Hub Park Ab
Hub Park AB is a Malmö-based niche real estate company that develops, owns, and operates Swedish mobility hubs combining parking, EV charging, shared mobility services (car/cycle pools, cargo bikes, e-scooters), and retail amenities, serving private property developers, municipalities, and the residents/employees of its hub catchment areas.
- Company typePrivate
- Founded2019
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hub Park Ab does
Hub Park AB is a privately held, Malmö-based niche real estate company founded in 2019 by Tomas Strandberg (former CEO of Malmö's municipal parking company). The company develops, owns, and operates "mobility hubs" (Mobilitetshus) — purpose-built real estate assets that consolidate centralized parking with EV charging infrastructure, shared mobility services (car pool, cycle pool, cargo bikes, e-scooters), and ground-floor retail and service amenities such as grocery, gym, and bicycle workshop. Hub Park operates as a long-term property owner rather than a service reseller, financing and retaining the underlying real estate assets across the facility life cycle.
The technical stack combines physical parking and charging infrastructure (1,520 operational + 611 in-production parking spaces; 162 operational + 250 in-production EV chargers; 535,000 kWh solar production and 3,114 kWh storage capacity) with a digital layer built around the Hubben mobile app (iOS and Android) and integrations to established Swedish parking operators (Aimo Park, ePark, Avarn) and payment platforms (EasyPark, Parkster, Chargenodes). A distinguishing technical asset is the Oceanhamnen vehicle-to-grid (V2G) testbed in Helsingborg, co-financed by EU Interreg North Sea and described as one of Sweden's largest V2G facilities.
Hub Park generates revenue through five streams: monthly parking subscriptions (SEK 750-1,200/month), daily/hourly usage-based parking (SEK 200/day, SEK 26/hour), EV charging fees, shared mobility transaction fees (car/cycle pools, cargo bikes, e-scooters), and rental income from embedded retail/service spaces. The go-to-market is a dual B2B motion: enterprise field sales to Swedish municipalities and private property developers during early-stage urban planning, supplemented by channel partnerships with parking operators for day-to-day facility management and end-customer service. Active hubs include Solkvarteret (Malmö), Stationsstaden (Kävlinge), Pottholmen (Karlskrona), and Markparkering Oceanhamnen (Helsingborg); Södra Änggården in Gothenburg is scheduled to open in 2026. The company employs approximately 10 people and maintains 100 active dialogues with municipalities and property owners nationwide, targeting 80 mobility hubs and 20% Swedish market share by 2034.
Hub Park Ab firmographics
Firmographics- Name
- Hub Park Ab
- Legal name
- Hub Park AB
- Website
- https://hubpark.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hub Park AB is a Malmö-based niche real estate company that develops, owns, and operates Swedish mobility hubs combining parking, EV charging, shared mobility services (car/cycle pools, cargo bikes, e-scooters), and retail amenities, serving private property developers, municipalities, and the residents/employees of its hub catchment areas.
- Ownership category
- akta.pro rank
Hub Park Ab industry classification
Industry- Product category
- Mobility hub infrastructure and shared mobility services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)
- akta.pro secondary industries
- Parking Facilities Property Management (BPAJAGAN), Shuttle, Park-and-Ride & Mobility Hub Operations (BPABAKAI), Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI)
Keywords
Where Hub Park Ab is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Hub Park Ab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Parking subscriptions: Monthly parking fees from residents and employees in mobility hubs. Revenue is collected through parking operators or directly via apps.
- Daily and hourly parking: Pay-per-use parking for visitors, with daily rates and hourly rates for short-term parking.
- Shared mobility services: Revenue from car pools, bike pools, cargo bikes, and e-scooters available to residents and employees in mobility hub areas.
- EV charging: Charging fees for electric vehicles at charging stations within mobility hubs.
- Retail and service spaces: Rental income from commercial spaces within mobility hubs including grocery stores, other retail, gym, bicycle workshop, and other services that create foot traffic and community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Markparkering Oceanhamnen - Monthly parking |
| Subscription | Monthly | Stationsstaden Kävlinge - Monthly parking |
| Subscription | Monthly | Hyllie Solkvarteret - Weekday parking |
| One time/ perpetual license | Pay-as-you-go | Hyllie Solkvarteret - Charter parking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Hub Park Ab product offering
Product offeringCore offering
Hub Park develops, owns, and operates mobility hubs (mobilitetshus) — purpose-built real estate facilities that consolidate district parking, EV charging infrastructure (including V2G), shared mobility services (car pool, cycle pool, cargo bikes, e-scooters), and convenience retail/service spaces. The company engages directly with municipalities and private property developers in the early urban planning stage to integrate these hubs into new residential and commercial developments across Sweden.
