IMAS International

What IMAS International does

IMAS International Sp. z o.o. is a Wrocław-headquartered full-service market and public opinion research institute operating in Poland since May 1994 as part of the Austrian-founded IMAS International group (parent established in Linz in 1972). The firm delivers custom quantitative and qualitative research to a diversified client base — Polish and international producers, service providers, public institutions, media companies, NGOs, academia, and agricultural sector clients — through a mixed-method platform spanning CATI (an in-house 50-workstation studio in Wrocław), CAWI (a proprietary IMAS OnLine internet panel of Polish respondents aged 13+), CAPI/PAPI (60 laptops and a network of 33 coordinators across 25 Polish centers), and qualitative techniques including FGI, IDI, and ethnographic studies. Statistical analysis is conducted in SPSS supplemented by proprietary programs, and the firm holds PKJPA (2013, 2015), ESOMAR, PTBRiO, and OFBOR certifications with GDPR-compliant operations.

Beyond custom ad-hoc projects, IMAS monetizes a portfolio of syndicated research products: the monthly Omnibus Online (n=1007+ Polish adults aged 18-74), the IMAS Agri farmer panel (launched 2017, covering farms with 10+ hectares), cyclical COVID-19 sentiment tracking (KoronaMonitor and Koronamonitor Agri), and the AnkietyProBono.pl charitable survey panel (launched 2015). Revenue is generated exclusively through quote-based, project-specific pricing — no public tiers or subscription pricing are disclosed — and international project delivery is coordinated through the Austrian parent office, partner institutes in Germany/Hungary/Czech Republic, and the co-founded RedRay Research network (UK, France, Spain, Germany, Italy, Brazil). The company is privately held as a Sp. z o.o. with registered share capital of 176,000 PLN, co-owned by President Jerzy Prokopiuk and Vice President Dr Beata Pachnowska, with no external institutional funding. IMAS ranks 16th among Polish market research firms.

Name

IMAS International

Legal name

IMAS International Sp. z o.o.

Website

https://imas.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAS International is a Wrocław-based full-service Polish market and opinion research institute offering CATI, CAWI, CAPI, and qualitative research to enterprises, government, media, NGOs, academia, and agricultural clients since 1994.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

Keywords

• Market research services
• Consumer opinion polling
• Telephone survey research
• Agricultural panel research
• Qualitative research services

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Market and Opinion Research Services: IMAS International conducts custom research projects for clients on a per-project or retainer basis. Services include quantitative (CAWI, CATI, CAPI, PAPI, face-to-face) and qualitative research (IDI, FGI, ethnographic studies), as well as syndicated reports (Omnibus Online, Agri panel). Clients include domestic and foreign producers, service providers, media, public institutions, and NGOs. Pricing is quote-based and project-specific, with no public pricing disclosed.
2. Panel-Based Online Research (IMAS OnLine): The IMAS OnLine internet panel provides recurring survey access to a panel of Polish respondents. Panelists earn points for completing surveys, redeemable for cash transfers or vouchers. IMAS monetizes the panel through client research projects conducted on the panel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IMAS International conducts quantitative and qualitative market and public opinion research for Polish and international clients using CAWI (online surveys), CATI (telephone interviews via an in-house 50-workstation studio), CAPI/PAPI (face-to-face via a nationwide field network of 33 coordinators across 25 centers), and qualitative methods (FGI, IDI, ethnographic). It also sells syndicated research products built on its proprietary IMAS OnLine panel (Omnibus Online, KoronaMonitor) and IMAS Agri agricultural panel, delivering custom research projects, recurring tracking studies, and published reports.

Product overview

IMAS International is a full-service market and public opinion research institute offering a broad portfolio of research methodologies and syndicated research products. Its core service suite spans three primary research channels: internet-based surveys (CAWI) and its proprietary online panel (IMAS OnLine); telephone-based surveys (CATI) via an in-house 50-workstation call center; and face-to-face quantitative and qualitative methods. These methodologies are delivered as standalone services or packaged within syndicated products — most notably the monthly Omnibus Online survey (multi-topic cost-sharing survey) and the IMAS Agri agricultural research panel. The company also publishes cyclically updated research reports on topics including organic food (BIO), COVID-19 public sentiment (KoronaMonitor), agricultural sentiment (Koronamonitor Agri), consumer behavior (ROPO), and regional perceptions. A charitable survey panel, AnkietyProBono.pl, complements the main panel offering. International research coverage is provided through the IMAS Group network across Central and Eastern Europe and the RedRay international network.

Differentiator

Problem solved

Functional benefit

Brands

• IMAS Agri: Agricultural research panel launched in 2017, helping companies and institutions in the agricultural sector improve products and services.
• AnkietyProBono.pl
• IMAS OnLine

