Simplex Marketing
Simplex Marketing (M) Sdn Bhd is a Malaysian authorized Canon Premium Partner founded in 2005 that distributes, rents, and services Canon office equipment — MFPs, scanners, projectors, cable ID printers, and consumables — for SMEs, large enterprises, and industrial clients across West and East Malaysia through owned branches and a partner network.
- Company typePrivate
- Founded2005
- HeadquartersSelangor, Malaysia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Simplex Marketing does
Simplex Marketing (M) Sdn Bhd is a privately held Malaysian office equipment distributor incorporated on April 7, 2005, and headquartered in Kajang, Selangor, operating as an authorized Canon Premium Partner. The company's core function is the distribution, rental, and servicing of Canon office technology — color and monochrome imageRUNNER ADVANCE multifunction printers and copiers, imageFORMULA document scanners, Canon LV/LX/XEED projectors, Canon Cable ID printers, and the associated consumables, spare parts, and uniFLOW print management software — alongside complementary office equipment (calculators, shredders, binding machines), office furniture, and Canon camera products. Revenue is generated across multiple streams: outright hardware sales, recurring rental contracts (basic MFP rental from RM 3.30 per day, corporate imageRUNNER rentals from RM 100–199 per month), rent-to-own schemes, consumables and spare parts replenishment, and professional services including 24/7 repair, installation, and audio-visual system consultancy.
The company goes to market through a hybrid direct-and-channel model: three wholly-owned branches in Kajang, Seremban, and Ipoh handle direct sales, supplemented by a network of six strategic business partners covering Kota Kinabalu, Miri, Johor Bahru, Labuan, Penang, and Kuantan, with online exposure on Shopee and Lazada for consumer and SMB products. Its customer base is segmented primarily between Malaysian SMEs and large enterprises/corporations requiring managed print, with a secondary industrial vertical served by the cable ID printer line. Simplex maintains a wholly-owned subsidiary, Simplex Marketing (Ipoh) Sdn Bhd, supporting Perak operations, and continues to broaden its product surface with newer Canon launches (Large Format TX-5310/TX-5410 series, Cable ID MK3000/MK5000) and adjacent AV/Interactive Flat Panel offerings. There are no disclosed funding rounds, M&A activity, or external institutional ownership; the entity remains an independent, founder-led family of related companies operating exclusively in the Malaysian market.
Simplex Marketing firmographics
Firmographics- Name
- Simplex Marketing
- Legal name
- Simplex Marketing (M) Sdn Bhd
- Website
- https://simplexmarketing.com.my
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simplex Marketing (M) Sdn Bhd is a Malaysian authorized Canon Premium Partner founded in 2005 that distributes, rents, and services Canon office equipment — MFPs, scanners, projectors, cable ID printers, and consumables — for SMEs, large enterprises, and industrial clients across West and East Malaysia through owned branches and a partner network.
- Ownership category
- akta.pro rank
Where Simplex Marketing is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
Simplex Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Sale of Canon multifunction printers, copiers, projectors, scanners, cable ID printers, and related office equipment through outright purchase.
- Equipment Rental: Rental scheme for Canon MFP/Copier machines offering flexible terms including monthly payments starting from RM 3.30 per day for basic rental packages. Revenue generated through recurring rental payments over contract periods.
- Rent-to-Own: Hybrid rental-purchase scheme allowing customers to rent equipment with eventual ownership, combining ongoing rental payments with option to purchase.
- Consumables and Supplies: Sale of genuine Canon consumables including ink cartridges, toner cartridges, ink tanks, maintenance cartridges, and Canon paper/media products.
- Spare Parts: Supply of genuine Canon spare parts and replacement components for full range of Canon imageRUNNER copiers, inkjet/laser printers, projectors including print heads, maintenance cartridges, and replacement lamps/filters.
