What Grupo Wish does

Grupo Wish is a Brazilian hospitality group operating a diversified portfolio of 11 hotels and resorts across eight Brazilian states, organized under multiple sub-brands. The premium Wish Resorts (Wish Foz do Iguaçu, Wish Serrano, Wish Natal) target leisure travelers in iconic destinations, the mid-market Prodigy Hotels (Prodigy Santos Dumont, Prodigy Gramado) serve urban and Serra Gaúcha demand, and the Linx brand operates two airport hotels (Linx Galeão, Linx Confins) targeting business travelers. The portfolio also includes Marupiara All Inclusive Resort, Hotel da Bahia (a heritage-listed modernist building), and the affiliated IL Campanario and Jurerê Beach Village properties in Florianópolis.

The company operates a centralized booking and distribution platform (reservas.grupowish.com) supported by a 0800 call center, integrated with the My Wish loyalty program (four tiers: Basic, Classic, Select, Elite offering 10–20% cashback and tier-based benefits) and the Exclusive Guest vacation club. The technology stack is primarily operational: a hotel management and reservation system, a loyalty platform, and government-mandated FNRH online check-in integration (Portaria MTur nº 28/2025). The Regenere ESG program tracks environmental metrics (GHG inventory, carbon offset), social initiatives (diversity census Wish Diversa, MVSZ training), and community partnerships across properties.

Revenue is generated through room rentals, food and beverage (on-site restaurants, room service, the Orla 21 rooftop at Prodigy Santos Dumont), events and conventions (1,250 sqm of modular event space at Prodigy Santos Dumont for up to 720 attendees), and loyalty-driven repeat bookings. The company pursues a direct-to-consumer model through its website, call center, and front desks, complemented by online travel agency distribution. Customer segments include leisure and family travelers, business travelers, corporate event organizers, LGBTQ+ travelers, and ESG-conscious travelers. The company is privately held under Grupo Wish S/A, headquartered in São Paulo, with 1,001–5,000 employees and 20 years of independent operating history.

Name

Grupo Wish

Legal name

Grupo Wish S/A

Website

https://grupowish.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Wish is a Brazilian private hospitality group operating 11 hotels and resorts across eight states under the Wish, Prodigy, and Linx brands, serving leisure and business travelers through centralized booking, a tiered My Wish loyalty program, and the Exclusive Guest vacation club.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Caterers (722320)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury All-Inclusive Resorts (THAGACAI), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Hospitality services
• Resort accommodations
• Hotel management
• Travel loyalty program
• Event venues

Headquarters

HQ city

Tôrre De Pedra

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room rentals across 11 properties in Brazil, including resorts, airport hotels, and beach properties. Revenue generated through daily rates based on seasonality and room category.
2. Food and Beverage: On-site restaurants, bars, room service, and catering services across all properties. Includes the Orla 21 rooftop restaurant at Prodigy Santos Dumont.
3. Events and Conventions: Meeting rooms, convention centers, and event spaces. Prodigy Santos Dumont features 1,250 square meters of modular event space for up to 720 people.
4. Loyalty Program Enrollment: Free loyalty program enrollment driving repeat bookings and direct revenue through member stays

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Grupo Wish operates 11 hotel and resort properties across Brazil under sub-brands Wish Resorts, Prodigy Hotels, and Linx Airport Hotels, plus affiliated luxury properties IL Campanario Villaggio Resort, Jurerê Beach Village, Hotel da Bahia by Wish, and Marupiara All Inclusive Resort. The company offers lodging accommodations, on-site food and beverage, event and convention facilities, an online booking platform, the My Wish loyalty program (Basic, Classic, Select, Elite tiers), and the Exclusive Guest vacation club.

