Great Wall Education

What Great Wall Education does

Great Wall Education is a Morocco-based education consulting company that guides Moroccan students through the complete process of applying to and enrolling at Chinese universities. The company operates a web platform at dashboard.greatwall.ma that lets students browse and filter programs by degree level, major, and university, alongside four physical offices in Agadir (headquarters), Rabat, and Casablanca for in-person consultation and document handling. Its service catalog spans free initial consultation, application file preparation, scholarship guidance (including CSC, provincial, and university scholarships), visa processing, flight booking, and airport reception with 30-day settling-in support in China.

The technology stack is a web-based SaaS portal layered with four AI-powered tools: a Document Translator that converts Moroccan documents into Chinese-English PDF and JPG files, a CV Generator, a Study Plan Generator, and a CSCA Mock Test Platform with 3,800+ practice questions and AI weakness detection that reports a 95% pass rate among 600+ international users. The company lists 18 named Chinese university partnerships spanning flagship institutions (Tsinghua, Peking, Zhejiang, Shanghai Jiao Tong, Fudan, Nanjing, USTC) and high-acceptance engineering and medical universities. The platform is offered in English, French, and Arabic.

The business model combines a one-time 1,900 MAD (~$190) non-refundable student registration fee with implied commission or volume-based revenue from Chinese university partners, since the company describes its core services to students as free beyond the registration fee. GTM is sales-led and high-touch, anchored by free consultations and supported by SEO-driven blog content and free AI tools that function as top-of-funnel lead magnets. The company is privately held, bootstrapped with no disclosed external funding, and operates with a 10-person core team.

Name

Great Wall Education

Legal name

Great Wall

Website

https://greatwall.ma

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Wall Education is a Morocco-based education consulting firm that helps Moroccan students apply to and enroll at 18 Chinese university partners, offering end-to-end services from consultation and visa processing through airport reception, supported by AI-powered document, CV, and CSCA exam preparation tools.

Ownership category

akta.pro rank

Product category

International Education Consulting / Study Abroad Advisory Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Student Admissions Counseling (EDANAEAC)

akta.pro secondary industries

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB), Student Visa Application Preparation & Filing Services (EDAIADAA)

Keywords

• Study abroad consulting
• China university admissions
• International student placement
• Education consulting services
• Student visa assistance

Headquarters

HQ city

Souss-Massa-Dr

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Student Registration Fee: Students pay a one-time registration fee of 1,900 MAD (approx. $190 USD) which covers consulting services, university administrative registration, document translation, and application file preparation. The fee is non-refundable after a 7-day grace period. Core services beyond registration are described as free.
2. University Partnership Commissions / Volume-based arrangements: Great Wall Education channels large volumes of students to partner Chinese universities, which likely generates revenue through formal or informal commission or referral arrangements with those institutions, given that the company describes its core services as free to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Great Wall Education is a Morocco-based education consulting firm that guides Moroccan students through the complete study-abroad journey to China — from initial consultation and university selection, through application file preparation and admission guarantee (CSC, provincial, and university scholarships), to visa processing, group flight booking, and airport reception and on-arrival support in China. The company supplements its core advisory services with a test-preparation suite (CSCA, Duolingo English Test, entrance exam training, interview coaching) and AI-powered document tools (Document Translator, CV Generator, Study Plan Generator) that automate parts of the application workflow. Services are accessed via three physical offices in Morocco (Agadir, Rabat, Casablanca) and a web platform at dashboard.greatwall.ma.

Product overview

Great Wall Education operates as a comprehensive study-abroad services platform focused on facilitating Moroccan and international students' admission to Chinese universities. The portfolio consists of three core pillars: (1) Test Preparation suite including CSCA Test Prep, Duolingo English Test prep, Entrance Exam training, and Interview coaching; (2) AI-powered document tools including Translate Document, CV Generator, and Study Plan Generator that automate application workflows; and (3) End-to-end service layer covering consultation, application preparation, university admission guarantee, visa processing, flight booking, and airport reception. The platform integrates its AI tools throughout the service process to improve acceptance rates and reduce document rejection risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultation & Guidance Service Personalized academic advisory service that helps Moroccan students choose the right major, city, and Chinese university aligned with their career goals, including university selection strategy and application planning.
• Application File Preparation Service
• University Admission Guarantee Service
• China Visa Application Service
• Flight Booking & Group Travel Service
• Airport Reception & Registration Support Service
• CSCA Test Preparation
• Duolingo English Test Preparation
• Entrance Exam Training
• Interview Coaching
• Translate Document AI Tool
• CV Generator AI Tool
• Study Plan Generator AI Tool

