Inserco SAS
Inserco SAS is a Bucaramanga, Colombia-based construction equipment company providing rental, sales, manufacturing, and maintenance services—including metal formwork, scaffolding, and metalworking—to construction firms and public infrastructure projects in the Santander region.
- Company typePrivate
- Founded1983
- HeadquartersBucaramanga, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Inserco SAS does
Inserco SAS is a Colombian construction equipment company headquartered in Bucaramanga, Santander, providing rental, sales, manufacturing, and maintenance services to construction firms and public infrastructure projects. Founded in 1983 by civil engineer Fernando Gómez Rangel, a graduate of Universidad Industrial de Santander (UIS), the company has operated continuously for more than four decades, primarily serving the regional Santander market.
The product portfolio centers on metal formwork (formaletas metálicas), scaffolding (andamios), and minor construction equipment, complemented by in-house metalworking capabilities including plasma cutting, welding, and the fabrication of metal structures and enclosures. This vertical integration — combining equipment supply with custom metal fabrication — supports project-specific requirements and differentiates the company from pure rental or sales operations.
Inserco operates as a privately held simplified stock company (Sociedad por Acciones Simplificada; NIT 804.002.597-0) under continued family ownership. Leadership passed to the founder's children and spouse following his death in 2013. The business runs a contact-driven B2B sales motion via phone, WhatsApp, website forms, and social channels (Facebook, Instagram), with no published pricing and quote-based contracting. The customer mix spans private contractors and public works projects, with Biblioteca Gabriel Turbay cited as a representative infrastructure reference.
Inserco SAS firmographics
Firmographics- Name
- Inserco SAS
- Legal name
- INSERCO S.A.S.
- Website
- https://insercoequipos.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inserco SAS is a Bucaramanga, Colombia-based construction equipment company providing rental, sales, manufacturing, and maintenance services—including metal formwork, scaffolding, and metalworking—to construction firms and public infrastructure projects in the Santander region.
- Ownership category
- akta.pro rank
Inserco SAS industry classification
Industry- Product category
- Construction Equipment Rental and Metalworking Services
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Sheet Metal Work (3444), Construction Machinery & Equip (3531), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Sheet Metal & Ductwork Contracting (IMAFALAH)
- akta.pro secondary industry
- Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where Inserco SAS is headquartered
LocationHeadquarters
- HQ city
- Bucaramanga
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Inserco SAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of construction equipment including minor equipment, metal formwork, scaffolding, metal props, trusses, wooden boards, ladders, sardinel sheets, load differentials, and concrete testing equipment with various stand-by periods
- Equipment Sales: Sale of construction machinery, tools and accessories for buildings, civil and industrial works including compressors, floor cutters, brick cutters, rammers, motor pumps, mixers, vibrators, elevators, and scaffolding
- Metalmecanic Services: Fabrication, maintenance and assembly of metal structures and industrial pieces for buildings, civil works and industry including plasma cutting, cutting and bending, turning and milling, and welding
- Metal Structure Fabrication: Design, fabrication and mounting of metal structures for buildings, civil works and industry including metal stairs, mezzanines, covers and roofs, metal furniture, metal bases, special formwork, pergolas and shelving
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based rental and sales pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Inserco SAS product offering
Product offeringCore offering
Inserco SAS rents, sells, fabricates, and maintains construction equipment for civil, industrial, and building construction projects in Bucaramanga and surrounding regions of Colombia. Its offering spans four lines: (1) equipment rental (minor equipment, metal formwork, scaffolding, metal props, trusses, ladders, wood boards, concrete testing); (2) equipment sales; (3) metalworking fabrication services (plasma cutting, cutting/bending, turning/milling, welding); and (4) custom metal structure design, fabrication, and assembly (stairs, mezzanines, covers/roofs, metal furniture, bases, special formwork, pergolas, shelving).
Product overview
Inserco SAS is a construction equipment company offering an integrated portfolio of rental, sales, manufacturing, and maintenance services for construction equipment. The core offerings include: (1) Rental services for minor equipment (compressors, vibrators, elevators, mixers, cutters, pumps), metal formwork systems with various sizes and accessories, and scaffolding (tubular, multidirectional, and hanging); (2) Sales of construction equipment and minor tools; (3) Metalworking services including plasma cutting, cutting/bending, turning/milling, and welding; and (4) Custom metal structure design, manufacturing, and assembly including stairs, mezzanines, roofs, furniture, bases, pergolas, and shelving. The company operates from Bucaramanga, Colombia, and has served the construction industry since 1983/1987.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Rental (Alquiler de Equipos para Construcción) Rental of construction equipment — including minor equipment, metal formwork, scaffolding, metal posts, trusses, ladders, sardinel sheets, load differentials, and concrete testing equipment — for civil, industrial, and building construction projects, with certified maintenance and specialized technical support and varying stand-by periods by equipment type.
