Inserco SAS

What Inserco SAS does

Inserco SAS is a Colombian construction equipment company headquartered in Bucaramanga, Santander, providing rental, sales, manufacturing, and maintenance services to construction firms and public infrastructure projects. Founded in 1983 by civil engineer Fernando Gómez Rangel, a graduate of Universidad Industrial de Santander (UIS), the company has operated continuously for more than four decades, primarily serving the regional Santander market.

The product portfolio centers on metal formwork (formaletas metálicas), scaffolding (andamios), and minor construction equipment, complemented by in-house metalworking capabilities including plasma cutting, welding, and the fabrication of metal structures and enclosures. This vertical integration — combining equipment supply with custom metal fabrication — supports project-specific requirements and differentiates the company from pure rental or sales operations.

Inserco operates as a privately held simplified stock company (Sociedad por Acciones Simplificada; NIT 804.002.597-0) under continued family ownership. Leadership passed to the founder's children and spouse following his death in 2013. The business runs a contact-driven B2B sales motion via phone, WhatsApp, website forms, and social channels (Facebook, Instagram), with no published pricing and quote-based contracting. The customer mix spans private contractors and public works projects, with Biblioteca Gabriel Turbay cited as a representative infrastructure reference.

Name

Inserco SAS

Legal name

INSERCO S.A.S.

Website

https://insercoequipos.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Inserco SAS is a Bucaramanga, Colombia-based construction equipment company providing rental, sales, manufacturing, and maintenance services—including metal formwork, scaffolding, and metalworking—to construction firms and public infrastructure projects in the Santander region.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Metalworking Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Sheet Metal Work (3444), Construction Machinery & Equip (3531), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Sheet Metal & Ductwork Contracting (IMAFALAH)

akta.pro secondary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Construction equipment rental
• Metalworking fabrication services
• Metal structure fabrication
• Scaffolding and formwork rental
• Construction machinery sales

Headquarters

HQ city

Bucaramanga

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of construction equipment including minor equipment, metal formwork, scaffolding, metal props, trusses, wooden boards, ladders, sardinel sheets, load differentials, and concrete testing equipment with various stand-by periods
2. Equipment Sales: Sale of construction machinery, tools and accessories for buildings, civil and industrial works including compressors, floor cutters, brick cutters, rammers, motor pumps, mixers, vibrators, elevators, and scaffolding
3. Metalmecanic Services: Fabrication, maintenance and assembly of metal structures and industrial pieces for buildings, civil works and industry including plasma cutting, cutting and bending, turning and milling, and welding
4. Metal Structure Fabrication: Design, fabrication and mounting of metal structures for buildings, civil works and industry including metal stairs, mezzanines, covers and roofs, metal furniture, metal bases, special formwork, pergolas and shelving

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Inserco SAS rents, sells, fabricates, and maintains construction equipment for civil, industrial, and building construction projects in Bucaramanga and surrounding regions of Colombia. Its offering spans four lines: (1) equipment rental (minor equipment, metal formwork, scaffolding, metal props, trusses, ladders, wood boards, concrete testing); (2) equipment sales; (3) metalworking fabrication services (plasma cutting, cutting/bending, turning/milling, welding); and (4) custom metal structure design, fabrication, and assembly (stairs, mezzanines, covers/roofs, metal furniture, bases, special formwork, pergolas, shelving).

