Howard Law Firm

What Howard Law Firm does

The Howard Law Firm, P.C. is a privately held, family-owned professional corporation operating as a small plaintiff and criminal defense litigation practice headquartered in Tucker, Georgia. Founded in 1987 by spouses James W. Howard and Sharon Effatt Howard after both graduated from American University Law School in 1980, the firm added their son Leif A. Howard in 2016 following his tenure as a Senior Assistant District Attorney in Fulton and DeKalb Counties. The practice spans seven areas: wrongful death, personal injury, premises liability, nursing home negligence, criminal defense, DUI, and civil rights / false arrest / malicious prosecution, conducted in both Georgia state courts and federal courts across the Southeast with intermittent pro hac vice admissions in Florida, Alabama, Tennessee, New York, and New Jersey.

The firm generates revenue through two distinct models. Civil matters — primarily personal injury, wrongful death, premises liability, nursing home negligence, and civil rights cases — are handled on a contingency fee basis, meaning clients pay no legal fees absent a settlement or award. Criminal defense representation is billed on hourly or flat fee arrangements. Customer acquisition is overwhelmingly referral-driven (former clients and other attorneys), with a free consultation offer for criminal and personal injury matters serving as the primary intake touchpoint, supplemented by a basic website (howardfirm.com), a Facebook page, and case-result publications in legal outlets such as the Fulton County Daily Report and The Georgia Defender.

There is no proprietary technology, software product, or AI/ML capability associated with the firm. Distribution is entirely direct-to-consumer through the Tucker office, a published phone line, and a website contact form. The firm has accumulated notable trial outcomes including a $3.8M verdict in Blake v. General Motors Corp. (1998), a $1.425M medical malpractice verdict in Rome, Georgia (1999), and a $1.8M premises liability verdict (2015), and its principals have collectively conducted more than 100 jury trials in state and federal courts.

Name

Howard Law Firm

Legal name

The Howard Law Firm, P.C.

Website

https://howardfirm.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The Howard Law Firm is a small, family-owned plaintiff and criminal defense litigation practice in Tucker, Georgia, serving catastrophically injured individuals and felony defendants across Georgia state and federal courts on contingency and flat-fee arrangements.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation & Dispute Resolution (BPAHAAAB)

Keywords

• Personal injury law
• Criminal defense
• Civil rights law
• Legal representation
• Trial advocacy

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Civil Litigation - Personal Injury: Contingency fee arrangement where clients pay no legal fees unless they receive a financial settlement or award. The firm handles wrongful death, personal injury, premises liability, nursing home negligence, and civil rights cases on this basis.
2. Criminal Defense: Hourly billing or flat fee arrangements for criminal defense representation including DUI, felony charges, murder, drug trafficking, rape, aggravated assault, Medicaid fraud, kidnapping, theft, extortion, and armed robbery cases.
3. Civil Rights and Malicious Prosecution: Legal representation for civil rights violations, false arrest, and malicious prosecution claims under 42 U.S.C. § 1983 and Georgia statutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Howard Law Firm is a small, family-operated law firm in Tucker, Georgia that represents individuals in personal injury, criminal defense, civil rights, and civil litigation matters. The firm emphasizes trial advocacy, case preparation, and direct attorney-client contact, serving clients primarily across Georgia through contingency fee, hourly, and flat fee arrangements.

Product overview

Howard Law Firm is a small law firm providing personalized legal representation services in the Atlanta, Georgia metropolitan area. The firm offers a single, unified legal services practice rather than a software product platform. Services encompass seven distinct practice areas: Wrongful Death, Personal Injury, Premises Liability, Nursing Home Negligence, Criminal Defense, DUI, and Civil Rights/False Arrest/Malicious Prosecution. The firm handles civil and criminal litigation in both state and federal courts, primarily serving individuals who have suffered catastrophic injuries or damages due to negligence or corporate misconduct.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Representation Legal representation for individuals who have suffered serious injuries due to the negligence or wrongful conduct of others, typically handled on a contingency fee basis for Georgia clients.
• Criminal Defense Representation Defense of individuals charged with criminal offenses in Georgia, including trial advocacy and case preparation across misdemeanor and felony matters.
• Civil Rights Representation Legal representation for individuals whose civil rights have been violated, including litigation against responsible parties on behalf of Georgia clients.
• Civil Litigation Representation General civil litigation services for individuals involved in non-criminal disputes, including case preparation, negotiation, and trial work in Georgia courts.

Quantifiable outcome

• Over 100 jury trials conducted in state and federal courts
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Cochran Firm: The Cochran Firm is a nationally recognized plaintiff-side personal injury and mass tort firm with offices across multiple states. It competes for the same catastrophic-injury and wrongful-death cases that anchor the Howard firm's civil practice.
• The Gori Law Firm: The Gori Law Firm is a plaintiff-side personal injury, product liability, and wrongful death practice with regional offices including the Southeast. It shares Howard's contingency-fee model and focus on holding corporations accountable for serious injuries.
• The Law Offices of Gary Martin Hays & Associates: This is an Atlanta-based plaintiff firm handling personal injury, civil rights, employment, and consumer matters — closely matching Howard's combined civil litigation and civil rights/employment practice focus in the same Georgia market.
• Morgan & Morgan: Morgan & Morgan is the largest U.S. personal injury plaintiff firm, with a national footprint and heavy marketing spend across personal injury, premises liability, and wrongful death — directly comparable practice areas to Howard Law Firm, though operating at vastly greater scale.
• Cash & Marciano Personal Injury Lawyers: Cash & Marciano is a contingency-fee plaintiff personal injury firm handling auto, premises, and wrongful death cases. It competes with Howard in the broader Southeast PI market under a similarly client-focused, smaller-firm model.

Regional players

• Kaufman & Stigger, PLLC: Kaufman & Stigger is a Mississippi- and Tennessee-based plaintiff personal injury and criminal defense firm. While operating across different geographies, its combined PI/criminal defense practice and contingency model mirror Howard's hybrid civil-criminal structure.
• Tyrone Law Firm: Tyrone Law Firm is a Georgia-based personal injury and accident firm serving the Atlanta metro. It competes directly with Howard for auto accident, premises liability, and wrongful death cases through a similar contingency model.
• Slappey & Sadd LLC: Slappey & Sadd is an Atlanta, Georgia plaintiff-side personal injury firm with similar practice mix (auto, premises liability, wrongful death). It is the most direct in-market competitor to Howard Law Firm for personal injury cases in the Atlanta metro area.
• Bellinger Law Firm: Bellinger Law Firm is a Georgia-based small plaintiff firm handling personal injury and wrongful death cases on contingency. It is comparable as a similarly-sized Southeast PI boutique competing for the same referral-driven caseload.

Emerging players

• Law Office of David D. White, PLLC: A boutique Atlanta-area criminal defense and civil litigation practice with a similar small-firm, trial-focused orientation. Comparable as a regional competitor for felony criminal defense matters and select civil cases.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/howardfirmpc
• LinkedInlinkedin.com/company/howard-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Law Firm