Hardy Schmitz Gmbh

What Hardy Schmitz Gmbh does

Hardy Schmitz GmbH is a B2B electrical wholesaler (Elektrogroßhandel) headquartered in Rheine, Germany, founded in 1926 and currently led by managing director Taco Leeflang. The company distributes over 500,000 branded electrical articles from major manufacturers (Weidmüller, ABB, Schneider Electric, Phoenix Contact, Hager, WAGO, Dehn, OBO, 3M) across six core categories: Elektroinstallation, Gebäudetechnik, Photovoltaik, Licht, Industrie, and Kabel. Its proprietary product lines include the RED private label brand (fastening, installation, lighting, network, switches, power supply, tools), HARDY Zählerschränke (meter cabinets), and HARDY Überspannungsboxen (surge protection boxes).

The company operates a hybrid distribution model combining an extensive German branch network (Filialnetz) — reportedly including one of Germany's largest cable warehouses — with a B2B online shop offering same-day delivery for orders placed before 7 PM. Digital procurement interfaces (OCI, IDS, UGL) enable electronic data interchange and ERP integration for enterprise customers, while HARDYPRO service offerings (switchgear construction, KNX programming, smart home installation, PV planning, charging infrastructure planning, light planning, CNC machining, cable assembly, Kanban systems, container logistics) generate service revenue and deepen customer embedding. Pricing is B2B net-based with login-gated pricing, and customer acquisition is sales-led via branches and field sales reps, supported by the annual HARDY Connect! B2B trade fair, the HARDY informiert newsletter, and the Voltimum+ partner loyalty program. The company is privately held as a German GmbH with no disclosed institutional ownership, no subsidiaries, and no publicly reported revenue or funding.

Name

Hardy Schmitz Gmbh

Legal name

HARDY SCHMITZ GmbH

Website

https://hardy-schmitz.de

Company type

Private

Founded year

1926

Operating status

Operating

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Hardware (5072)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

Keywords

• Electrical wholesale distribution
• Electrical installation materials
• Photovoltaic system components
• Industrial automation supplies
• Cable and conductor distribution

Headquarters

HQ city

Rheine

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Product Wholesale: Sale of electrical installation materials, building technology, photovoltaics, lighting, industrial components, and cables from branded manufacturers. Revenue generated through B2B e-commerce platform and physical branch network with same-day delivery capability.
2. Proprietary Brand Products (RED): Sale of company's own private label products including fastening materials, installation materials, lighting, network technology, switches, power supplies, and tools under the RED brand.
3. Technical Services: HARDYPRO service offerings including switchgear construction, KNX programming, PV planning, smart home installation, light planning, and CNC machining services.
4. Digital Procurement Services: Online interface services (OCI, IDS, UGL) for automated procurement and Kanban systems for inventory management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hardy Schmitz GmbH is a B2B electrical wholesale distributor selling more than 500,000 branded electrotechnical articles across electrical installation, building technology, photovoltaics, lighting, industrial automation, and cables. The company complements wholesale with its HARDYPRO service portfolio (technical planning, KNX programming, switchgear construction, CNC machining, cable assembly, Kanban, container logistics, digital procurement) and private-label RED product lines. Distribution is delivered through an extensive German branch network combined with a B2B online shop offering same-day dispatch for orders placed before 7 PM.

Product overview

Hardy Schmitz GmbH is an electrical wholesale company (Elektrogroßhandel) serving trade and industry customers, operating as a multi-category distributor with over 500,000 branded products from leading manufacturers. The company operates a platform-plus-services model combining a B2B online shop with proprietary own brands (RED for electrical components, HARDY Zählerschränke for meter cabinets, and HARDY Überspannungsboxen for surge protection), alongside an extensive HARDYPRO service portfolio encompassing planning services (photovoltaic, KNX, smart home, charging infrastructure), logistics solutions (container logistics, Kanban), and manufacturing capabilities (CNC machining, cable assembly, switchgear construction). The core product range spans six main categories: Elektroinstallation (electrical installation materials, e-mobility charging), Gebäudetechnik (building technology, HVAC, security), Photovoltaik (PV modules, inverters, storage), Licht (lighting solutions), Industrie (automation, control systems), and Kabel (cables and conductors). The portfolio includes approximately 500,000 branded articles from major suppliers and features multiple proprietary brands positioned across fastening, installation, lighting, network, switch, power supply, and tool categories.

