Life & Legacy

Name

Life & Legacy

Legal name

Life & Legacy Consultores

Website

https://lifeandlegacy.com.mx

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Advisory Services

NAICS

Direct Life Insurance Carriers (524113)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Level Term Life Insurance (FSAIAAAA)

Keywords

• Life insurance advisory
• Insurance distribution
• Patrimonial consultancy
• Retirement insurance
• Major medical expense insurance

Headquarters

HQ city

Oaxaca de Juárez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Advisory and Product Distribution: Life & Legacy generates revenue by recruiting and managing a network of professional insurance advisors who sell life insurance, savings, retirement, and major medical expense (GMM) products. The firm earns commissions from insurance carriers (notably RDA) on each policy sold and placed. Revenue is commission-based and recurring as policies generate renewals.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Life & Legacy is a Mexican insurance consultancy that recruits, trains, and manages a network of professional insurance advisors (Asesores Profesionales) who sell tailored life insurance, savings, retirement, and major medical expense (GMM) products directly to individuals and families. The firm underwrites through carrier partner RDA and supports advisor development through the MasterLife training program and incentive trips. Revenue is generated primarily through commissions earned on policies sold by its advisor network.

Product overview

Life & Legacy is an insurance consulting firm (Consultoría Patrimonial) operating as a single unified service offering rather than a platform architecture. The company provides insurance products including life protection, savings, retirement, and major medical expenses (GMM) through a network of specialized professional insurance advisors. The product portfolio centers on insurance consultation and protection services, complemented by internal programs: MasterLife training course for agent development, the RDA recruitment program for new advisors, the Cambia Tu Vida career development initiative featuring MDRT members, Reportes for internal reporting, and Impulso for travel incentive campaigns. The company has delivered over 6,800 policies and holds national recognition including 1st place Promoters with RDA and participation in the 'Mesa del Millón de Dólares' event.

Differentiator

Problem solved

Functional benefit

Brands

• MasterLife: An educational course offering by Life And Legacy for insurance agents, with 52 lectures at novice level and 113 enrolled students as of the latest data.

Products and services

• Seguro de Protección Life protection insurance designed to safeguard families' financial well-being and peace of mind by providing death-benefit coverage for insured individuals and their dependents. Targeted at Mexican families seeking core life insurance protection.
• Seguro de Ahorro Savings insurance product designed to help families protect their financial well-being and build long-term financial security through a structured savings vehicle with insurance backing. Targeted at Mexican households seeking disciplined long-term savings combined with insurance.
• Seguro de Retiro Retirement insurance product focused on protecting families' financial tranquility during their retirement years through income-protection and retirement-savings coverage. Targeted at working-age individuals and pre-retirees planning for retirement income.
• Gastos Médicos Mayores (GMM) Major medical expenses insurance providing comprehensive coverage for significant healthcare costs not covered by standard public or basic private health plans. Targeted at Mexican families seeking protection against catastrophic medical expenses.
• MasterLife Course An online training program for aspiring and current insurance professionals featuring 52 lectures led by Daniel Santos, designed to develop novice-level advisors in the insurance industry. Enrolled student base of 113 learners is referenced.

Quantifiable outcome

• 10,000+ insured individuals served
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RDAcoreChannel Partner/ Reseller/ DistributorRDA is the primary insurance carrier whose life insurance, savings, retirement, and major medical expense (GMM) products are distributed exclusively through Life & Legacy's network of professional advisors. Life & Legacy has earned 1st Place Promoters recognition with RDA, indicating a strong, high-volume distribution partnership. Advisors are recruited through the RDA pathway ('Únete' page links to /rda), suggesting RDA is the primary insurance partner underpinning the business model.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sura México: Sura Mexico is a life and savings-focused insurer in Mexico with a regional agency network, comparable as an incumbent in the life/savings distribution market Life & Legacy serves.
• MetLife México: MetLife Mexico is one of the largest life insurance carriers in Mexico with a broad captive and independent agency distribution network; it competes with Life & Legacy for the same individual/family life and retirement customers but at vastly greater scale and product breadth.
• AXA México: AXA Mexico is a major multi-line insurer with a substantial life and health agent footprint, representing a broad incumbent competitor in the same life/savings/medical product categories that Life & Legacy distributes.
• Seguros Monterrey New York Life: Seguros Monterrey (part of New York Life) is a Mexican life insurance specialist carrier with a long-running agent distribution model; an incumbent peer specifically focused on the life and retirement niche Life & Legacy operates in.
• Grupo Nacional Provincial (GNP): GNP is a leading Mexican insurance carrier offering life, health (including GMM), and auto coverage via agency and broker channels; an incumbent peer competing for the same household protection budget Life & Legacy targets.
• Zurich Seguros México: Zurich Mexico offers life, savings, and health products through agent networks, serving as a broad incumbent alternative for Mexican consumers shopping for the same protection products Life & Legacy's advisors sell.
• BBVA Seguros México: BBVA Seguros distributes life and savings products through bank channels and dedicated agents in Mexico, representing a broad incumbent distribution competitor with strong brand reach.

Direct peers

• Agentes y Asesores de Seguros (Generic Mexican insurance agency networks): Numerous independent Mexican insurance agencies and consultoras patrimoniales distribute life, savings, and retirement products through commission-based advisor networks — the most direct peer category to Life & Legacy in terms of business model and target customer.
• PlanSeguro: PlanSeguro is an independent Mexican life insurance advisory/brokerage that distributes life and savings products through a network of professional advisors, closely matching Life & Legacy's B2B2C field-sales model and individual/family client focus.

Emerging players

• ComparaOnline México: ComparaOnline is a Latin American insurance comparator platform with a Mexico presence; it is an emerging digital channel that threatens traditional advisor-led distribution models like Life & Legacy by enabling direct online policy purchase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsgFO4Y3I4C0ATaIy0tguug
• Facebookfacebook.com/Consultores.LifeAndLegacy
• Instagraminstagram.com/consultores.lifeandlegacy
• LinkedInlinkedin.com/company/lifeandlegacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life & Legacy