Canon Marketing (malaysia) Sdn. Bhd.

What Canon Marketing (malaysia) Sdn. Bhd. does

Canon Marketing (Malaysia) Sdn. Bhd. is a wholly-owned Malaysian subsidiary of Canon Inc. (Japan) and operates as the exclusive marketing and distribution entity for Canon-branded imaging, printing, scanning, and office solutions in Malaysia. Incorporated in 1986 with company registration number 198601009178 and headquartered in Shah Alam, Selangor, the company runs a multi-channel operation spanning a direct online storefront (store.my.canon), five regional branch offices (Johor, Kuantan, Kuching, Kota Kinabalu, Penang), and authorized dealers (Simplex Marketing, Investline Sdn Bhd). It serves consumer, professional, SMB, and specialized verticals (cinema, medical/industrial) across Peninsular and East Malaysia.

The company's core technology portfolio is built on parent-supplied Canon IP: the EOS R mirrorless system with RF mount, Cinema EOS professional cameras paired with the Sumire Prime CN-E/CN-R cinema lens series, imageFORMULA document scanners with one-pass duplex scanning, dye-sublimation SELPHY photo printers, and inkjet (PIXMA, MAXIFY) and laser (imageCLASS, imageRUNNER) printers. Mobile applications including Canon Camera Connect, Mobile File Transfer (for 5G FTP/FTPS/SFTP workflows targeting photojournalists), SELPHY Photo Layout, and Digital Photo Professional Express extend the ecosystem. Hardware ranges from MYR 229 entry-level inkjet printers to MYR 13,999+ professional cinema kits.

Revenue is generated primarily through transactional hardware sales (cameras, lenses, printers, scanners, consumables, and accessories) across consumer and B2B segments, supplemented by subscription-style revenue from the Canon Professional Services (CPS) membership program offering priority repair, backup equipment loans, and labor discounts to professional photographers. Pricing follows a one-time/perpetual model for hardware and annual free membership for CPS (Gold and Silver tiers with equipment ownership thresholds). The company operates with 501-1000 employees and no independent funding, operating purely under Canon Inc.'s regional Asia corporate structure.

Name

Canon Marketing (malaysia) Sdn. Bhd.

Legal name

Canon Marketing (Malaysia) Sdn. Bhd.

Website

https://my.canon

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Canon Marketing Malaysia is a wholly-owned subsidiary of Canon Inc. that distributes Canon imaging, printing, scanning, and office solutions across Malaysia via direct, branch, and authorized-dealer channels serving consumer, professional, SMB, and cinema customers.

Ownership category

akta.pro rank

Product category

Imaging and Printing Equipment

NAICS

Photographic Services (54192), Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827), Household Audio & Video Equipment (3651)

akta.pro primary industry

Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

akta.pro secondary industries

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL), Interchangeable-Lens Cameras (Mirrorless & DSLR) (CRACAPAA), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Photo Printers & Dedicated Imaging Printers (HDACAEAG)

Keywords

• Digital cameras
• Office printers
• Document scanners
• Cinema lenses
• Imaging solutions

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Consumer Imaging: Sales of DSLR cameras, mirrorless cameras, lenses, and accessories to consumers through retail and online channels.
2. Hardware Sales - Printing: Sales of inkjet printers, laser printers, SELPHY photo printers, consumables (ink cartridges, toner, paper), and related accessories.
3. Hardware Sales - Scanning Solutions: Sales of document scanners, flatbed scanners, and cheque scanners for home office, business, and enterprise use.
4. Hardware Sales - Videography: Sales of Cinema EOS camcorders, professional lenses, multi-purpose cameras, and accessories for film production.
5. Professional Services: Canon Professional Services (CPS) membership program offering priority repair, discounts on labor and parts, free sensor cleaning, and backup equipment loans for professional photographers.
6. Mobile Applications: Canon Camera Connect, SELPHY Photo Layout, Mobile File Transfer, and Digital Photo Professional Express apps for iOS and Android devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Canon Marketing (Malaysia) Sdn. Bhd. distributes Canon Inc.'s imaging, printing, and office solutions in Malaysia. The company sells DSLR and mirrorless cameras (EOS R series), RF and EF lenses, Cinema EOS camcorders, professional cinema lenses (CN-E and CN-R series), PIXMA inkjet and imageCLASS laser printers, SELPHY dye-sublimation photo printers, imageFORMULA document scanners, flatbed scanners, cheque scanners, and complementary accessories. Canon also offers mobile applications (Canon Camera Connect, Mobile File Transfer, SELPHY Photo Layout, Digital Photo Professional Express) and the Canon Professional Services (CPS) membership program for professional photographers.

