What CNPH PIVERDIERE does

CNPH-Piverdi\u00e8re is a French non-profit vocational training association (association loi 1901, SIREN 786117408) founded in the 1960s and headquartered at 43 rue du Roi Ren\u00e9, La M\u00e9nitr\u00e9, Maine-et-Loire, at the heart of France's leading horticultural region. Under director St\u00e9phane Salmon, the center delivers professional training from CAP to Bac+2 levels across three pillars: plant production (OPH, BP RPH, BP REA), floristry (CAP Fleuriste, BP Fleuriste), and visual merchandising (RNCP-certified Bac+2 'Etalagiste D\u00e9corateur Marchandiseur', delivered in partnership with the Merchandising Design School in Angers). Programs are offered via alternance (apprenticeship), continuing education, and short courses (Formations Courtes), serving both individual learners (young apprentices aged 16\u201329 and adults in professional reconversion, the latter representing over 90% of candidates) and SMB employers in floristry, horticulture, garden retail, and specialized commerce.\n\nThe training infrastructure is the core technology asset: a 4-hectare pedagogical exploitation comprising a 25,000 m\u00b2 arboretum with 1,200 specimens, 8,000 m\u00b2 of field and hydroponic nursery, 3,000 m\u00b2 of market gardening, 4,000 m\u00b2 of greenhouses (including 1,000 m\u00b2 of heated floriculture with climate computer and fertigation station), three dedicated floral art workshops, a pedagogical retail store, a 1,000 m\u00b2 CACES heavy equipment training platform, and a resource center with 1,500+ specialized works. Outcomes are strong by French CFA standards: 961 trainees trained annually, a 92% exam pass rate, and a 97% trainee recommendation rate, with the Visual Merchandiser program reporting a 100% diploma success rate in 2025.\n\nRevenue is generated primarily through OPCO-funded apprenticeship and continuing education contracts (OCAPIAT, VIVEA, OPCO Commerce, OPCO EP), individual learner funding mechanisms (CPF, Projet de Transitions Professionnelles), the Region Pays de la Loire's Dispositif 1 emploi = 1 formation program, and France Travail referrals. The center is Qualiopi-certified and holds RNCP registrations for its diploma titles. Beyond core training, the Piverdi\u00e8re sub-brand for floral art has been licensed internationally to schools in South Korea and Japan. Distribution is regional (Pays de la Loire) via direct in-center training, enterprise partnerships, and hybrid formats, supported by a deep ecosystem of industry federations (VALHOR, VERDIR, FFAF, F\u00e9d\u00e9ration des Jardineries et Animaleries de France) and public partners. No AI/ML capability, software platform, or app exists; the offering is entirely physical and credential-based.

Name

CNPH PIVERDIERE

Legal name

Association du CNPH-Piverdière

Website

https://cnph-piverdiere.fr

Company type

Private

Founded year

1960

Operating status

Operating

Short description

CNPH-Piverdi\u00e8re is a French non-profit vocational training center in Maine-et-Loire offering CAP-to-Bac+2 programs in horticulture, floristry, and visual merchandising via apprenticeship and continuing education, serving 961 annual trainees and SMB employers in France's premier horticultural region.

Ownership category

akta.pro rank

Product category

Horticulture and floristry vocational education

NAICS

Technical and Trade Schools (61151), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Crop, Soil & Agronomy Technician Training (EDAOAOAF)

akta.pro secondary industries

Agriculture & Food Production (EDABALAA), Landscape, Turf & Groundskeeping Trades (EDAOAOAC), Education & Training Providers (EDABALAI)

Keywords

• Horticulture vocational training
• Floristry professional education
• Horticultural production training
• Visual merchandising education
• Work-study apprenticeship programs

Headquarters

HQ city

La Ménitré

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Apprenticeship Training Contracts: Training funded through OPCO (skills operators) based on annual charge levels defined by professional branches. Employers receive financial support and exemptions for apprenticeship contracts.
2. Continuing Education Services: Short-term professional training for enterprise employee development, funded through OPCO according to branch professional charge levels, with potential full or partial cost coverage.
3. Individual Learner Funding: Personal funding through CPF (Personal Training Account), Projet de Transitions Professionnelles, individual financing, and regional devices including Dispositif 1 emploi = 1 formation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CNPH-Piverdière operates a professional training center and CFA focused on horticulture, floristry, plant production, and visual merchandising. It provides vocational qualifications and courses from CAP to Bac+2 through apprenticeship, continuing education, and short professional formats, using a 4-hectare teaching exploitation and specialized workshops.

Product overview

CNPH-Piverdière is a professional training center (CFA/Centre de Formation) specializing in plant and horticulture trades, offering a comprehensive portfolio of training programs from CAP (level 3) to Bac+2 (level 5). The center provides structured programs in three core areas: Production Végétale (horticultural production including OPH, BP RPH, BP REA), Fleuristerie (floristry including CAP Fleuriste and BP Fleuriste), and Merchandising (Visual Merchandiser Bac+2). Programs are delivered through multiple formats including apprenticeship (alternance), continuing education, and short professional courses. The center operates a 4-hectare pedagogical exploitation, floral art workshops, a teaching store, permaculture test space, and equipment operation platform. Training is accessible through various financing mechanisms including OPCO, CPF, France Travail, and regional funding.

Differentiator

Problem solved

Functional benefit

Brands

• Piverdie: A brand developed by CNPH-Piverdière for art floral training, with international schools in Korea and Japan.

