Home Consignment Center, Llc

What Home Consignment Center, Llc does

Home Consignment Center, LLC is a privately held, family-owned multi-location consignment retailer founded in 1994 in Danville, California. The company operates 15 showroom locations concentrated in affluent submarkets across Northern California (Danville, Folsom, San Carlos, San Rafael), Southern California (Calabasas, Laguna Niguel, Newport, Yorba Linda), and Texas (Austin/Mopac, Austin/Beecave, The Woodlands, San Antonio), accepting consigned furniture, fine and vintage jewelry, authenticated designer handbags, and home décor seven days a week on a walk-in basis. The founding Crowell family continues to operate the business and has cultivated a stated "no commission salesperson, monthly profit-sharing bonus" retail labor model.

The company's revenue model is a consignment intermediation: HCC prices items for quick sale (averaging more than 3,000 items per month per store) and pays consignors via a check-issuance system that produces over 10,000 consignor checks per month from its main office. Sourcing spans individual estates, manufacturer show samples and prototypes, builder's model homes, and closeouts, providing breadth unavailable to single-channel competitors. Exclusive partnerships include Bag, Borrow or Steal (the only brick-and-mortar storefront for try-on of authenticated Louis Vuitton, Prada, Chanel, and other luxury handbags) and a wholly-owned online jewelry subsidiary, Dazzleme.com, that complements in-store jewelry sales with shippable inventory.

Disclosed sales exceed $50 million annually. The go-to-market is direct-to-consumer retail, supported by an active content marketing program (blog, email/SMS newsletter) and store-localized social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn). Pricing is variable by consigned item and not publicly disclosed; ancillary services include complimentary in-home previews for large consignments and 24-hour test drives and item holds for buyers. No private equity, venture capital, or parent company ownership is indicated.

Name

Home Consignment Center, Llc

Legal name

Home Consignment Center, LLC

Website

https://thehomeconsignmentcenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Consignment Center, LLC is a privately held, family-owned multi-location consignment retailer operating 15 showrooms across affluent California and Texas markets, selling consigned furniture, fine and vintage jewelry, and authenticated designer handbags to individual retail consumers.

Ownership category

akta.pro rank

Product category

Consignment Retail

NAICS

Used Merchandise Retailers (459510), Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIANAA

Secondhand & Consignment Furniture Retail

Consumer Products & Retail/Home & Furniture Retail/Secondhand, Vintage & Consignment Home Furnishings Retail

SECONDARYCRAIANAM

Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales)

Consumer Products & Retail/Home & Furniture Retail/Secondhand, Vintage & Consignment Home Furnishings Retail

SECONDARYCRAKAKAE

Luxury Consignment Boutiques (Online/Offline)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Pre-owned, Vintage & Resale Luxury

SECONDARYCRAFAGAN

Managed Consignment & Authentication-led Resale

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

Keywords

• Consignment furniture retail
• Preowned luxury handbags
• Vintage fine jewelry
• Home decor consignment
• Resale storefronts

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Consignment Sales Commission: The company acts as a consignment intermediary, selling furniture, jewelry, and handbags on behalf of consignors. Revenue is generated through commissions on successful sales. Items are priced for quick sale rather than traditional markdown approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Home Consignment Center operates multi-location retail consignment stores that accept and resell upscale furniture, fine and vintage jewelry, authenticated designer handbags, and home décor/art on behalf of individual consignors, manufacturers, insurance companies, and builder closeouts. The company sources goods from affluent homes, manufacturer show samples, prototypes, and model homes, then resells them through owned showrooms in California and Texas and an online jewelry storefront at Dazzleme.com.

Product overview

Home Consignment Center operates as a multi-location retail consignment business offering three core product lines: furniture consignment, fine jewelry consignment, and designer handbags. The company, founded in 1994 and celebrating 30 years in 2024, has grown to 12 locations across California and Texas with annual sales exceeding $50 million. The business model combines consignment services (accepting items from individuals, manufacturers, insurance companies, and closeouts) with retail showroom experiences. Product offerings include upscale furniture, vintage and new jewelry, authenticated luxury handbags, and home décor. Ancillary services include complimentary in-home previews for large consignments and 24-hour test drives for furniture purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Dazzleme.com: Online jewelry consignment store operated by Home Consignment Center featuring new and vintage jewelry from individuals, celebrities, manufacturers, insurance companies, and closeouts.

