrictions.

Companies that use Italianissimo AB

Customer profile

Segments2 records

Ideal customer profiles2 records

Italianissimo AB technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Italianissimo AB partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Italianissimo AB competitors and assessment

Company assessment

Broad incumbents

Mathem: Sweden's largest online grocery retailer. Comparable in Scandinavian e-commerce grocery distribution, though far broader assortment and much larger scale than Italianissimo.
ICA Sverige: Sweden's largest grocery retail chain with growing premium Italian assortment and online store. Comparable Swedish grocery retail presence and competition for the same household grocery basket.
Eataly: Global Italian marketplace combining retail, restaurants, and education around Italian food. Comparable assortment and Italian-producer sourcing, but operates at much larger scale with physical flagship stores.

Direct peers

Gustiamo: US-based online specialty retailer of premium Italian foods directly imported from Italian producers. Closely comparable business model: direct Italian sourcing, e-commerce D2C, and curated premium assortment.
La Tienda: Online retailer of authentic Spanish and Italian foods, gourmet ingredients, and kitchen products for home cooking. Closely matches Italianissimo's e-commerce plus curated-import positioning.
Capperi!: Sweden-based online retailer specializing in Italian food products. Directly comparable: same market, same geography, same product category, similar D2C e-commerce model.
Oliviers & Co: Specialty retailer focused on premium olive oils and Mediterranean pantry items with own-brand SKUs and omnichannel retail. Comparable in private-label strategy and specialty Mediterranean positioning.

Regional players

Pronatale: Nordic-focused Italian specialty food importer and retailer. Comparable in Italian sourcing and Nordic distribution, with similar product mix of pasta, olive oil, and antipasti.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Italianissimo AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Italianissimo AB leadership team

Management profile

Number of profiles

Italianissimo AB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Italianissimo AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italianissimo AB

What does Italianissimo AB do?

Is Italianissimo AB a public or private company?

Italianissimo AB is a private company. It is classified as unknown and is currently operating.

When was Italianissimo AB founded?

Italianissimo AB was founded in 2016. It employs 11 to 50 people.

Where is Italianissimo AB based?

Italianissimo AB is headquartered in Lomma, Sweden, in the Europe region.

How does Italianissimo AB make money?

Four revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are physical Warehouse Store Sales, catering Services and B2B Wholesale.

Who are Italianissimo AB's main competitors?

Broad incumbents on record are Mathem, ICA Sverige and Eataly. Direct peers are Gustiamo, La Tienda, Capperi! and Oliviers & Co. Pronatale is listed as a regional player.

Does Italianissimo AB have an API?

No public API is recorded for Italianissimo AB.

What industry is Italianissimo AB in?

Italianissimo AB's product category is Specialty Italian Food Retail. Its primary akta.pro industry code is CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores, with a secondary code of CRAHAFAM, Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters). Its NAICS code is 44529 and its SIC code is 5810.