Goals For Life Foundation Inc

What Goals For Life Foundation Inc does

Goals For Life Foundation, Inc. is a 501(c)(3) nonprofit organization founded in 1989 by former NFL defensive back Reggie Berry (San Diego Chargers, Philadelphia Bell) and headquartered in Long Beach, California. The organization delivers youth mentorship by placing former professional football players inside California public schools to teach goal-setting skills, life principles, and academic support to at-risk youth. Its service portfolio comprises three integrated offerings: the core Goals For Life Mentorship Program (in-school, year-long mentoring by retired NFL alumni), the Winner's Vocabulary framework (a structured success-principles curriculum built around desire, positive attitude, preparation, discipline, determination, focus, and consistency), and a Speaker Series featuring athlete and business-community assemblies. Operations are anchored in a network of more than 100 former NFL players, a roster that includes a former All-Pro, an Olympic gold medalist, and a Super Bowl winner, providing a talent pipeline that is the organization's primary source of credibility and differentiation.

The business model is donation-driven with no fee-for-service revenue. The suggested student sponsorship level is $250 per student for a full year, and funding is solicited from individuals, corporations, and sponsors via PayPal, credit/debit cards, Venmo, and checks; tax-deductibility is governed by EIN 95-4644197. Go-to-market relies on school-district partnerships, community word-of-mouth, and an annual virtual fundraiser campaign that replaced the prior in-person banquet format in 2025. Distribution is direct — mentors are coordinated into classrooms and assemblies within partner public schools — and concentrated in Southern California, with cumulative impact reported at over 50,000 students across 35+ years of operation.

Governance is provided by a Board of Directors and Advisory Board that includes educators, business leaders, elected officials, physicians, and former athletes; sponsor relationships span entities such as Murow DC, FreeConferenceCall.com, Pipeline Health, SoCalGas, and the Port of Long Beach. The organization does not develop or use proprietary technology beyond a Wix-hosted website and standard social media presence, has no app, no API, and no disclosed AI or machine-learning capabilities. Headcount is in the 11–50 range and annual revenue is not publicly disclosed, though 2025 fundraiser proceeds had passed $37,500 at the time of capture.

Name

Goals For Life Foundation Inc

Legal name

Goals For Life Foundation, Inc.

Website

https://goalsforlife.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Goals For Life Foundation is a 501(c)(3) nonprofit founded in 1989 that places former NFL players as in-school mentors to deliver goal-setting curriculum and life-skills education to at-risk youth in California public schools, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Development and Mentoring Services

NAICS

Grantmaking and Giving Services (81321), Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth mentoring
• Goal-setting curriculum
• School-based mentorship
• Athlete mentorship
• Youth development services

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Goals For Life Foundation operates as a 501(c)(3) nonprofit organization that generates revenue entirely through charitable donations from individuals, corporations, and sponsors. The organization accepts donations via PayPal, credit/debit cards, Venmo, and checks. Donations are tax-deductible under EIN 95-4644197.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Goals For Life Foundation sends former professional football players into public schools to deliver goal-setting curriculum, life skills education, and mentoring to at-risk youth. Its three integrated service components are the Mentorship Program (in-classroom mentoring by former NFL players), the Winner's Vocabulary framework (structured success principles including desire, positive attitude, preparation, discipline, determination, focus, and consistency), and the Speaker Series (school assemblies with athletes and business community members).

Product overview

Goals For Life Foundation Inc operates as a single, unified nonprofit youth development program rather than a technology platform. The organization offers three integrated service components: the core Mentorship Program (which delivers goal-setting curriculum through former NFL players in public schools), the Winner's Vocabulary framework (a structured set of success principles taught during mentoring sessions), and the Speaker Series (motivational assemblies featuring professional athletes and business leaders). These services work together to provide academic support and mentoring to at-risk youth, with the mentorship program being the primary vehicle for direct student engagement while the speaker series and vocabulary program serve as supplementary educational tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Goals For Life Mentorship Program A youth mentorship program that sends former professional football players into public schools to deliver goal-setting curriculum and life skills education to at-risk students throughout the school year. Designed for school districts and individual public schools serving K-12 populations with high concentrations of at-risk youth.
• Winner's Vocabulary A structured goal-setting framework taught during mentoring sessions that uses sports analogies to make success principles accessible and relatable for at-risk youth. Core principles include desire, positive attitude, preparation, discipline, determination, focus, and consistency.
• Speaker Series School assemblies featuring former professional athletes and successful members of the business community who share motivational messages and success principles with students. Delivered as a complementary programming component alongside the in-classroom Mentorship Program.

Quantifiable outcome

• Reduced office referrals and improved campus climate
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Retired Players CongresscoreStrategic or Co-development PartnerBob Grant founded the Retired NFL Players Congress. The organization assists retired players and is a key partner in providing mentors for the Goals For Life program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• YMCA of the USA: Large established youth development nonprofit delivering mentoring, life skills, and after-school programming nationally; broader portfolio but overlapping mission and population.
• MENTOR (National Mentoring Partnership): Umbrella advocacy and capacity-building organization for the youth mentoring field; broader in scope but operates in the same youth mentoring category Goals For Life serves.

Direct peers

• Big Brothers Big Sisters of America: National youth mentoring nonprofit pairing adult mentors with at-risk youth; directly comparable mission to Goals For Life and the dominant scale player in the same category.
• Boys & Girls Clubs of America: National youth development nonprofit delivering mentoring, life skills, and after-school programming to at-risk youth; closest comparable by mission and in-school/after-school delivery model.
• Up2Us Sports: National nonprofit that trains coaches to deliver sports-based youth development to underserved youth; closely comparable model combining athletics, mentoring, and SEL outcomes.
• Police Athletic League (PAL): Youth development nonprofit using athletics and role-model mentorship in urban communities; shares the sport-as-on-ramp philosophy and at-risk youth focus.
• Cal Ripken Sr. Foundation: Sports-based youth development nonprofit founded by an MLB family, operating mentoring and character-building programs for at-risk youth; near-direct analog using pro-athlete credibility.
• After-School All-Stars: National nonprofit providing after-school programs focused on academic support, enrichment, and life skills for at-risk youth in public schools; comparable in-school delivery and target population.
• City Year: Nonprofit placing near-peer mentors in public schools to support at-risk students on attendance, behavior, and coursework; comparable in-school, public-school partnership delivery model.

Others

• National Football Foundation: Football-focused nonprofit promoting character, leadership, and education through scholarships and programs; thematically adjacent and shares the football credibility angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GFL_Foundation
• YouTubeyoutube.com/@GoalsForLifeFoundation
• Facebookfacebook.com/GoalsForLifeFoundation
• LinkedInlinkedin.com/company/goals-for-life-foundation-inc
• Instagraminstagram.com/GFL_Foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goals For Life Foundation Inc