What Imexporta does

Imexporta is a privately-held Chilean toy distributor and retailer founded in 1976 by Pedro Tockus, who continues to serve as General Manager (Gerente General). Headquartered at Aysén 651 in Macul, Santiago, the company operates a physical retail store and, for nearly five decades, has distributed licensed toys from premium global franchises — including Paw Patrol, Bluey, Pokémon, Squishmallows, Hello Kitty, Harry Potter, Monster Jam, Power Rangers, Five Nights at Freddy's, Toy Story, Spider-Man, and How to Train Your Dragon — through all major Chilean retail chains (Walmart, Tottus, Jumbo, Paris, Ripley, Hites, Dimersa) and its official MercadoLibre store, reaching consumers across the country. Marketing leadership is held by Andrés Pinochet, Gerente de Marketing. The company owns no disclosed manufacturing capacity, no proprietary technology stack, and no software platform; its competitive position rests on its incumbent license portfolio and saturated retail distribution rather than on technology differentiation.

The business model is wholesale distribution (B2B) to retail chains combined with direct-to-consumer retail (B2C) through the Macul store and MercadoLibre. Pricing is quote-based and not publicly disclosed. Customer engagement is driven by multi-channel marketing — YouTube (100,000+ subscribers as of January 2026), Instagram, Facebook, TikTok, television, and influencer partnerships — with celebrity endorsements at Viña del Mar 2024. In April 2024, Imexporta added a new channel via a partnership with KidZania Santiago, operating a KidZos redemption center inside the theme park. The product portfolio continued to expand through 2025–2026 with the addition of Toy Story 5, Blokees, Totalanime, Coolmaker, Bitzee (digital pet), How to Train Your Dragon, and Five Nights at Freddy's, and a synchronized PAW Patrol: La Dino Película launch timed to the August 2026 film premiere. Revenue, headcount, and financial figures are not publicly disclosed, and the company is privately held with no disclosed institutional or venture investors.

Name

Imexporta

Legal name

Imexporta

Website

https://imexporta.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Imexporta is a privately-held Chilean toy distributor and retailer founded in 1976 that licenses and distributes global toy franchises including Paw Patrol, Pokémon, Bluey, Squishmallows, and Harry Potter through all major Chilean retail chains, its own Macul store, MercadoLibre, and a KidZania redemption center.

Ownership category

akta.pro rank

Product category

Toy Distribution and Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toys Distribution (CRAOAMAA)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Toy & Game E-commerce Specialists (CRALAFAL)

Keywords

• Licensed toy distribution
• Toy retail
• Character merchandise wholesale
• Licensed brand toys
• Toy import distribution

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Distribution channels4 records

Marketing channels7 records

Core offering

Imexporta is a Chilean toy distributor and retailer that imports and sells officially licensed character toys from major global franchises (Paw Patrol, Pokémon, Bluey, Squishmallows, Hello Kitty, Harry Potter, Rubik's, Monster Jam, Power Rangers, Toy Story, Spider-Man, and others). It sells these toys to consumers through its own physical store in Santiago and an official MercadoLibre storefront, and distributes them wholesale across all major Chilean retail chains and supermarkets.

