CECRA

Name

CECRA

Legal name

CECRA (European Council for Motor Trades and Repairs)

Website

https://cecra.eu

Company type

Private

Founded year

1985

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: CECRA generates revenue through membership fees from national automotive trade associations, European brand dealer councils, and goodwill members (Gold, Silver, Bronze tiers). The association uses these funds to advocate for member interests before European regulatory bodies and monitor policies affecting the automotive distribution and repair sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CECRA was a European umbrella organization for national automotive trade associations and European brand dealer councils. It monitored and influenced EU regulation, represented dealer and repairer interests before European institutions, and provided members with regulatory information, networking, best-practice sharing, and collective advocacy. Its activities were transferred to Automotive Mobility Europe following the merger completed on 31 March 2026.

Product overview

CECRA (European Council for Motor Trades and Repairs) is a trade association representing automotive dealers and repairers across Europe. It does not offer commercial products or services. CECRA provides advocacy, policy representation, a best practice platform, and regulatory monitoring services for its member organizations representing 336,720 enterprises. The organization focuses on policy priorities including Big Data & Connectivity, Fair Contractual Relations, Consumer Rights, Used Car Market, and Mobility Transition Pathway.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 336,720 enterprises represented across Europe
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Automotive Mobility Europe (AME)flagshipStrategic or Co-development Partner · 31 March 2026CECRA completed its merger with Automotive Mobility Europe (AME) on 31 March 2026, creating a unified voice representing distribution, services, and after-sales sectors of individual mobility in Europe. AME brings together national associations and European Dealer Councils into a single stronger European body. The merger was initiated following CECRA's General Assembly approval in Budapest on 24 September 2025.
• FAGENAUTO (Federation of Associations of Official Automotive Agents)coreStrategic or Co-development Partner · 29 January 2025FAGENAUTO, representing automotive agents and service providers in Spain, officially joined CECRA to strengthen representation at EU level. The federation aims to ensure automotive agents continue playing a pivotal role in shaping the industry's future at European level, enhancing CECRA's network to 19 national trade organisations plus European brand dealer councils.
• MEKOcoreStrategic or Co-development Partner · 12 April 2024MEKO partnered with CECRA to advance shared objectives including access to vehicle data, electric vehicles, green deal, and skill development of automotive technicians. MEKO consists of leading automotive spare-parts chains in northern Europe (FTZ, Inter-Team, Koivunen, MECA, Mekonomen, Sørensen og Balchen) with approximately 600 stores and 4,300 workshops. Partnership enables MEKO to present workshop solutions to CECRA members and participate in industry policy debates.
• LKQ EuropecoreStrategic or Co-development Partner · 23 March 2023LKQ Europe, the leading distributor of automotive aftermarket parts in Europe with operations in over 20 countries, partnered with CECRA to strengthen the voice of vehicle repairers in Europe. Partnership focuses on access to vehicle data, electric vehicles, green deal, and skills development. LKQ provides spare parts, tools, technical support, and training through the LKQ Academy.
• AFCAR (Alliance for the Freedom of Car Repair in Europe)coreStrategic or Co-development PartnerCECRA is a member of AFCAR, an alliance calling for urgent regulatory action on access to in-vehicle data. AFCAR represents key stakeholders in the aftermarket sector including parts suppliers, workshops, technology providers, mobility services companies, insurance industry, and consumers. The alliance has written to Commission President von der Leyen urging sector-specific legislation.
• ACEA (European Automobile Manufacturers' Association)flagshipStrategic or Co-development PartnerCECRA joined forces with ACEA, CLEPA, and ETRMA in defining views on accelerating the Green and Digital Transformation under the European Commission's Mobility Transition Pathway initiative. The coalition developed a 10-point sustainable action plan in response to the Commission's consultation.
• CLEPA (European Association of Automotive Suppliers)flagshipStrategic or Co-development PartnerPart of the Mobility Transition Pathway coalition with CECRA, ACEA, and ETRMA working together on sustainable action plans for automotive transformation.
