Got Your Six Coffee Company

What Got Your Six Coffee Company does

Got Your Six Coffee Company is a privately held, veteran-owned specialty coffee roaster headquartered in Battlefield, Missouri (Springfield MSA), founded in 2015 by former Military Sealift Command officer Eric R. Hadley and bootstrapped with personal retirement savings. The company operates an in-house roasting operation with no third-party white-labeling, producing a core lineup of four specialty coffees (Violence of Action light roast, Zero-Dark Thirty medium, Cup of Joe dark, Compass Rose French roast) plus adjacent SKUs including a sugarcane-EA decaffeinated single origin (A.W.O.C.), flavored variants (Butter Rum, Maple Bourbon), and a three-origin espresso blend (Lima Charlie). Quality control is positioned around small-batch profiling and roasted-to-order fulfillment with born-on dates rather than best-by dates.

The company monetizes through one-time DTC bag sales ($19.99–$86.00 per bag), a three-tier subscription membership ("The Six" at $64.99, $114.99, and $154.99/month with free shipping), a wholesale partner program offering 5lb–40lb bulk and packaged goods to vetted retailers, and a 20–25%-commission affiliate network aimed at nonprofits and mission-aligned creators. Distribution is predominantly direct-to-consumer via gotyoursixcoffee.com, supplemented by selective B2B and event-based activations (Beans & Bullets training events, Overland Expo, military appreciation games, disaster-response coffee deliveries).

Its defining commercial and brand commitment is a permanent pledge of 25% of net profits to first responders, veterans, and healthcare professionals, supported by a documented nine-year track record of over 100 named mission initiatives, including COVID-19 relief shipments of 6,800 cups across six states, an FDNY delivery of 200+ bags in December 2021, and ongoing support for nonprofits such as Heroes & Horses, Operation Safe Haven, and Wellness for Warriors at Cox Health. The company holds no outside funding, lists 1–10 employees, and relies on founder-led PR (FOX & Friends, AARP National Veteran Press, American Ground Radio) and a multi-channel content/affiliate engine rather than paid acquisition at scale.

Name

Got Your Six Coffee Company

Legal name

Got Your Six Coffee Co. LLC

Website

https://gotyoursixcoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Got Your Six Coffee Company is a bootstrapped, veteran-owned specialty coffee roaster in Battlefield, Missouri, founded in 2015, that sells in-house roasted coffee, a three-tier subscription membership called "The Six," and wholesale/affiliate channels, while pledging 25% of net profits to first responders, veterans, and healthcare workers.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Specialty coffee roaster
• Veteran-owned coffee
• Coffee subscription membership
• Wholesale coffee distribution
• Mission-driven coffee brand

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Coffee Sales: One-time purchases of roasted coffee bags in various sizes (12oz, 5lb bulk) and grind options. Products include single-origin and blended coffees across light, medium, and dark roast profiles.
2. The Six Subscription Membership: Monthly subscription program with three tiers (2nd Regiment: 2 bags/$64.99, 4th Regiment: 4 bags/$114.99, 6th Regiment: 6 bags/$154.99). Includes free shipping, personal call sign, monthly briefings, rank progression, and exclusive access.
3. Affiliate/Referral Revenue: Commission-based revenue sharing with affiliates - nonprofits earn up to 25% commission on The Six subscriptions and standard coffee products. Commissions do not apply to limited-edition collaborations or specialty fundraising campaigns.
4. Wholesale/Bulk Sales: Wholesale partnerships offering bulk coffee (5lb-40lb) to retailers and brewers. Retail packaged goods (12oz bags, gear) available for resellers.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Got Your Six Coffee Company roasts specialty-grade coffee in-house and sells it direct-to-consumer through gotyoursixcoffee.com via individual bag purchases and a tiered subscription membership called The Six. The company commits 25% of net profits to supporting first responders, veterans, and healthcare professionals, with coffees positioned around military-themed branding and roasted-to-order freshness. It also operates wholesale and affiliate channels that extend the brand into retailers, nonprofits, and mission-aligned organizations.

