CECRA
- Company typePrivate
- Founded1985
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
CECRA firmographics
Firmographics- Name
- CECRA
- Legal name
- CECRA (European Council for Motor Trades and Repairs)
- Website
- https://cecra.eu
- Company type
- Private
- Founded year
- 1985
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CECRA is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
CECRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Dues: CECRA generates revenue through membership fees from national automotive trade associations, European brand dealer councils, and goodwill members (Gold, Silver, Bronze tiers). The association uses these funds to advocate for member interests before European regulatory bodies and monitor policies affecting the automotive distribution and repair sector.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CECRA product offering
Product offeringCore offering
CECRA was a European umbrella organization for national automotive trade associations and European brand dealer councils. It monitored and influenced EU regulation, represented dealer and repairer interests before European institutions, and provided members with regulatory information, networking, best-practice sharing, and collective advocacy. Its activities were transferred to Automotive Mobility Europe following the merger completed on 31 March 2026.
Product overview
CECRA (European Council for Motor Trades and Repairs) is a trade association representing automotive dealers and repairers across Europe. It does not offer commercial products or services. CECRA provides advocacy, policy representation, a best practice platform, and regulatory monitoring services for its member organizations representing 336,720 enterprises. The organization focuses on policy priorities including Big Data & Connectivity, Fair Contractual Relations, Consumer Rights, Used Car Market, and Mobility Transition Pathway.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 336,720 enterprises represented across Europe
- +1 more outcomes
Companies that use CECRA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
CECRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CECRA partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Automotive Mobility Europe (AME)flagshipCECRA completed its merger with Automotive Mobility Europe (AME) on 31 March 2026, creating a unified voice representing distribution, services, and after-sales sectors of individual mobility in Europe. AME brings together national associations and European Dealer Councils into a single stronger European body. The merger was initiated following CECRA's General Assembly approval in Budapest on 24 September 2025.
- FAGENAUTO (Federation of Associations of Official Automotive Agents)coreFAGENAUTO, representing automotive agents and service providers in Spain, officially joined CECRA to strengthen representation at EU level. The federation aims to ensure automotive agents continue playing a pivotal role in shaping the industry's future at European level, enhancing CECRA's network to 19 national trade organisations plus European brand dealer councils.
- MEKOcoreMEKO partnered with CECRA to advance shared objectives including access to vehicle data, electric vehicles, green deal, and skill development of automotive technicians. MEKO consists of leading automotive spare-parts chains in northern Europe (FTZ, Inter-Team, Koivunen, MECA, Mekonomen, Sørensen og Balchen) with approximately 600 stores and 4,300 workshops. Partnership enables MEKO to present workshop solutions to CECRA members and participate in industry policy debates.
- LKQ EuropecoreLKQ Europe, the leading distributor of automotive aftermarket parts in Europe with operations in over 20 countries, partnered with CECRA to strengthen the voice of vehicle repairers in Europe. Partnership focuses on access to vehicle data, electric vehicles, green deal, and skills development. LKQ provides spare parts, tools, technical support, and training through the LKQ Academy.
- AFCAR (Alliance for the Freedom of Car Repair in Europe)coreCECRA is a member of AFCAR, an alliance calling for urgent regulatory action on access to in-vehicle data. AFCAR represents key stakeholders in the aftermarket sector including parts suppliers, workshops, technology providers, mobility services companies, insurance industry, and consumers. The alliance has written to Commission President von der Leyen urging sector-specific legislation.
- ACEA (European Automobile Manufacturers' Association)flagshipCECRA joined forces with ACEA, CLEPA, and ETRMA in defining views on accelerating the Green and Digital Transformation under the European Commission's Mobility Transition Pathway initiative. The coalition developed a 10-point sustainable action plan in response to the Commission's consultation.
- CLEPA (European Association of Automotive Suppliers)flagshipPart of the Mobility Transition Pathway coalition with CECRA, ACEA, and ETRMA working together on sustainable action plans for automotive transformation.
- ETRMA (European Tyre and Rubber Manufacturers' Association)flagshipPart of the Mobility Transition Pathway coalition with CECRA, ACEA, and CLEPA working together on sustainable action plans for automotive transformation.
- Car-PasscoreCar-Pass presented at CECRA conferences how Belgium successfully eradicated odometer fraud through creation of a national database and mandatory exchange of mileage readings. CECRA advocates extending this model to all EU Member States through EU legislation.
- European Citroën & DS Dealer Council (A.C.C.D.E.)coreA.C.C.D.E. represents European Citroën and DS dealers, headquartered at 49 Rue de Lisbonne, 75008 Paris, France. The council is part of CECRA's European Dealer Council membership.
