Jordan Health Services

What Jordan Health Services does

Jordan Health Services operates as Elara Caring, a private, for-profit, multi-state in-home healthcare provider headquartered in Dallas, Texas. The company delivers a comprehensive integrated care platform spanning skilled home health, hospice, personal care services, behavioral health, palliative care, and specialized veteran care programs, supported by a clinical workforce of 10,000+ employees. Its technology stack centers on ElaraConnect, a digital platform for care coordination and remote patient monitoring, alongside an interactive online care assessment tool that helps prospective patients identify appropriate service lines.

The company operates a horizontal, multi-segment model addressing the full care continuum from post-acute recovery through end-of-life care, with diagnosis-specific care pathways covering conditions such as Alzheimer's, cancer, diabetes, heart disease, COPD, and stroke. Go-to-market relies on a dual-channel approach: direct patient and family self-referral (including online assessments and a 'Find a Location' directory) combined with healthcare provider referral networks from hospitals and physicians. Services are reimbursed through Medicare, Medicaid, and private insurance, with pricing determined via personalized care assessments rather than publicly listed rates.

Elara Caring has received strategic investments from Ares Management, a global alternative investment firm, and DaVita, a major kidney care and dialysis services provider. The company maintains local branch offices across multiple U.S. states including Iowa, Louisiana, Michigan, and Oklahoma, and has earned consistent industry recognition including SHP Home Health and Hospice Awards in 2023 and 2024, a 2023 McKnight's Innovator of the Year award, and 2024 McKnight's VIP Award, supported by quality metrics of 96% patient satisfaction, 95 NPS, and 94.9% Hospice Care Index score.

Name

Jordan Health Services

Legal name

Elara Caring

Website

https://jhsi.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jordan Health Services operates as Elara Caring, a Dallas-based private in-home healthcare provider delivering skilled nursing, hospice, personal care, behavioral health, palliative, and veteran care services across multiple U.S. states with 10,000+ clinical staff.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Routine In-Home Hospice Care (HSABAFAA), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK)

Keywords

• Home health services
• Hospice care services
• Personal care assistance
• Skilled nursing care
• Behavioral health services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Healthcare Services: Revenue generated from providing in-home healthcare services including skilled home health, hospice care, personal care services, behavioral health, and palliative care. Services are billed through healthcare reimbursement models including Medicare, Medicaid, and private insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jordan Health Services (operating as Elara Caring) delivers in-home healthcare services across multiple service lines, including skilled home health, hospice care, personal care, behavioral health, and palliative care. The company dispatches nurses, therapists, and aides to patients' homes across multiple U.S. states, supplemented by technology-enabled remote monitoring through its ElaraConnect platform. Services are billed through Medicare, Medicaid, and private insurance reimbursement.

Product overview

Jordan Health Services (operating as Elara Caring) provides a comprehensive in-home healthcare platform with multiple service lines. The core offerings include Skilled Home Health, Hospice Care, Personal Care Services, Behavioral Health, Palliative Care, and Veteran Care. These services are delivered through a network of care teams and augmented by technology-enabled programs like ElaraConnect for remote patient monitoring. The company also offers specialized care programs organized by condition (Neuro Advantage for neurological conditions, Functional Advantage for rehabilitation) and diagnosis-specific pathways covering chronic conditions such as diabetes, heart disease, cancer, and dementia. The portfolio operates as an integrated care model designed to support patients throughout the care continuum from recovery to end-of-life.

Differentiator

Problem solved

Functional benefit

Brands

• ElaraConnect: Connected care platform mentioned in services navigation
• Elara Caring Hospice Foundation

Products and services

• Skilled Home Health Medical care and clinical services provided in patients' homes by skilled healthcare professionals including nurses, therapists, and aides.
• Hospice Care End-of-life care focused on comfort, dignity, and quality of life for patients and their families.
• Personal Care Services Non-medical assistance with daily living activities including bathing, dressing, meal preparation, and companionship.
• Behavioral Health Mental health and behavioral support services for patients dealing with depression, anxiety, PTSD, and substance use disorders.
• Palliative Care Specialized care aimed at relieving symptoms and stress associated with serious illness, focused on improving quality of life.
• Veteran Care Specialized care programs for veterans including Front and Center, Operation Veteran Care, and We Honor Veterans Program.
• ElaraConnect Technology-enabled remote care monitoring and check-in program to help patients stay connected to their care team between visits.

Quantifiable outcome

• 96% of patients rate service 4 stars or above
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enhabit Inc. Enhabit is a publicly traded home health and hospice operator spun off from Encompass Health in 2022. It is a direct competitor in skilled home health and hospice, with similar referral-based GTM and Medicare reimbursement exposure to Elara Caring.
• LHC Group: LHC Group operated home health, hospice, and home- and community-based services before being acquired by UnitedHealth/Optum in ~2023 for ~$5.4B. It is a near-twin to Elara Caring in service mix, multi-state footprint, and joint-venture model with hospitals — a key competitive reference point.
• Pennant Group: Pennant operates home health, hospice, and senior living services across the Western US. It is a regional direct peer with a similar decentralized operating model and a comparable mix of clinical and non-clinical home-based services.
• Compassus: Compassus is a national hospice, palliative care, and home health provider operating across 30+ states. It directly competes with Elara Caring in hospice and palliative care, with similar quality-driven GTM and multi-site delivery model.
• Bayada Home Health Care: Bayada is a large nonprofit home health provider offering skilled nursing, personal care, hospice, and pediatric services across multiple states. It is a direct competitor to Elara Caring in adult home health and personal care, with comparable multi-line service breadth.
• BrightSpring Health Services: BrightSpring is a large diversified home and community-based services provider covering home health, hospice, pharmacy, and behavioral health. Its behavioral health and home health lines directly overlap with Elara Caring's five-service-line platform.
• Addus HomeCare Corporation: Addus provides personal care, hospice, and home health services across more than 20 states, with strong Medicaid exposure. Its personal care and hospice offerings directly overlap with Elara Caring's non-clinical and end-of-life service lines.
• Amedisys: Amedisys is one of the largest US home health and hospice operators, now owned by UnitedHealth/Optum following a ~$3.3B acquisition. It directly competes with Elara Caring across skilled home health and hospice service lines, serving similar Medicare-eligible patient populations with comparable referral-driven GTM.
• Aveanna Healthcare Holdings: Aveanna is a diversified home health platform offering private duty nursing, adult home care, medical solutions, and pediatric services. It competes with Elara Caring in personal care and skilled home health segments, particularly for medically complex patients.

Broad incumbents

• Humana / CenterWell Home Health: Humana's CenterWell division operates one of the largest US home health footprints through acquisitions of Kindred at Home and OneHome Health. As a payer-owned platform, it represents both a competitor and a potential channel partner that could steer patients away from independent providers like Elara Caring.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElaraCaring
• LinkedInlinkedin.com/company/jhsi
• Instagraminstagram.com/elaracaring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Health Services