Product overview
Hub Park Ab operates a unified platform of mobility hubs (Mobilitetshus) across Sweden, combining traditional parking with shared mobility services and EV charging infrastructure. The core offering consists of purpose-built mobility buildings that serve as neighborhood centers, integrating parking, car pools, cycle pools, e-scooters, and EV charging. The companion mobile app Hubben provides a digital interface for discovering and accessing these services. The portfolio includes completed facilities (Solkvarteret Malmö, Pottholmen Karlskrona, Stationsstaden Kävlinge), facilities in production (Södra Änggården Gothenburg), and planned projects across multiple Swedish cities. The company also operates V2G charging technology as an innovation feature at its Oceanhamnen facility.
Differentiator
Problem solved
Functional benefit
Brands
- Hubben: Digital app for residents and employees to access mobility services, book services, and view offers at their mobility hub area.
Products and services
- Mobilitetshus (Mobility Hubs) Multi-functional parking and mobility buildings developed and owned by Hub Park as a long-term property owner. Each hub combines centralized parking, EV charging, shared mobility services (car pool, cycle pool, cargo bikes, e-scooters), and retail/service amenities such as grocery, gym, and bicycle workshop into a neighborhood destination. Targeted at Swedish municipalities and private property developers as a B2B offering and at residents/employees as end users.
- Hubben Mobile App iOS and Android mobile app that aggregates Hub Park mobility services at the district level. Allows residents and employees to view mobility offerings, book services such as tire changes, view bike service schedules, and access tips and introductory offers for sustainable daily living. Distributed via the Google Play Store and Apple App Store.
- Parkering (Centralized Parking Service) Subscription and hourly parking services for residents and employees at Hub Park mobility hubs, with daily operations handled through partner parking operators such as Aimo Park and ePark. Sold as monthly subscriptions (950-1,200 SEK) and hourly/daily visitor parking.
- Laddning (EV Charging Service) Electric vehicle charging infrastructure at Hub Park mobility hubs, including both unidirectional and two-way (V2G) charging capability, with on-site solar energy generation and battery storage. Users initiate charging sessions via Chargenodes or partner parking apps (EasyPark, Parkster).
- Bilpool (Car Pool Service) Shared hourly car-rental service available at Hub Park mobility hubs, with insurance, servicing, and inspections included in the rental cost. Allows residents to access a car on demand without private ownership.
- Cykelpool (Cycle Pool Service) Shared bicycle service at Hub Park mobility hubs offering regular bikes, e-bikes, and cargo bikes for residents and employees. On-site bicycle workshop supports maintenance.
- Elspark (E-scooter Service) Shared electric scooter service at Hub Park mobility hubs targeted at short urban trips under 3 km, positioned as faster than cars during rush-hour traffic for city-center journeys.
- Two-Way Charging (V2G) Service Vehicle-to-grid two-way charging technology at the Oceanhamnen mobility hub that allows EV batteries to return energy to the local power grid, supporting grid balancing. Operated as an EU Interreg North Sea co-financed innovation project.
Quantifiable outcome
- 95% of time a private car in Sweden stands parked
- +3 more outcomes
Companies that use Hub Park Ab
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hub Park Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Hub Park Ab partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Aimo ParkcoreParking operator managing daily operations and customer service for mobility hubs at Solkvarteret and Stationsstaden. Handles monthly parking bookings and payment processing.
- eParkcoreParking operator for Pottholmen mobility hub in Karlskrona. Manages monthly parking subscriptions via their app.
- AvarnminorFacility management partner handling building maintenance, doors, and security at Pottholmen mobility hub.
- EasyPark and ParkstercoreParking apps used at Markparkering Oceanhamnen for payment and parking session management.
- ChargenodescoreCharging infrastructure provider for EV charging stations. Customers can initiate charging sessions via Chargenodes app.
- SixtminorCar rental partner at Pottholmen offering rental vehicles for residents without cars.
