Heavy Equipment Auction Transport

What Heavy Equipment Auction Transport does

Heavy Equipment Auction Transport, operating under the brand HEAT Freight, is a Birmingham, Alabama-based FMCSA-licensed freight brokerage (Motor Carrier #1045113, DOT #3297145) that coordinates heavy equipment shipping, auction pickups, and oversize/overweight (OSOW) transport across the United States and Canada. The firm operates an asset-light model, brokering loads to third-party motor carriers equipped with hot shot, flatbed, step deck, lowboy, removable gooseneck (RGN), and extendable RGN trailers, with pricing ranging roughly $2–$10 per mile depending on trailer type and load class, and route-specific quotes for superloads above 120,000 lbs. Its core customer segments are auction buyers and sellers (equipment leaving Ritchie Bros., IronPlanet, Purple Wave, and dealer auctions on tight post-sale timelines), contractors and dealers moving machinery between jobsites and lots, and farm and specialty equipment owners requiring trailer-fit decisions before dispatch.

The company's product surface is a single unified brokerage platform with a website-led quote intake funnel, supplemented by self-service planning tools designed to pre-qualify demand and shorten the sales cycle. Notable technical components include an interactive U.S./Canada OSOW Permit Map displaying legal limits, permit costs, and escort thresholds jurisdiction-by-jurisdiction; a Heavy Haul Rate Guide publishing ballpark per-mile ranges by trailer type; an equipment shipping guide library; and a browseable auction-pickup locations directory. Supporting infrastructure includes carrier setup and onboarding portals, electronic signature workflows, insurance verification, FMCSA registration checks, mapping and route-planning integrations, and standard third-party payment and communications providers.

Revenue is generated through transaction fees on each arranged shipment (brokerage spread), with no disclosed SaaS, subscription, or advertising monetization. The firm is a privately held Alabama LLC with two named team members (Mason Lavallet, Manager, and Tyler) — no outside capital, parent company, or institutional investors are indicated in the input. Go-to-market is sales-led and website-driven, anchored on direct quote requests and content/SEO resources rather than paid media, with no active social presence of note. The current competitive positioning is a specialized, niche broker serving a fragmented SMB and contractor base in the heavy-haul segment that general freight brokers tend to under-serve.

Name

Heavy Equipment Auction Transport

Legal name

Heavy Equipment Auction Transport LLC

Website

https://heatfreight.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HEAT Freight is a Birmingham, Alabama-based FMCSA-licensed freight brokerage coordinating heavy equipment shipping, auction pickups, and oversize/overweight transport across the United States and Canada for contractors, dealers, and auction buyers.

Ownership category

akta.pro rank

Product category

Heavy Haul Freight Brokerage

NAICS

Freight Transportation Arrangement (48851), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Specialized Freight Trucking (4842)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Heavy Haul & Oversize (OSOW) Trucking (TLADAGAA)

akta.pro secondary industries

Site Delivery, Installation Support & On-Site Supervision (Door-to-Site) (TLACAIAM), Heavy Haul / Oversize / Specialized Equipment TL Carriers (TLADADAI)

Keywords

• Heavy haul freight brokerage
• Oversize load transport
• Heavy equipment shipping
• Auction equipment transport
• Lowboy hauling services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Freight Brokerage Services: HEAT Freight acts as a property broker, arranging transportation through third-party motor carriers for heavy equipment and oversized loads. The company coordinates auction pickups, dealer transfers, jobsite deliveries, lowboy hauling, hot shot service, and oversize transport. Revenue is generated through brokerage fees on arranged shipments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Heavy Equipment Auction Transport (HEAT Freight) is an FMCSA-licensed freight brokerage that arranges the transportation of heavy equipment and oversize/wide loads by matching shippers with third-party motor carriers. The company coordinates shipments including heavy equipment shipping, wide load transport, lowboy hauling, heavy haul trucking, auction pickups, hot shot service, oversize transport, dealer transfers, and jobsite deliveries across the United States and Canada.

Product overview

HEAT Freight operates as a single unified freight brokerage platform for heavy equipment shipping, offering specialized coordination services for machinery transport. The core offering centers on heavy equipment shipping with multiple specialized service variants including wide load transport, lowboy hauling, heavy haul trucking, hot shot service, oversize transport, auction pickups, dealer transfers, and jobsite deliveries. Supporting the core services, the company provides self-service tools including a Heavy Haul Rate Guide for cost estimation, a Permit Map for U.S. and Canada oversize permit requirements, Equipment Shipping Guides for planning, and an Auction Pickup Locations directory. The company is licensed as an FMCSA freight broker (MC #1045113, DOT #3297145) and provides shipping coverage across the United States with cross-border service into Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Shipping

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Echo Global Logistics: Asset-light 3PL providing truckload, less-than-truckload, and specialized transport services across North America; a broad incumbent with comparable brokerage model but vastly larger scale.
• Landstar System: Asset-light freight broker with a heavy-haul specialty and BCOS (agent-based) model, competing in the same OSOW/flatbed market but with far larger carrier network, capacity, and balance sheet.
• C.H. Robinson: Largest U.S. third-party logistics provider with a North American Surface Transportation division covering flatbed, heavy-haul, and OSOW; a top-tier incumbent HEAT competes against for shipper wallet share.
• Uber Freight: Technology-driven freight brokerage backed by Uber with a growing presence in full truckload and specialized freight; a well-capitalized digital incumbent competing in the same shipper RFP landscape.
• Loadsmart: Digital freight broker with technology-driven truckload matching and an increasingly specialized offering; competes for heavy-haul loads but is far broader and tech-funded versus HEAT's narrow focus.
• BlueGrace Logistics: Asset-light freight broker offering truckload, LTL, and specialized freight including flatbed and heavy haul; comparable brokerage model with a far larger carrier network and sales footprint.

Direct peers

• AIT Worldwide Logistics: Global freight forwarder with a dedicated heavy-haul and project-cargo practice moving industrial machinery and oversize/overweight loads, comparable to HEAT's specialized heavy-equipment focus.
• uShip: Online marketplace where shippers request quotes from carriers for heavy equipment, vehicles, and oversized freight — directly comparable to HEAT's auction-pickup and machinery shipping lane, with broader categories and a larger carrier base.
• Freedom Heavy Haul: Heavy-haul trucking and brokerage outfit moving oversize construction, mining, and agricultural equipment across the U.S., directly comparable to HEAT's heavy-haul and oversize transport service line.
• Reliable Carriers: Specialty carrier and broker for high-value, heavy-haul, and oversized vehicle/equipment transport; a long-standing direct competitor in the OSOW and exotic-vehicle lane HEAT targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heavy-equipment-auction-transport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavy Equipment Auction Transport