Indima.gr

What Indima.gr does

Indima.gr is a Greek online accounting, tax, and advisory firm headquartered in Kozani, founded in 1998 by three Pertsinidis brothers as a traditional accounting office (Περτσινίδης Σάββας Λογιστικό Γραφείο) and repositioned in 2020 as what the company describes as the first online accounting firm in Greece. The firm serves freelancers, self-employed professionals, startups, small businesses, and farmers, delivering subscription-based bookkeeping, payroll, and tax-filing services through a cloud portal supported by in-house university-graduate accountants.

The technical stack is assembled entirely from third-party vendors rather than proprietary infrastructure: Epsilon-net powers back-office accounting operations, OK-Thess provides POS integration, Stripe handles subscription payments, and HubSpot manages appointment booking. Indima has organized its offering into three segment-specific sub-brands — tax.indima.gr, business.indima.gr, and agro.indima.gr — each with a dedicated interface for the respective customer profile.

The business model is recurring subscription-based with customized pricing per client, a free first month as an acquisition offer, and a referral program (20% off for six months). Distribution relies on digital marketing, content authored by George and Dimitris Pertsinidis, and word-of-mouth. Indima operates as a General Partnership (Indima Ο.Ε.), is bootstrapped with no external funding, and runs with 1-10 employees serving hundreds of clients across the Greek market.

Name

Indima.gr

Legal name

Indima Ο.Ε.

Website

https://indima.gr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Indima.gr is a Greek online accounting, tax, and advisory firm serving freelancers, self-employed, startups, small businesses, and farmers through subscription-based services and segment-specific portals (tax, business, agro), powered by in-house accountants using third-party SaaS tools.

Ownership category

akta.pro rank

Product category

Online Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Online accounting services
• Tax advisory Greece
• Bookkeeping subscriptions
• Freelancer accounting
• Small business accounting

Headquarters

HQ city

Kozani

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Accounting Services: Indima.gr charges recurring monthly subscription fees for accounting, tax, and advisory services tailored to business type (freelancers, self-employed, small businesses, corporate entities, farmers). Pricing is customized based on volume of transactions and business complexity. All customers are served under subscription model with personalized plans.
2. Referral Program Revenue: Referral program encourages existing customers to recommend indima.gr. Both referrer and referred friend receive 20% discount for 6 months, effectively reducing revenue per referred customer during the discount period.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Indima.gr provides monthly subscription-based online accounting, tax filing, and business advisory services for freelancers, self-employed professionals, startups, small businesses, and farmers across Greece. The service combines a cloud-based client portal (real-time financial data, monthly reports, expense dashboards, electronic document library, obligation calendar) with a dedicated personal accountant. Specialized sub-platforms serve small businesses (business.indima.gr), farmers and agricultural producers (agro.indima.gr), and tax-only services (tax.indima.gr).

Product overview

Indima.gr operates as an online accounting and tax advisory platform for Greek small businesses, freelancers, and entrepreneurs. The core offering consists of the main indima.gr platform providing monthly accounting, tax, and advisory services, supplemented by specialized sub-domains: tax.indima.gr for tax-specific services, agro.indima.gr targeting farmers and agricultural businesses, and business.indima.gr serving small and medium-sized enterprises. Additional offerings include a referral program (Πες ένα Φίλο), business formation services, ESPA/funding program advisory, and educational resources through the Entrepreneurship Guide and blog. The company combines cloud-based software with human accountant support to deliver its services.

Differentiator

Problem solved

Functional benefit

Brands

• agro.indima.gr: Specialized online accounting service for farmers, livestock owners, and smallholders in Greece
• business.indima.gr

Products and services

• indima.gr Online Accounting Platform Flagship online accounting, tax, and business advisory subscription for freelancers, self-employed professionals, startups, and small businesses across Greece, combining a cloud-based client portal with a dedicated personal accountant.
• business.indima.gr Dedicated online accounting subscription for small and medium-sized Greek enterprises (ΙΚΕ, ΕΠΕ, ΟΕ, ΕΕ, ΑΕ) covering double-entry or simple books, payroll, balance sheet and income statement preparation, and continuous tax support.
• agro.indima.gr Specialized online accounting subscription for farmers, livestock breeders, agritourism operators, and artisan smallholdings (οικοτεχνίες), covering bookkeeping, tax advisory, annual E3 declarations, VAT refunds, and Intrastat filings.
• tax.indima.gr Tax Services Portal Dedicated tax services portal connecting individual taxpayers and small businesses with tax specialists for personal income tax filing (E1, E3) and broader tax advisory.
• Business Formation Service (Ίδρυση Επιχείρησης) Advisory and execution service helping entrepreneurs establish new Greek companies, select the appropriate legal structure (ΙΚΕ, ΑΕ, ΟΕ, ΕΠΕ), and complete registration procedures.
• Funding Programs Advisory (Προγράμματα/Επιχορηγήσεις) Advisory service informing Greek businesses about ESPA, development programs, and other financing tools, with guidance on applications.

Quantifiable outcome

• 98% of customers agree that using the service is a simpler way to manage their business

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• QuickBooks Live: Intuit's bundled online bookkeeping service pairing QuickBooks software with a human expert. As Intuit expands internationally, QuickBooks Live is the most credible global competitor to Indima's hybrid accountant-plus-software model in the SMB segment.
• Xero: Global cloud accounting platform serving SMBs with bookkeeping, tax, and payroll capabilities. Xero is a platform Indima's customers could in theory use directly, making it an indirect competitor and a benchmark for what a fully self-serve alternative looks like.

Direct peers

• Bench: Was a North American online bookkeeping firm offering a software-plus-dedicated-accountant model for small businesses, frequently cited as the template Indima's 'online accounting firm' positioning mirrors. Same target customer (SMB owner who doesn't want to do their own books) and same subscription GTM.
• Botkeeper: AI-powered bookkeeping service combining machine learning with human accountants for SMBs. Closely comparable to Indima in that it pairs technology with human accountants, though Botkeeper leans more heavily on automation.
• Pilot: US-based online bookkeeping and accounting firm serving SMBs and startups with a hybrid software-plus-human model similar to Indima. Most directly comparable in business model and customer segment, with the difference being market geography and scale.
• 1-800Accountant: US-based virtual accounting and tax service for small businesses and entrepreneurs, delivered remotely with a dedicated accountant assigned to each client — directly comparable to Indima's service model and customer promise.

Regional players

• Epsilon Net: Leading Greek accounting and ERP software vendor whose products (Epsilon Singular, OK-Thess POS) Indima actually uses in its stack. Operates in the same Greek SMB market and could either partner with or compete directly with Indima by bundling service-layer offerings.
• Taxheaven: Long-established Greek tax and accounting portal offering software tools, content, and connections to accountants. Competes for the same Greek SMB and individual taxpayer attention and is a natural alternative channel for the customer Indima targets.
• Pylon: Greek accounting and ERP software targeting small and medium-sized businesses. Serves the same Greek SMB customer base as Indima and represents a software-led alternative to Indima's service-led model.
• Icount: Greek online invoicing, accounting, and ERP platform serving small businesses and freelancers. Overlaps with Indima in offering cloud-based accounting tools to the same Greek SMB and freelancer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/indimagr
• LinkedInlinkedin.com/company/indimagr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indima.gr