Jacson 1867

What Jacson 1867 does

Jacson 1867 is a Swedish equestrian and animal-products retail brand operating since 1867, focused on riding apparel, horse equipment, and dog accessories. The brand serves Swedish equestrian enthusiasts, horse owners, and dog owners through three primary product verticals: 'For the Rider' (helmets, jackets, breeches, boots, gloves, safety vests), 'For the Horse' (bridles, reins, blankets, leg protection, grooming tools, treats), and 'For the Dog' (blankets, collars, leashes, beds, bowls). Sub-brands SHIRO & MALOU (premium dog beds) and Trikem (horse care products) extend the offering within the same platform.

The underlying technology is a standard direct-to-consumer e-commerce stack built on jacson.se, with Verisign 256-bit SSL encryption, Klarna-integrated checkout (invoice, installment, card, direct payment), and Adyen also referenced as a payment processor. Shipping is fulfilled domestically only via PostNord and Bring for parcel orders and DSV for pallet/bulky items. Marketing automation runs through Voyado, with analytics on Google Analytics and audience/retargeting via Facebook, Instagram, TikTok, and Kelkoo, plus Lipscore, Trustpilot, and Prisjakt for reviews and price comparison.

The business model is unit-based DTC retail with one-time product purchases ranging from approximately 25 SEK to 1,400 SEK. Free shipping applies above 1,000 SEK; standard shipping fees range from 49 SEK (pickup) to 250 SEK (pallet). A 100-day extended return policy and a customer club support repeat purchases. Jacson operates as a brand under parent company Dogman Butiker AB (Swedish private limited company, org. 559132-0469), based in Åstorp, Sweden, with no venture or private equity ownership indicated. Distribution is exclusively within Sweden, and the team is small (1-10 employees), structured around a category manager, e-commerce manager, marketing manager, and designer.

Name

Jacson 1867

Legal name

Dogman Butiker AB

Website

https://jacson.se

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

1–10 employees

Short description

Jacson 1867 is a Swedish heritage equestrian brand, established in 1867 and operated under Dogman Butiker AB, selling riding apparel, horse equipment, and dog accessories directly to Swedish consumers via the jacson.se webstore.

Ownership category

akta.pro rank

Headquarters

HQ city

Åstorp

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales through their e-commerce platform jacson.se. Products include riding apparel, horse equipment, and dog products. Prices range from approximately 25 SEK to 1400 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jacson 1867 is a Swedish equestrian brand that designs and retails riding apparel, horse tack and protective gear, and dog products. It sells directly to Swedish consumers through its own e-commerce store jacson.se, shipping orders only within Sweden. The product range covers riders head-to-toe (helmets, jackets, breeches, boots, gloves, socks, safety vests), horses (bridles, reins, browbands, protective boots, blankets, care products), and dogs (blankets, collars, leashes, beds).

Product overview

Jacson 1867 is a Swedish equestrian and pet supplies retailer offering a comprehensive product portfolio for riders, horses, and dogs. The core offering includes riding apparel (Elsa Teddyjacka, Dagmar Softpile Ridtröja, Siv Funktionsjacka, Malou Funktionstopp, Softshellbyxa, Astrid Ridtights), horse equipment (Milano bridles and reins, protective boots, cooler blankets), and dog products (blankets, collars, leashes, beds). The product line spans multiple categories with both regular-priced items and clearance merchandise. New arrivals include spring/summer 2024 riding apparel and horse tack products.

Differentiator

Problem solved

Functional benefit

Brands

• SHIRO & MALOU: Dog bed and accessories sub-brand sold through Jacson's platform
• Trikem