Products and services

• Certificate of Professional Aptitude in Floristry (CAP Fleuriste) Certificate of Professional Aptitude in Floristry for entering the florist trade through apprenticeship or continuing education.
• Professional Florist Certificate (BP Fleuriste / Brevet Professionnel Fleuriste) Professional florist qualification for developing creativity, shop management, and customer-relations skills.
• Horticultural Production Worker (OPH - Ouvrier de Production Horticole) Professional title for horticultural production workers, covering plant cultivation, multiplication, and crop-follow-up operations.
• Agricultural Business Manager Professional Certificate (BP REA - Brevet Professionnel Responsable d'Entreprise Agricole) Professional qualification for agricultural business managers that provides the Agricultural Professional Capacity required for operating authorization and access to installation aid.
• Horticultural Production Manager Professional Certificate (BP RPH - Brevet Professionnel Responsable de Productions Horticoles) Professional qualification for horticultural production managers, preparing participants for crop-manager or farm-manager roles in horticultural operations.
• Level 5 Visual Merchandiser (Etalagiste Décorateur Marchandiseur) RNCP Level 5 (Bac+2) Visual Merchandiser qualification covering merchandising, scenography, and retail-space design, delivered in partnership with Merchandising Design School.
• Short Professional Courses (Formations Courtes) Short professional courses for businesses covering plant production, regulations, equipment operation, strategic management, and specialized floristry techniques.
• Work-Study Training (Formation en Alternance) Work-study programs combining theoretical education at the center with practical experience in partner companies, available from CAP to Bac+2 levels.

Quantifiable outcome

• 92% exam pass rate
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• VALHORcoreStrategic or Co-development PartnerFrench interprofessional association for horticulture, floristry, and landscape. CNPH-Piverdière maintains active membership to stay connected with industry needs and developments.
• VEGEPOLYS VALLEYcoreStrategic or Co-development PartnerCompetitiveness cluster bringing together companies, research centers, and training institutions around plant sector innovation projects to strengthen business competitiveness.
• BHR (Bureau Horticole Régional)coreStrategic or Co-development PartnerRegional consulting and services bureau in ornamental horticulture providing technical, economic, and communication support to horticulture businesses.
• VERDIRcoreStrategic or Co-development PartnerNational Federation of Horticulture and Nursery Producers representing French horticultural producers, recognized by public authorities.
• FFAF (Fédération Française des Artisans Fleuristes)coreStrategic or Co-development PartnerFrench Federation of Artisan Florists serving artisan floristry businesses and participating in professional evolution.
• Fédération des Jardineries et Animaleries de FrancecoreStrategic or Co-development PartnerProfessional organization representing specialized distributors in the garden and pet retail sector.
• France TravailcoreChannel Partner/ Reseller/ DistributorNational employment agency offering pre-recruitment training actions and operational employment preparation to meet enterprise recruitment needs in Pays de la Loire.
• France CompétencescoreStrategic or Co-development PartnerNational authority for funding and regulation of professional training and apprenticeship. Oversees certification financing and quality standards.
• Transitions Pro Pays de la LoirecoreChannel Partner/ Reseller/ DistributorMajor player in professional training supporting employees in career transitions by funding certifying training related to their projects.
• UNREPminorStrategic or Co-development PartnerNetwork grouping around 100 agricultural training establishments around pedagogical innovation and evolution. Orients candidates toward agricultural training centers.
• GIP Agriformation Pays de la Loire (AGRI'MOUV)coreStrategic or Co-development PartnerPublic interest group federating stakeholders around employment and agricultural integration issues. Organizes horticulture career discovery days.
• OCAPIATcoreChannel Partner/ Reseller/ DistributorOPCO for agricultural sector. Funds alternating training contracts and ensures employee access to necessary information and training.
• VIVEAcoreChannel Partner/ Reseller/ DistributorSkills developer for agricultural sector. Training assurance fund supporting agricultural business leaders in competency development.
• OPCO COMMERCEcoreChannel Partner/ Reseller/ DistributorOPCO for commerce sector. Covers training costs for commerce businesses under alternating contracts or continuing education.
• OPCO EPcoreChannel Partner/ Reseller/ DistributorOPCO for proximity businesses. Funds training for businesses classified as enterprise de proximité.
• FAFCEAcoreChannel Partner/ Reseller/ DistributorTraining Assurance Fund for Artisan Business Leaders. Finances training for artisan business owners.
• Artisans Fleuristes SolidairesminorStrategic or Co-development PartnerIndependent collective of French florists united around solidarity, commitment, and professional values. Supports professional development initiatives.
• Piverdière KoreacoreOEM/ Whitelabel/ Licensing PartnerLicensed floral art school in South Korea operating under the Piverdie brand. CNPH-Piverdière certifies and supports international Piverdie school network.
• Piverdière JapancoreOEM/ Whitelabel/ Licensing PartnerInternational partnership for French Floral Art at Japan. CNPH-Piverdière has developed international network of Piverdie schools exporting French floral art expertise.
• Merchandising Design SchoolcoreStrategic or Co-development PartnerPartner institution in Angers delivering Bac+2 Visual Merchandiser training under CNPH-Piverdière's RNCP certification.
• Region Pays de la LoirecoreChannel Partner/ Reseller/ DistributorRegional council supporting Dispositif 1 emploi = 1 formation program. Training built directly with employers who commit to recruiting at training completion.
• Agora (floral supplier)minorStrategic or Co-development PartnerSupplier of flowers and plants for CNPH-Piverdière's floral art training and demonstration activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNPH PIVERDIERE