What Kemmler Baustoffe does

Kemmler Baustoffe GmbH is a privately held German building materials retailer headquartered in Tübingen, Baden-Württemberg, with roots dating back to 1890. The company operates a multi-channel distribution platform combining an e-commerce storefront (kemmler.de), a network of physical branch locations (Niederlassungen) across Southwest Germany, and direct-to-site delivery via an owned logistics fleet of more than 50 trucks that delivers up to 5,000 products to hundreds of construction sites five days a week. Its catalog spans 13 major categories including garden/landscaping, roof and facade, drywall construction, structural construction, civil engineering, interior finishing, plaster and mortar, thermal insulation systems (WDVS), tools, paints, tiles, and sanitary technology, encompassing both established third-party brands (Knauf, Velux, Makita, Bosch, Sopro, Kronimus, Baumit) and a growing portfolio of Kemmler own-brand products (concrete screeds, bitumen coatings, tile adhesives, plasters, mortars, tile cleaners, and leveling systems).

The business is built around two customer segments: trade customers (Gewerbekunden) — builders, contractors, and construction companies that register for business accounts and rely on Kemmler for site delivery and advisory — and private customers (Privatkunden) — homeowners and DIY purchasers buying through the same storefront. Revenue is generated through one-time purchase transactions on both the e-commerce shop and in branches, with pricing not publicly disclosed. The platform is supported by a workforce of more than 500 building material experts who test and recommend products, a mobile application available on iOS and Android, marketing through email newsletters, themed content worlds, and expert events, and e-commerce trust certification through Trusted Shops (Top Shop 2024 and 2025).

Kemmler has expanded beyond core retail into adjacent construction verticals through a portfolio of seven wholly-owned subsidiaries: Kemmler Fliesen (tiles), Kemmler-Garage (garage construction), Beton-Kemmler (concrete products), KemTec (technical building solutions), KEMMLIT (building systems), Kemmler Solar (photovoltaic systems, supported by an online solar configurator), and Kemmler Industriebau (industrial construction). The company is governed by a three-person Geschäftsleitung (Timo Kirstein, Wiebke Schindler-Krauß, Engin Soykan) and operates as an independent GmbH with no disclosed parent company or external investors.

Name

Kemmler Baustoffe

Legal name

Kemmler Baustoffe GmbH

Website

https://kemmler.de

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Kemmler Baustoffe is a family-owned German building materials retailer, founded in 1890 and headquartered in Tübingen, that serves trade and private customers across Southwest Germany via an online shop, physical branch network, and owned delivery fleet.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110), Other Building Material Dealers (44418), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials retail
• Construction supplies
• Construction chemicals
• Tools and equipment
• Roofing materials

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Online Building Materials Sales: E-commerce sales of building materials including construction supplies, tools, paints, tiles, roofing materials, and garden supplies to both trade and private customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kemmler Baustoffe sells construction materials and building products across 13 main categories, including garden/landscaping, roof & facade, drywall, structural construction, civil engineering, interior finishing, plaster & mortar, thermal insulation (WDVS), tools, paints, tiles, and sanitary technology. The company operates its own e-commerce platform at kemmler.de alongside physical branch locations, and offers private-label Kemmler brand products alongside established third-party brands. It supplements product sales with expert consultation, a photovoltaic configurator, and direct delivery to construction sites via its own logistics fleet.

Product overview

Kemmler Baustoffe operates a multi-channel building materials retail platform combining physical branch locations with a comprehensive online shop (kemmler.de). The product portfolio spans 13 main categories: Garden/Landscaping (Gartenbau), Roof & Facade (Dach & Fassade), Drywall Construction (Trockenbau), Structural Construction (Hochbau), Civil Engineering (Tiefbau), Interior Finishing (Ausbau), Plaster & Mortar (Putz & Mörtel), Thermal Insulation Systems (WDVS), Tools (Werkzeug), Paints/Colors (Farben), Tiles (Fliesen), and Sanitary Technology (Sanitärtechnik). The company offers its own private-label brand (Kemmler) alongside established third-party brands including Knauf, Kronimus, Sopro, Velux, Makita, Bauder, Braas, Schlüter-Systems, and Baumit. Key own-brand products include construction chemicals (bitumen coatings, tile adhesives, mortars), surface preparation materials (covering fleeces, sealants), cleaning products (tile cleaners), and building materials (concrete screed, quartz sand). The platform also features specialized services including a photovoltaic configurator for solar installations.

