Brooks Wedding Ceremonies

What Brooks Wedding Ceremonies does

Brooks Wedding Ceremonies is a privately held Michigan LLC founded in 2013 by Kristi Brooks-Olivo, operating as a personalized wedding officiant and premarital counseling service. The business is headquartered in Grand Rapids with a secondary office in Traverse City, and serves engaged couples primarily in West and Northern Michigan, with destination wedding availability domestically and internationally and virtual premarital counseling worldwide. The service portfolio is built around three ceremony packages (Signature Ceremony at $649, Signature Plus at $1,149, and Signature Complete at $1,849 which bundles ceremony with the full 6-session premarital counseling program), supported by standalone ceremony writing ($249-$399) for couples using a friend officiant, flexible premarital counseling ($997 full program or $100/session) using the Prepare/Enrich certified assessment, and a honeymoon planning referral line through Dream Sail Travel.

The operating model is direct-to-consumer with no proprietary technology platform; bookings flow through a website portal, phone/text inquiries, and a free "Vibe Check" consultation call before commitment. Distribution relies on wedding vendor marketplaces (The Knot, Zola), organic social media (Facebook, Instagram), a content blog, and a free Conversations Workbook lead magnet. The officiant team comprises five people (founder plus four officiants, including a Lead Officiant, Senior Officiant, Officiant, and Associate Officiant), and revenue is generated primarily through one-time ceremony fees with a 50% non-refundable retainer at booking and the balance due 30 days before the wedding. The company has 120+ lifetime engaged couples served, holds 2024 Best of Weddings recognition from both The Knot and Zola, and operates without any disclosed external funding.

Name

Brooks Wedding Ceremonies

Legal name

Brooks Wedding Ceremonies, LLC

Website

https://brooksweddingceremonies.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooks Wedding Ceremonies is a Michigan-based wedding officiant and premarital counseling service, designing personalized ceremonies and coaching engaged couples in Grand Rapids, Traverse City, and destination locations.

Ownership category

akta.pro rank

Product category

Wedding Officiant Services

akta.pro primary industry

Ceremony Planning & Officiant Coordination (HSACABAL)

akta.pro secondary industry

Full-Service Wedding Planning (HSACABAA)

Keywords

• Wedding officiant services
• Premarital counseling
• Wedding ceremony writing
• Personalized wedding ceremonies
• Marriage preparation coaching

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Officiating Services: Core revenue stream from wedding ceremony officiation. Three service tiers: Signature Ceremony ($649), Signature Plus ($1,149), and Signature Complete ($1,849 bundled with premarital counseling). Services include ceremony writing, on-site day-of coordination, travel within 45 minutes, and marriage license filing.
2. Ceremony Writing Services: Standalone ceremony writing service for couples using a friend or family member as officiant. Includes custom written ceremony with cues, unlimited revisions, and optional 90-minute officiant coaching session. Prices range from $249 (written ceremony only) to $399 (with coaching).
3. Premarital Counseling: Online coaching sessions using Prepare/Enrich personality assessment. Full 6-session program at $997 or pay-as-you-go at $100/session plus $35 assessment fee. Includes post-marital check-ins and personalized growth plans.
4. Travel Services: Honeymoon planning assistance through Dream Sail Travel partnership, with travel advisor services helping couples plan post-wedding getaways. Additional revenue from travel stipends for ceremonies outside 45-minute radius from office locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Brooks Wedding Ceremonies designs and officiates personalized, story-driven wedding ceremonies for couples in Michigan, with bundled premarital counseling powered by the Prepare/Enrich assessment. The company offers three ceremony tiers (Signature Ceremony at $649, Signature Plus at $1,149, and Signature Complete at $1,849) plus standalone premarital coaching and ceremony writing for friend officiants.

Product overview

Brooks Wedding Ceremonies is a wedding officiant and premarital counseling service provider operating in Grand Rapids and Traverse City, Michigan. The core offering consists of three ceremony packages (Signature Ceremony at $649, Signature Plus at $1,149, and Signature Complete at $1,849 that bundles ceremony with premarital counseling). Supporting services include standalone premarital counseling programs (Full Prep 6-session program for $997 or single sessions at $100 each), ceremony writing services ($249-$399), honeymoon planning through Dream Sail Travel, and free educational resources including the Conversations Workbook and Marriage Readiness Quiz. The company is led by founder Kristi Brooks-Olivo along with a team of five officiants (Greg Gough, Megan Blamer, Andy Shineldecker, and Lisa Hall).

