Jacob Sonnichsen Ag

What Jacob Sonnichsen Ag does

Jacob Sönnichsen AG is a Flensburg-headquartered family-owned Mittelstand company operating Baustoff- und Fliesenfachhandel (building materials and tile specialty trade) across 20 physical retail/showroom locations in Northern Germany. The group is structured as an Aktiengesellschaft (AG) under family control, led by a four-person Vorstand chaired by Boy Meesenburg with Martin Meesenburg chairing the Aufsichtsrat, and operates three wholly-owned sub-brands: JACOB CEMENT BAUSTOFFE (13 general building-materials locations), JACOB CEMENT FLIESEN (a single premium tile, natural stone and mosaic showroom in Berlin), and CARRO FLIESENMARKT (six modern tile-market locations). It serves two customer segments — building professionals and contractors (primary) and homeowners/DIY consumers (secondary) — for construction, renovation, and remodeling projects across Schleswig-Holstein, Mecklenburg-Vorpommern, Brandenburg, and Berlin.

The business model is straightforward retail distribution: revenue is generated through direct point-of-sale transactions in physical showrooms, with quote-based pricing that varies by product, quantity, and delivery terms. There is no e-commerce checkout, no disclosed pricing, no public revenue or headcount figures, and no parent company, external investor, or M&A activity on record. The corporate website (jacob-soennichsen.de) functions as an umbrella for the sub-brand sites (jacob-cement.de, carro-fliesen.de) and uses Google Maps for store-locator functionality, Google Analytics for traffic measurement, YouTube for embedded video content, and a double opt-in email newsletter for customer communication.

The company's competitive position rests on its regional multi-location footprint and brand portfolio rather than on proprietary technology or AI capability; no patents, trademarks, partnerships, certifications, or AI/ML capabilities are disclosed. Underlying infrastructure is standard web tooling (analytics, maps, video embed, email), and operational technology is described only as "no proprietary technology disclosed." The corporate compliance stack includes a third-party Hinweisgebersystem (whistleblower portal) and an external data protection officer, consistent with an AG of meaningful scale but not indicative of differentiated technology.

Name

Jacob Sonnichsen Ag

Legal name

Jacob Sönnichsen AG

Website

https://jacob-soennichsen.de

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jacob Sönnichsen AG is a Flensburg-based family-owned Mittelstand retailer operating 20 building materials and tile showrooms across Northern Germany under three sub-brands (JACOB CEMENT BAUSTOFFE, JACOB CEMENT FLIESEN, CARRO FLIESENMARKT), serving contractors and DIY consumers for construction, renovation, and remodeling projects.

Ownership category

akta.pro rank

Product category

Building Materials and Tile Retail

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Building materials retail
• Tile specialty stores
• Natural stone supply
• Construction supplies retail
• Renovation materials trade

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Building Materials and Tile Retail: The company operates Baustoff- und Fliesenfachhandel (building materials and tile specialty trade) across 20 physical retail locations in Northern Germany. Revenue is generated through direct point-of-sale transactions with customers purchasing building materials, tiles, natural stone, and mosaics for construction, renovation, and remodeling projects.

Distribution channels3 records

Marketing channels5 records

Core offering

Jacob Sönnichsen AG operates a 20-location specialty retail network in Northern Germany selling building materials (Baustoffe), tiles (Fliesen), natural stone (Naturstein), and mosaics for construction, renovation, and remodeling projects. The company runs three sub-brand showroom chains: JACOB CEMENT BAUSTOFFE (general building materials, 13 locations), JACOB CEMENT FLIESEN (tile and natural stone, 1 Berlin location), and CARRO FLIESENMARKT (modern tile retail, 6 locations).

Product overview

Jacob Sonnichsen AG operates as a building materials and tile specialty retailer under a multi-brand strategy. The company encompasses three distinct sub-brands: JACOB CEMENT BAUSTOFFE (building materials at 13 locations), JACOB CEMENT FLIESEN (tiles, natural stone, and mosaics in Berlin), and CARRO FLIESENMARKT (modern tile retail at 6 locations). With 20 total locations across Northern Germany, the company serves construction, renovation, and remodeling needs in the region.

Differentiator

Problem solved

Functional benefit

Brands

• JACOB CEMENT BAUSTOFFE: Building materials retail offering everything for building, renovating and refurbishing at 13 locations in northern Germany.
• JACOB CEMENT FLIESEN
• CARRO FLIESENMARKT

Products and services

• JACOB CEMENT BAUSTOFFE retail showrooms Full-range building materials retail offering covering products for construction, renovation, and remodeling, served through 13 physical showroom locations across Northern Germany and aimed primarily at building professionals, contractors, and renovation customers.
• JACOB CEMENT FLIESEN tile and natural stone showroom Specialty tile, natural stone, and mosaic retail offering with a curated, stylistically selective (stilsicher) assortment, operated from a single showroom location in Berlin and serving design-conscious homeowners, DIY customers, and professionals.
• CARRO FLIESENMARKT modern tile markets Modern-format tile retail chain operating 6 showroom locations across Northern Germany, providing a contemporary retail experience for tiles and related products aimed at homeowners, renovators, and trade customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bauhaus (Bauhaus AG): Large German home improvement and building materials chain with specialty tile/bath showrooms alongside general building materials. Comparable as a multi-format retailer covering both general building materials and tile/stone categories.
• OBI: Major German home improvement chain with broad building materials assortments and tile/bath offerings across many locations. Comparable as a multi-format building materials retailer serving overlapping trade and DIY customer segments.
• HORNBACH Baumarkt AG: One of Germany's largest home improvement and building materials chains, with a broad assortment including tiles and building materials. Comparable as a national multi-format building materials retailer, though with a wider DIY orientation than Jacob Sönnichsen AG.

Direct peers

• Hellweg Die Profi-Baumärkte: German mid-market building materials and home improvement chain with strong trade customer focus across multiple German regions. Comparable multi-location retailer with overlap on building materials, tiles, and renovation assortments.
• Eurobaustoff: German building materials buying group and wholesale platform serving independent Baustoffhändler across Germany. Comparable as a multi-brand, multi-location building materials distribution operator, with overlap on tile/stone assortments.
• Kemmler Baustoffe: Family-owned regional German building materials retailer based in southern Germany with multiple locations and a focus on professional trades. Comparable multi-location Baustoffhandel operating model, though in a different geography.
• Saint-Gobain Building Glass / Raab Karcher: Saint-Gobain's German building materials distribution arm (formerly Raab Karcher) operates multi-location Baustoffhandel branches serving professional trades with tiles, drywall, insulation, and structural materials. Closely comparable operating model and customer base.
• hagebau: German building materials cooperative serving tradespeople and DIY customers with multi-brand retail and wholesale across Germany. Directly comparable as a multi-location Baustoff- und Fliesenfachhandel operator with similar trade/DIY customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jacob-soennichsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacob Sonnichsen Ag