Differentiator

Problem solved

Functional benefit

Brands

• Kemmler Fliesen: Specialized tile and flooring brand operating under the Kemmler family of companies.
• Kemmler-Garage
• Beton-Kemmler
• KemTec
• KEMMLIT
• Kemmler Solar
• Kemmler Industriebau
• Kemmler BE101
• Kemmler BD01/BD02
• Kemmler Fliesenreiniger FR1

Products and services

• Gartenbau (Garden & Landscaping) category Range of garden and landscaping products including paving stones, terrace slabs, fencing, lawn products, garden lighting, drainage, and accessories, sold to trade and private customers.
• Dach & Fassade (Roof & Facade) category Roof and facade materials including roof tiles, bitumen shingles, roof windows, facade insulation, roof sealing systems, and timber/wood materials.
• Trockenbau (Drywall Construction) category Drywall construction materials including plasterboards, substructures, fastening technology, sealing/insulation tapes, fire-protection boards, acoustic elements, and interior doors.
• Hochbau (Structural Construction) category Structural construction materials including insulation, drainage, ventilation, masonry, steel reinforcement, window sills, staircases, and chimney systems.
• Tiefbau (Civil Engineering) category Civil engineering products including construction chemicals, concrete pipes, drainage channels, sewer pipes, cable ducts, shaft components, and road construction bitumen.
• Ausbau (Interior Finishing) category Interior finishing materials including floor build-up systems, plaster mesh, plaster profiles, plaster bases, interior insulation, and masking materials.
• Putz & Mörtel (Plaster & Mortar) category Plaster, mortar, ready-mix concrete, roof mortar, base/finish plasters, fillers, levelling compounds, and additives for masonry and facade work.
• WDVS (Thermal Insulation Systems) category External thermal insulation composite system components including insulation boards, reinforcement mesh, dowels, and accessories for facade insulation.
• Werkzeug (Tools) category Tools and equipment including hand tools, power tools, workwear, PPE, site equipment, measuring instruments, adhesives/sealants, and painting accessories.
• Farben (Paints & Coatings) category Paints, coatings, primers, wood finishes, varnishes, wall/facade paints, mould remover, masking tapes, brushes, and rollers for painting applications.
• Fliesen (Tiles) category Tile range including bathroom, kitchen, basement, guest WC, terrace/balcony, wall, floor, mosaic, and living room tiles, plus laminate/vinyl flooring and installation accessories.
• Sanitärtechnik (Sanitary Technology) category Sanitary technology products for bathroom and water installation applications.
• Kemmler BE101 Beton Estrich (own-brand concrete screed) Own-brand ready-mix concrete screed, 30 kg bag, 0–8 mm grain, for floor construction and levelling.
• Kemmler BD02 Bitumen 2K Dickbeschichtung (own-brand waterproofing) Two-component bitumen thick coating, 30 L container, applicable by spatula or spray, for structural waterproofing.
• Kemmler SFK25 Super-Flex-Kleber (own-brand flexible tile adhesive) Highly flexible tile adhesive, 25 kg bag, C2 TE S1 classified, for interior and exterior tiling.
• Kemmler Fliesenreiniger FR1 (own-brand tile cleaner) Specialised tile cleaner for cement haze and construction residue, 1 L bottle.
• Direct-to-site delivery service Delivery service using a private fleet of 50+ trucks, delivering up to 5,000 products per day directly to construction sites five days per week across the service area.
• Photovoltaic configurator Online planning tool for solar/photovoltaic installations, supporting customers in configuring solar solutions alongside the Kemmler Solar offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• KnaufcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of construction materials including drywall systems, insulation, and building compounds. Products sold through Kemmler's online shop and physical branches.
• Kronimus AGcoreChannel Partner/ Reseller/ DistributorManufacturer of concrete products for garden and landscaping including paving stones, curbstones, and L-stones. Featured as a top brand on Kemmler's platform.
• Sopro Bauchemie GmbHcoreChannel Partner/ Reseller/ DistributorSpecialist in tile adhesives, grouts, and construction chemicals. Core brand partner for tiling products.
