Gruber & Ianeselli Ag

What Gruber & Ianeselli Ag does

Gruber & Ianeselli AG is a privately held, full-service event and live communication agency headquartered in Zürich, Switzerland, with a second office in Rapperswil-Jona opened in November 2025. Founded in 2014 by Fabian Gruber and Alessandro Ianeselli, the firm employs 14-16 specialists and organizes its offering around five interconnected service pillars: employee and internal events, corporate and customer events, brand and activation events, strategy and positioning, and design and brand identity. The client base consists almost entirely of large Swiss enterprises across banking, telecommunications, insurance, automotive, hospitality, real estate, pharmaceutical, and technology sectors, including Zürcher Kantonalbank, Sunrise, AutoScout24, Capital Group, Renault Group Switzerland, HotellerieSuisse, ÖKK, and Dyson.

The agency's technology and production stack centers on live event execution combined with in-house creative capabilities spanning event concepting, motion design (including 8-meter walkable screens and synchronized show presentations), graphic and web design, AR filter creation (e.g., Instagram filters for activations), and digital annual report design. Distinctive proprietary offerings include dynamic event identity systems engineered for multi-month pre-event communication campaigns and integrated cross-media campaign production combining print, TV, online, and 3D animation. The firm has received industry recognition including the FAMAB Award 2017 (Best Employee Event, Julius Bär) and the BrandEx Silver Award 2019 (Best Employee Event, Zürcher Kantonalbank 'Euses Quartier').

Gruber & Ianeselli operates a pure professional services model with custom project-based pricing, multi-year contracts, and no standardized public pricing tiers. Go-to-market is direct enterprise field sales combined with an event-driven content strategy leveraging ESB Markenkongress participation, a German-language blog, organic social on LinkedIn/Facebook/Instagram, and an email newsletter. Distribution is domestic Switzerland only, now supplemented by a regional partner network (RedSpark) and a partnership with WOEHRLE PIROLA (Nov 2025) operating under one roof in Zürich, with WOEHRLE PIROLA founder Adriano Pirola joining the board. The company is independently owned by its co-founders and co-owner Fabian Villiger, with no institutional investment or external funding disclosed.

Name

Gruber & Ianeselli Ag

Legal name

Gruber & Ianeselli AG

Website

https://gruberianeselli.ch

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Gruber & Ianeselli AG is a privately held, full-service event and live communication agency in Zürich, Switzerland, founded in 2014 with 14-16 specialists. It serves large Swiss enterprises across banking, telecom, insurance, automotive, and hospitality with strategy, design, and live event execution.

Ownership category

akta.pro rank

Product category

Event Management & Live Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industry

Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Event management services
• Live communication agency
• Corporate event planning
• Brand activation events
• Employer branding services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Event Management Services: Full-service event planning and execution including concepting, design, production, and on-site management for corporate events, employee events, brand activations, and conferences.
2. Strategy and Consulting: Brand strategy, positioning, communication strategy, and employer branding consulting services.
3. Design and Branding Services: Corporate design, branding, graphic design, web design, and campaign development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Gruber & Ianeselli is a full-service event and live communication agency that plans, designs, and executes corporate events, employee celebrations, brand activations, product launches, galas, and conferences for large Swiss corporations. The agency also provides strategic consulting in brand positioning and communication strategy, alongside creative services in branding, graphic design, web design, and campaign development. Deliverables span from concepting through on-site execution, with capabilities including motion design production, AR filter creation, and large-scale synchronized show presentations.

Product overview

Gruber & Ianeselli AG is a full-service event and live communication agency based in Zürich, Switzerland, with a second office in Rapperswil-Jona. The agency operates as a unified service offering rather than a software platform, organized around five interconnected service pillars: (1) Mitarbeitenden- und interne Events for employee celebrations and team-building; (2) Corporate Events & Kundenevents for business functions and galas; (3) Marken- & Aktivierungsevents for brand activations and product launches; (4) Strategie & Positionierung for brand strategy and consulting; and (5) Design & Markenauftritt for branding, graphic design, webdesign, and campaigns. Additional specialized services include Employer Branding and marketing agency support. The agency delivers experiences that are strategically conceived, emotionally staged, and uncompromising in quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services Full-service event agency offering planning, conception, and execution of corporate events, employee celebrations, conferences, and live experiences for Swiss corporations.
• Employee and Internal Events

Quantifiable outcome

• BrandEx Silver Award 2019 for Best Employee Event for Zürcher Kantonalbank
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• WOEHRLE PIROLAmajorStrategic or Co-development Partner · 1 November 2025Partnership formed November 2025 combining two Zürich-based event and PR agencies. WOEHRLE PIROLA, founded 28 years ago with offices in Zürich and St. Moritz, brings succession arrangement initiated by owner Adriano Pirola. Both agencies now operate under one roof in Zürich with closer daily exchange and complementary strengths. First joint projects implemented in fall 2025.
• RedSparkcoreStrategic or Co-development Partner · 1 November 2025Event agency RedSpark, owned by entrepreneur Fabian Villiger who is also co-owner and board member of Gruber & Ianeselli. Deep partnership enabling expansion to Rapperswil-Jona region. Already working closely together on projects with combined capabilities.
• Energy SchweizmajorGTM or Marketing Partner · 1 January 2025Strategic partnership for All-In Games 2026 social media entertainment format. Energy Schweiz brings cross-media reach through digital platforms, on-air, and outdoor advertising. Combined with Gruber & Ianeselli's strategy and creative execution.
• LivesystemscoreGTM or Marketing Partner · 1 January 2025DOOH (Digital Out of Home) advertising partner for All-In Games 2026, providing nationwide screen coverage across Switzerland for brand activation visibility.
• NAVADAminorImplementation/ SI/ Consulting Partner · 1 January 2025Women-led production company and director Oliver Schmocker for Adecco commercial project.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group offering integrated communications including live events and brand experience. Overlaps with Gruber & Ianeselli's experiential offering but as part of a much broader full-service portfolio.
• Scholz & Friends: German full-service creative agency with an established events and brand experience capability. Competes for the same enterprise experiential marketing mandates as a larger established player with broader geographic reach.
• Jung von Matt: Major German/European creative agency with a substantial events and brand experience practice. Competes for the same enterprise experiential marketing budgets but operates at significantly larger scale and broader geographic footprint.

Direct peers

• MCI Group: Geneva-headquartered global events, association management, and live communication agency. Most direct Swiss-headquartered peer serving enterprise clients with event strategy, experiential marketing, and brand activation services.
• Liveo AG: Swiss event agency based in Zürich offering corporate events, brand activations, and live communication. Direct competitor serving similar Switzerland-based enterprise clients in the same size band.
• Hotzbrandstätter: Swiss event and brand agency focused on live experiences and corporate events. Direct domestic peer operating in the same Zürich-Switzerland market with comparable event management and brand activation offerings.
• Steiner Kommunikation: Swiss communications agency offering event management, corporate communications, and branding services. Comparable Zürich-based mid-sized professional services firm competing for similar enterprise clients.
• dpvk: Swiss marketing and event agency with experience in corporate events, brand activations, and communication campaigns. Comparable in scale and service mix to Gruber & Ianeselli within the Swiss enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gruberianeselli
• LinkedInlinkedin.com/company/gruber-ianeselli
• Instagraminstagram.com/gruberianeselli

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruber & Ianeselli Ag