- Construction Equipment Sales (Venta de Equipos para Construcción) Sale of construction machinery, tools, and accessories for buildings, civil works, and industrial applications — including compressors, floor cutters, brick cutters, rammers, motor pumps, mixers, vibrators, elevators, and scaffolding — with permanent technical support.
- Metalworking Services (Servicios Metalmecánicos) Manufacturing, maintenance, and assembly of metal structures and industrial pieces for buildings, civil works, and industry. Includes plasma cutting (Corte con Plasma), metal cutting and bending (Corte y Doblez), turning and milling (Torno y Fresado), and welding (Soldadura).
- Custom Metal Structure Fabrication (Estructura Metálica) Design, manufacturing, and assembly of custom metal structures for buildings, civil works, and industry — including metal stairs, mezzanines, covers and roofs, metal furniture, metal bases, special formwork, pergolas, and shelving — produced in the company's own metalworking workshop.
- Minor Construction Equipment Rental (Equipos Menores – Alquiler) Rental of minor construction equipment including Sullair 185 CFM compressor, 110V electric concrete vibrator, 150kg-capacity diesel and three-phase motor elevators, diesel floor cutters, electropumps, 1.5-bag and 1-bag mixers, demolition hammers, brick cutters, rammers, and motobombs.
- Minor Construction Equipment Sales (Equipos Menores – Venta) Sale of minor construction equipment including diesel-motor floor cutters, 110V electric vibrators, brick cutters, rammers, electropumps, 150kg elevators, mixers, and diesel and gasoline motobombs.
- Metal Formwork and Accessories (Formaleta Metálica y Accesorios) Modular metal formwork systems for walls, columns, slabs, and special structures. Includes metal formworks (sizes FM 2 to 24 inches), crown rings, well formworks, circular formworks, and accessories such as aligners, angles, wedges, and ties.
- Scaffolding (Andamios) Rental scaffolding line covering tubular scaffolds (1.50x1.50m, 1.20x1.50m, 0.80x2.00m sections), certified multidirectional scaffolds, hanging scaffolds, internal stairs, levelers, casters, handrails, and platforms.
- Metal Props (Parales Metálicos) Metal support posts available in sizes including 1x1m (max height 1.70m), 1.50x1.50m (max height 2.70m), 2x2m (max height 3.70m), and 3x3m (max height 5.20m), with short and long crosses.
- Metal Trusses (Cerchas Metálicas) Metal trusses available in sizes 1.0m, 1.2m, 1.5m, 2.0m, and 3.0m for construction support and formwork applications.
- Metal Ladders (Escaleras Metálicas) Standard metal ladders including step ladders (1.0m, 5.0m) and extension ladders ranging from 2.5m to 4m and 5m to 10m for construction site access.
- Wood Boards (Tableros de Madera) Wood boards available in sizes 0.70x1.40m, 0.50x1.40m, and 0.40x1.40m for construction use.
- Custom Metal Stairs (Escaleras Metálicas – Estructura) Custom metal stairs designed and manufactured for buildings and industrial applications, distinct from standard rental ladders.
- Mezzanine (Custom Metal Mezzanines) Custom metal mezzanine structures fabricated for industrial and commercial buildings.
- Covers and Roofs (Cubiertas y Techos) Custom metal covers and roofs fabricated for buildings and industrial structures.
- Metal Furniture (Mobiliario Metálico) Custom metal furniture fabricated for industrial and commercial applications.
- Metal Bases (Bases Metálicas) Custom metal bases fabricated for industrial equipment and structures.
- Special Formwork (Formaleta Especial) Special custom metal formwork designed for unique construction requirements beyond the standard modular Formwork line.
- Pergolas (Custom Metal Pergolas) Custom metal pergolas fabricated for architectural and landscaping applications.
- Shelving (Estanterías) Custom metal shelving fabricated for warehouse and industrial storage applications.
- Plasma Cutting Service (Corte con Plasma) Precision plasma cutting service for metal fabrication, delivered by the in-house metalworking workshop.
