Life InTents
Life InTents is a privately-held Oregon-based e-commerce company that designs and sells proprietary canvas bell tents (Fernweh, Stella, Zephyr, Timberline Exchange, Scout About) under the DoekTec waterproof canvas brand, serving both consumer glamping enthusiasts and commercial glamping/hospitality operators across the US, Canada, and the UK.
- Company typePrivate
- Founded2011
- HeadquartersLake Oswego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Life InTents does
Life InTents LLC, founded in 2011 and headquartered in Lake Oswego, Oregon, is a privately-held direct-to-consumer e-commerce business that designs, markets, and distributes canvas bell tents and glamping accessories under a portfolio of sub-brands including Stella Stargazer, Fernweh, Zephyr Cabin, Timberline Exchange, and Scout About A-Frame. The company's proprietary DoekTec canvas — a waterproof, fire-retardant, and mold-resistant fabric at 11.5 oz/390 gsm — is positioned as the heaviest canvas weight on the market, with proprietary features such as a wall pole support system that prevents sagging and a quick-change door mechanism. Product pricing ranges from $445 for compact A-Frame tents to $1,950+ for 6-meter commercial-grade bell tents, with a 30-month warranty and free contiguous-US shipping.
The business operates an asset-light go-to-market model: a Shopify storefront for direct sales, an event-services arm (partially handed off to Cascadia Glamping in the PNW region) that delivers furnished glamping villages at ~$550 per tent for weddings, festivals, and retreats, BNPL financing through Affirm and Klarna, and a wholesale/dropshipping program for resellers. Customer segments are split between commercial glamping/hospitality operators who need durable, weather-resistant long-term installations and consumer outdoor enthusiasts (families, hunters, off-grid users) seeking premium backyard or wilderness glamping setups. The company also distributes third-party camping gear (Winnerwell stoves, Barebones, Byer of Maine, 23Zero, PARKIT, Crua Outdoors) as a one-stop accessory ecosystem.
The organization is small (1-10 employees) and founder-operated, with personal phone/text customer support and a content-led marketing approach via The LIT List blog. Geographic reach includes all 50 US states plus Canada, the UK, and Puerto Rico, served through direct e-commerce and a national glamping partner network. No external institutional funding, acquisitions, or major leadership changes are disclosed in the available data.
Life InTents firmographics
Firmographics- Name
- Life InTents
- Legal name
- Life inTents LLC
- Website
- https://lifeintents.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Life InTents is a privately-held Oregon-based e-commerce company that designs and sells proprietary canvas bell tents (Fernweh, Stella, Zephyr, Timberline Exchange, Scout About) under the DoekTec waterproof canvas brand, serving both consumer glamping enthusiasts and commercial glamping/hospitality operators across the US, Canada, and the UK.
- Ownership category
- akta.pro rank
Life InTents industry classification
Industry- Product category
- Glamping Tents and Outdoor Camping Equipment
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industries
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)
Keywords
Where Life InTents is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Life InTents business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tent Sales: Direct sales of canvas bell tents, canvas tents, wall tents, yurt tents, and cabin tents through e-commerce. Products range from compact 4M (13ft) tents to large 6M (20ft) tents with prices from $445 to $1,950+.
- Accessories & Parts Sales: Sales of tent accessories including fly covers, footprints, floor mats/rugs, poles, stakes, tent stoves, repair kits, and maintenance products.
- Camping Gear & Furniture Sales: Sales of camping furniture (chairs, cots, tables, hammocks), camp gear (lighting, fans, kitchenware), and sleeping bags/pads from third-party brands.
- Glamping Event Services: Full-service glamping event setup including tent rental, furnishing, delivery, setup, maintenance, and take-down. Average price around $550 per furnished tent.
- Wholesale & Dropshipping: Volume discounts available for orders of 3+ tents. Dropshipping program for partners to sell products on their websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A-Frame Tents (Scout About) |
| Unit Pricing | Pay-as-you-go | 4M/13ft Bell Tents |
| Unit Pricing | Pay-as-you-go | 5M/16ft Bell Tents |
| Unit Pricing | Pay-as-you-go | 6M/19-20ft Bell Tents |
| Unit Pricing | Pay-as-you-go | Bell Tent Fly Covers |
| Unit Pricing | Pay-as-you-go | Floor Mats & Rugs |
| Unit Pricing | Pay-as-you-go | Glamping Event Furnishing Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Life InTents product offering
Product offeringCore offering
Life InTents designs, manufactures, and directly sells canvas bell tents and glamping accessories built around its proprietary DoekTec heavy-weight canvas. It markets named tent models (Stella Stargazer, Fernweh, Zephyr, Timberline Exchange, Scout About) plus a complete accessory ecosystem (covers, footprints, flooring, shades, stoves, furnishings, camp gear) to consumers and wholesale partners. In parallel, the company operates Cascadia Glamping, a full-service glamping event rental business covering site design, setup, and on-site hosting for festivals, weddings, and corporate events.