Product overview

Grupo Wish operates a diversified hotel and resort portfolio across Brazil consisting of 11 distinct properties under three sub-brands: the premium Wish Resorts (Wish Foz do Iguaçu, Wish Serrano, Wish Natal), the mid-market Prodigy Hotels (Prodigy Santos Dumont, Prodigy Gramado), and the airport-focused Linx Hotels (Linx Galeão, Linx Confins), plus affiliated luxury properties IL Campanario and Jurerê Beach Village. The company complements its accommodation offerings with loyalty program My Wish (tiered Basic/Classic/Select/Elite), vacation club Exclusive Guest, and sustainability initiative Regenere, supported by a centralized booking platform. The portfolio spans leisure destinations (Foz do Iguaçu, Gramado, Natal, Porto de Galinhas, Salvador) and business-oriented airport hotels (Rio de Janeiro, Belo Horizonte).

Differentiator

Problem solved

Functional benefit

Brands

• Wish Hotels: Main hotel brand featuring resorts in Foz do Iguaçu, Serrano, and Natal.
• Prodigy Hotels
• Linx Airport Hotels
• My Wish Loyalty Program
• Exclusive Guest
• Regenere

Products and services

• Wish Foz do Iguaçu Resort Resort in Foz do Iguaçu, Paraná featuring American-style condo design with house-format accommodations, offering stays near the Iguazu Falls and nature attractions.
• Wish Serrano Resort Classic resort in Gramado, Rio Grande do Sul offering refined hospitality in the Serra Gaúcha region with full charm, gastronomy, and cultural experiences.
• Wish Natal Resort Beachfront resort in Natal, Rio Grande do Norte ranked #1 on TripAdvisor, offering contemporary design and privileged location facing the sea with complete facilities.
• Marupiara All Inclusive Resort by Wish All-inclusive resort in Porto de Galinhas, Pernambuco offering tranquility, relaxation, and fun for families with complete infrastructure and beachfront access.
• Hotel da Bahia by Wish Hotel in Salvador, Bahia housed in a modernist building classified as Cultural Heritage Site since 2010, offering immersive experiences in Bahian history and culture alongside modern hospitality.
• Prodigy Santos Dumont by Wish Hotel in Rio de Janeiro overlooking Guanabara Bay with exclusive views of Christ the Redeemer and Sugarloaf Mountain, strategically located next to Santos Dumont Airport, featuring a 1,250 sqm convention center.
• Prodigy Gramado by Wish Hotel in Gramado, Rio Grande do Sul offering access to the charm of Serra Gaúcha with modern amenities, positioned near local attractions in the European-style Brazilian city.
• Linx Galeão by Wish Airport hotel in Rio de Janeiro connected to Galeão International Airport (RIOgaleão) offering practical accommodation with pool bar, swimming pool, and fitness facilities.
• Linx Confins by Wish Airport hotel near Belo Horizonte in Minas Gerais located meters from Tancredo Neves International Airport, offering complete infrastructure for business travelers seeking practicality.
• IL Campanario Villaggio Resort Luxury resort in Florianópolis, Santa Catarina offering Mediterranean-inspired hospitality with cultural and gastronomic richness, designed for travelers seeking upscale privacy.
• Jurerê Beach Village Beachfront resort in Jurerê, Santa Catarina with complete home-like amenities including equipped kitchens, leisure areas, and services.
• My Wish Loyalty Program Grupo Wish's loyalty program offering tiered membership (Basic, Classic, Select, Elite) with benefits including discounts, cashback up to 20%, priority service, room upgrades, and exclusive experiences.
• Exclusive Guest Vacation Club Vacation club offering exclusive experiences and benefits for members and their families, transforming travel into privileged experiences with special perks.
• Wish Hotels & Resorts Central Booking System Centralized online booking platform enabling reservation management across all Grupo Wish properties, with integrated promotional codes, loyalty program integration, and multi-property booking capabilities.