- Metal Cutting and Bending Service (Corte y Doblez) Metal cutting and bending service for industrial applications, delivered by the in-house metalworking workshop.
- Turning and Milling Service (Torno y Fresado) Lathe turning and milling service for precision metal parts manufacturing, delivered by the in-house metalworking workshop.
- Welding Service (Soldadura) Professional welding service for metal structure fabrication and repair, delivered by the in-house metalworking workshop.
- Concrete Testing Service (Pruebas de Concreto) Concrete testing service with 3-day stand-by availability for construction projects.
Companies that use Inserco SAS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Inserco SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Inserco SAS partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Inserco SAS competitors and assessment
Company assessmentBroad incumbents
- Sullair: Manufacturer of oil-flooded rotary screw compressors — Inserco specifically rents Sullair 185 CFM compressors. Comparable as the upstream OEM whose products anchor Inserco's rental fleet.
- Wacker Neuson: Global manufacturer and renter of compact and light construction equipment with active Latin America distribution. Comparable to Inserco's rental fleet mix and broader equipment sales line.
- United Rentals: Largest equipment rental company globally with growing international presence. Represents the scalable rental model benchmark that regional players like Inserco compete against on reliability and breadth.
- Caterpillar (CAT Rental): World's largest construction equipment manufacturer with extensive dealer-led rental operations in Colombia. Represents the upper-end competitive threat for both equipment sales and larger rental contracts.
- Atlas Copco: Global manufacturer of compressors, power tools, and construction equipment with strong Latin America presence. Comparable product portfolio for compressors, vibrators, and construction tools Inserco rents and sells.
Direct peers
- Multiquip: Manufacturer of compact construction equipment including compressors, mixers, generators, and rammers. Closely matches the inventory profile of Inserco's minor equipment (equipos menores) rental fleet.
- PERI Group: Leading formwork, scaffolding, and engineering services company serving civil and building construction. Directly comparable to Inserco's formwork/scaffolding rental portfolio and custom metal structure fabrication.
- ULMA Construction: Provider of formwork and scaffolding systems for construction projects globally. Highly comparable to Inserco's metal formwork (formaleta metálica) and scaffolding (andamios) rental and fabrication lines.
Regional players
- Sodimac Colombia: Major Colombian home improvement and construction materials retailer. Comparable regional competitor for construction equipment and tool sales to the same Bucaramanga-area customer base.
- Homecenter (Colombia): Largest Colombian home improvement chain selling tools, equipment, and construction materials. Competes with Inserco's equipment sales (venta) line for the same contractor and builder customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Inserco SAS social profiles
Digital presenceInserco SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inserco SAS leadership team
Management profileNumber of profiles
Inserco SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inserco SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inserco SAS
What does Inserco SAS do?
Inserco SAS rents, sells, fabricates, and maintains construction equipment for civil, industrial, and building construction projects in Bucaramanga and surrounding regions of Colombia. Its offering spans four lines: (1) equipment rental (minor equipment, metal formwork, scaffolding, metal props, trusses, ladders, wood boards, concrete testing); (2) equipment sales; (3) metalworking fabrication services (plasma cutting, cutting/bending, turning/milling, welding); and (4) custom metal structure design, fabrication, and assembly (stairs, mezzanines, covers/roofs, metal furniture, bases, special formwork, pergolas, shelving).
Is Inserco SAS a public or private company?
Inserco SAS is a private company. It is classified as family owned and is currently operating.
When was Inserco SAS founded?
Inserco SAS was founded in 1983. It employs 11 to 50 people.
Where is Inserco SAS based?
Inserco SAS is headquartered in Bucaramanga, Colombia, in the Latin America region.
How does Inserco SAS make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, metalmecanic Services and metal Structure Fabrication.
Who are Inserco SAS's main competitors?
Broad incumbents on record are Sullair, Wacker Neuson, United Rentals, Caterpillar (CAT Rental) and Atlas Copco. Direct peers are Multiquip, PERI Group and ULMA Construction. Regional players are Sodimac Colombia and Homecenter (Colombia).
Does Inserco SAS have an API?
No public API is recorded for Inserco SAS.
What industry is Inserco SAS in?
Inserco SAS's product category is Construction Equipment Rental and Metalworking Services. Its primary akta.pro industry code is IMAFALAH, Sheet Metal & Ductwork Contracting, with a secondary code of TLABAFAJ, Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders). Its NAICS code is 53241 and its SIC code is 3444.