Products and services

• CAWI Online Survey Research Computer-Assisted Web Interviewing (CAWI) surveys conducted via online questionnaires for B2B clients seeking internet-based data collection across Polish consumers and professionals.
• IMAS OnLine Internet Panel Proprietary online panel of pre-recruited Polish respondents (ages 13+) used as the sample frame for recurring CAWI surveys, available to B2B clients for sponsored questions or syndicated research.
• CATI Telephone Survey Research Computer-Assisted Telephone Interviewing (CATI) services delivered via an in-house 50-workstation studio in Wrocław, including ad-hoc surveys, minibus CATI, and supervised quality-controlled telephone research.
• Qualitative Research (Ethnographic, FGI, IDI) Qualitative research services comprising ethnographic studies, focus group interviews (FGI), and in-depth individual interviews (IDI) for exploratory and attitudinal research, delivered with an in-house focus studio.
• Omnibus Online Monthly multi-topic syndicated CAWI survey conducted on a representative sample of 1,000+ Polish adults (18-74) via the IMAS OnLine panel, allowing multiple clients to share the cost of one questionnaire for recurring tracking of consumer trends.
• IMAS Agri Agricultural Research Panel Dedicated agricultural research panel launched in 2017 covering Polish farms with holdings over 10 hectares, providing agribusiness clients with farmer sentiment tracking and agricultural market intelligence.
• Domestic Polish Market Research Services Full-service domestic market research covering all of Poland via a nationwide field research network of 33 coordinators across 25 centers, ranked 16th among Polish research firms.
• International Market Research Services Cross-border market research services spanning most European countries, Arab countries, and East Asia (China, Japan, Taiwan), coordinated through the Austrian IMAS International HQ and the RedRay partner network.
• KoronaMonitor (COVID-19 Public Sentiment Tracking) Weekly cyclical CAWI survey tracking COVID-19 public sentiment and behavior among a representative sample of 500+ Polish adults (18-74).
• Koronamonitor Agri (Farmer COVID-19 Sentiment Tracking) Cyclical CATI survey tracking farmer sentiment during COVID-19 on a representative sample of Polish farms with holdings exceeding 10 hectares.
• AnkietyProBono.pl (Pro-Bono Survey Panel) Charity-linked online survey panel where respondents earn money for completing surveys and donate at least 20% of their earnings to Polish NGOs of their choice, generating goodwill and a differentiated panel proposition.

Quantifiable outcome

• Over 1,800 completed reader interviews for a single Marek Krajewski reader study with a 43% completion rate
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RedRay Research NetworkcoreStrategic or Co-development Partner · 1 January 2010IMAS co-founded the RedRay Research network in 2010 with international research agency partners. The network enables coordinated multi-country research projects across Europe and beyond. Member agencies include IFF Research (UK), CSA (France), Advira (Spain), Mafo-Institut (Germany), and Unicab (Italy). The network provides a single point of contact for clients managing research across multiple countries.
• IMAS International Network (Austria)coreStrategic or Co-development PartnerIMAS International Sp. z o.o. in Poland is part of the IMAS International group with headquarters in Linz, Austria. The Austrian central office coordinates most international projects. The group also has offices in Germany, Austria (Vienna and Linz), Hungary (Budapest), and the Czech Republic. The network also collaborates with partner research institutes across Central and Eastern Europe.
• ESOMAR (Europejskie Stowarzyszenie Badaczy Rynku i Opinii Społecznej)coreOthersIMAS is a member of ESOMAR. Individual members from IMAS include Dr Beata Pachnowska and Jerzy Prokopiuk. ESOMAR membership provides access to international research standards, best practices, and professional community.
• PTBRiO (Polskie Towarzystwo Badaczy Rynku i Opinii Społecznej)coreOthersIMAS employees are members of PTBRiO, including Dr Beata Pachnowska, Elżbieta Więsław, and Marcin Piwowarczyk. PTBRiO is the Polish association for market and opinion research professionals.
• OFBOR (Organizacja Firm Badania Opinii i Rynku)coreOthersIMAS participates in OFBOR's Program Kontroli Jakości Pracy Ankieterów (PKJPA), an independent quality audit program for Polish market research firms. IMAS has received PKJPA certification (2013, 2015) confirming adherence to quality standards in CATI and CAWI research.
• Krajowy Rejestr Długów (KRD)minorGTM or Marketing PartnerIMAS conducted the 'KoronaBilans MSP' survey for KRD across three waves in 2020, assessing the economic impact of COVID-19 on Polish SMEs. KRD disseminated the results as press releases and reports, raising IMAS's profile as a research partner for financial/banking sector clients.
• DivanteminorStrategic or Co-development PartnerIMAS collaborated with Divante on the ROPO (Research Online, Purchase Offline) study in 2016, analyzing 25 product categories' online vs. offline sales channels. This was a repeat of a 2011 joint study, demonstrating ongoing collaboration.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PMR Market Experts: Poland-based market research and consulting firm offering industry reports, custom research, and B2B intelligence across Central and Eastern Europe — directly comparable in scale, geography, and full-service research offering.
• ARC Rynek i Opinia: Polish market and opinion research institute providing quantitative and qualitative research, fieldwork, and syndicated studies — a same-country peer with overlapping CATI/CAWI/CAPI and panel capabilities.
• Maison & Partners: Warsaw-based full-service research agency offering qualitative and quantitative research across Poland and CEE — directly competes for similar enterprise, public-sector, and NGO clients.
• Gemius: Digital audience and online research specialist in CEE with proprietary online panels and media measurement products — competes for the same online panel and CAWI-driven research spend in Poland.

Broad incumbents

• Ipsos Poland: Global market research incumbent with a Polish office offering syndicated and custom research across consumer, healthcare, and public-sector — competes for the same enterprise and public clients at higher scale.
• Kantar Poland: Global research and insights firm with significant Polish presence in brand tracking, consumer panels, and media research — broader portfolio but directly overlaps with IMAS's brand-tracking and panel work.
• IQVIA Poland: Global healthcare and life sciences research/analytics leader with a Polish operation — a competitor for IMAS's pharmaceutical and healthcare client work, with vastly greater scale.
• Nielsen Poland (NielsenIQ): Global consumer and retail measurement firm with operations in Poland — competes in FMCG/retail research, panel measurement, and syndicated tracking that IMAS also serves.

Emerging players

• Dynata: Large online-first panel and survey technology provider — competes with IMAS's IMAS OnLine panel business and online-survey revenue, with technology-platform scale that IMAS lacks.
• Toluna: Global digital consumer insights and online panel operator — competes for the same CAWI research and panel-based work that IMAS delivers, with automated platform-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAS International