What Lien Horticole does

Lien Horticole (legal name Le Lien Horticole) is a French-language B2B trade publication founded in 1964 and headquartered in Montpellier, France. It covers the horticulture, nursery production, landscape management, and green-industry sectors through a digital-first online magazine, monthly editorial dossiers (e.g., Dossier Lien Horticole n°1157, July 2026), thematic newsletters, and a digital magazine reader ('liseuse'). The publication's content addresses plant protection, bioagresseurs (pest alerts), nursery production, landscape design, machinery, and professional management topics for the French-speaking green industry.\n\nThe underlying technology stack is a conventional digital publishing platform hosted on the NGPA Group's materiel-paysage.com web property, with subscription access gated through the ngpa-abonnements.com member area. Functional capabilities include article CMS, free article previews, paid full-content access, classified equipment listings routed to terre-net-occasions.fr, job postings, and event coverage microsites for trade fairs such as Paysalia, Salonvert, Demopark, and JDC Garden Trends. The product is principally a content/media deliverable rather than a software platform, with no API, SDK, MCP, or disclosed AI features.\n\nThe business model is B2B subscription-based publishing operated within the NGPA Group, a diversified French media conglomerate that also owns sister titles Matériel & Paysage, Moteurs & Réseaux, Terre-net, and La France Agricole. Lien Horticole monetizes through subscription paywalls (specific pricing tiers are not publicly disclosed), advertising, and audience referrals into NGPA-owned ancillary properties (marketplace, book editions, event media). Customer segments are horizontal and persona-based: horticulture professionals, landscape professionals, local authorities (Collectivités) managing public green spaces, and the agricultural machinery sector. Reported headcount is 1-10, consistent with a small editorial team embedded within the larger parent group.

Name

Lien Horticole

Legal name

Le Lien Horticole

Website

https://lienhorticole.fr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Lien Horticole is a French B2B trade magazine founded in 1964 that publishes digital content, monthly dossiers, and newsletters for horticulture, nursery, landscape, and green-industry professionals, operating within the NGPA Group media portfolio.

Ownership category

akta.pro rank

Product category

Trade Publishing & Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Horticulture trade publication
• Landscape industry news
• Professional horticulture magazine
• Plant production content
• Green industry media

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

Core offering

Lien Horticole publishes a professional magazine and digital content for the horticulture and landscape industry. The publication covers plant production, pest management (bioagresseurs), nursery operations, landscape design, agricultural machinery, and green space management, delivered through a website, digital reader (liseuse), and themed newsletters as part of the NGPA Group's media portfolio.

Product overview

Lien Horticole is a professional online magazine dedicated to the horticulture and green industry sector. The publication provides news and technical content covering plant protection, nursery production, landscape management, biodiversity, and agricultural research. As a digital publication platform, it operates alongside sister publications Matériel et Paysage and Moteurs & Réseaux within the NGPA publishing group. The magazine offers subscription-based access to full content, a digital reader (liseuse), and thematic newsletters.

Differentiator

Problem solved

Functional benefit

Products and services

• Lien Horticole (Online Magazine) An online professional magazine covering horticulture, nursery production, plant protection, landscape management, and green industry news, targeted at horticulture and landscape professionals. Part of the NGPA group publishing network.
• Lien Horticole n°1157 (Juillet 2026) - Digital Magazine Edition Monthly digital edition of the Lien Horticole magazine featuring industry news, technical articles, dossiers, and sector updates, accessible via the digital reader (liseuse) for subscribers.
• Themed Email Newsletters (Alerts, Employment, Equipment) Subscription newsletter service with multiple topic categories including pest (bioagresseur) alerts, job postings, and equipment listings for horticulture and landscape professionals.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Horticulture Week: UK-based B2B trade publication serving horticulture, nursery, and landscape professionals. Operates a subscription digital model with similar editorial pillars (plant production, machinery, pest management) targeting an adjacent but parallel professional audience.
• La France Agricole: Sister publication within the same NGPA Group. La France Agricole is the leading French agricultural trade magazine with a subscription model, professional focus, and B2B advertising approach - structurally identical to Lien Horticole but covering the broader agriculture vertical.
• Terre-net: Another NGPA Group property operating as a French digital agricultural trade publication with subscriptions, newsletters, and a used-equipment marketplace (terre-net-occasions.fr). Closely comparable in business model, audience, and revenue approach to Lien Horticole.
• Matériel et Paysage: Sister NGPA publication covering landscape machinery and equipment. Actually houses the Lien Horticole online magazine on its domain (materiel-paysage.com/lien-horticole), making it the closest peer in terms of audience overlap and operating infrastructure.
• Greenhouse Management: US trade publication for greenhouse and nursery growers. Directly comparable B2B subscription magazine serving commercial horticulture professionals with technical content on production, pest management, and business operations.
• FloraCulture International: International B2B trade publication for the floriculture industry based in Germany. Comparable as a niche horticulture trade publication serving professional growers, breeders, and distributors with technical and market content.
• Moteurs & Réseaux: NGPA Group sister publication focused on engines, networks, and equipment for landscape professionals. Same parent, similar distribution, and overlapping professional audience - directly comparable as a peer property within the same publishing network.
• Nursery Management: US B2B trade magazine for nursery and landscape professionals published by GIE Media. Comparable editorial scope (plant production, pest alerts, landscape business management) and subscription-based B2B model targeting the same professional buyer persona.

Broad incumbents

• Éditions France Agricole: NGPA Group's book publishing arm producing technical and reference works for agriculture and horticulture. Adjacent rather than directly competing - operates as the publisher of technical books that complement Lien Horticole's magazine content.

Emerging players

• Hortidaily: International digital horticulture news platform covering greenhouse production, fresh produce, and ornamental horticulture. Targets a similar professional audience with a digital-first, less subscription-driven model - a partial competitor on reach if not on depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lien_horticole

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lien Horticole