Product overview

Canon Marketing (Malaysia) Sdn. Bhd. offers a comprehensive imaging and printing product portfolio encompassing photography equipment (DSLR EOS, mirrorless EOS R systems, compact cameras, RF and EF lenses), professional videography solutions (Cinema EOS camcorders and CN-E/CN-R cinema lenses), printing solutions (inkjet PIXMA/MAXIFY, laser imageCLASS/imageRUNNER, SELPHY photo printers), scanning solutions (imageFORMULA document scanners, CanoScan flatbed scanners, CR cheque scanners), presentation equipment (PR series presenters), and office equipment (calculators, fax machines). The company also provides mobile applications (Canon Camera Connect, Mobile File Transfer, SELPHY Photo Layout, Digital Photo Professional Express) and professional services through Canon Professional Services (CPS) membership program. Product categories span consumer, business, and professional imaging segments with over 50 product categories across photography, printing, scanning, videography, and presentation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Canon Professional Services (CPS): Exclusive membership programme for Canon professional photographers providing priority repair service, free back-up equipment loan, and discounts on labour fees.

Products and services

• EOS R6 Mark III Professional mirrorless camera with advanced imaging capabilities. Available in body-only and kit configurations with RF24-105mm f/4-7.1 IS STM or RF24-105mm f/4L IS USM lenses. Price: MYR 12,499.00.
• EOS R6 V Professional mirrorless camera featuring the first-ever L-Series Power Zoom Lens (RF20-50mm f/4L IS USM PZ). Price: MYR 13,999.00.
• EOS R5 C Mirrorless hybrid camera combining the capabilities of CINEMA EOS and EOS R system for both video production and stills photography.
• EOS C50 Professional cinema camera from Canon's Cinema EOS system.
• PIXMA E410 Inkjet printer with wireless connectivity. Best seller in consumer inkjet range. Price: MYR 229.00.
• PIXMA E470 Inkjet printer for consumer use. Price: MYR 269.00.
• imageCLASS LBP122dw II Monochrome laser printer for business use with wireless connectivity. Price: MYR 1,100.00.
• imageCLASS LBP121dn II Monochrome laser printer for business use. Price: MYR 980.00.
• SELPHY QX20 Compact palm-sized photo printer using dye-sublimation technology. Produces life-like prints with up to 256 shades/colour and 100-year print longevity. Available in Dark Grey, Sand White, or Terracotta Red. Price: MYR 659.00.
• PR1100-R Presenter Professional presenter with red laser pointer and media control. Ultra-slim design with 2.4 GHz wireless connectivity, up to 15m effective range. Compatible with Windows and Mac OS. Price: MYR 118.00.
• imageFORMULA P-215II Portable document scanner with USB power and plug-and-scan capabilities. Scan speed up to 15 ppm simplex / 30 ipm duplex. Features ADF and supports A4 documents. Weight: 1 kg.
• imageFORMULA P-208II Compact portable document scanner weighing 600g. Scan speed up to 8 ppm simplex / 16 ipm duplex. Plug-and-scan with USB power. ADF capacity of 10 sheets.
• LiDE 400 Flatbed scanner for high-resolution image scanning. Price: MYR 700.00.
• imageFORMULA DR-S350NW Network-enabled document scanner for business scanning needs.
• imageFORMULA DR-S250N Document scanner for business use with network connectivity.
• CN-E85mm T1.3 FP X Sumire prime cinema lens for portraiture with 85mm focal length and T1.3 aperture. Features dreamlike softness to bokeh, PL mount, 300-degree focus rotation. Part of Canon's cinema prime lens series.
• CN-E135mm T2.2 FP X Cinema prime lens with 135mm focal length and T2.2 aperture. Part of CN-E cinema lens series.
• CN-E50mm T1.3 FP X Cinema prime lens with 50mm focal length and T1.3 aperture. Part of CN-E cinema lens series.
• CN-E35mm T1.5 FP X Cinema prime lens with 35mm focal length and T1.5 aperture. Part of CN-E cinema lens series.
• CN-E24mm T1.5 FP X Cinema prime lens with 24mm focal length and T1.5 aperture. Part of CN-E cinema lens series.
• CN-E20mm T1.5 FP X Cinema prime lens with 20mm focal length and T1.5 aperture. Part of CN-E cinema lens series.
• CN-E14mm T3.1 FP X Cinema prime lens with 14mm focal length and T3.1 aperture. Part of CN-E cinema lens series.
• CN-R135mm T2.2 L F RF mount cinema prime lens with 135mm focal length. Part of CN-R cinema lens series for RF mount cameras.
• CN-R85mm T1.3 L F RF mount cinema prime lens with 85mm focal length. Part of CN-R cinema lens series.
• CN-R50mm T1.3 L F RF mount cinema prime lens with 50mm focal length. Part of CN-R cinema lens series.
• CN-R35mm T1.5 L F RF mount cinema prime lens with 35mm focal length. Part of CN-R cinema lens series.
• CN-R24mm T1.5 L F RF mount cinema prime lens with 24mm focal length. Part of CN-R cinema lens series.
• CN-R20mm T1.5 L F RF mount cinema prime lens with 20mm focal length. Part of CN-R cinema lens series.
• CN-R14mm T3.1 L F RF mount cinema prime lens with 14mm focal length. Part of CN-R cinema lens series.
• CN5 x 11 IAS T (RF/PL) Cinema zoom lens with 5x zoom range starting from 11mm. Available in RF and PL mount variants.
• CN8x15 IAS S (EF/PL) Cinema zoom lens with 8x zoom range. Available in EF and PL mount variants.
