What IEG Group does

IEG Group (legal entity: Công ty Cổ phần IEG Toàn Cầu, also operating as Tổ chức Giáo dục IEG) is a privately held Vietnamese educational organization founded in October 2014 and headquartered at 128 Nguyễn Thái Học, Ba Đình, Hanoi, with a second learning center at 112 Cao Thắng, District 3, Ho Chi Minh City. The company delivers K-12 English language education, IELTS preparation, advanced academic-skill courses, and international-exam administration to preschool through high-school students and their parents, primarily in Vietnam but with online reach into 40 provinces/cities and 10 countries.

Its core product set comprises the Tiếng Anh Global Scholar integrated English program, an IELTS preparation track, and the Kỹ năng chuyên sâu suite (Deep Reading, Creative Writing, Socratic Thinking, University Essay Writing, Borderless Classroom). These are delivered through a blended model: in-person classes at the physical centers, supplemented by the proprietary I-Learning LMS platform (built on ABS Education LMS 4.0 with Google OAuth login) that integrates classroom and online content with monthly updates and progress tracking. Supporting offerings include administered international competitions (IMAS, IMSO, Kangaroo Math), the G.E.M English Contest (1,500+ annual participants), the Classroom Beyond Walls summer camp in Da Lat and Chiang Mai, IEG Consulting for B2B school advisory, the IEG Foundation outreach arm, and IEG TV video content.

IEG makes money primarily through recurring course fees for its English, IELTS, and Advanced Skills programs (pricing not publicly disclosed), plus transaction fees from administered competitions (e.g., IMAS Round 1 at 300,000 VND per student, Round 2 at 200,000 VND). Distribution is direct-to-consumer via physical centers, supplemented by self-serve online enrollment, event-driven acquisition (TEDx, IEG Talk, G.E.M), and B2B consulting revenue through IEG Consulting. The company holds an official Skills Training Activity Certificate from the Hanoi Department of Education and Training and is led by founder/CEO Dr. Nguyễn Chí Hiếu (Stanford PhD, Oxford MBA), supported by an Academic Manager.

Name

IEG Group

Legal name

Công ty Cổ phần IEG Toàn Cầu

Website

https://ieg.vn

Company type

Private

Founded year

2014

Operating status

Operating

Short description

IEG Group is a privately held Vietnamese K-12 education company, founded in 2014 in Hanoi, offering integrated English programs, IELTS preparation, advanced academic skills courses, and international exam administration to preschool-through-high-school students across Vietnam and online.

Ownership category

akta.pro rank

Product category

K-12 English Language Education

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD), ESL/ELL Literacy & Academic English Support (EDAMAJAJ)

Keywords

• K-12 English education
• IELTS preparation
• Academic skills training
• Educational consulting
• E-learning platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Programs - English Global Scholar: Core English language program offering integrated skills development (listening, speaking, reading, writing) for students from preschool through high school, with international standardized test preparation (IELTS, ACT, SAT).
2. IELTS Preparation Courses: Short-term intensive IELTS test preparation programs designed to build English proficiency and test-taking skills efficiently.
3. Advanced Skills Courses: Specialized courses including Deep Reading, Creative Writing, Socratic Thinking, University Essay Writing, and Borderless Classroom programs.
4. International Exam Administration - IMAS: IEG Foundation administers IMAS (International Mathematics Assessments for Schools) in Vietnam, collecting exam fees of 300,000 VND per student for Round 1 and 200,000 VND for Round 2.
5. I-Learning Online Platform: Online learning platform providing access to educational resources, supporting both classroom-integrated and standalone online courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IEG Group delivers K-12 English language education through its Tiếng Anh Global Scholar integrated program, IELTS preparation courses, and advanced academic skills courses (Deep Reading, Creative Writing, Socratic Thinking, University Essays, Borderless Classroom). Instruction is delivered through physical learning centers in Hanoi and Ho Chi Minh City and via the proprietary I-Learning LMS, supplemented by summer camps, international math/science competitions (IMAS, IMSO, Kangaroo Math), and the G.E.M English contest. The group also operates an educational consulting arm (IEG Consulting) serving schools.