- Professional Services: 24/7 Canon printer service and repair, maintenance contracts (including 5-year total warranty options), installation services, and AV system installation and consultancy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Basic rental starting at RM 3.30 per day for Canon MFP/Copier |
| Subscription | Monthly | Corporate rental from RM 1XX.XX per month |
| Hybrid | Multi-year contract | Rent-to-own scheme available |
| One time/ perpetual license | Pay-as-you-go | Outright purchase option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Simplex Marketing product offering
Product offeringCore offering
Simplex Marketing is an authorized Canon Premium Partner in Malaysia that distributes Canon office equipment — including multifunction printers/copiers, cable ID printers, projectors, document scanners, cameras, and office furniture — alongside genuine Canon consumables and spare parts. The company provides flexible acquisition options (outright purchase, rental, and rent-to-own), 24/7 Canon printer repair and maintenance, and AV system installation and consultancy services through own branches and a nationwide strategic partner network.
Product overview
Simplex Marketing (M) Sdn Bhd is an authorized Canon Premium Partner established on April 7, 2005, specializing in Total Office Systems & Solutions. The company offers a comprehensive portfolio of Canon office products including multifunction printers/copiers (imageRUNNER, imageRUNNER ADVANCE, imageFORCE series) in both color and B&W, cable ID printers (MK3000, MK5000), projectors (LV/LX/XEED series), document scanners (imageFORMULA series from portable to production models), cameras (PowerShot, EOS DSLR, Cinema EOS), office equipment (calculators, shredders, binding machines), consumables, spare parts, and office furniture. They also provide installation and consultancy services for audio visual systems, interactive flat panels, and offer uniFLOW print management software. Products are available through rental, rent-to-own, and outright purchase schemes across Malaysia with nationwide coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Canon imageRUNNER Multifunction Printer/Copier Series
- Canon imageFORCE C5100 Series Multifunction Printer
- Canon Cable ID Printer MK3000
- Canon Cable ID Printer MK5000
- Canon imagePROGRAF TX-5310 / TX-5410 Large Format Printer Series
- Canon LV / LX / XEED Multimedia Projector Series
- Canon imageFORMULA Document Scanner Series
- Canon Camera Series (including PowerShot ZOOM and PowerShot PICK)
- Interactive Flat Panel Display
- Genuine Canon Consumables & Supplies
- Genuine Canon Spare Parts / Replacements
- Canon Calculator Series
- Office Equipment Range
- Office Furniture
- uniFLOW Print Management Software
- Audio Visual Systems Installation & Consultancy
- Canon Printer Repair & Maintenance Service
Companies that use Simplex Marketing
Customer profileSegments3 records
Ideal customer profiles3 records
Simplex Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Simplex Marketing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Canon Marketing (Malaysia) Sdn BhdcoreSimplex Marketing (M) Sdn Bhd is an appointed Canon Premium Partner specializing in Total Office Systems & Solutions. Established on April 7, 2005, they are authorized to sell Canon printer products, provide printer repair services, and supply Canon office equipment across Malaysia. As a Premium Partner, they have access to the full range of Canon products including imageRUNNER multifunction printers, projectors, scanners, and cable ID printers, along with Canon consumables and spare parts.
- Kiva EnterpriseminorStrategic business partner for Sabah region based in Kota Kinabalu. Provides local sales and service support for Simplex Marketing's Canon products in East Malaysia (Sabah).
- Miri Business Solutions Sdn BhdminorStrategic business partner for Sarawak region based in Miri. Provides local sales and service support for Simplex Marketing's Canon products in East Malaysia (Sarawak).
- Kimotech Marketing EnterpriseminorStrategic business partner for Johor region based in Johor Bahru. Provides local sales and service support for Simplex Marketing's Canon products in southern Peninsular Malaysia.
- Mike TradingminorStrategic business partner for Federal Territory of Labuan. Provides local sales and service support for Simplex Marketing's Canon products in Labuan.
- Ecotech Sales & ServiceminorStrategic business partner for Penang region. Provides local sales and service support for Simplex Marketing's Canon products in northern Peninsular Malaysia.