• ETRMA (European Tyre and Rubber Manufacturers' Association)flagshipStrategic or Co-development PartnerPart of the Mobility Transition Pathway coalition with CECRA, ACEA, and CLEPA working together on sustainable action plans for automotive transformation.
• Car-PasscoreStrategic or Co-development PartnerCar-Pass presented at CECRA conferences how Belgium successfully eradicated odometer fraud through creation of a national database and mandatory exchange of mileage readings. CECRA advocates extending this model to all EU Member States through EU legislation.
• European Citroën & DS Dealer Council (A.C.C.D.E.)coreChannel Partner/ Reseller/ DistributorA.C.C.D.E. represents European Citroën and DS dealers, headquartered at 49 Rue de Lisbonne, 75008 Paris, France. The council is part of CECRA's European Dealer Council membership.
• European Peugeot Dealer Council (AECP)coreChannel Partner/ Reseller/ DistributorAECP represents European Peugeot dealers, headquartered at 10 Av. de la Grande Armée, 75017 Paris, France. The council is part of CECRA's European Dealer Council membership.
• European Dealer Council Volkswagen Group e.V.coreChannel Partner/ Reseller/ DistributorThe European Dealer Council for Volkswagen Group represents VW Group dealers, headquartered at Kollberg 9, 30916 Isernhagen, Germany. The council is part of CECRA's European Dealer Council membership.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Automotive Mobility Europe (AME): Brussels-based European trade association representing national mobility associations and European Dealer Councils — the direct merger counterparty and successor entity to CECRA as of 31 March 2026, consolidating dealer, repairer, and mobility services representation at EU level.
• AFCAR (Alliance for the Freedom of Car Repair in Europe): Brussels-based alliance calling for urgent EU regulatory action on access to in-vehicle data. CECRA is a member; AFCAR represents parts suppliers, workshops, technology providers, mobility services, insurance, and consumers — overlapping heavily with CECRA's data access and right-to-repair agenda.
• ACEA (European Automobile Manufacturers' Association): Brussels-based trade association representing European vehicle manufacturers on EU policy. A direct counterpart to CECRA in the EU automotive policy ecosystem — both engage the Commission on VBER, MVBER, CO2 standards, and Data Act, but from opposite sides of the OEM/dealer relationship.
• FIGIEFA: International association representing European automotive aftermarket distributors. Direct peer in advocacy for fair access to in-vehicle data and independent repairer rights at EU level, with overlapping member base and policy priorities as CECRA/AFCAR.
• CLEPA (European Association of Automotive Suppliers): Brussels-based trade association for European automotive component suppliers. Peer in EU advocacy structure, co-partner with CECRA in the Mobility Transition Pathway coalition addressing Green and Digital Transformation of the automotive value chain.
• ETRMA (European Tyre and Rubber Manufacturers' Association): Brussels-based trade association for European tyre and rubber manufacturers. Comparable as a Brussels-headquartered industry body engaging EU institutions on automotive regulation, and a coalition partner with CECRA in the Mobility Transition Pathway initiative.

Regional players

• BOVAG: Dutch trade association for mobility providers, including vehicle dealers and repairers. National-level peer to CECRA members; BOVAG's Geert Brummelhuis sits on CECRA's interim Board, reflecting direct cross-membership between EU-level and Dutch-level trade body structures.
• ZDK (Zentralverband Deutsches Kraftfahrzeuggewerbe): German central association for the automotive trade and repair sector. A national-level peer to CECRA's national association members; ZDK's CEO Jürgen Hasler co-leads AME post-merger, illustrating how national bodies directly interface with the EU-level organization CECRA helped build.
• NADA (National Automobile Dealers Association): US trade association representing franchised new-car dealers. Functionally analogous to CECRA — national-level dealer advocacy — but operating in the US regulatory environment rather than the EU; useful peer for cross-jurisdictional comparison of dealer advocacy models.
• Mobilians: French automotive trade association representing mobility distribution and services. National-level peer comparable to CECRA's other member associations; Mobilians' CEO Xavier Horent co-leads AME post-merger, with structurally similar advocacy and member services mandate within France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CecraEu
• LinkedInlinkedin.com/company/cecra

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CECRA