Product overview

Got Your Six Coffee Company is a veteran-owned specialty coffee roaster offering a focused portfolio of freshly roasted coffee products. The core lineup consists of four flagship coffees (Violence of Action light roast, Zero-Dark Thirty medium roast, Cup of Joe dark roast, and Compass Rose French roast) plus additional varietals including decaf (A.W.O.C.) and flavored offerings (Butter Rum, Maple Bourbon). The company differentiates through an in-house roasting operation with zero outsourcing, small-batch precision profiling, and specialty-grade sourcing. Above the retail products, The Six membership program offers recurring monthly coffee delivery with tiered benefits including personalized call signs, direct founder access, exclusive coffee releases, and rank progression. The company also operates B2B channels through wholesale partnerships for retailers and an affiliate program with up to 25% commission for mission-aligned organizations.

Differentiator

Problem solved

Functional benefit

Brands

• The Six: Monthly coffee subscription membership program with three tiers (2nd Regiment, 4th Regiment, 6th Regiment) offering personalized call signs, monthly briefings, exclusive coffee access, and brotherhood community.

Products and services

• Violence of Action Light roast specialty coffee in 12oz and 5lb sizes, positioned as a pre-workout blend within the company's core four-coffee lineup, sold to individual consumers.
• Compass Rose Premium 12oz French roast dark blend sold to individual consumers as part of the core four-coffee lineup.
• Zero-Dark Thirty 12oz medium roast breakfast blend sold to individual consumers as part of the core four-coffee lineup, designed for morning consumption.
• Cup of Joe Award-winning 12oz dark roast blend with three origins (Mexico, Colombia, Sumatra) and a dark chocolate, earthy, smooth, bold flavor profile; two-time Best Dark Roast winner at the Springfield Coffee Festival (2018, 2019), sold to individual consumers and through wholesale channels.
• A.W.O.C. (Decaf) Single-origin Colombian medium roast decaffeinated using the natural sugarcane (EA/Ethyl Acetate) process with caramel, cocoa, smooth, and clean taste notes; sold to individual consumers for evening consumption or for those avoiding caffeine.
• Butter Rum Premium flavored medium roast coffee with an Ethiopia Sidamo base delivering butterscotch, brown sugar, and buttery notes, marketed as an alcohol-free option suitable before, during, or after shifts.
• Maple Bourbon Premium flavored medium roast coffee with Ethiopia Sidamo base featuring maple sweetness and warm bourbon depth, marketed for slow-burn, sweet-finish morning consumption.
• Lima Charlie Three-origin medium roast espresso blend combining Guatemala (brightness), Brazil (sweetness/chocolate), and Sumatra (depth/body), engineered for espresso extraction with a clean milk chocolate, caramel, smooth, balanced profile.
• The Six Membership Monthly coffee subscription membership program with three tiers (2nd Regiment — 2 bags/$64.99, 4th Regiment — 4 bags/$114.99, 6th Regiment — 6 bags/$154.99) that delivers coffee monthly, includes free shipping, and provides personalized call signs, monthly founder briefings, rank progression, challenge coins, patches, and priority roasting and reserve access.