- Lasergain Sdn BhdminorStrategic business partner for Pahang region based in Kuantan. Provides local sales and service support for Simplex Marketing's Canon products in east coast Peninsular Malaysia.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Simplex Marketing competitors and assessment
Company assessmentDirect peers
- Konica Minolta: Office printing and document solutions vendor with Malaysian operations focused on enterprise MFPs, production print, and managed print services. Competes for the same large-enterprise and corporate accounts Simplex targets with its Canon imageRUNNER ADVANCE DX lineup.
- Kyocera Document Solutions: Manufacturer of ECOSYS laser printers and TASKalfa MFPs with Malaysian distribution. Competes in the same SME-to-enterprise monochrome and color MFP segments where Simplex positions Canon imageRUNNER devices.
- Ricoh: Global manufacturer and direct seller of multifunction printers, production printers, and document management solutions with established Malaysian operations. Directly competes with Simplex across enterprise MFP, managed print services, and office workflow segments.
- Brother Industries: Japanese OEM of laser/inkjet printers, MFPs, and document scanners with active Malaysian distribution. Competes head-to-head with Simplex's Canon portfolio in the SME and small-office segments where both brands target similar price-performance bands.
- Epson (Seiko Epson): Major printer OEM with strong presence in inkjet, EcoTank, and business inkjet MFPs sold through Malaysian channel partners. Directly comparable product breadth in printers and scanners, with overlapping enterprise and consumer channels.
- Fujifilm Business Innovation (formerly Fuji Xerox): Office printing and document management vendor operating in Malaysia following the Fuji Xerox rebrand. Directly comparable MFP and managed print services portfolio aimed at enterprise customers.
- Lexmark: Specialist in laser printers, MFPs, and enterprise print management with channel presence in Malaysia. Directly comparable enterprise focus and managed services orientation, targeting the same corporate buyers as Simplex.
- Sharp Electronics: Vendor of office MFPs, displays, and AV solutions with Malaysian presence. Overlaps with Simplex's broader office systems portfolio including projectors, interactive displays, and multifunction printers.
Others
- Canon Marketing (Malaysia) Sdn Bhd: The Canon principal and master distributor in Malaysia to which Simplex is an appointed Premium Partner. Not a direct competitor but the supplier whose product access, pricing, and partner economics determine Simplex's margin and assortment.
Broad incumbents
- HP Inc. Global incumbent with a very large printing and personal systems portfolio sold across Malaysia. Overlaps with Simplex's offering in printers, MFPs, and document solutions, but at significantly broader scale and through direct-to-customer channels rather than dealer-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simplex Marketing social profiles
Digital presenceSimplex Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplex Marketing leadership team
Management profileNumber of profiles
Simplex Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simplex Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplex Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplex Marketing
What does Simplex Marketing do?
Simplex Marketing is an authorized Canon Premium Partner in Malaysia that distributes Canon office equipment — including multifunction printers/copiers, cable ID printers, projectors, document scanners, cameras, and office furniture — alongside genuine Canon consumables and spare parts. The company provides flexible acquisition options (outright purchase, rental, and rent-to-own), 24/7 Canon printer repair and maintenance, and AV system installation and consultancy services through own branches and a nationwide strategic partner network.
Is Simplex Marketing a public or private company?
Simplex Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplex Marketing founded?
Simplex Marketing was founded in 2005. It employs 101 to 250 people.
Where is Simplex Marketing based?
Simplex Marketing is headquartered in Selangor, Malaysia, in the Asia region.
How does Simplex Marketing make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are equipment Rental, rent-to-Own, consumables and Supplies, spare Parts and professional Services.
Who are Simplex Marketing's main competitors?
Direct peers on record are Konica Minolta, Kyocera Document Solutions, Ricoh, Brother Industries, Epson (Seiko Epson), Fujifilm Business Innovation (formerly Fuji Xerox), Lexmark and Sharp Electronics. Canon Marketing (Malaysia) Sdn Bhd is listed as an others. HP Inc. is listed as a broad incumbent.
Does Simplex Marketing have an API?
No public API is recorded for Simplex Marketing.