Imagine People B.v.

What Imagine People B.v. does

Imagine People B.v. is a privately held Dutch video production agency headquartered in Utrecht, Netherlands, founded in 2007 by Owner & Executive Producer Dirk Jan Prakken. The company produces custom video content, animations, and structured video marketing formats and packages for corporate clients across the Netherlands and selectively internationally. Its offering is organized into three primary categories: (1) eight standardized 'Videoformats' (Purposevideo, Bedrijfsvideo, Aftermovie, Talking Head, Herkomstvideo, Referentievideo, Recruitmentvideo, and Tekenanimatie) priced individually between approximately €1,200 and €6,000; (2) three tiered 'Videocontent Pakketten' (Small €15K, Medium €20K, Large €30K) built on Google's 3H (Hero/Hub/Hygiene) content strategy framework; and (3) 'Maatwerk' fully custom video production for unique briefs. The company has also begun offering corporate training programs (Employee Advocacy, TikTok for Business, Vlogging, Visual Thinking) and operates a physical venue called Clubhouse at Wilhelminapark in Utrecht for events, kick-offs, and inspiration sessions.

The business is built on a community-of-creators operating model: a small core team of 1–10 employees is supplemented by a flexible network of freelance filmmakers, editors, animators, directors, voice-over artists, and other creative professionals, allowing Imagine People to match specialized talent to each project without carrying full-time idle capacity. Revenue is generated on a project-by-project basis, primarily through fixed-price packages and unit-priced formats, with an emphasis on transparent pricing. Clients engage via the company website, email, phone, or in-person meetings, and follow a structured six-step process (Intake, Concept, Planning, Production, Delivery, Activation). Notable customers include KLM, Vattenfall, Philips, Lely, Brunel, CS Opleidingen, Creamy Creation, Blonk Consultants, JB Retail, Marente, and Hout Bay United Football Community, with selected campaigns achieving documented outcomes such as 1.2 million unique viewers (Brunel Olympic campaign) and 500K views in 14 days (Vattenfall/Philips LED commercial). The company won a Gouden Reiger Silver award for best commissioned film (Lely event opener) and has produced over 2,500 videos cumulatively.

The firm is bootstrapped with no external investment, private equity, or institutional ownership identified, and operates as a founder-owned micro-agency. Geographic operations are primarily Netherlands-based with limited EMEA reach (one documented project in South Africa). There is no proprietary technology platform; the offering is a services model combining standardized formats with custom production, supported by its freelance creator community.

Name

Imagine People B.v.

Legal name

Imagine People B.v.

Website

https://imaginepeople.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine People B.v. is a Utrecht-based Dutch video production agency founded in 2007 that produces custom video content, animations, and standardized video marketing formats and packages for B2B clients, ranging from SMEs to enterprises such as KLM, Vattenfall, and Lely, using a small core team and a freelance creator community.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Industries (5121), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAFAKAM

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)

Keywords

• Video production services
• Corporate video content
• Video marketing formats
• Animated explainer videos
• Video content packages

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Imagine People generates revenue by producing custom video content for corporate clients. They offer fixed-price video content packages (Small, Medium, Large), individual video format products (Purposevideo, Bedrijfsvideo, Aftermovie, Talking Head, Herkomstvideo, Referentievideo, Recruitmentvideo, Tekenanimatie), and fully custom production services. Revenue is primarily project-based and one-time per engagement, though content packages provide recurring engagement over 6-12 month periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Imagine People B.v. is a Dutch video production agency that produces custom video content, standardized video formats (Purposevideo, Bedrijfsvideo, Aftermovie, Talking Head, Herkomstvideo, Referentievideo, Recruitmentvideo, Tekenanimatie), and structured video content packages based on Google's 3H model (Hero, Hub, Hygiene) for 6-12 month periods. The agency combines a fixed core team with a flexible network of freelance creative professionals, and additionally offers corporate training programs in Employee Advocacy, TikTok for Business, Vlogging, and Visual Thinking.

Product overview

Imagine People B.v. is a Dutch video production agency offering a portfolio of services organized into three main categories: Videoformats (bewezen formats including Purposevideo, Bedrijfsvideo, Aftermovie, Talking Head, Herkomstvideo, Referentievideo, Recruitmentvideo, and Tekenanimatie), Videocontent Pakketten (subscription packages in Small/Medium/Large tiers based on Google's 3H model), and Maatwerk (custom video production). The company also provides corporate training services (Employee Advocacy, TikTok for Business, Vloggen, Visual Thinking) and operates a physical venue called Clubhouse. The offering is a services-based model combining standardized formats with custom production capabilities, supported by a community of freelance creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Purposevideo

Quantifiable outcome

• Websites with video are viewed 10x longer than websites without video
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital InsideminorGTM or Marketing PartnerImagine People co-hosted a Clubhouse Event with Digital Inside focused on how organizations can maximize their video budgets and stay 'always on' without constantly chasing deadlines.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imagine-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine People B.v.