- European Peugeot Dealer Council (AECP)coreAECP represents European Peugeot dealers, headquartered at 10 Av. de la Grande Armée, 75017 Paris, France. The council is part of CECRA's European Dealer Council membership.
- European Dealer Council Volkswagen Group e.V.coreThe European Dealer Council for Volkswagen Group represents VW Group dealers, headquartered at Kollberg 9, 30916 Isernhagen, Germany. The council is part of CECRA's European Dealer Council membership.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
CECRA competitors and assessment
Company assessmentDirect peers
- Automotive Mobility Europe (AME): Brussels-based European trade association representing national mobility associations and European Dealer Councils — the direct merger counterparty and successor entity to CECRA as of 31 March 2026, consolidating dealer, repairer, and mobility services representation at EU level.
- AFCAR (Alliance for the Freedom of Car Repair in Europe): Brussels-based alliance calling for urgent EU regulatory action on access to in-vehicle data. CECRA is a member; AFCAR represents parts suppliers, workshops, technology providers, mobility services, insurance, and consumers — overlapping heavily with CECRA's data access and right-to-repair agenda.
- ACEA (European Automobile Manufacturers' Association): Brussels-based trade association representing European vehicle manufacturers on EU policy. A direct counterpart to CECRA in the EU automotive policy ecosystem — both engage the Commission on VBER, MVBER, CO2 standards, and Data Act, but from opposite sides of the OEM/dealer relationship.
- FIGIEFA: International association representing European automotive aftermarket distributors. Direct peer in advocacy for fair access to in-vehicle data and independent repairer rights at EU level, with overlapping member base and policy priorities as CECRA/AFCAR.
- CLEPA (European Association of Automotive Suppliers): Brussels-based trade association for European automotive component suppliers. Peer in EU advocacy structure, co-partner with CECRA in the Mobility Transition Pathway coalition addressing Green and Digital Transformation of the automotive value chain.
- ETRMA (European Tyre and Rubber Manufacturers' Association): Brussels-based trade association for European tyre and rubber manufacturers. Comparable as a Brussels-headquartered industry body engaging EU institutions on automotive regulation, and a coalition partner with CECRA in the Mobility Transition Pathway initiative.
Regional players
- BOVAG: Dutch trade association for mobility providers, including vehicle dealers and repairers. National-level peer to CECRA members; BOVAG's Geert Brummelhuis sits on CECRA's interim Board, reflecting direct cross-membership between EU-level and Dutch-level trade body structures.
- ZDK (Zentralverband Deutsches Kraftfahrzeuggewerbe): German central association for the automotive trade and repair sector. A national-level peer to CECRA's national association members; ZDK's CEO Jürgen Hasler co-leads AME post-merger, illustrating how national bodies directly interface with the EU-level organization CECRA helped build.
- NADA (National Automobile Dealers Association): US trade association representing franchised new-car dealers. Functionally analogous to CECRA — national-level dealer advocacy — but operating in the US regulatory environment rather than the EU; useful peer for cross-jurisdictional comparison of dealer advocacy models.
- Mobilians: French automotive trade association representing mobility distribution and services. National-level peer comparable to CECRA's other member associations; Mobilians' CEO Xavier Horent co-leads AME post-merger, with structurally similar advocacy and member services mandate within France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CECRA social profiles
Digital presenceCECRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CECRA leadership team
Management profileNumber of profiles
Profiles5 records
CECRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CECRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CECRA
What does CECRA do?
CECRA was a European umbrella organization for national automotive trade associations and European brand dealer councils. It monitored and influenced EU regulation, represented dealer and repairer interests before European institutions, and provided members with regulatory information, networking, best-practice sharing, and collective advocacy. Its activities were transferred to Automotive Mobility Europe following the merger completed on 31 March 2026.
Is CECRA a public or private company?
CECRA is a private company. It is classified as unknown and is currently acquired.
When was CECRA founded?
CECRA was founded in 1985. It employs 1 to 10 people.
Where is CECRA based?
CECRA is headquartered in Brussels, Belgium, in the Europe region.
How does CECRA make money?
One revenue line is on record: membership Dues.
Who are CECRA's main competitors?
Direct peers on record are Automotive Mobility Europe (AME), AFCAR (Alliance for the Freedom of Car Repair in Europe), ACEA (European Automobile Manufacturers' Association), FIGIEFA, CLEPA (European Association of Automotive Suppliers) and ETRMA (European Tyre and Rubber Manufacturers' Association). Regional players are BOVAG, ZDK (Zentralverband Deutsches Kraftfahrzeuggewerbe), NADA (National Automobile Dealers Association) and Mobilians.
Does CECRA have an API?
No public API is recorded for CECRA.