Quantifiable outcome

• University admission guaranteed within 10–20 days
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Tsinghua UniversityflagshipStrategic or Co-development PartnerTsinghua University is listed as one of the Top Universities promoted by Great Wall Education on its platform, indicating a partnership or referral relationship through which Moroccan students are placed at Tsinghua for undergraduate and graduate programs.
• Peking UniversityflagshipStrategic or Co-development PartnerPeking University is listed as a Top University partner, serving as a preferred destination for Moroccan students guided by Great Wall Education.
• Zhejiang UniversityflagshipStrategic or Co-development PartnerListed as a Top University partner for Moroccan student placements.
• Shanghai Jiao Tong UniversityflagshipStrategic or Co-development PartnerListed as a Top University partner for Moroccan student placements.
• Fudan UniversityflagshipStrategic or Co-development PartnerListed as a Top University partner for Moroccan student placements.
• Nanjing UniversityflagshipStrategic or Co-development PartnerListed as a Top University partner for Moroccan student placements.
• University of Science and Technology of ChinaflagshipStrategic or Co-development PartnerListed as a Top University partner for Moroccan student placements.
• Northwestern Polytechnical UniversitycoreStrategic or Co-development PartnerHigh-acceptance partner university featured prominently on the platform. Known for aerospace engineering, materials science, and robotics. Ranked 101-150 globally (ARWU). CSC scholarship eligible.
• Harbin Institute of Technology-ShenzhencoreStrategic or Co-development PartnerHigh-acceptance partner university promoted for Moroccan students, known for engineering and technology programs.
• Beijing Institute of TechnologycoreStrategic or Co-development PartnerHigh-acceptance partner university featured on the platform, specializing in engineering and technology disciplines.
• Nanjing University of Posts and TelecommunicationscoreStrategic or Co-development PartnerHigh-acceptance partner university listed on the platform with programs in telecommunications and technology.
• Nanjing University of Aeronautics and AstronauticscoreStrategic or Co-development PartnerHigh-acceptance partner university featured on the platform with aerospace and aviation engineering programs.
• Wuhan UniversitycoreStrategic or Co-development PartnerPartner university listed in the site map, providing programs for Moroccan international students through Great Wall Education.
• Wenzhou Medical UniversitycoreStrategic or Co-development PartnerPartner university offering medical programs for Moroccan students through Great Wall Education.
• Jiangxi University of Finance and EconomicscoreStrategic or Co-development PartnerPartner university listed in the site map, providing economics and finance programs for Moroccan students.
• East China Jiaotong UniversitycoreStrategic or Co-development PartnerPartner university listed in the site map, providing transportation and engineering programs for Moroccan students.
• Tiangong UniversitycoreStrategic or Co-development PartnerPartner university listed in the site map, offering engineering and technology programs for Moroccan students.
• Chongqing University of TechnologycoreStrategic or Co-development PartnerPartner university listed in the partner logos section, offering technology and engineering programs.
• University of JinancoreStrategic or Co-development PartnerPartner university listed in the partner logos section, serving as a placement destination for Moroccan students.
• Zhejiang University of Finance & EconomicscoreStrategic or Co-development PartnerPartner university listed in the partner logos section, providing finance and economics programs for international students.
• Zhengzhou UniversitycoreStrategic or Co-development PartnerPartner university listed in the site map, offering broad undergraduate and graduate programs for Moroccan students.
• Yangzhou UniversityminorStrategic or Co-development PartnerPartner university listed in the site map.
• Zhejiang University of Sciences and TechnologyminorStrategic or Co-development PartnerPartner university listed in the site map.
• Hubei University of TechnologyminorStrategic or Co-development PartnerPartner university listed in the site map, providing technology and engineering programs.
• Dalian Polytechnic UniversityminorStrategic or Co-development PartnerPartner university listed in the site map, offering design, engineering, and technology programs.
• Northeast Petroleum UniversityminorStrategic or Co-development PartnerPartner university listed in the site map, specializing in petroleum and energy engineering.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDP Education: IDP Education is a global international student placement and English-language testing company with broad destination coverage (Australia, UK, US, Canada, Ireland) and IELTS co-ownership. Comparable as a broad incumbent in international student recruitment services, though its destination focus differs from Great Wall's China-exclusive positioning.
• Studyportals: Studyportals is a global study-program discovery and comparison platform that helps students find and apply to international programs across many countries. Comparable as a broad incumbent in the study-abroad information and application enablement space, though it operates at a much larger scale and broader geographic scope than Great Wall Education.
• Keystone Education Group: Keystone Education Group is a global education services provider offering international student recruitment, language training, and academic pathway programs across multiple destinations. Comparable as a broad incumbent in international student services, though operating at significantly larger scale and broader scope than Great Wall Education.

Regional players

• Edvoy (formerly Gateway Abroad): Edvoy is a study-abroad platform that supports international students applying to universities in the UK, Ireland, Canada, Australia, and the US, with strong presence in India and South Asia. Comparable in international student recruitment services, though it focuses on English-speaking destinations and different sending markets than Great Wall Education.

Emerging players

• Educatly: Educatly is a MENA-region edtech platform that helps students in the Middle East and North Africa discover and apply to international universities. Comparable as an emerging player with partial overlap in target customer base (Arab-region students seeking study-abroad opportunities), though its destination mix and product depth differ from Great Wall's China-focused offering.
• Scholly: Scholly is an AI-powered admissions and scholarship matching platform that helps students find and apply to colleges and scholarships. Comparable as an emerging AI-enabled player in the admissions support space, though its focus is primarily US-based rather than China-focused like Great Wall Education.

Direct peers

• China Admissions (china-admissions.com): China Admissions is an international student recruitment platform specializing in placing students at Chinese universities, with application processing, scholarship guidance, and visa support. Comparable in core offering to Great Wall Education, though serves a broader set of sending markets.
• ApplyChina (applychina.com): ApplyChina is an admissions platform that supports international students applying to Chinese universities, offering university matching, application processing, and visa support. Directly comparable in business model and target outcome to Great Wall Education.
• Study in China (studyinchina.com): Study in China is a dedicated study-abroad platform helping international students apply to Chinese universities, with services spanning program search, application assistance, and scholarship guidance. It is a direct competitor in the same product category as Great Wall Education, differing mainly in scale and global vs. Morocco-specific focus.
• CUCAS (China's University Campus Admission System): CUCAS is a leading online platform that helps international students apply to Chinese universities, offering program search, application processing, and visa support. Directly comparable to Great Wall Education in the international-student-to-China recruitment and admissions space, though CUCAS is a global platform while Great Wall focuses on the Moroccan market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/great-wall-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Wall Education