• Canon Camera Connect Mobile application enabling photo transfer, remote shooting, and GPS data attachment to photos. Available for both iOS and Android devices.
• Mobile File Transfer Portable FTP transfer application for professional photographers. Improves post-shooting workflow for sports and news reporting by uploading images to FTP/FTPS/SFTP servers at high speed via 5G enabled mobile devices. Supports iOS 14.8+ and Android 9-12.
• SELPHY Photo Layout Wireless creative printing application for SELPHY printers. Offers shuffle layout, N-up layout, bookmark, and combination layout features. Compatible with iOS and Android devices.
• Digital Photo Professional Express (DPP Express) Professional digital photo processing software from Canon for iOS and Android devices.
• 10x20 IS Binoculars Image Stabilized binoculars with 10x magnification and 20mm objective lens. Price: MYR 2,599.00.
• 8x20 IS Binoculars Image Stabilized binoculars with 8x magnification and 20mm objective lens. Price: MYR 2,329.00.
• Canon Professional Services (CPS) Exclusive membership program for Canon professional photographers offering priority repair service, free back-up equipment loan during repair periods, and discount on labour fees up to 40%. Gold membership requires min. 2 EOS 1D/5D/R series bodies and 4 L lenses; Silver requires min. 1 body and 3 L lenses. Free sensor cleaning included (3x Gold / 1x Silver per year). CPS regional coverage spans seven Asia Pacific countries.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Penang Hill CorporationcoreStrategic or Co-development Partner · 9 July 20265-year partnership announced July 2026 to advance conservation through imaging technology. Canon Malaysia will provide imaging solutions to support Penang Hill's conservation efforts.
• Acclaimed Film Directors (EOS Filmmaker Program)coreStrategic or Co-development Partner · 6 July 2026Canon Malaysia expands EOS Filmmaker Line Up with two acclaimed directors. Professional endorsement and content creation partnership supporting professional photographers and filmmakers.
• Simplex Marketing (M) Sdn BhdcoreChannel Partner/ Reseller/ DistributorAuthorized Canon camera dealer with three locations in Kajang, Ipoh, and Seremban. Provides camera sales and serves as service collection point forwarding devices to Head Office for servicing.
• Investline Sdn BhdminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Kota Kinabalu, Sabah operating from KKCCCI building. Serves as camera service collection point.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fujifilm (Fujifilm Malaysia): Direct peer in mirrorless (X-series, GFX), Instax instant cameras, and photo printing. Both companies compete in consumer and professional imaging with own-brand retail and service networks in Malaysia.
• Nikon (Nikon Malaysia): Direct competitor in DSLR, mirrorless (Z-system), lenses, and professional imaging. Like Canon, Nikon operates a Malaysian subsidiary distributing cameras, NIKKOR lenses, and optical products nationwide.
• Epson (Epson Malaysia): Direct competitor in inkjet printers (EcoTank/MegaTank), photo printers, and document scanners. Naturally comparable as a Japanese imaging/printing OEM with a Malaysian distribution and service footprint.
• Brother (Brother Malaysia): Direct competitor in monochrome and color laser printers, multifunction devices, and document scanners aimed at SMB and SOHO segments in Malaysia.
• Panasonic (Panasonic Malaysia): Direct competitor in mirrorless cameras (Lumix S/G series), professional video (VariCam), and consumer imaging. Comparable as a Japanese multinational with a Malaysian distribution arm spanning consumer electronics and imaging.
• HP (HP Malaysia): Direct peer in inkjet and laser printers, multifunction devices, and consumables serving consumer and enterprise segments in Malaysia. Both command strong B2C and B2B print positions.
• Sony Imaging (Sony Malaysia): Direct competitor in mirrorless and DSLR cameras, lenses, and consumer/professional imaging. Both operate as Malaysian distribution arms of a global Japanese imaging brand with comparable product breadth across cameras, video, and accessories.

Emerging players

• Hasselblad: Competes in medium-format mirrorless and professional cinema (large-sensor) cameras. Comparable to Canon at the very high end of professional imaging and cinema production, though with a more niche customer base.
• Leica Camera: Competes with Canon in premium and professional cameras and lenses, with a comparable cinema-lens strategy (Leitz Cine). Smaller Malaysian presence but overlaps at the high end of Canon's Cinema EOS and L-series professional segment.
• Ricoh/Pentax (Ricoh Imaging): Competes in DSLR (Pentax K-series) and compact cameras. Smaller scale than Canon but directly comparable in interchangeable-lens photography for enthusiasts and certain professional use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ilikecanoncamera
• Facebookfacebook.com/CanonMalaysia
• LinkedInlinkedin.com/company/canon-marketing-malaysia-sdn-bhd
• Instagraminstagram.com/CanonMalaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canon Marketing (malaysia) Sdn. Bhd.