- EU Interreg North SeacoreCo-financier of Oceanhamnen V2G (two-way charging) testbed project. One of Sweden's largest V2G test facilities, supporting vehicle-grid integration innovation.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Hub Park Ab competitors and assessment
Company assessmentBroad incumbents
- APCOA Parking: Pan-European parking operator managing thousands of facilities across multiple countries. Comparable in operating parking real estate and increasingly adding EV charging and digital services, though at much broader geographic and operational scale than Hub Park.
- Lime: Global shared micro-mobility operator (e-scooters, e-bikes) operating across Europe and North America. Comparable as a shared mobility provider that integrates with urban parking and transit hubs and serves the same end customers seeking car-replacement options.
- Q-Park: One of Europe's largest parking operators with presence across multiple countries. Comparable in offering parking infrastructure and related mobility services at scale, though as a broader incumbent without Hub Park's integrated shared-mobility-and-V2G concept.
Others
- Flowbird: Provider of smart parking technology, including payment terminals, sensors, and digital parking platforms. Comparable as a technology and infrastructure enabler serving the same municipal and operator customer base that Hub Park targets.
- Chargenodes: EV charging management platform and infrastructure provider currently integrated into Hub Park's facilities. Comparable as an enabling technology provider in the EV charging layer that sits alongside Hub Park's mobility hub concept.
Direct peers
- ePark: Swedish parking operator managing monthly parking subscriptions for Hub Park's Pottholmen facility. Comparable as a Swedish parking operator with overlapping geographic footprint and similar customer segments (residents, property managers, municipalities).
- Tier Mobility: European shared micro-mobility operator (e-scooters, e-bikes) integrated with public transport and parking infrastructure across multiple European cities. Comparable as a shared mobility service provider that increasingly partners with parking and transit hubs for vehicle placement and charging.
- Aimo Park: One of Sweden's largest parking operators managing both public and private parking facilities. While currently a channel partner operating Hub Park's facilities, Aimo operates similar parking infrastructure across Sweden and represents the closest direct competitive overlap in the Swedish parking market.
- Voi Technology: Nordic-headquartered shared e-scooter and e-bike operator with strong Swedish presence. Comparable as a shared micro-mobility provider, and Hub Park's mobility hubs serve as integration points for Voi-like services; both target the same end customers (urban residents, commuters) seeking car alternatives.
- EasyPark: European parking app and payment platform used by Hub Park's customers at Oceanhamnen. Comparable as a digital mobility services layer on top of parking infrastructure, addressing the same end customers (drivers, municipalities, property owners) with software-enabled parking solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hub Park Ab social profiles
Digital presenceHub Park Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hub Park Ab leadership team
Management profileNumber of profiles
Profiles4 records
Hub Park Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hub Park Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hub Park Ab
What does Hub Park Ab do?
Hub Park develops, owns, and operates mobility hubs (mobilitetshus) — purpose-built real estate facilities that consolidate district parking, EV charging infrastructure (including V2G), shared mobility services (car pool, cycle pool, cargo bikes, e-scooters), and convenience retail/service spaces. The company engages directly with municipalities and private property developers in the early urban planning stage to integrate these hubs into new residential and commercial developments across Sweden.
Is Hub Park Ab a public or private company?
Hub Park Ab is a private company. It is classified as family owned and is currently operating.
When was Hub Park Ab founded?
Hub Park Ab was founded in 2019. It employs 1 to 10 people.
Where is Hub Park Ab based?
Hub Park Ab is headquartered in Malmö, Sweden, in the Europe region.
How does Hub Park Ab make money?
Five revenue lines are on record. Parking subscriptions are the primary driver. The others are daily and hourly parking, shared mobility services, EV charging and retail and service spaces.
Who are Hub Park Ab's main competitors?
Broad incumbents on record are APCOA Parking, Lime and Q-Park. Others are Flowbird and Chargenodes. Direct peers are ePark, Tier Mobility, Aimo Park, Voi Technology and EasyPark.
Does Hub Park Ab have an API?
No public API is recorded for Hub Park Ab.
What industry is Hub Park Ab in?
Hub Park Ab's product category is Mobility hub infrastructure and shared mobility services. Its primary akta.pro industry code is TLAJAIAG, Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance), with a secondary code of BPAJAGAN, Parking Facilities Property Management. Its NAICS code is 53111 and its SIC code is 6510.