Quantifiable outcome

• Wish Natal Resort ranked #1 on TripAdvisor ranking
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Instituto Ayrton SennaflagshipStrategic or Co-development Partner · 1 January 2025First hotel chain in Brazil to partner with Instituto Ayrton Senna, Brazil's leading organization transforming public education. Partnership supports educational initiatives and community development programs.
• CORTAR (Retalhar)coreStrategic or Co-development Partner · 1 January 2025Brazilian socioenvironmental impact company specializing in responsible uniform and textile waste management. Transforms corporate waste into new products like blankets and plaids. Partnership generated R$4,999.62 in revenue, 400 products manufactured, 8 women directly affected, 0.73 m³ landfill saved, 24 family members impacted.
• Movimento contra a Violência Sexual Zero (MVSZ)coreStrategic or Co-development Partner · 1 January 2025Commitment to preventing sexual violence. By 2026, 95.3% of the team had received training on the topic. Dedicated to creating safer environments for guests and employees.
• Associação São MartinhominorOthersLocal community organization at Prodigy Santos Dumont receiving toy donations from hotel conventions and guest donations
• APAE (Associação de Pais e Amigos dos Excepcionais)minorOthersSpecial needs support organization benefiting from Wish Music Fest events at Wish Foz do Iguaçu
• Lar Fabiano and Exército da SalvaçãominorOthersLocal charitable institutions receiving toy, clothing, and baby item donations from Linx Galeão hotel
• Residência de Idosos ConfinsminorOthersElderly care residence receiving bed linen and towel donations from Linx Confins hotel

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Rede Tropical de Hotéis: Brazilian operator focused on Northeast Brazil beach resorts (Maceió). Comparable to Grupo Wish on beach-resort all-inclusive offerings (Marupiara), though concentrated in a single regional cluster rather than nationwide.

Direct peers

• Nobile Hotéis: Brazilian hotel chain operating midscale and resort properties across multiple Brazilian states. Comparable to Grupo Wish as a domestic multi-property Brazilian operator targeting both leisure and corporate travelers.
• Slaviero Hotéis: Brazilian hotel chain with properties concentrated in southern Brazil (Gramado, Curitiba). Comparable to Grupo Wish's Serra Gaúcha (Gramado) presence and similar mid-upper positioning.
• Bristol Hotéis & Resorts: Brazilian hotel group with resort and urban properties under the Bristol and other sub-brands. Comparable to Grupo Wish as a domestic mid-upper market operator with resort focus and loyalty programs.
• Atlantica Hotels: One of Brazil's largest multi-brand hotel operators (Atlantica, Comfort, Sleep Inn, Quality), running resorts, airport hotels and midscale properties nationwide. Directly comparable to Grupo Wish on multi-brand portfolio strategy, domestic Brazilian footprint, and mixed leisure/business demand mix.

Others

• CVC Corp (Hotelaria / own-brand hotels): Brazil's largest tour operator with adjacent hotel/resort supply and own-brand properties feeding its leisure distribution. Comparable to Grupo Wish as an ecosystem participant in Brazilian leisure travel, with strong distribution synergies though primarily an OTA/tour operator rather than hotel owner.

Broad incumbents

• Hilton Brazil: Global hospitality major operating Hilton, Conrad, Curio Collection and DoubleTree in Brazil. Comparable on multi-segment leisure/business lodging in Brazil, though globally backed and at higher scale and price points than most Grupo Wish properties.
• Marriott Brazil: Global lodging major with Marriott, Sheraton, Renaissance, and W hotels across Brazilian gateway cities and resorts. Comparable as a multi-brand presence in Brazilian resort and urban segments, with global loyalty (Marriott Bonvoy) competing against My Wish.
• Accor Brazil: Brazilian arm of global hospitality group Accor, operating Ibis, Novotel, Mercure, Sofitel, and Fairmont across Brazil. Comparable as a multi-brand portfolio player with significant Brazil presence, though broader in scale and globally backed.

Emerging players

• Aixos (Pestana) Brazil: Portuguese-origin Pestana group's Brazilian operations, focused on resort and leisure properties. Comparable to Grupo Wish on resort segment focus and international-brand operating model adapted to Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/grupowish
• Facebookfacebook.com/grupowish
• LinkedInlinkedin.com/company/grupowish

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Wish