Products and services

• Furniture Consignment Upscale furniture consignment service accepting items from affluent homes, manufacturer samples, prototypes, model homes, and closeouts. Furniture is resold through owned retail showrooms across California and Texas with quick-sale pricing.
• Fine & Vintage Jewelry Consignment Consignment jewelry collection featuring diamonds, gold, precious stones, watches, and pieces from every era, including new pieces from luxury brands alongside vintage and antique items. Sold in-store and online through Dazzleme.com.
• Designer Handbag Consignment Authenticated luxury handbags from iconic brands including Louis Vuitton, Prada, and Chanel. Home Consignment Center is the only brick-and-mortar storefront partner of Bag, Borrow or Steal, where customers can try on handbags before purchasing; private handbag consignments are also accepted.
• Home Décor & Art Consignment Diverse selection of home décor, artwork, and accessories spanning antique, vintage, modern, traditional, farmhouse, and coastal styles, resold through owned showrooms.
• In-Home Preview Service Complimentary in-home evaluation service in which pricing experts visit sellers' homes to assess items for resale in stores, with free pickup arranged for larger consignments.
• Dazzleme.com Online Jewelry Store Wholly-owned online jewelry consignment storefront featuring new and vintage jewelry from individuals, celebrities, manufacturers, insurance companies, and closeouts, with shipping available nationwide.

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bag, Borrow or StealcoreChannel Partner/ Reseller/ DistributorHCC partners with Bag, Borrow or Steal as their only brick and mortar storefront where customers can try on handbags before purchasing. This exclusive partnership provides HCC customers access to authenticated designer handbags including Louis Vuitton, Prada, Chanel, and other luxury brands. HCC also accepts private handbag consignments for this partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• 1stDibs: Online marketplace for luxury furniture, fine art, jewelry, and fashion from vetted dealers and consignment partners. Overlaps with HCC's curated luxury home furnishings, jewelry, and designer accessories assortment with a comparable affluent buyer base.
• Chairish: Online consignment marketplace focused on pre-owned designer furniture, home decor, and art from vetted sellers. Directly comparable to HCC for the high-end home furnishings consignment segment, though it operates exclusively online while HCC combines showrooms with online catalog.
• Everything But The House (EBTH): Online estate-sale and consignment auction platform that liquidates household contents including furniture, jewelry, art, and luxury goods. Highly comparable to HCC's consignment model across categories with similar affluent-household sourcing.

Emerging players

• AptDeco: Pre-owned furniture resale marketplace originally focused on NYC and now expanding to additional metros. Comparable to HCC's furniture consignment core, though primarily online and serving a younger urban buyer demographic.
• Kaiyo: Online marketplace for pre-owned and new furniture and home decor from top brands. Direct competitor to HCC's furniture consignment value proposition, though currently primarily an online platform rather than showroom-based.

Regional players

• Selency: European online marketplace for vintage and second-hand furniture and home decor, often called 'the European Chairish.' Comparable business model to HCC but operating exclusively in Europe rather than the US affluent suburbs HCC serves.

Broad incumbents

• Heritage Auctions: Large auction house handling luxury furniture, jewelry, watches, handbags, and decorative art. Comparable to HCC's higher-end consignment categories at the auction tier, with broader national reach and established authentication capabilities.
• The RealReal: Public luxury consignment company specializing in authenticated designer fashion, jewelry, watches, and home goods. Overlaps with HCC's jewelry and handbag categories with similar authentication-led resale positioning, though broader assortment includes fashion.
• Winmark Corporation: Public franchisor of branded resale stores (Play It Again Sports, Once Upon A Child, Style Encore, Music Go Round) plus its own Winmark Business Solutions platform. Comparable as an established, scaled resale operator with multi-store franchise model spanning several used-merchandise verticals.
• Sotheby's Home (formerly J.P. King): Online consignment and auction platform for luxury home furnishings and art, operated by the broader Sotheby's auction house. Comparable to HCC's luxury home furnishings assortment but with a wider geographic and price-tier reach through the auction ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@homeconsignmentcenter30
• Facebookfacebook.com/HCCSanAntonio
• Instagraminstagram.com/hccsanantonio
• TikToktiktok.com/@homeconsignmentcenterhtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Consignment Center, Llc