Digital Inside

What Digital Inside does

Digital Inside B.V. is a full-service online marketing bureau (agency) founded in 2017 and headquartered at Weerdsingel Westzijde 8a, 3513 BA Utrecht, Netherlands. The firm operates a team of 1–10 people and serves over 50 fast-growing Dutch organizations across B2B, B2C, and e-commerce verticals, executing strategy, branding, creative, paid media, SEO, content, analytics, marketing automation, and website/webshop builds under a single engagement model. Its technical stack spans Google Ads (Search, Display, Shopping, Performance Max, YouTube), Meta, LinkedIn, TikTok, Microsoft Ads, DOOH, HubSpot CRM, ActiveCampaign, Google Analytics 4, Google Tag Manager, server-side tagging (adpage), Matomo, and consent-mode tooling, with proprietary frameworks (CRO+ Aanpak and the Rocks quarterly planning system) and a real-time online marketing dashboard.

The business model is a hybrid of monthly retainer and project-based professional services fees, with pricing set via tailored proposals after a free growth scan / no-obligation consultation; the firm does not publish rates and advises a €500/month minimum Google Ads media budget and a €10/day minimum for LinkedIn Ads. Distribution is direct and consultative (no resellers or marketplace channels), with on-site and remote engagement across the Netherlands (Amsterdam, Amersfoort, Den Haag, Den Bosch, Nijmegen, Alkmaar, Almere, Utrecht). Additional revenue comes from productized training, workshops, and webinars on Google Ads, LinkedIn, SEO, online strategy, and brand fundamentals.

Independent third-party recognition has accumulated: three consecutive years on the FD Gazellen fastest-growing companies list (2022–2024), Emerce 100 inclusion in 2025 (5 stars) and 2026 (5.5 stars) in the Digital Marketing & Performance Agencies (small) category, and inclusion in the Fonk Top 150 best agencies in 2025. The firm is founder-led (Managing Partner Guido Tijmensen) and has not disclosed external investors, M&A activity, or changes in ownership.

Name

Digital Inside

Legal name

Digital Inside b.v.

Website

https://digitalinside.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Inside is a Utrecht-based full-service Dutch online marketing bureau (founded 2017, 1–10 employees) that delivers SEO, paid media, branding, content, CRO, marketing automation, and website development to 50+ B2B, B2C, and e-commerce clients across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Marketing Consulting & Management Services: Monthly retainer or project-based fees for full-service or modular digital marketing services. Services include SEO, Google Ads, social media advertising, content marketing, branding, data & automation, marketing automation, and e-commerce. Work is scoped via a free consultation followed by a tailored proposal.
2. Professional Services (One-time Projects): Project-based engagements such as rebranding, website design, social media template design, and training/workshops. Clients can also purchase specific campaigns or audits on a one-off basis.
3. Content Marketing Services: Content creation services billed as part of monthly retainer or on a per-project basis. Includes blog articles, landing pages, whitepapers, social media posts, video scripts, and SEO copywriting.
4. Training & Workshops: Income from workshops on Google Ads, LinkedIn, SEO, Online Strategy, and Brand Fundamentals, sold directly to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Digital Inside is a full-service online marketing bureau (agency) that delivers integrated digital marketing services for B2B, B2C, and e-commerce clients across the Netherlands. Its offering combines strategy, creative services, and data-driven performance marketing across SEO (including GEO/AI search optimization), Google Ads, Microsoft Ads, Meta/LinkedIn/TikTok advertising, display and DOOH, content marketing, conversion rate optimization, marketing automation (HubSpot, ActiveCampaign), branding, and website/webshop development. Engagements are delivered as monthly retainers, modular packages, or one-off projects.

