Selency
Selency is a Paris-based curated online marketplace, founded in 2014, that connects buyers with 300,000+ moderated second-hand vintage and designer furniture pieces from 5,000+ professional dealers across nine European countries, serving both individual consumers and trade buyers via SelencyPro and Studio Selency.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Selency does
Selency is a Paris-based online marketplace founded in September 2014 by Charlotte Cadé and Maxime Brousse (originally under the name Brocante Lab) that connects buyers with a curated inventory of second-hand vintage, Scandinavian, and design furniture and home decor. The platform aggregates over 300,000 moderated products sourced from more than 5,000 professional antique dealers across nine European countries plus Morocco, with category coverage spanning furniture, seating, lighting, decoration, and tableware. Distribution is delivered via a web storefront at selency.fr, native iOS and Android applications launched in April 2022, content marketing, SEO, and a weekly newsletter, with a 4.6/5 verified customer satisfaction rating.
The core technology is a curated two-sided marketplace in which Selency moderators vet listings for quality and authenticity; the only documented third-party integration is Google reCAPTCHA for login/signup abuse prevention. Beyond the consumer marketplace, Selency operates two B2B overlays: SelencyPro, a trade program offering minimum 10% professional discounts and dedicated account management for architects, decorators, hoteliers, and restaurateurs; and Studio Selency, a full-service interior architecture offering that bundles vintage purchasing, curation, decoration consulting, logistics, storage, delivery, and single invoicing for high-end hospitality projects such as Les Airelles, Sources Caudalie, L'abbaye des Vaux-de-Cernay, and Moma Group venues.
The business model is transaction-based: Selency earns a commission on sales between professional dealers and individual or trade buyers, supplemented by bespoke Studio Selency project fees quoted upon request. The company is venture-backed (€15M in 2018, €35M Series B in April 2022 led by Creadev with Accel and OLX Investment Fund, total disclosed funding approximately €50M), holds B Corp certification, and employs 51-100 people with hiring signaled via its Welcome to the Jungle careers page.
Selency firmographics
Firmographics- Name
- Selency
- Legal name
- Selency
- Website
- https://selency.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selency is a Paris-based curated online marketplace, founded in 2014, that connects buyers with 300,000+ moderated second-hand vintage and designer furniture pieces from 5,000+ professional dealers across nine European countries, serving both individual consumers and trade buyers via SelencyPro and Studio Selency.
- Ownership category
- akta.pro rank
Selency industry classification
Industry- Product category
- Online Vintage Furniture Marketplace
- NAICS
- Used Merchandise Retailers (459510), Home Furnishings Retailers (44912)
- akta.pro primary industry
- Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales) (CRAIANAM)
Keywords
Where Selency is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Selency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Marketplace Commission: Transaction-based marketplace taking a commission on sales between professional and individual sellers and buyers of vintage furniture and home decor
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Buyer/Seller |
| Transaction based/ take rate | Pay-as-you-go | SelencyPro Trade Program |
| Other | Multi-year contract | Studio Selency Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Selency product offering
Product offeringCore offering
Selency is an online marketplace where professional antique dealers and individual sellers list curated second-hand vintage, Scandinavian, and designer furniture and home decor, and individual buyers or trade professionals purchase directly. The company supplements this core marketplace with SelencyPro, a professional trade program offering discounted rates, dedicated account management, and single invoicing for architects, decorators, hoteliers, and restaurateurs, and Studio Selency, a full-service interior architecture and vintage purchasing management offering for hospitality projects. Distribution is via selency.fr and native iOS/Android mobile applications.
Product overview
Selency operates as a B2C and B2B online marketplace for second-hand vintage, Scandinavian, design furniture and home decor. The platform functions as a core marketplace connecting professional dealers with individual buyers and trade professionals. The ecosystem comprises the main Selency Marketplace (web and mobile app), the SelencyPro professional program offering trade rates and B2B services, and Studio Selency providing full-service interior architecture and decoration consulting for hospitality projects. The marketplace features over 300,000 moderated products across six main categories: Furniture, Seating, Lighting, Decoration, Tableware, and a curated Designers Collection. The product portfolio spans from everyday vintage finds to high-value designer collectibles, serving both consumers seeking unique home furnishings and trade professionals outfitting hotels, restaurants, and offices.
