Goldblatt Tool Company, Llc

What Goldblatt Tool Company, Llc does

Goldblatt Tool Company, LLC (operating as Goldblatt Industries, LLC) is a 135-year-old US manufacturer of professional-grade hand tools for the masonry, concrete, tile, and drywall trades. Founded in 1885 and headquartered in Saddle Brook, New Jersey, the company designs and supplies trowels, floats, saws, knives, mixers, panel carriers, and accessories across four core product categories plus specialized tools such as the Grip & Carry panel carrier and the Goldblatt RED premium line. Product innovation centers on physical engineering: industry-first magnesium-mounted blades, one-piece forged steel construction with 60% more flexible trowel blades, and ergonomic lightweight designs intended to reduce user fatigue on long workdays.

The company operates an indirect-to-market distribution model, with no direct-to-consumer sales of its own. Products are sold through six major retail channels — Home Depot (exclusive retailer for the Goldblatt RED line), Lowe's, Amazon, Floor & Decor, Grainger, and True Value — providing both in-store and online availability. Revenue is generated through hardware sales of branded professional tools, with customer-care and brand-building supported through social media (Facebook, Instagram, YouTube, TikTok), product catalogs, and a newsletter. Goldblatt's customer base is fragmented across four professional trades, with the Goldblatt Guarantee (full refund on any hand tool that fails to deliver professional results) serving as a core retention and acquisition lever.

Goldblatt is a privately held subsidiary of Great Star Tools, USA, Inc., with 11-50 employees. There is no disclosed funding, no public listing, and no M&A or leadership changes in the source data. The launch of Goldblatt RED in 2025 and the exclusive Home Depot partnership represent the most significant recent strategic moves, signaling an upmarket positioning push within the existing retail distribution model.

Name

Goldblatt Tool Company, Llc

Legal name

Goldblatt Industries, LLC

Website

https://goldblatttool.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldblatt Tool Company is a 135-year-old US manufacturer of professional-grade hand tools for masonry, concrete, tile, and drywall trades, distributed through Home Depot, Lowe's, Amazon, Floor & Decor, Grainger, and True Value.

Ownership category

akta.pro rank

Product category

Professional construction hand tools

NAICS

Cutlery and Handtool Manufacturing (3322), Cutlery and Handtool Manufacturing (33221)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Professional hand tools
• Masonry tools
• Concrete finishing tools
• Tile installation tools
• Drywall finishing tools

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hand Tool Sales: Goldblatt generates revenue through the sale of professional-grade hand tools including trowels, floats, saws, knives, and accessories across masonry, concrete, tile, and drywall categories. Products are sold through major retail channels and the company offers a guarantee on all hand tools.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Goldblatt designs, manufactures, and supplies professional-grade hand tools for masonry, concrete, tile, and drywall trades. Its portfolio includes trowels, floats, saws, knives, mixers, and specialized tools such as panel carriers, molding removers, and tube cutters, sold through major home-improvement, flooring, hardware, e-commerce, and industrial distributors.

Product overview

Goldblatt Tool Company, LLC is a manufacturer of professional-grade hand tools for the construction trades, operating since 1885. The company offers four core product categories spanning Masonry (brick trowels, pointing trowels, London/Philadelphia pattern trowels, brick hammers, grout bags, mason lines), Concrete (finishing trowels, pool trowels, floats, placers, bull floats, edgers, groovers), Tile (saws, notch trowels, grout floats, nippers, spacers, cutters), and Drywall (taping knives, joint knives, mud pans, sanders, banjos, corner tools). The portfolio also includes specialized hand tools (panel carriers, molding removers, tube cutters) and the Goldblatt RED sub-brand featuring premium professional-grade concrete and masonry tools with enhanced durability and ergonomic design. Products are sold through major retailers including Home Depot, Amazon, Lowe's, Floor & Decor, Grainger, and True Value, backed by the Goldblatt Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Goldblatt RED: Professional-grade concrete and masonry tools sub-brand launched as an all-new line featuring innovations such as stainless steel concrete trowels with magnesium-mounted blades, 60% more flexible masonry trowels, and ergonomic designs. Available exclusively at The Home Depot.