Product overview

IEG Group is a Vietnamese educational organization operating a multi-product portfolio centered on English language education and academic development. Its core offerings include the Tiếng Anh Global Scholar program (an integrated English curriculum for primary through secondary students), an IELTS preparation program, and a suite of specialized skills courses under Kỹ năng chuyên sâu (Deep Reading, Creative Writing, Socratic Thinking, University Essay Writing, and Borderless Classroom). These are supported by the I-Learning digital platform (an LMS for blended learning) and supplemented by competitive assessment programs including IMAS (International Mathematics Assessments for Schools) and the Kangaroo Math International Competition. The group also runs the G.E.M Contest for English skills, the Classroom Beyond Walls experiential summer camp, and two organizational arms: IEG Consulting (educational advisory services) and IEG Foundation (outreach and competition management). All offerings share the overarching educational philosophy of developing lifelong learners with critical thinking, creativity, and broad academic knowledge rather than narrow test preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Tiếng Anh Global Scholar: Integrated English program developing all 4 language skills with academic depth
• IELTS Program
• Kỹ năng chuyên sâu
• I-Learning
• IMAS Vietnam

Products and services

• Tiếng Anh Global Scholar (Global Scholar English)
• IELTS Preparation Program
• Kỹ năng chuyên sâu (Advanced Skills)
• I-Learning E-Learning Platform
• IMAS (International Mathematics Assessments for Schools)
• G.E.M Contest (Global English Mind Contest)
• Classroom Beyond Walls (Summer Camp / Trại hè)
• IEG Consulting
• IEG Foundation
• Kỳ thi Toán quốc tế Kangaroo (Kangaroo Math International Competition)

Quantifiable outcome

• ACT 36/36 perfect score achieved by Le Xuan An without test preparation
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Oxford University PresscoreStrategic or Co-development Partner · 17 May 2019Strategic cooperation agreement signed for educational content development and distribution. OUP provides internationally recognized English learning materials and accreditation support for IEG's programs.
• Oxford Reading ClubsupportingChannel Partner/ Reseller/ DistributorIEG offers Oxford Reading Club activities as part of its English language program, providing students access to quality reading materials and reading habit development.
• IMAS International CommitteecoreStrategic or Co-development PartnerIEG Foundation serves as the official IMAS (International Mathematics Assessments for Schools) organizing committee for Vietnam. The international committee provides standardized test papers and oversees assessment standards.
• IMSO International Organizing CommitteecoreStrategic or Co-development PartnerIEG supported the organization of IMSO 2019 (International Mathematics and Science Olympiad) in Hanoi, hosting 352 students from 24 countries.
• PearsonsupportingTechnology or IntegrationPartnership for English language learning materials and curriculum resources integration.
• IEG ConsultingcoreStrategic or Co-development PartnerRelated organization under the IEG ecosystem providing educational consulting services to schools and organizations seeking curriculum development and teacher training.
• IEG FoundationcoreStrategic or Co-development PartnerThe foundation arm of IEG, administering international competitions (IMAS, IMSO) and educational outreach programs, including the Kangaroo Math competition in Vietnam.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• British Council Vietnam: UK government-affiliated international cultural and English teaching organization operating in Vietnam. Provides English courses and IELTS test administration — comparable to IEG on standardized test prep and premium English instruction.
• Wall Street English Vietnam: Global English language school brand operating in Vietnam, part of a much larger international network. Offers adult and young learner English programs with similar blended online + in-person delivery to IEG's model.
• IDP Education: Global international education services company that co-owns IELTS and operates English testing centers in Vietnam. Comparable to IEG as both an IELTS prep provider and standardized exam administrator.

Direct peers

• Apollo English: Major Vietnamese English language school chain with international curriculum partnerships and multiple branches across Vietnam. Competes head-to-head with IEG in integrated K-12 English programs and standardized test prep.
• VUS (Vietnam USA Society English Centers): One of the largest private English language school chains in Vietnam offering ESL programs and IELTS preparation across multiple cities. Directly comparable to IEG in core English language training, target customer (Vietnamese K-12 and parents), and urban center footprint.
• ILA Vietnam: Vietnamese premium English language academy chain offering programs for children, teens, and adults with international partnerships. Closely comparable to IEG in target segment (Vietnamese K-12 and parents seeking international-standard English) and curriculum-led positioning.
• Cleverlearn Vietnam: Vietnamese language and test preparation center chain offering English, IELTS, and academic skills programs. Comparable to IEG in its multi-product K-12 English and exam prep portfolio and Vietnamese urban-center distribution.

Others

• Pearson: Global education publisher and assessment company that is also a content partner to IEG. Comparable as an adjacent ecosystem player providing curriculum materials, English assessments, and standardized test frameworks relevant to IEG's program design.

Emerging players

• Topica Native: Vietnamese online English learning platform focusing on live native-speaker classes for adults and students. Comparable to IEG's I-Learning digital channel and English-language acquisition focus, though more digital-first.
• ELSA Speak: Vietnam-founded AI-powered English speaking app with global user base. Overlaps with IEG on Vietnamese origin, English-language learning focus, and tech-enabled delivery, though narrower in scope (speaking only).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iegtoancau
• LinkedInlinkedin.com/company/innovative-education-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEG Group