Product overview
Life InTents is a canvas bell tent manufacturer offering a portfolio of luxury glamping tents centered on bell tent designs. The core product lines include the Stella™ Stargazer Bell Tent (with mesh ceiling for stargazing), Fernweh™ Bell Tent (flagship gold-standard model), Zephyr™ Cabin Tent (enhanced ventilation), Timberline Exchange™ Bell Tent (replaceable door), and Scout About™ A-Frame Tent (compact alternative). All tents use proprietary DoekTec™ waterproof canvas technology. The product ecosystem includes tent accessories (fly covers, tarp footprints, floor matting, stove accessories), camp furnishings (chairs, cots, tables), general camp gear (lighting, fans, sleeping bags), and glamping event rental services. The company also offers an augmented reality tent viewer for customer pre-purchase visualization.
Differentiator
Problem solved
Functional benefit
Brands
- STELLA™: Stargazer line of canvas bell tents featuring mesh ceiling panels for stargazing, marketed as 'The Queen of Canvas Tents'
- FERNWEH™
- ZEPHYR™
- TIMBERLINE EXCHANGE™
- Scout About™
Products and services
- Stella™ Stargazer Bell Tent
Quantifiable outcome
- Survived hurricane-force winds and 2+ years of continuous outdoor exposure according to customer testimonials
- +2 more outcomes
Companies that use Life InTents
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Life InTents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Life InTents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cascadia GlampingcorePacific Northwest glamping event services provider that took over Life inTents' event setup business in the PNW region. Provides turnkey glamping village setup for weddings, festivals, and retreats.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Life InTents competitors and assessment
Company assessmentDirect peers
- White Duck Outdoors: US-based canvas bell tent manufacturer selling directly to consumers and glamping operators. Directly competes with Life inTents on canvas weight, sizes, and commercial-grade positioning across the same price band.
- Dreamy Mountain Tents: Boutique canvas bell tent maker serving the glamping rental and personal-use markets. Overlaps with Life inTents on premium canvas bell tents, glamping operator segment, and direct-to-consumer sales.
- BlueField Yurts: Modern yurt manufacturer focused on glamping and small dwelling applications. Comparable in canvas/fabric shelter manufacturing for the commercial glamping and premium outdoor customer base.
- Pacific Yurts: US-based manufacturer of fabric yurts and round shelter structures used in glamping resorts. Comparable as a premium fabric-structure supplier to commercial glamping and hospitality customers.
- Canvas Camp: Canadian maker of Sibley-style canvas bell tents and yurts sold worldwide. Overlaps with Life inTents on canvas bell tents, glamping/hospitality customer base, and DTC e-commerce distribution.
- Tentsile: Glamping-focused tent brand selling elevated tree tents and safari-style shelters. Comparable on premium 'experiential' camping positioning and DTC e-commerce model targeting glamping operators and outdoor enthusiasts.
Emerging players
- Boutique Camping: UK-based glamping gear retailer and bell tent seller with a similar e-commerce-led model. Comparable on canvas bell tent retail, accessory ecosystem, and targeting of glamping hospitality buyers.
- Under Canvas: US-based luxury glamping resort operator with safari-style tent accommodations. Adjacent rather than directly competitive; operates on the demand side that Life inTents' commercial glamping customers supply.
Broad incumbents
- Hilleberg: Premium tent maker with a much broader product line (mountaineering, backpacking, family tents). Comparable on premium positioning and durability-led brand, though broader scope and significantly larger scale.
- REI Co-op: Large US outdoor retailer carrying tent, camping, and glamping-adjacent gear. Comparable as a competing channel for outdoor/camping customers and a potential wholesale distribution partner at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Life InTents social profiles
Digital presenceLife InTents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life InTents leadership team
Management profileNumber of profiles
Life InTents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life InTents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life InTents
What does Life InTents do?
Life InTents designs, manufactures, and directly sells canvas bell tents and glamping accessories built around its proprietary DoekTec heavy-weight canvas. It markets named tent models (Stella Stargazer, Fernweh, Zephyr, Timberline Exchange, Scout About) plus a complete accessory ecosystem (covers, footprints, flooring, shades, stoves, furnishings, camp gear) to consumers and wholesale partners. In parallel, the company operates Cascadia Glamping, a full-service glamping event rental business covering site design, setup, and on-site hosting for festivals, weddings, and corporate events.
Is Life InTents a public or private company?
Life InTents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Life InTents founded?
Life InTents was founded in 2011. It employs 1 to 10 people.
Where is Life InTents based?
Life InTents is headquartered in Lake Oswego, United States, in the North America region.
How does Life InTents make money?
Five revenue lines are on record. Tent Sales are the primary driver. The others are accessories & Parts Sales, camping Gear & Furniture Sales, glamping Event Services and wholesale & Dropshipping.
Who are Life InTents's main competitors?
Direct peers on record are White Duck Outdoors, Dreamy Mountain Tents, BlueField Yurts, Pacific Yurts, Canvas Camp and Tentsile. Emerging players are Boutique Camping and Under Canvas. Broad incumbents are Hilleberg and REI Co-op.
Does Life InTents have an API?
No public API is recorded for Life InTents.
What industry is Life InTents in?
Life InTents's product category is Glamping Tents and Outdoor Camping Equipment. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail. Its NAICS code is 721214 and its SIC code is 7000.