Products and services

• Riding Apparel Head-to-toe riding clothing including functional jackets, softpile jerseys, teddy/fleece tops, riding breeches (full-seat and knee-seat), riding tights, winter riding breeches, and competition tops. Designed for both adult and junior riders in Sweden.
• Riding Helmets and Safety Gear Riding helmets and safety vests for equestrian riders across age groups. Part of Jacson's rider safety product range.
• Riding Footwear Riding boots, jodhpurs (riding shoes), and boot stretchers sold for adult and junior riders.
• Horse Tack Leather tack for horses including Milano Aachenträns (Aachen-style bridle), Milano Träns Mexikanskt (Mexican-style bridle), Milano Gummitygel Soft Grip and Control Grip rubber reins, and Pannband Kristall (crystal browbands) in Onyx Gold and Gold variants. Available in Ponny, Cob, Full, and XFull sizes.
• Horse Protection Gear Protective equipment for horses including Classy Boots, No-Turn Boots, Florens Kotskydd (hoof boots), Kansas Strykkappor (stable wraps), leg bandages (lindor), and transport protection.
• Horse Blankets Cooler blankets for horses including the Dehli Coolertäcke and Flyinge Coolertäcke, used post-exercise or transport.
• Horse Care Products Grooming tools (Ryktväska, Groomingboard) and Trikem-branded care products including Radital Liniment Gel, Radital Liniment, Radital Kylgel cooling gel, and Red LinimentGel for horse muscle and joint care.
• Stable Supplies Stable essentials including Höpåse (hay bag) and Bärkasse (carrying bag) for everyday stable use.
• Horse Treats Hästgodis (horse treats) in apple, banana, carrot, and licorice flavors.
• Dog Apparel Dog blankets/coats including Barbro Hundtäcke, Sonja Hundtäcke, Rakel Hundtäcke, and Peggy Regntäcke (rain coat), available in multiple sizes (20cm-60cm) and colors.
• Dog Collars and Leashes Dog collars and leashes including Asti Hundhalsband, London Hundhalsband, Arezzo Hundhalsband, and Alba Hundkoppel, in multiple sizes.
• Dog Beds (Shiro & Malou) Premium dog beds from the in-house sub-brand Shiro & Malou, including Box Bed Hundbädd, Mansion II Hundbädd, Nest Hundbädd, and Power Nap Överdrag (bed cover/liner), available in multiple sizes and colors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered parent company, core and minor.

• Dogman Butiker ABparent companyOthersJacson is operated as a brand under Dogman Butiker AB (org. 559132-0469), which owns and manages the e-commerce platform and brand portfolio including Jacson and related pet/animal product brands.
• KlarnacoreTechnology or IntegrationPayment processing partner providing invoice, installment payment, card payment, and direct payment options. Klarna handles all payment processing and credit assessments.
• PostNordcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for home delivery and pickup point delivery services.
• BringcoreChannel Partner/ Reseller/ DistributorShipping carrier partner for home delivery and pickup point delivery services.
• DSVminorChannel Partner/ Reseller/ DistributorTransport carrier for larger orders and pallet deliveries (orders over 35kg or bulky items).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HKM Sports Equipment: HKM is a German equestrian brand producing riding apparel, horse equipment, and stable supplies at accessible price points, directly comparable to Jacson's value-oriented rider apparel and horse tack assortment.
• Mountain Horse: Mountain Horse is a Swedish-founded equestrian apparel and footwear brand with deep roots in the Nordic market, comparable to Jacson on heritage, product category (riding apparel/boots), and Scandinavian design sensibility.
• Cavalleria Toscana: Cavalleria Toscana is a premium Italian equestrian apparel brand specializing in riding tops, breeches, and competition wear — comparable to Jacson's rider apparel category (riding tops, breeches, functional jackets) but operating in the premium price tier internationally.
• Premier Equine: Premier Equine is a UK-based equestrian equipment brand specializing in horse rugs, tack, and rider accessories, comparable to Jacson's horse equipment and rider accessory range and similarly operating a direct-to-consumer model.
• Equiline: Equiline is an Italian equestrian apparel and equipment brand offering riding apparel, saddles, and horse care products — directly comparable to Jacson's rider + horse dual-category proposition with a similar premium-heritage positioning.
• Horze: Horze is a major pan-European equestrian e-commerce retailer and wholesaler offering riding apparel, horse equipment, and stable supplies — directly comparable to Jacson's three-segment product range, though operating at much larger scale across multiple European markets.
• Pikeur: Pikeur is a German heritage equestrian apparel brand offering riding breeches, jackets, and competition wear, comparable to Jacson's rider apparel range in category depth and target customer (competitive and leisure equestrians).
• Horseware Ireland: Horseware Ireland is a leading global equestrian equipment brand best known for horse blankets/turnout rugs (Rambo, Amigo lines), directly comparable to Jacson's horse equipment segment including cooler blankets (Dehli, Flyinge), leg protection, and bridles.

Regional players

• Arken Zoo: Arken Zoo is Sweden's largest pet retail chain selling pet food, accessories, and supplies — comparable to Jacson's dog products category (collars, beds, blankets) within the same Swedish market, though operating a brick-and-mortar-led multi-category pet model rather than equestrian focus.

Emerging players

• Brogini: Brogini is an Italian equestrian boot and footwear brand offering riding boots and country footwear, comparable to Jacson's rider footwear and boot category (ridstövlar/ridskor) at accessible price points with growing international DTC distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jacson1867
• Instagraminstagram.com/jacson_1867
• LinkedInlinkedin.com/company/jacson1867

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacson 1867