Fred Developers B.v.

What Fred Developers B.v. does

Fred Developers B.V. is an Amsterdam-based, privately held real estate developer (Dutch B.V.) operating as a subsidiary of Fred Holding B.V. alongside sister entities Fred Asset Management B.V. and FRED Kijkduin B.V. The company originated from Fortress Real Estate, a multidisciplinary real estate investment firm with roughly 50 years of operating history, and was established as a distinct development brand in 2019. Its core activities are mixed-use real estate development, inner-city renovations, large-scale area development, and transformations of existing destinations, executed primarily in the Netherlands with stated ambition to operate across country borders.

The company's offering rests on four service lines — Real Estate Development, Renovations, Area Development, and Transformations — delivered through direct engagement with end-users, municipalities, architects, and contractors rather than through intermediaries. Its project portfolio is anchored by Nieuw Kijkduin (a 14-year area development in The Hague), PIER14, Raamplein in Amsterdam, and Shipdock. The underlying technology/approach is process- and design-led rather than software-led: FRED positions an 'all-electric,' sustainable development method, targets BREEAM Excellent and Outstanding certification on every project, and is Ecovadis-certified. The firm describes itself as a deliberately small team of ~12 professionals that combines deeply experienced developers with junior talent.

FRED's revenue model is project-based real estate development: revenue is realized through project completion, property sales, and/or long-term asset management within the Fred Holding group. Pricing is quote-based and not publicly disclosed, with contract values determined per project scope, location, and specifications. Distribution is direct enterprise/field sales to municipalities, partners, and end-users. Customer concentration is structurally high given the small number of large, multi-year projects in the active portfolio.

Name

Fred Developers B.v.

Legal name

Fred Developers B.V.

Website

https://fred-developers.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fred Developers B.V. is an Amsterdam-based private real estate developer that originates mixed-use developments, renovations, area developments, and transformations, primarily in the Netherlands, for municipalities, end-users, and commercial partners under the Fred Holding group.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Commercial and Institutional Building Construction (23622), Nonresidential Building Construction (2362), New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531), General Bldg Contractors - Nonresidential Bldgs (1540), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Mixed-use real estate development
• Area development projects
• Real estate renovations
• Sustainable property development
• Urban transformation projects

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Revenue model

1. Real Estate Development Projects: FRED generates revenue through real estate development projects including inner-city renovations, area developments, and transformations. Revenue is realized through project completion and property sales or long-term asset management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fred Developers B.V. is a Dutch real estate development company that orchestrates mixed-use destination development, inner-city renovations, area developments, and transformations. The company engages directly with end-users, municipalities, architects, and contractors to deliver durable, sustainable real estate projects across the Netherlands and abroad. All projects are pursued under BREEAM excellent/outstanding sustainability targets, with the firm operating as a small, expert team of approximately 12 professionals.

Product overview

Fred Developers B.v. is a real estate development company offering four core services: Real Estate Development (orchestrating projects from vision to completion), Renovations (retaining and restoring historic structures with sustainable practices), Area Development (large-scale community-focused developments), and Transformations (reimagining destinations with new functions). The company develops mixed-use 'destinations' including notable projects such as Nieuw Kijkduin in The Hague, PIER14, Raamplein in Amsterdam, and Shipdock. All projects aim for BREEAM excellent and outstanding certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Development Core service orchestrating the development process from empty canvas to completed destination, partnering with architects and contractors to achieve durable real estate outcomes for enterprise clients and municipalities.
• Renovations Retention and restoration of structures with historical significance, bringing historic sentiment into the 21st century using sustainable all-electric approaches for property owners and stakeholders.
• Area Development Large-scale area developments involving thorough analysis, local community engagement, and municipal collaboration to answer local needs and enhance livability in collaboration with public authorities.
• Transformations Reimagining existing destinations with new functions, working with expert architects to fulfill new roles sustainably when places require a changed focus to serve the public and location.

Quantifiable outcome

• All projects aim for BREEAM Excellent and Outstanding certification
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• Fortress Real EstatecoreStrategic or Co-development PartnerFRED was born out of Fortress Real Estate, a multidisciplinary real estate company with nearly 50 years of experience. Fortress focuses on purchase, repositioning, and management of real estate portfolios. FRED maintains a strong relationship with Fortress, sharing founders' roots and adopting Fortress's strong work ethic and extensive experience.
• Architects and ContractorsmajorStrategic or Co-development PartnerFRED partners with appraised companies including architects and contractors to achieve greatness within every development project, ensuring destinations live up to their full potential in a durable manner.
• Local MunicipalitiesmajorStrategic or Co-development PartnerFRED works closely with local municipalities during area development, joining local conversations and conversing with municipalities to answer local needs and add to local livability.
• Fred Holding B.V.coreOthersFred Holding B.V. is the parent company located at Raphaelplein 27, 1077 PX Amsterdam, registered with KvK number 59891505. Under Fred Holding B.V. are Fred Asset Management B.V., Fred Developers B.V., and FRED Kijkduin B.V.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blauwhoed: Blauwhoed is a Dutch developer focused on inner-city and area developments with strong sustainability positioning. Comparable niche competitor in Dutch mixed-use and urban area development, similar boutique scale to FRED.
• Synchroon: Synchroon is a Dutch area developer focused on mixed-use urban developments and area transformations. Directly comparable to FRED's core service lines including area development and transformation of urban destinations.
• AM (Amvest): AM is one of the largest Dutch area and mixed-use developers, focusing on residential and mixed-use area developments in the Netherlands. Highly comparable to FRED's area development and mixed-use destination model, with greater scale.
• BPD (Bouwfonds Property Development): BPD is a leading Dutch area developer (part of Rabobank) specializing in residential and mixed-use area development. Directly comparable to FRED's area development focus and municipal partnership approach, with substantially greater capital base.
• Boelens de Gruyter: Boelens de Gruyter is a boutique Dutch inner-city developer focused on high-quality residential and mixed-use projects in major Dutch cities. Highly comparable boutique competitor to FRED in Amsterdam and other urban markets.
• VORM Bouw: VORM is a Dutch developer active in residential, commercial, and mixed-use developments. Overlaps with FRED in mixed-use and inner-city development across the Netherlands.

Broad incumbents

• Heijmans: Heijmans is a major Dutch listed construction and real estate developer covering residential, commercial, and area development. Operates broadly in the same Dutch development market as FRED, but at materially larger scale and across more verticals.
• BAM Bouw en Vastgoed: Royal BAM Group is one of the largest Dutch construction and property development groups, with significant mixed-use and area development operations. Comparable as a broad incumbent in Dutch real estate development.
• VolkerWessels: VolkerWessels is a major Dutch construction and development group with substantial area development and mixed-use operations. Broader incumbent operating across the same Dutch development value chain as FRED.

Emerging players

• Lingotto Hotels & More: Lingotto is a Dutch boutique developer active in mixed-use and hotel-led urban developments. Comparable emerging boutique player in Dutch mixed-use destination development with similar scale and project typology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fred-real-estate-developers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fred Developers B.v.