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Ceremony A heartfelt, personal wedding ceremony package built around the couple's relationship and style. Includes a ceremony questionnaire, optional unity ceremony, virtual walkthrough, day-of vendor coordination, travel within 45 minutes, emergency backup officiant, and marriage license filing. Priced at $649.
• Signature Plus Everything in Signature Ceremony plus a virtual ceremony planning session, 1-on-1 personal vow coaching/vow review, in-person rehearsal coordination or attendance upon request, and unlimited ceremony edits. Priced at $1,149.
• Signature Complete Complete ceremony experience bundling Signature Plus with the full 6-session Get Marriage Ready premarital counseling program (valued at $997). Saves $297 versus purchasing separately. Priced at $1,849.
• Premarital Counseling - Full Prep 6-session personalized coaching program powered by the Prepare/Enrich personality assessment, covering communication, conflict resolution, money, intimacy, and family dynamics. Includes assessment fee waiver, personalized growth plan, unlimited post-marital check-ins, and flexible priority scheduling. Priced at $997.
• Premarital Counseling - Single Sessions Individual 60-minute coaching sessions for couples preferring a pay-as-you-go structure. A $35 assessment fee applies to the initial session. Priced at $100 per session.
• Written Ceremony Custom wedding ceremony writing service with easy-to-follow cues and instructions for couples using a friend or family member as officiant. Includes ceremony questionnaire, custom written ceremony, optional unity ceremony, unlimited revisions, and a keepsake PDF copy. Priced at $249.
• Ceremony + Coaching Written ceremony package bundled with a 90-minute officiant coaching session, including ordination instruction, virtual ceremony walk-through, rehearsal review, downloadable rehearsal kit, marriage license instruction, and Q&A. Priced at $399.
• Honeymoon Planning Honeymoon planning assistance offered through the Dream Sail Travel partnership, featuring luxury cruises, tropical destinations, and all-inclusive escapes with travel perks. Kristi serves as a travel advisor helping couples plan post-wedding getaways.
• Marriage Readiness Quiz 10-minute online relationship assessment that provides an insight report, a connection map, and personalized next steps to help couples prepare for marriage. Priced at $27.

Quantifiable outcome

• Couples who do premarital counseling increase chances of lasting marriage by up to 30%
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dream Sail TravelminorGTM or Marketing PartnerDream Sail Travel is a travel partner that Brooks Wedding Ceremonies refers couples to for honeymoon planning. Kristi, as a travel advisor, helps couples plan post-wedding getaways. This is a referral/affiliate relationship where Brooks Wedding Ceremonies directs couples to Dream Sail Travel for honeymoon planning services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A Simple I Do: A Simple I Do is a small wedding officiant service offering personalized ceremony writing and officiation, closely comparable to Brooks Wedding Ceremonies in product, target market (engaged couples), and service-based business model. Both compete in the same niche for couples seeking non-traditional, story-driven ceremonies.
• Offbeat Weddings: Offbeat Weddings is a media and vendor resource serving non-traditional engaged couples, including officiant directories and ceremony content. It overlaps with Brooks' target market of couples seeking personalized, non-religious ceremonies and competes for the same editorial and discovery attention in the niche.

Broad incumbents

• The Knot: The Knot is the largest U.S. wedding vendor marketplace and planning platform where Brooks Wedding Ceremonies is listed as an officiant vendor. Both serve the same engaged-couple customer base in Michigan with overlapping wedding-planning and vendor-discovery offerings, though The Knot operates as a broad portfolio platform rather than a specialized officiant service.
• WeddingWire: WeddingWire is a major wedding vendor marketplace serving the same engaged-couple audience with officiant listings, reviews, and planning tools. It competes with The Knot and Zola for the discovery layer that Brooks relies on, and represents a broad incumbent in the wedding vendor ecosystem.
• Zola: Zola is a wedding planning platform with a vendor marketplace, registry, and planning tools, where Brooks Wedding Ceremonies holds a 'Best of Weddings' profile. Zola serves the same engaged-couple market via overlapping directory and planning functionality, but as a broad incumbent rather than a niche officiant specialist.

Emerging players

• Regain: Regain is an online couples therapy and counseling platform that overlaps with Brooks' premarital counseling offering in terms of customer need (relationship preparation and communication) and online delivery format. Both target engaged and newly married couples, though Regain operates at a larger, more clinical scale versus Brooks' boutique coaching model.
• BetterHelp: BetterHelp is a large online therapy platform that includes couples counseling and increasingly premarital-focused offerings, competing for the same premarital-coaching wallet share that Brooks' $997 counseling program addresses. It is a broader, digital-first incumbent where Brooks is a personalized, locally-rooted niche provider.

Others

• Prepare-Enrich: Prepare-Enrich is the certified premarital assessment tool that Brooks Wedding Ceremonies uses to power its counseling program. It is a technology supplier/enabler in the same premarital value chain rather than a direct competitor, providing the underlying assessment that Brooks' coaching services are built upon.
• HitchSwitch: HitchSwitch is a name-change service that Brooks Wedding Ceremonies refers couples to post-ceremony via affiliate link. Both serve recently married couples in adjacent steps of the wedding journey, but HitchSwitch operates as an enabling service partner rather than a direct competitor to officiant delivery.

Regional players

• Marry Me Tampa Bay: Marry Me Tampa Bay is a regional wedding vendor marketplace and content site covering Florida, similar in structure to how Brooks operates locally in Michigan with an editorial-plus-vendor model. Both compete for the engaged-couple audience within their respective geographies with comparable content-and-vendor-discovery approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brooksweddingceremoniess
• Instagraminstagram.com/brooksweddingceremoniesmi
• LinkedInlinkedin.com/company/brooks-wedding-ceremonies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks Wedding Ceremonies