• VELUXcoreChannel Partner/ Reseller/ DistributorWorld-leading manufacturer of roof windows and skylights. Featured brand for roof and attic window products.
• Seltra NatursteinecoreChannel Partner/ Reseller/ DistributorNatural stone specialist for garden and construction applications. Partner brand for natural stone products.
• Braun-SteinecoreChannel Partner/ Reseller/ DistributorManufacturer of concrete paving and landscaping products. Partner brand for garden construction materials.
• Baumit GmbHminorChannel Partner/ Reseller/ DistributorBuilding materials manufacturer specializing in facade systems, thermal insulation, and renovation products.
• EHL AGminorChannel Partner/ Reseller/ DistributorPaving and landscaping products manufacturer. Partner brand for garden and outdoor area solutions.
• BirkenmeierminorChannel Partner/ Reseller/ DistributorGarden and landscaping product manufacturer specializing in paving stones and outdoor solutions.
• MakitacoreChannel Partner/ Reseller/ DistributorLeading power tool manufacturer. Featured brand for professional tools and equipment.
• BoschcoreChannel Partner/ Reseller/ DistributorMajor tool and power equipment manufacturer. Featured as Bosch Expert LP on Kemmler platform.
• CollomixminorChannel Partner/ Reseller/ DistributorMixing equipment manufacturer for construction applications. Partner brand for professional mixing tools.
• Flex ToolsminorChannel Partner/ Reseller/ DistributorPower tool manufacturer specializing in finishing and surface preparation tools.
• Mascot WorkwearminorChannel Partner/ Reseller/ DistributorWorkwear and safety clothing manufacturer. Partner brand for professional work attire.
• Trusted ShopscoreStrategic or Co-development PartnerE-commerce trust and quality certification platform. Provides shop rating and buyer protection services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OBI: Major German DIY and home improvement chain with hundreds of stores and an online shop. Directly comparable to Kemmler in serving both trade professionals and DIY consumers across building materials categories.
• Hellweg Die Profi-Baumärkte: German home improvement chain with strong focus on trade customers and DIY. Comparable to Kemmler in the combination of professional trade services and retail consumer offerings.
• Raab Karcher: Specialist German building materials distributor subsidiary of Saint-Gobain, focused on trade customers. Directly comparable to Kemmler in trade-focused building materials distribution and project delivery.
• BayWa Bau & Garten: Building materials division of BayWa AG operating regional Baustoffhandel branches across southern Germany. Directly comparable to Kemmler in regional southern-German building materials retail with trade customer focus.
• Globus Baumarkt: Regional German home improvement and building materials chain. Comparable to Kemmler in store format, category mix, and dual trade/DIY customer focus.
• Hagebau: German cooperative of independent building materials retailers with combined wholesale and retail operations. Highly comparable to Kemmler as a building materials specialist serving trade customers with regional branch networks.
• Hornbach Baumarkt: German-listed DIY and building materials retail chain with both physical stores and a strong online shop. Directly comparable to Kemmler as a multi-category building materials retailer serving trade and DIY customers in Germany.
• Bauhaus: One of Europe's largest home improvement and DIY retail chains with extensive German footprint. Comparable to Kemmler in assortment breadth across construction, tools, garden, and interior categories.

Broad incumbents

• Saint-Gobain Building Distribution: Global building materials group whose German distribution arm (including Raab Karcher) competes across construction materials. Comparable to Kemmler as a broad incumbent operating building materials distribution networks across Germany.

Emerging players

• Toolstation: European trade-focused tools and hardware retailer (Travis Perkins subsidiary) with rapid German expansion. Comparable to Kemmler's tools and hardware category, though narrower in category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kemmler
• Facebookfacebook.com/KemmlerBaustoffe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemmler Baustoffe