Fresh Roasted Coffee
Fresh Roasted Coffee is a Pennsylvania-based specialty coffee roaster that roasts to order and sells direct-to-consumer, wholesale, and private label across pods, espresso capsules, tea, botanicals, and brewing gear.
- Company typePrivate
- Founded2009
- HeadquartersSelinsgrove, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Fresh Roasted Coffee firmographics
Firmographics- Name
- Fresh Roasted Coffee
- Legal name
- Fresh Roasted Coffee LLC
- Website
- https://freshroastedcoffee.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Roasted Coffee is a Pennsylvania-based specialty coffee roaster that roasts to order and sells direct-to-consumer, wholesale, and private label across pods, espresso capsules, tea, botanicals, and brewing gear.
- Ownership category
- akta.pro rank
Fresh Roasted Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Fresh Roasted Coffee is headquartered
LocationHeadquarters
- HQ city
- Selinsgrove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fresh Roasted Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through freshroastedcoffee.com website, featuring fresh roasted coffee, tea, botanicals, and coffee gear with per-order pricing
- Auto Deliver Subscription: Recurring subscription service offering 30% off first order and 15% off recurring orders, delivering coffee, tea, and botanicals on a scheduled basis (every 2-8 weeks)
- Wholesale & Private Label: Wholesale and private label services supplier established in 2009, offering quality products, sustainability certifications, and scalable manufacturing capabilities for brands looking to capitalize on private label trend
- Office Coffee Services: Office coffee solutions through dedicated office coffee collection, serving workplace and commercial customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Auto Deliver Subscription - First Order |
| Subscription | Monthly | Auto Deliver Subscription - Recurring Orders |
| Unit Pricing | Pay-as-you-go | Standard E-commerce Pricing |
| Hybrid | Monthly | Fresh Points Rewards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Fresh Roasted Coffee product offering
Product offeringCore offering
Fresh Roasted Coffee LLC roasts specialty-grade coffee to order and sells it direct-to-consumer through freshroastedcoffee.com in multiple formats including whole bean, ground, classic K-Cup compatible pods, compostable envipods, Nespresso-compatible espresso capsules, cold brew, and pre-portioned frac packs. The company also offers organic teas (Positively Tea), wellness botanicals (Positively Botanicals), brewing gear, syrups, and B2B wholesale, private label, and co-packing services from its 84,000 square foot solar-powered Sunbury Silk Mill facility.
Product overview
Fresh Roasted Coffee LLC is a Pennsylvania-based specialty coffee roaster operating under three sub-brands: Fresh Roasted Coffee (core coffee products), Positively Tea (organic teas), and Positively Botanicals (wellness superfoods). The product portfolio centers on roasted and pod-format coffees including Classic Coffee Pods (K-Cup compatible), envipods (compostable pods), Espresso Capsules (Nespresso compatible), Frostbite Cold Brew, and Frac Packs for office use. The company also offers unroasted green coffee beans for home roasters, along with accessories (gear, syrups), subscription services (Auto Deliver, Roaster's Choice), and B2B services (wholesale, private label, co-packing). All coffee products feature specialty-grade Arabica beans, with many certified USDA Organic, Fair Trade, or tested for mold and mycotoxins.
Differentiator
Problem solved
Functional benefit
Brands
- Positively Botanicals: Organic botanical products including tea pods, loose leaf botanicals, and superfood powders.
- Positively Tea
- Frostbite
- envipods
Products and services
- Fresh Roasted Coffee (Core Brand) Specialty coffee roasted to order and sold direct, available in whole bean, ground, pods, espresso capsules, cold brew, and portion packs, including single-origin, artisan blends, flavored coffees, decaf, and half-caf options, for home coffee drinkers.
- Classic Coffee Pods K-Cup compatible single-serve pods filled with freshly roasted specialty coffee, available in 127+ varieties including flavored, decaf, and single-origin options, for Keurig/K-Cup brewer owners.
- envipods Compostable Coffee Pods BPI-certified commercially compostable single-serve coffee pods with larger filters and more coffee for better saturation and extraction, all USDA Organic certified and tested for mold, mycotoxins, and pesticides, for environmentally and health-conscious K-Cup brewer owners.
- Espresso Capsules Capsules compatible with Nespresso OriginalLine brewers featuring Italian Craft espresso blends and single-origin selections, for Nespresso OriginalLine owners.
- Frostbite Cold Brew USDA Certified Organic cold brew coffee line including The Original, Dark & Bold, and Decaf varieties plus flavored options, marketed with Frank the polar bear mascot, for cold brew consumers.
- Frac Packs (Portion Packs) Pre-portioned coffee packs in 1.75oz and 2.25oz sizes for office or commercial brewing, available in 36, 42, 96, and 126 count boxes, for workplace and commercial coffee programs.
- Unroasted Green Coffee Beans Raw green coffee beans for home roasters, including single-origin offerings, microlots, organic beans, and blends in various weights, for home roasting hobbyists.
- Positively Tea Organic tea sub-brand offering loose leaf tea, tea bags, and K-Cup compatible pods across black, green, oolong, white, pu erh, rooibos, mates, and herbal tisanes, for tea drinkers.
- Positively Botanicals Organic botanical sub-brand featuring superfood powders and herbal products categorized by function including adaptogens, cold & flu, detox & cleanse, digestive support, energy & focus, immune support, skin & beauty, sleep support, and women's health, for wellness consumers.