Product overview

Inserco SAS is a construction equipment company offering an integrated portfolio of rental, sales, manufacturing, and maintenance services for construction equipment. The core offerings include: (1) Rental services for minor equipment (compressors, vibrators, elevators, mixers, cutters, pumps), metal formwork systems with various sizes and accessories, and scaffolding (tubular, multidirectional, and hanging); (2) Sales of construction equipment and minor tools; (3) Metalworking services including plasma cutting, cutting/bending, turning/milling, and welding; and (4) Custom metal structure design, manufacturing, and assembly including stairs, mezzanines, roofs, furniture, bases, pergolas, and shelving. The company operates from Bucaramanga, Colombia, and has served the construction industry since 1983/1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Equipment Rental (Alquiler de Equipos para Construcción) Rental of construction equipment — including minor equipment, metal formwork, scaffolding, metal posts, trusses, ladders, sardinel sheets, load differentials, and concrete testing equipment — for civil, industrial, and building construction projects, with certified maintenance and specialized technical support and varying stand-by periods by equipment type.
• Construction Equipment Sales (Venta de Equipos para Construcción) Sale of construction machinery, tools, and accessories for buildings, civil works, and industrial applications — including compressors, floor cutters, brick cutters, rammers, motor pumps, mixers, vibrators, elevators, and scaffolding — with permanent technical support.
• Metalworking Services (Servicios Metalmecánicos) Manufacturing, maintenance, and assembly of metal structures and industrial pieces for buildings, civil works, and industry. Includes plasma cutting (Corte con Plasma), metal cutting and bending (Corte y Doblez), turning and milling (Torno y Fresado), and welding (Soldadura).
• Custom Metal Structure Fabrication (Estructura Metálica) Design, manufacturing, and assembly of custom metal structures for buildings, civil works, and industry — including metal stairs, mezzanines, covers and roofs, metal furniture, metal bases, special formwork, pergolas, and shelving — produced in the company's own metalworking workshop.
• Minor Construction Equipment Rental (Equipos Menores – Alquiler) Rental of minor construction equipment including Sullair 185 CFM compressor, 110V electric concrete vibrator, 150kg-capacity diesel and three-phase motor elevators, diesel floor cutters, electropumps, 1.5-bag and 1-bag mixers, demolition hammers, brick cutters, rammers, and motobombs.
• Minor Construction Equipment Sales (Equipos Menores – Venta) Sale of minor construction equipment including diesel-motor floor cutters, 110V electric vibrators, brick cutters, rammers, electropumps, 150kg elevators, mixers, and diesel and gasoline motobombs.
• Metal Formwork and Accessories (Formaleta Metálica y Accesorios) Modular metal formwork systems for walls, columns, slabs, and special structures. Includes metal formworks (sizes FM 2 to 24 inches), crown rings, well formworks, circular formworks, and accessories such as aligners, angles, wedges, and ties.
• Scaffolding (Andamios) Rental scaffolding line covering tubular scaffolds (1.50x1.50m, 1.20x1.50m, 0.80x2.00m sections), certified multidirectional scaffolds, hanging scaffolds, internal stairs, levelers, casters, handrails, and platforms.
• Metal Props (Parales Metálicos) Metal support posts available in sizes including 1x1m (max height 1.70m), 1.50x1.50m (max height 2.70m), 2x2m (max height 3.70m), and 3x3m (max height 5.20m), with short and long crosses.
• Metal Trusses (Cerchas Metálicas) Metal trusses available in sizes 1.0m, 1.2m, 1.5m, 2.0m, and 3.0m for construction support and formwork applications.
• Metal Ladders (Escaleras Metálicas) Standard metal ladders including step ladders (1.0m, 5.0m) and extension ladders ranging from 2.5m to 4m and 5m to 10m for construction site access.
• Wood Boards (Tableros de Madera) Wood boards available in sizes 0.70x1.40m, 0.50x1.40m, and 0.40x1.40m for construction use.
• Custom Metal Stairs (Escaleras Metálicas – Estructura) Custom metal stairs designed and manufactured for buildings and industrial applications, distinct from standard rental ladders.
• Mezzanine (Custom Metal Mezzanines) Custom metal mezzanine structures fabricated for industrial and commercial buildings.
• Covers and Roofs (Cubiertas y Techos) Custom metal covers and roofs fabricated for buildings and industrial structures.
• Metal Furniture (Mobiliario Metálico) Custom metal furniture fabricated for industrial and commercial applications.
• Metal Bases (Bases Metálicas) Custom metal bases fabricated for industrial equipment and structures.
• Special Formwork (Formaleta Especial) Special custom metal formwork designed for unique construction requirements beyond the standard modular Formwork line.
• Pergolas (Custom Metal Pergolas) Custom metal pergolas fabricated for architectural and landscaping applications.
• Shelving (Estanterías) Custom metal shelving fabricated for warehouse and industrial storage applications.
• Plasma Cutting Service (Corte con Plasma) Precision plasma cutting service for metal fabrication, delivered by the in-house metalworking workshop.
• Metal Cutting and Bending Service (Corte y Doblez) Metal cutting and bending service for industrial applications, delivered by the in-house metalworking workshop.
• Turning and Milling Service (Torno y Fresado) Lathe turning and milling service for precision metal parts manufacturing, delivered by the in-house metalworking workshop.
• Welding Service (Soldadura) Professional welding service for metal structure fabrication and repair, delivered by the in-house metalworking workshop.
• Concrete Testing Service (Pruebas de Concreto) Concrete testing service with 3-day stand-by availability for construction projects.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Sullair: Manufacturer of oil-flooded rotary screw compressors — Inserco specifically rents Sullair 185 CFM compressors. Comparable as the upstream OEM whose products anchor Inserco's rental fleet.
• Wacker Neuson: Global manufacturer and renter of compact and light construction equipment with active Latin America distribution. Comparable to Inserco's rental fleet mix and broader equipment sales line.
• United Rentals: Largest equipment rental company globally with growing international presence. Represents the scalable rental model benchmark that regional players like Inserco compete against on reliability and breadth.
• Caterpillar (CAT Rental): World's largest construction equipment manufacturer with extensive dealer-led rental operations in Colombia. Represents the upper-end competitive threat for both equipment sales and larger rental contracts.
• Atlas Copco: Global manufacturer of compressors, power tools, and construction equipment with strong Latin America presence. Comparable product portfolio for compressors, vibrators, and construction tools Inserco rents and sells.

Direct peers

• Multiquip: Manufacturer of compact construction equipment including compressors, mixers, generators, and rammers. Closely matches the inventory profile of Inserco's minor equipment (equipos menores) rental fleet.
• PERI Group: Leading formwork, scaffolding, and engineering services company serving civil and building construction. Directly comparable to Inserco's formwork/scaffolding rental portfolio and custom metal structure fabrication.
• ULMA Construction: Provider of formwork and scaffolding systems for construction projects globally. Highly comparable to Inserco's metal formwork (formaleta metálica) and scaffolding (andamios) rental and fabrication lines.

Regional players

• Sodimac Colombia: Major Colombian home improvement and construction materials retailer. Comparable regional competitor for construction equipment and tool sales to the same Bucaramanga-area customer base.
• Homecenter (Colombia): Largest Colombian home improvement chain selling tools, equipment, and construction materials. Competes with Inserco's equipment sales (venta) line for the same contractor and builder customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insercosas
• Instagraminstagram.com/insercosas
• LinkedInlinkedin.com/company/inserco-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inserco SAS