Products and services

• Goldblatt RED Professional-grade concrete and masonry tool line featuring stainless steel trowels with magnesium-mounted blades, ergonomic soft-grip handles, and 60% more flexible masonry trowel blades. Includes concrete finishing trowels, pool trowels, EIFS trowels, edgers, groovers, floats, mixers, and masonry trowels.
• Concrete Tools Complete line of concrete finishing and placement tools including finishing trowels, pool trowels, placers, bull floats, edgers, groovers, floats in various materials (magnesium, aluminum, wood, rubber), and accessories such as kneeler boards and concrete brooms.
• Masonry Tools Professional bricklaying tools including London and Philadelphia trowels, margin trowels, pointing trowels, buttering trowels, bucket trowels, brick hammers, grout bags, convex brick jointers, skate wheel joint rakers, mason lines, line stretchers, brick tongs, and masonry brushes.
• Tile Tools Comprehensive tiling tools including handheld tile saws, grout saws, pro notch trowels, grout floats (gum rubber and epoxy), tile nippers, spacers, scrapers, sponges, manual tile cutters, tile leveling systems, and accessories.
• Drywall Tools Full range of drywall installation and finishing tools including taping knives (blue steel and stainless steel), joint and putty knives, mud pans, corner tools, banjos for tape application, sanders (hand, pole, dust-free, radial), and accessories such as circle cutters, knockdown knives, clinchers, and texture brushes.
• Grip & Carry Panel Carrier Construction tool for one-person lifting and carrying of heavy sheet goods including plywood, drywall, particleboard, melamine, tempered glass, and granite. Features rubber gripping pads and a jaw clamping mechanism. Models are available for sheets up to 3/4 inch (100lb capacity) and 1 inch (200lb capacity).
• Molding Remover Trim and baseboard removal tool with wider contact area and integrated wedged center for efficient extraction without damaging trim or walls. Features a built-in spring design and 15-degree wedged center.
• Heavy-Duty Tube Cutter Professional pipe and tube cutting tool with aluminum-alloy frame, hardened bearing-steel blade (58-62 HRC), and six precision rollers for burr-free cuts. Available in two sizes: 1/8 to 1-1/4 inch and 1/4 to 2 inch capacity.
• Mixer Monster Heavy-duty construction mixer for rapid concrete and mortar mixing. Part of the Goldblatt RED professional line.

Quantifiable outcome

• 60% more flexible blade on RED masonry trowels

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Floor and DecorcoreChannel Partner/ Reseller/ DistributorGoldblatt has a partnership with Floor and Decor, one of America's leading flooring retailers. This partnership enables Goldblatt to offer an extensive selection of products for tiling and flooring applications, with knowledgeable staff available to assist customers. The relationship provides Goldblatt with access to Floor and Decor's customer base of professional flooring installers.
• The Home DepotflagshipChannel Partner/ Reseller/ DistributorGoldblatt has an exclusive partnership with Home Depot for the Goldblatt RED professional-grade concrete and masonry tool line. Goldblatt RED products are available exclusively at Home Depot stores and on homedepot.com. This is a flagship distribution partnership for the company's premium product offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marshalltown Company: Marshalltown is one of the most direct competitors to Goldblatt, manufacturing professional masonry, concrete, plastering, and drywall hand tools. Both companies compete for the same professional tradesperson customers with overlapping brick trowels, finishing trowels, floats, and joint tools.
• C.H. Hanson: C.H. Hanson produces a range of masonry and construction hand tools including levels, marking tools, and layout products. It serves similar professional contractor customers with adjacent tool categories that compete for the same pro-trade buyer.
• Kraft Tool Co. Kraft Tool manufactures professional concrete, masonry, and plastering hand tools with a comparable product breadth to Goldblatt across trowels, floats, edgers, and groovers. The two compete directly for shelf space at home improvement and construction supply retailers.
• Bon Tool Co. Bon Tool is a long-standing manufacturer of masonry, concrete, and plastering hand tools serving similar professional tradesperson customers. Its product range overlaps heavily with Goldblatt's brick trowels, pointing trowels, and finishing tools.
• Hyde Tools: Hyde manufactures drywall, painting, and surface-prep hand tools — directly comparable to Goldblatt's Drywall line of taping knives, mud pans, joint knives, and sanders. Both target professional drywall finishers and painters through similar retail and pro-supply channels.
• Q.E.P. Co., Inc. QEP specializes in tile installation tools and accessories, directly overlapping with Goldblatt's Tile category (saws, nippers, leveling systems, trowels). Both companies serve professional tile installers and floor covering retailers such as Floor & Decor.

Regional players

• Werner Co. Werner is a US-based manufacturer of ladders and jobsite equipment serving similar professional contractor customers through overlapping retail channels (Home Depot, Lowe's, Grainger). While focused on access equipment, it competes for the same professional trade buyer wallet.

Broad incumbents

• Klein Tools: Klein Tools is a leading US manufacturer of professional hand tools for electricians and trades, sold through similar industrial and home improvement channels. While broader in scope, it competes for the same professional tradesperson shelf space and brand-trust positioning.
• Milwaukee Tool: Milwaukee Tool, owned by TTI, is a major professional power tool and accessory brand increasingly encroaching on hand tool and finishing categories. It represents a competitive threat as trades adopt powered solutions for tasks Goldblatt historically served with hand tools.
• Stanley Tools (Stanley Black & Decker): Stanley Black & Decker is a broad incumbent offering hand tools, power tools, and fastening systems under Stanley, DeWalt, and Craftsman brands. It competes with Goldblatt in shared categories such as masonry and drywall tools, while also offering power tool alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/GoldblattTools
• Facebookfacebook.com/goldblattusa
• Instagraminstagram.com/goldblattusa
• TikToktiktok.com/@goldblattusa
• LinkedInlinkedin.com/company/goldblatt-tool-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldblatt Tool Company, Llc