Differentiator

Problem solved

Functional benefit

Brands

• RED: Private label product brand offering electrical installation materials, tools, and equipment
• HARDYPRO

Products and services

• RED Produktsortiment (RED Private Label Range)

Quantifiable outcome

• Same-day delivery for orders placed before 7 PM
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• WeidmüllercoreTechnology or IntegrationMajor supplier of terminal blocks, connectors, and electronic interfaces. Products featured prominently in automation and industrial applications categories.
• DehncoreTechnology or IntegrationLeading supplier of surge protection, earthing, and lightning protection equipment. Products include DEHNguard, BLITZDUCTOR XT, and DEHNrail series.
• Phoenix ContactcoreTechnology or IntegrationMajor automation and industrial connection technology supplier providing terminal blocks, interfaces, and electronic components.
• HagercoreTechnology or IntegrationSupplier of installation systems, circuit breakers, and building automation solutions.
• ABBcoreTechnology or IntegrationGlobal technology partner for electrification, automation, and digitalization solutions including power distribution and automation products.
• Schneider ElectriccoreTechnology or IntegrationPartner for energy management and automation solutions including Acti9, surge protection, and control products.
• OBOcoreTechnology or IntegrationSupplier of cable support systems, surge protection (V-series), and installation materials.
• WAGOcoreTechnology or IntegrationSpecialist in spring clamp connection technology and automation components, including PFC200 controllers and I/O systems.
• VoltimumminorGTM or Marketing PartnerJoint rewards program Voltimum+ for customer loyalty and engagement in the electrical trade sector.
• LynxeominorChannel Partner/ Reseller/ DistributorOfficial Lynxeo distributor for cable and connection solutions.
• hein-industrieschilderminorGTM or Marketing PartnerPartner for industrial signage and labeling solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sonepar Deutschland GmbH: Sonepar is the world's largest independent electrical distributor with extensive German operations through brands including Sonepar Deutschland, Hagemeyer, and Sonepar-Regionen. Directly comparable to Hardy Schmitz across product range, target customers (Handwerk and Industrie), and B2B distribution model — but operating at significantly greater scale with national branch coverage.
• Grawe Elektrohandel GmbH: Grawe is a regional German electrical wholesaler serving trades, industry, and municipalities with branch-based distribution and technical services. Comparable to Hardy Schmitz in mid-sized regional wholesaler positioning, B2B trade focus, and core product range across electrical installation and industrial components.
• Conrad Electronic SE: Conrad Electronic is a major German B2B electronics and electrical product distributor with deep online catalog, same-day shipping, and broad customer base across trade and industry. Directly comparable to Hardy Schmitz in product range (electrical components, automation, tools) and B2B customer focus, with stronger digital-native execution.
• FEGA & Schmitt Elektrogroßhandel GmbH: FEGA & Schmitt is a major German electrical wholesaler (now part of the Würth Group's Electrical Wholesale unit) serving trades and industrial customers with extensive branch coverage. Directly comparable to Hardy Schmitz in assortment breadth, B2B service model, and German regional focus — and a relevant consolidation benchmark.
• Alexander Bürkle GmbH & Co. KG: Alexander Bürkle is a long-established German electrical wholesaler serving trade, industry, and building technology customers with multi-branch coverage and digital procurement capabilities. Highly comparable to Hardy Schmitz in target customer base, product breadth, and traditional-plus-digital distribution model.
• EFG Elektro-Fachgroßhandel GmbH: EFG is a German electrical wholesaler with multi-regional branch network serving electrical trades and industrial customers, comparable to Hardy Schmitz across product range, customer segments, and Elektrogroßhandel positioning. Both compete for the same installer and industrial accounts in overlapping German regions.
• Rexel Germany GmbH: Rexel is a global electrical distribution leader with substantial German operations serving electrical installers, industrial customers, and building technology buyers. Closely comparable to Hardy Schmitz in product assortment, B2B focus, and branch-based distribution model — and a key competitive threat given Rexel's superior purchasing scale and digital capabilities.

Emerging players

• SVH24 (Solarversand) / handwerkermarkt.de: SVH24 is a German online-focused electrical and tools wholesaler serving tradespeople and SMB installers with digital-first procurement and rapid delivery. Comparable to Hardy Schmitz in target customer base (Handwerk) and product mix, but with a more digitally-native model — represents the competitive digital threat to traditional branch-based wholesalers.

Broad incumbents

• Adolf Würth GmbH & Co. KG: Würth is Germany's leading industrial fastening and supply company serving trade and industrial customers with a massive sales-rep and branch network. Comparable to Hardy Schmitz in serving German Handwerk and Industrie buyers, but with a much broader portfolio (fastening, tools, electrical, chemicals) and broader incumbent position — relevant as Würth has now entered electrical wholesale via FEGA & Schmitt.
• Schneider Electric Deutschland GmbH: Schneider Electric is a global energy management and automation manufacturer with strong German operations that distributes both directly and through wholesalers like Hardy Schmitz. Included as a peer because Schneider's direct-sales push and digital platform (mySchneider, SE Exchange) represent the manufacturer-disintermediation threat to Hardy Schmitz's core business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hardy-schmitz-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardy Schmitz Gmbh