Differentiator
Problem solved
Functional benefit
Brands
- Studio Selency: Professional services offering vintage purchasing management, curation and decoration consulting, and interior architecture for architects, decorators, hoteliers, restaurateurs, offices, and shops.
Products and services
- Selency Marketplace
Quantifiable outcome
- 4.6/5 customer satisfaction rating
- +2 more outcomes
Companies that use Selency
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Selency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Selency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 5,000+ Partner DealerscoreNetwork of professional antique dealers and vintage furniture sellers providing inventory for the Selency marketplace and Studio Selency project services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Selency competitors and assessment
Company assessmentDirect peers
- Chairish: US-based online marketplace for pre-owned vintage furniture, decor, and art, connecting professional dealers with consumers and designers. Closely comparable to Selency in curated marketplace model, designer inventory focus, and trade program offering for design professionals.
- 1stDibs: Public US-listed online marketplace for luxury vintage furniture, fine art, and jewelry from vetted dealers worldwide. Most directly comparable to Selency on curated vintage furniture positioning, dealer network aggregation, and trade/Pro buyer focus.
- Pamono: Berlin-headquartered marketplace for vintage and contemporary designer furniture, lighting, and decor. Direct competitor in European curated design furniture category with similar brand-led positioning and emphasis on iconic designer pieces.
- Vinterior: UK-based curated marketplace for vintage and mid-century furniture with a network of vetted professional dealers and a Pro trade program. Direct competitor with comparable marketplace mechanics, dealer curation model, and designer furniture focus.
- Kaiyo: US-based online marketplace for pre-owned and vintage furniture with pickup, shipping, and concierge services. Comparable to Selency in managing logistics for bulky secondhand furniture, though more consumer-direct than dealer-led.
Broad incumbents
- Leboncoin: France's dominant generalist classifieds platform, owned by Adevinta, with a large secondhand furniture category. Competes with Selency on local supply breadth in France but lacks vintage curation and Pro trade focus.
- Vinted: Lithuania-headquartered leading peer-to-peer secondhand fashion marketplace now expanding into home and lifestyle categories. Comparable marketplace mechanics and European scale, though primarily fashion-led rather than furniture-focused.
Regional players
- Wallapop: Spain-headquartered C2C secondhand marketplace expanding across Southern Europe with broader consumer goods including furniture. Regional competitor in Spanish and Southern European markets where Selency also operates.
Emerging players
- Repertoire: US-based curated vintage designer furniture marketplace focused on iconic pieces from notable designers. Comparable to Selency's Designers Collection with similar emphasis on authentication and design provenance for high-end vintage furniture.
Others
- Vestiaire Collective: Global C2C luxury fashion and accessories resale marketplace with similar model mechanics (curated, moderated, B Corp certified). Not a direct competitor (different category) but a highly comparable peer for marketplace trust-building, curation, and sustainability positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Selency social profiles
Digital presenceSelency compliance and trust
Trust signalCompliance1 record
Selency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selency leadership team
Management profileNumber of profiles
Profiles2 records
Selency funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selency
What does Selency do?
Selency is an online marketplace where professional antique dealers and individual sellers list curated second-hand vintage, Scandinavian, and designer furniture and home decor, and individual buyers or trade professionals purchase directly. The company supplements this core marketplace with SelencyPro, a professional trade program offering discounted rates, dedicated account management, and single invoicing for architects, decorators, hoteliers, and restaurateurs, and Studio Selency, a full-service interior architecture and vintage purchasing management offering for hospitality projects. Distribution is via selency.fr and native iOS/Android mobile applications.
Is Selency a public or private company?
Selency is a private company. It is classified as venture growth investor backed and is currently operating.
When was Selency founded?
Selency was founded in 2014. It employs 51 to 100 people.
Where is Selency based?
Selency is headquartered in Paris, France, in the Europe region.
How does Selency make money?
One revenue line is on record: marketplace Commission.
Who are Selency's main competitors?
Direct peers on record are Chairish, 1stDibs, Pamono, Vinterior and Kaiyo. Broad incumbents are Leboncoin and Vinted. Wallapop is listed as a regional player. Repertoire is listed as an emerging player. Vestiaire Collective is listed as an others.
Does Selency have an API?
No public API is recorded for Selency.
What industry is Selency in?
Selency's product category is Online Vintage Furniture Marketplace. Its primary akta.pro industry code is CRAIANAM, Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales). Its NAICS code is 459510.