Product overview

Imexporta is a toy distributor and retailer founded in 1976, offering a diverse portfolio of licensed toys from major franchises. The company operates as a unified retail platform offering both physical retail (store in Santiago de Chile) and distribution through major Chilean retail chains. Their product portfolio includes licensed character toys from franchises such as Paw Patrol, Bluey, Pokémon, Squishmallows, Hello Kitty, Rubik's Cubes, Harry Potter, Monster Jam, Power Rangers, Five Nights at Freddy's, Toy Story, Spider-Man, How to Train Your Dragon, and many others. They distribute their products throughout Chile via retail partners including Jumbo, Paris, Ripley, Tottus, Walmart, Hites, MercadoLibre, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Paw Patrol Toys Licensed Paw Patrol action figures, playsets, and plush toys featuring characters from the animated series, distributed in Chile by Imexporta across retail chains, MercadoLibre, and KidZania.
• Bluey Toys Licensed Bluey toys based on the Australian animated children's series, including figurines and plush characters, distributed in Chile by Imexporta.
• Pokémon Toys Licensed Pokémon merchandise including collectible cards, figures, and plush toys featuring popular Pokémon characters, sold across Chilean retail chains and Imexporta's MercadoLibre store.
• Squishmallows Plush Soft, squishy plush toys from Jazwares' Squishmallows line, distributed in Chile by Imexporta across retail chains, the Macul store, and MercadoLibre.
• Hello Kitty and Friends Licensed Sanrio Hello Kitty and Friends merchandise including toys and collectibles, distributed in Chile through Imexporta's retail and wholesale channels.
• Rubik's Cubes Authentic Rubik's branded puzzle cubes and speed cubes for puzzle enthusiasts, distributed by Imexporta in Chile.
• Harry Potter Merchandise Licensed Harry Potter toys, collectibles, and gift items featuring characters and themes from the Wizarding World, distributed in Chile by Imexporta including at KidZania.
• Monster Jam Toys Monster Jam branded toy vehicles and playsets featuring popular monster truck characters, distributed by Imexporta across Chilean retail channels.
• Power Rangers Toys Licensed Power Rangers toys and action figures from the long-running superhero series, distributed in Chile by Imexporta.
• Five Nights at Freddy's Toys Licensed Five Nights at Freddy's merchandise including collectibles and toys from the horror video game franchise, distributed in Chile by Imexporta.
• Toy Story Toys Licensed Toy Story toys featuring characters from the Disney-Pixar animated film franchise, distributed in Chile by Imexporta.
• Spider-Man / Spidey and His Amazing Friends Toys Licensed Spider-Man and Spidey and His Amazing Friends toys and collectibles from Marvel, distributed in Chile by Imexporta.
• How to Train Your Dragon Toys Licensed How to Train Your Dragon toys featuring dragons and characters from the animated franchise, distributed in Chile by Imexporta.
• PAW Patrol: La Dino Película Toys Officially licensed toys tied to the PAW Patrol: La Dino Película film, including dinosaur-themed merchandise aimed at recreating the movie's missions and adventures at home.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KidZaniacoreChannel Partner/ Reseller/ Distributor · 1 April 2024KidZania Santiago announced partnership with Imexporta in April 2024, incorporating Imexporta as a new exchange center where children can exchange KidZos (park currency earned through role-playing activities) for Imexporta toys. This partnership allows Imexporta to reach families visiting KidZania during school vacations, with the park expecting over 50,000 visitors. Imexporta provides popular licensed toys like Paw Patrol, Bluey, Pokémon, and Harry Potter for the exchange program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LEGO: Global toy manufacturer with direct retail and distribution operations across Latin America. Comparable to Imexporta because LEGO occupies similar premium shelf space and gift-occasion share-of-wallet that Imexporta targets with its licensed character portfolio.
• Mattel: Global toy manufacturer (Barbie, Hot Wheels, Fisher-Price, American Girl, UNO). Comparable to Imexporta because Mattel licenses/distributes directly in Latin America and competes with Imexporta's portfolio (e.g., Monster Jam, Disney-licensed toys, Hot Wheels) for both retail shelf placement and end-consumer spend.
• Spin Master: Global toy and entertainment company behind Paw Patrol, Bakugan, Hatchimals, Kinetic Sand, and other brands. Directly comparable to Imexporta because Imexporta is the local Chilean distributor for Spin Master's Paw Patrol line, and Spin Master is simultaneously a partner and a strategic alternative to Imexporta for global brands seeking Chile distribution.
• Jazwares: Global toy manufacturer (Squishmallows, Pokémon plush, Hello Kitty). Comparable to Imexporta because Jazwares owns Squishmallows, a top-tier brand Imexporta distributes in Chile, and Jazwares operates its own global distribution network that could bypass Imexporta for the Chilean market.
• Funko: Pop-culture collectibles and licensed toy manufacturer (Funko Pop!, Loungefly). Comparable to Imexporta because Funko monetizes the same global entertainment IP (Pokémon, Marvel, Harry Potter, Disney) that Imexporta distributes, and competes in the same Chilean collector and gift-purchase occasions.
• Hasbro: Global toy and game manufacturer (NERF, Play-Doh, Magic: The Gathering, Transformers, licensed franchise toys). Comparable because many of the brands Imexporta distributes (Paw Patrol via Spin Master, Pokémon, Marvel, etc.) compete for the same shelf space and consumer spend that Hasbro's portfolio commands, and Hasbro also operates direct distribution in Latin America.
• MGA Entertainment: Independent global toy company behind Bratz, Little Tikes, LOL Surprise, and Rainbow High. Comparable to Imexporta as a privately-held global licensor/distributor whose products (notably collectible dolls and surprise toys) compete with Imexporta's portfolio for the same Chilean retail shelf and end consumer.
• Bandai Namco: Japanese global entertainment and toy company (Power Rangers, Dragon Ball, Naruto, Tamagotchi). Comparable to Imexporta because Imexporta distributes Bandai's Power Rangers line in Chile, and Bandai operates direct distribution across Latin America that could compete with or bypass Imexporta.

Regional players

• ToyPlanet: Mexican toy retail chain and distributor with multi-brand licensed toy assortment. Comparable to Imexporta as a Latin American regional toy retailer/distributor with similar licensed-toy portfolio, providing a reference point for the regional retail-distributor business model that Imexporta could emulate or compete with if it expanded beyond Chile.

Direct peers

• Dimersa: Chilean toy and hobby distributor. Comparable to Imexporta as a Chile-headquartered competitor operating in the same wholesale-to-retail-channel toy distribution model, and listed by Imexporta itself as one of its Chilean retail/distribution partners — illustrating the overlap and competitive adjacency between the two businesses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@imexporta
• Facebookfacebook.com/Imexporta%
• Instagraminstagram.com/imexportaoficial
• TikToktiktok.com/@imexporta
• LinkedInlinkedin.com/company/imexportaltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imexporta