- Coffee Gear & Equipment Brewing equipment and accessories including Aeropress, Chemex, French presses, cold brew systems, grinders, scales, and filters from brands like Baratza, Bodum, Hario, and Toddy, for home brewing enthusiasts.
- Syrups & Mixes Flavoring products including Torani syrups, Monin syrups, Hollander chocolate sauce, Island Rose concentrates, and hot cocoa mixes, for at-home beverage preparation.
- Roaster's Choice Coffee Subscription Auto-deliver subscription service offering 30% off first order and 15% recurring discount with delivery frequencies configurable from every 2 to 8 weeks, for home coffee drinkers who want recurring fresh deliveries.
- Auto Deliver Program Subscription service for automatic scheduled delivery of coffee, tea, and botanicals with configurable frequencies and quantity, offering 30% off first order and 15% recurring discount, for repeat customers across coffee, tea, and botanical lines.
- Wholesale Services Wholesale supply program offering exclusive discounts and services for qualifying business customers including office coffee accounts, for B2B wholesale buyers.
- Private Label & Co-Packing Services Private label and co-packing services for brands seeking to leverage Fresh Roasted Coffee's quality products, sustainability certifications, and scalable manufacturing capabilities, for CPG brands and private label entrants.
Companies that use Fresh Roasted Coffee
Customer profileSegments4 records
Ideal customer profiles4 records
Fresh Roasted Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Fresh Roasted Coffee partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Fresh Roasted Coffee competitors and assessment
Company assessmentDirect peers
- Coffee Holding Company: Public specialty green coffee roaster and wholesale/private label supplier serving retail and foodservice with multiple roaster brands. Closest direct comparable on business model (wholesale + private label + branded D2C) and product mix.
- Volcanica Coffee: Specialty coffee roaster operating primarily D2C via e-commerce with single-origin, organic, Fair Trade, and decaffeinated coffees. Comparable on size, sustainability positioning, and direct-to-consumer subscription model.
- Door County Coffee: Mid-size specialty coffee roaster selling D2C, wholesale, and office coffee with multiple flavors, single-serve pods, and subscription services. Comparable scale and channel mix to Fresh Roasted Coffee.
- Stone Street Coffee Company: Specialty coffee roaster selling single-origin, blends, and K-Cup compatible pods direct to consumers with subscriptions. Closely comparable on product formats (whole bean, ground, pods) and sustainability-leaning positioning.
- Counter Culture Coffee: Sustainability-focused specialty coffee roaster with D2C, wholesale, and training programs; direct trade sourcing and certifications (USDA Organic, Fair Trade) make it a strong peer on sustainability positioning and roastery-based brand identity.
- Stumptown Coffee Roasters: Specialty coffee roaster with strong D2C, wholesale, and cafe presence, plus direct trade and sustainability credentials. Comparable on specialty positioning; larger scale and broader channel footprint.
Broad incumbents
- Keurig Dr Pepper: Dominant player in single-serve pod systems (K-Cup) and broad coffee/beverage portfolio through Keurig and major brands. Comparable as the incumbent pod/beverage player that sets the standards envipods is differentiated against.
- Peet's Coffee: Established specialty coffee roaster with D2C, grocery, foodservice, and cafe channels, now owned by JAB Holding. Comparable as a larger specialty incumbent competing for the same premium D2C and grocery customer.
Emerging players
- Cafe Don Pedro: Specialty coffee roaster offering private label and co-packing services for emerging brands, similar in operating model and customer overlap to Fresh Roasted Coffee's wholesale/private label business.
- Trade Coffee: Specialty coffee subscription service partnering with independent roasters to deliver curated beans. Comparable as a D2C subscription-driven specialty coffee player with similar end customer and gifting use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fresh Roasted Coffee social profiles
Digital presenceFresh Roasted Coffee compliance and trust
Trust signalCompliance9 records
Fresh Roasted Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Roasted Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Roasted Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Roasted Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Roasted Coffee
What does Fresh Roasted Coffee do?
Fresh Roasted Coffee LLC roasts specialty-grade coffee to order and sells it direct-to-consumer through freshroastedcoffee.com in multiple formats including whole bean, ground, classic K-Cup compatible pods, compostable envipods, Nespresso-compatible espresso capsules, cold brew, and pre-portioned frac packs. The company also offers organic teas (Positively Tea), wellness botanicals (Positively Botanicals), brewing gear, syrups, and B2B wholesale, private label, and co-packing services from its 84,000 square foot solar-powered Sunbury Silk Mill facility.
Is Fresh Roasted Coffee a public or private company?
Fresh Roasted Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Roasted Coffee founded?
Fresh Roasted Coffee was founded in 2009. It employs 11 to 50 people.
Where is Fresh Roasted Coffee based?
Fresh Roasted Coffee is headquartered in Selinsgrove, United States, in the North America region.
How does Fresh Roasted Coffee make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are auto Deliver Subscription, wholesale & Private Label and office Coffee Services.
Who are Fresh Roasted Coffee's main competitors?
Direct peers on record are Coffee Holding Company, Volcanica Coffee, Door County Coffee, Stone Street Coffee Company, Counter Culture Coffee and Stumptown Coffee Roasters. Broad incumbents are Keurig Dr Pepper and Peet's Coffee. Emerging players are Cafe Don Pedro and Trade Coffee.
Does Fresh Roasted Coffee have an API?
No public API is recorded for Fresh Roasted Coffee.
What industry is Fresh Roasted Coffee in?
Fresh Roasted Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFAIAD, Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew). Its NAICS code is 311920 and its SIC code is 2080.