Kees Tol Verpakkingen B.V.

What Kees Tol Verpakkingen B.V. does

Kees Tol Verpakkingen B.V. is a privately held Dutch packaging materials wholesaler headquartered in Volendam, operating as a B.V. (private limited company) under Dutch jurisdiction. The company sells a broad catalog of packaging and presentation materials across at least five verticals — Eco/Sustainable packaging, Retail/Gift/Webshop packaging, Industry and Office articles, Food packaging by sector, and Hygiene/Cleaning articles — supplemented by an Eigen Bedrukking (custom printing) service that allows customers to brand packaging with their own designs, plus seasonal assortments for Sinterklaas, Christmas, and New Year. Products are categorized under general packaging/presentation materials, food-by-branch solutions, eco lines, custom printing, retail and webshop packaging, hygiene and cleaning articles, industrial and office articles, and miscellaneous lines including premium items, gift boxes, gift paper, liquor store packaging, and design chalkboards.

Name

Kees Tol Verpakkingen B.V.

Legal name

Kees Tol Verpakkingen BV

Website

https://keestol.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kees Tol Verpakkingen B.V. is a privately held Dutch B2B packaging materials wholesaler based in Volendam, serving SMB customers across food, retail, industry, and hygiene verticals with eco, custom-printed, and seasonal packaging via webshop, mobile app, and regional delivery fleet.

Ownership category

akta.pro rank

Product category

Packaging Materials Wholesale

SIC

Wholesale-Paper & Paper Products (5110), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industry

Bulk Beverage & Keg Distribution (AFAIAGAK)

Keywords

• Packaging materials wholesale
• Eco-friendly packaging
• Retail gift packaging
• Custom printed packaging
• Industrial office supplies

Headquarters

HQ city

Edam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging Materials Sales: The company generates revenue through the sale of packaging and presentation materials, including eco-friendly options, custom printing services, and industrial packaging products. Sales are conducted through their web portal, mobile app, and direct ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kees Tol Verpakkingen B.V. is a Dutch B2B packaging materials wholesaler supplying eco-friendly packaging, retail/gift/webshop packaging, industrial and office supplies, food-sector packaging, and hygiene/cleaning articles, complemented by a custom printing service for branded packaging. Orders are placed through the company's web portal (webshop.keestol.nl) and mobile app, with deliveries handled by an own fleet in the Volendam region and external carriers outside it.

Product overview

Kees Tol Verpakkingen B.V. is a Dutch packaging wholesale company offering a diverse portfolio of packaging materials across multiple categories. The core offering includes Eco packaging (sustainable materials), Retail/Gift/Webshop packaging, Industry and Office articles, Food packaging by sector, and Hygiene/Cleaning articles. The company differentiates through its Eigen Bedrukking (custom printing) service allowing customers to personalize packaging with their own designs. Additional product lines include seasonal/holiday collections (Sinterklaas, Christmas, New Year), gift paper, gift boxes, premium quality items, liquor store packaging, and design chalkboards. The company serves customers through digital channels including a Web Portal (webshop.keestol.nl) and a mobile App, both available exclusively for existing customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Verpakkingen (Eco Packaging) Eco-friendly packaging solutions including environmentally sustainable packaging materials for business customers across multiple sectors.
• Retail, Kado en Webshop Verpakkingen (Retail, Gift and Webshop Packaging) Packaging materials designed for retail environments, gift packaging, and webshop/e-commerce businesses needing attractive product packaging.
• Industrie- en Kantoorartikelen (Industry and Office Articles) Industrial and office packaging supplies and articles for business operations across industrial and office environments.
• Food per Branche (Food by Branch) Food packaging solutions organized by industry sector, supplying food businesses with sector-specific packaging and presentation materials.
• Eigen Bedrukking (Custom Printing) Custom printing service allowing customers to personalize packaging materials with their own designs, logos, or branding for promotional and brand-visibility purposes.
• Hygiene- en Schoonmaakartikelen (Hygiene and Cleaning Articles) Hygiene and cleaning-related packaging materials and articles for professional hygiene and cleaning businesses.
• Feestdagen Assortiment (Holiday/Seasonal Collection) Seasonal packaging assortment for holidays including Sinterklaas, Christmas, and New Year (Jaarwisseling) occasions, for retail and gifting use.
• Slijterij Verpakkingen (Liquor Store Packaging) Specialized packaging products for liquor stores and beverage retailers within the retail assortment.
• Industrie en Kantoor 2025 catalog Updated 2025 catalog edition of the Industry and Office Articles range with refreshed product offerings for industrial and office buyers.
• Webportaal (Web Portal) Online ordering web portal at webshop.keestol.nl available for existing B2B customers to place packaging orders.
• Kees Tol App Mobile application enabling existing B2B customers to access their order lists and place packaging orders digitally for fast and easy purchasing.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Coveris: European flexible and rigid packaging manufacturer and converter with multi-vertical packaging solutions across food, retail, and industrial. Comparable as a packaging producer whose products compete with categories Kees Tol distributes.
• Mondi Group: European paper and packaging conglomerate spanning paperboard, corrugated, and flexible packaging. Comparable as a paper/paperboard producer whose products flow through distributors like Kees Tol.
• Sealed Air: Global packaging solutions provider (Bubble Wrap, food packaging, protective packaging) with multi-category offerings sold through distributors and direct channels. Comparable as an upstream packaging producer whose product lines overlap the materials Kees Tol distributes.
• Smurfit Kappa: Global paper-based packaging major with European manufacturing and distribution. Comparable on the paperboard container category that Kees Tol resells; significantly larger scale and vertically integrated operations.
• ds Smith: Global paper-based packaging company with strong European presence in corrugated, paperboard, and point-of-sale packaging. Comparable as a paper packaging producer and broader player in categories Kees Tol resells.

Emerging players

• noissue: Eco-friendly custom packaging platform (recyclable, compostable materials) serving SMB and direct-to-consumer brands with low minimums and self-serve design tools. Comparable via custom-printed, eco-friendly positioning and SMB target, but very digitally native.
• Packhelp: Digital-first custom branded packaging platform targeting SMB and mid-market brands across Europe with self-serve online ordering. Comparable via the online ordering/webshop motion and custom branding add-on; more digitally native and ecommerce-focused than Kees Tol.

Direct peers

• Rajapack: Europe's leading SMB-focused packaging distributor (part of RAJA Group), operating a webshop-first model across cardboard boxes, gift packaging, eco-friendly options, and custom printing. Directly comparable to Kees Tol on the B2B webshop + SMB + multi-vertical catalog motion.
• Antalis (Körber Business Area Packaging): One of Europe's largest packaging distributors (now part of Körber), offering paperboard, protective, food, and custom packaging via webshop and direct sales across SMB and enterprise. Comparable as a European multi-vertical packaging distributor with a similar B2B catalog model.
• Macfarlane Packaging: UK-listed packaging distributor (Macfarlane Group's Packaging Distribution division) supplying cardboard boxes, packaging consumables, eco-friendly options, and custom packaging to SMB and enterprise via webshop and direct sales. Comparable on B2B packaging wholesale model and multi-category product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kees-tol-verpakkingen-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kees Tol Verpakkingen B.V.