Product overview

Digital Inside is a full-service online marketing agency (not a SaaS product) that offers a comprehensive portfolio of digital marketing services. The agency provides strategic consulting, creative services, and performance marketing across multiple channels. Core services include SEO and search engine optimization (including GEO for AI search engines), paid advertising (Google Ads, Meta, LinkedIn, TikTok), content marketing, data analytics and conversion optimization (CRO), marketing automation (HubSpot, ActiveCampaign), branding and brand development, and website/webshop development. The services are delivered as professional agency services rather than a modular software platform, with specialization across B2B, B2C, and e-commerce sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO & Zoekmachine Optimalisatie Search engine optimization services including technical SEO, on-page optimization, link building, and GEO (Generative Engine Optimization) for AI search engines such as ChatGPT and Perplexity. Sold to businesses seeking organic visibility.
• Google Ads Management Paid search advertising management including Search, Shopping, Display, Performance Max, Remarketing, and YouTube Ads campaigns. Sold to businesses seeking paid acquisition via Google.
• Social Media Advertising Social media advertising across Meta (Facebook/Instagram), LinkedIn, TikTok and other platforms with targeting, retargeting and look-alike campaigns. Sold to businesses seeking paid social acquisition.
• Content Marketing Content creation and strategy including blog articles, whitepapers, social media posts, video scripts, SEO copywriting, and GEO-optimized content for AI tools. Sold to businesses needing content-led growth.
• Data & CRO (Conversie Optimalisatie) Analytics and conversion optimization services including Google Analytics 4 setup, Google Tag Manager, server-side tagging, consent mode, online marketing dashboards, and A/B testing. Delivered using the proprietary CRO+ methodology.
• Marketing Automation Marketing automation setup and management including HubSpot CRM and ActiveCampaign flows, and lead nurturing sequences, primarily for B2B organizations.
• Branding & Merkontwikkeling Brand development services including brand identity, brand positioning, rebranding, visual identity systems, and brand strategy. Sold to organizations seeking to strengthen brand equity alongside performance marketing.
• Website & Webshop Development

Quantifiable outcome

• 111% more conversions for September Onderwijs (education sector)
• +11 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Google (Google Partner)coreTechnology or IntegrationDigital Inside is a certified Google Partner, certified for Search, Display, Shopping and Performance Max. This certification provides access to Google's beta features, direct Google support, and requires annual performance reassessment. As a Google Partner, they manage Google Ads campaigns for clients and receive preferential treatment and support from Google.
• Microsoft AdvertisingcoreTechnology or IntegrationDigital Inside is a certified Microsoft Advertising Partner, managing campaigns on the Bing search engine, LinkedIn advertising network, and Microsoft Display Network for clients. Microsoft Ads is positioned as a complementary channel with lower competition and click costs compared to Google.
• HubSpot CRMcoreTechnology or IntegrationDigital Inside offers HubSpot CRM implementation and marketing automation services as part of its marketing automation offering. They help clients set up, configure, and optimize HubSpot workflows for lead nurturing and CRM management.
• ActiveCampaigncoreTechnology or IntegrationDigital Inside offers ActiveCampaign implementation and marketing automation services, helping clients set up automated email flows, lead nurturing sequences, and CRM integration with ActiveCampaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DEPT® (Dept Agency): Large Dutch-headquartered digital marketing and technology services firm offering full-service online marketing, creative, and engineering. Directly comparable as a full-service Dutch bureau serving enterprise clients across SEO, paid media, content, and CRO.
• Adwise: Mid-sized Dutch online marketing agency based in the Netherlands delivering performance marketing, SEO, paid media, and data-driven campaigns. Closely comparable in service mix and Dutch mid/enterprise client orientation.
• Traffic Builders: Netherlands-based performance marketing agency specialized in SEO, SEA, and content marketing for B2B and e-commerce clients. Directly comparable boutique agency with overlapping paid and organic search expertise.
• Maatwerk Online: Dutch full-service online marketing bureau offering SEO, Google Ads, social media, and conversion-focused web development. Closely comparable offering mix and Dutch SMB/mid-market client profile.
• iO Digital (formerly Intracto): Belgium/Netherlands digital agency providing end-to-end marketing technology, content, and online marketing services. Comparable in full-service scope, martech implementation, and Benelux enterprise client roster.
• Greenstalk: Dutch digital agency offering online marketing strategy, performance media, and content production. Comparable boutique Dutch competitor with overlapping service portfolio and client mix.
• Yellowgrape: Dutch full-service digital agency serving enterprise and mid-market brands with marketing strategy, creative, and performance campaigns. Comparable Dutch full-service competitor with similar client-segment emphasis.

Broad incumbents

• WPP: Global advertising and marketing services holding company (Ogilvy, GroupM, VMLY&R, etc.) with extensive Dutch enterprise client work. Relevant incumbent for benchmarking scale, capability breadth, and enterprise deal capacity against a boutique.
• Dentsu: Global advertising holding group with significant Netherlands operations across media, creative, and CXM. Comparable as incumbent advertiser-facing service provider competing for the same enterprise marketing budgets.
• Publicis Groupe: Global marketing and communications group (Publicis, Digitas, Leo Burnett, Starcom) operating across creative, media, and digital transformation. Relevant incumbent whose Dutch operations compete for the same enterprise marketing budgets as boutique agencies like Digital Inside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-inside-bv
• TikToktiktok.com/@digitalinside
• Xx.com/Digital_Inside_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Inside