Quantifiable outcome

• 25% of net profits committed to first responders, veterans, and healthcare professionals - compared to ~0.5% by largest competitor
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Missouri State Ice Hockey / The Warriors JourneyminorStrategic or Co-development Partner · 14 November 2023Missouri State Ice Hockey team partnered with Got Your Six Coffee Co. for Military Appreciation Weekend fundraiser benefiting The Warriors Journey nonprofit organization supporting veterans.
• FDNY (Fire Department of New York)coreGTM or Marketing Partner · 1 December 2021Delivered 200+ bags of coffee to FDNY firehouses across New York City, including the firehouse that lost the most men on 9/11. One-day trip with founder Eric Hadley personally delivering coffee and showing respect for first responders. FDNY provided commemorative patches.
• Expedition Overland / Clay CroftminorStrategic or Co-development Partner · 1 January 2021Founder Eric Hadley connected with Clay Croft, Founder of Expedition Overland, at Overland Expo West 2018. Overlanding/wildfires and first responder support content created together. Clay Croft quote about turning passions into careers featured in company messaging.
• Power TankminorStrategic or Co-development Partner · 27 May 2020Manufacturer of portable high-performance air systems. Partnered with Got Your Six Coffee Co. to deliver 2,844 cups of coffee to healthcare professionals at Lodi Memorial Hospital during COVID-19. Shared mission alignment around community support.
• Heroes & HorsescoreStrategic or Co-development PartnerVeteran nonprofit founded by former Navy SEAL Micah Fink running equine therapy programs for veterans in the American backcountry. Got Your Six Coffee Co. has supported Heroes & Horses across multiple contributions including financial support, coffee donations, and visibility. Featured in company marketing as the coffee that 'carries the long quiet' for veterans.
• Operation Safe HavenminorStrategic or Co-development PartnerNonprofit organization building tiny homes for veterans. Got Your Six Coffee Co. has participated in building tiny homes through this partnership.
• Cox Health / Wellness for WarriorsminorStrategic or Co-development PartnerPartnership with Cox Health for wellness programs supporting veterans and service members.
• Pieces of Home SpringfieldminorStrategic or Co-development PartnerSpringfield-based nonprofit partnership for supporting veterans and military families in the local community.
• Kids of Our Heroes Adventure CampminorStrategic or Co-development PartnerSupport for adventure camp programs benefiting children of military and first responder families.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fresh Roasted Coffee: Direct-to-consumer specialty coffee roaster offering freshly roasted coffee, subscriptions, and wholesale. Comparable in DTC roasting model and product breadth, though larger and without the mission positioning.
• Black Rifle Coffee Company: Veteran-founded specialty coffee company selling roasted coffee, subscriptions, and merchandise to a similar military/first-responder-affiliated consumer base. The most direct competitive analog in both product (specialty roasted coffee, subscription) and brand positioning (veteran-owned, mission-driven).
• Angels' Cup: Specialty coffee subscription company offering curated, small-batch roasts with a focus on direct-to-consumer discovery. Comparable in subscription mechanics and DTC orientation.
• Trade Coffee: Specialty coffee subscription service matching consumers with roasters across the U.S. Operates a similar DTC subscription model with curated, freshly roasted coffee, though without the mission-driven brand overlay that GY6 uses.

Broad incumbents

• Stumptown Coffee Roasters: Established specialty coffee roaster offering wholesale, DTC, and subscription products. Comparable in product category and craft positioning; competes indirectly for the same high-end coffee consumer.
• Counter Culture Coffee: Specialty coffee roaster with strong sustainability and direct-trade credentials, serving both retail and wholesale channels. Comparable in roasting craft and wholesale presence to firehouses and offices, though much larger and without GY6's veteran mission overlay.
• Blue Bottle Coffee: Specialty coffee roaster and retailer with DTC and café channels. Comparable in premium roasted coffee positioning and subscription model, though Blue Bottle operates at materially larger scale and is now owned by Nestlé.

Emerging players

• Grunt Style: Veteran-founded lifestyle brand that has expanded into adjacent product categories including coffee. Comparable in veteran-owned brand identity and patriotic consumer targeting, though Grunt Style is primarily an apparel brand now extending into coffee rather than a coffee-native company.
• Driftaway Coffee: Specialty coffee subscription focused on small-batch roasters and consumer education. Comparable in subscription mechanics and DTC-first subscription model, though without the mission overlay.

Regional players

• Crimson Cup Coffee: Specialty coffee roaster with strong wholesale/office channel presence and a coffee-focused philanthropy program (Coffee for a Cure, etc.). Comparable in the combination of craft roasting and mission-driven giving, though primarily serves the Midwest region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GotYourSixCoffee
• Facebookfacebook.com/gotyoursixcoffee
• LinkedInlinkedin.com/company/got-your-six-coffee-company
• Instagraminstagram.com/gotyoursixcoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Got Your Six Coffee Company