KICS International

What KICS International does

KICS International is a privately-held sports marketing, promotions, and operations company founded in 1994 by Eddie Rodger and headquartered in Sunrise, Florida. The company provides a vertically integrated suite of services to the international soccer community, including sports team management and consulting, complete on-site training and accommodation, full-scale match operations and staffing, sports marketing and promotions, sports travel coordination, and event management. KICS anchors its service delivery through the Sawgrass Grand Hotel & Suites Sports Complex, a one-of-a-kind integrated facility combining 291 guest rooms with two professional Bermuda grass soccer fields and full athletic amenities in South Florida.

The company's customer base includes over 100 international club and national team clients from Central and South America, the Caribbean, Canada, and Europe, alongside US college programs, MLS teams, and military academies. KICS has hosted FIFA World Cup Qualifiers, CONCACAF events, Gold Cup matches, and high-profile international friendlies (e.g., Colombia vs Venezuela, Peru vs Chile, Boca Juniors, River Plate, Blackburn Rovers, Newcastle United). Notable enterprise clients include the US Soccer Federation, which uses the facility as its east coast base, and the Fort Lauderdale Strikers of the NASL, for which KICS currently handles operations. The company is event-driven and project-based, monetizing through professional services engagements rather than recurring subscriptions or digital platforms.

KICS is founder-owned and -led, with Eddie Rodger serving as President & CEO. The leadership team includes Tony Correa (Director of International Business, 30+ years of Latin American sports experience including the 1996 Olympics), DeeDee Jones (Director of Communications since 2005), EJ Rodger (Team Services & Logistics Manager), Mike Covone (International PA Announcer), and Oscar Alonso (Producer/Operations Manager). Strategic partners include Kwik Goal (equipment), Legacy Travel International (travel logistics), Sawgrass Grand Hotel and Suites (venue), and Complete Ticket Solutions (ticket distribution). Pricing is custom and non-publicly-disclosed, and the company does not report revenue, funding, or financial metrics.

Name

KICS International

Legal name

KICS International

Website

https://kicsint.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

KICS International is a privately-held South Florida sports operations firm that provides integrated training, accommodation, match operations, and event management services to international soccer teams, federations, and event promoters, anchored by the Sawgrass Grand Hotel & Suites Sports Complex.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Team Sports Matches (Club & National) (MPAGAMAB), Sports Team & Event Transport Charters (THAIAIAE)

Keywords

• Sports event management
• Soccer team accommodations
• Training camp services
• Sports marketing services
• Soccer operations staffing

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sports Operations & Staffing Services: Full scale soccer operations and staffing services including facility leasing, media operations, event accreditation, and game day operations. Works with promoters and event organizers to host international matches.
2. Training & Accommodation Packages: Complete on-site training and accommodation services for sports teams visiting South Florida, including travel arrangements, security, insurance, accommodations, ground transportation, training schedules, meal planning, and coordination of friendlies.
3. Sports Marketing and Promotions: Grass roots programs, media connections for strategic placement, billboard placement in tri-county area, radio/TV/newspaper/magazine advertising buys, and ticket distribution services through local soccer retail shops.
4. Sports Travel Services: Travel package services including airfare, car rental, bus transportation, hotel accommodations and sightseeing tours, provided in partnership with Legacy Travel International.
5. Event Management: Event management services including hosting events like the Hydrocephalus Association Walk, and managing various sports-related events and seminars.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

KICS International provides integrated sports team management and consulting, on-site training and accommodation, full-scale soccer match operations and staffing, sports marketing and promotions, sports travel, and event management services. The offering is anchored by the Sawgrass Grand Hotel & Suites Sports Complex, which combines 291 guest rooms with professional Bermuda-grass soccer fields, enabling visiting teams to receive lodging, meals, training, security, transportation, media handling, and match-day operations from a single provider.

Product overview

KICS International operates as a sports marketing, promotions, and operations company offering an integrated portfolio of services centered around soccer events and team accommodations in South Florida. The core offerings include Sports Team Management and Consulting Services, Complete On-site Training & Accommodation Services, Full Scale Soccer Operations and Staffing, Sports Marketing and Promotions, Sports Travel, and Event Management. These services are anchored by the Sawgrass Grand Hotel & Suites Sports Complex, which provides 291 guest rooms, two professional Bermuda grass soccer fields, and comprehensive athletic training facilities. The company serves international national teams, club teams, colleges, and youth organizations.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kwik GoalcoreStrategic or Co-development PartnerEquipment sponsor providing goals, cones, coaching sticks, soccer wall mannequins, and other training equipment for the sports complex. Partner has enabled teams to travel with less equipment.
• Legacy Travel InternationalcoreStrategic or Co-development PartnerTravel partner that works with KICS to provide travel packages including airfare, car rental, bus transportation, hotel accommodations and sightseeing tours for sports teams.
• Sawgrass Grand Hotel and SuitescoreStrategic or Co-development PartnerKICS operates and manages the Sawgrass Grand Hotel and Suites Sports Complex; a one-of-a-kind sports facility that hosts international teams from around the world. Complex offers full service accommodations and training.
• CONCACAFminorOthersListed as a quick link on website; relationship involves hosting CONCACAF Qualifiers and related events.
• FIFAminorOthersListed as a quick link on website; relationship involves hosting FIFA World Cup Qualifiers and related international events.
• Soccer United Marketing (SUM)minorOthersListed as a quick link on website; SUM is the commercial arm of MLS and a major soccer marketing entity in the US.
• Major League Soccer (MLS)minorOthersListed as a quick link on website; KICS has hosted MLS teams as clients and worked on MLS-related events.
• NSCAAminorOthersListed as a quick link on website; KICS has hosted NSCAA Coaching Courses and events.
• Complete Ticket SolutionsminorChannel Partner/ Reseller/ DistributorTicket solutions partner providing ticket distribution services, enabling KICS to place tickets in local soccer retail shops and outlets.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Legends Hospitality: Legends Hospitality provides sports venue operations, premium hospitality, and event management for professional sports teams and stadiums. It is a broader incumbent comparable to KICS's game-day operations, media, and accreditation services, though operating at major-league scale.
• IMG Academy: IMG Academy operates one of the world's largest multi-sport training and education campuses, combining athletic facilities, accommodations, and event operations. It is a broader incumbent that overlaps with KICS's integrated hotel-plus-fields training model, though at significantly larger scale and across multiple sports.
• HelmsBriscoe: HelmsBriscoe is a global hotel sourcing and event hospitality management firm serving corporate, association, and sports event clients. It is adjacent to KICS's accommodation coordination for international soccer teams, though at a broader, multi-vertical scale.
• AEG Facilities: AEG is one of the largest global sports and entertainment operators managing venues, teams, and events. It is a broad incumbent whose facility operations and event management capabilities overlap with KICS's stadium-leasing and game-day operations services, though at a significantly larger scale and multi-sport portfolio.

Direct peers

• La Manga Club: La Manga Club is a Spanish sports resort combining hotel accommodations with professional soccer, golf, and tennis training facilities. It is a direct competitor for international team training camps, offering a similar integrated accommodation-plus-fields value proposition that KICS provides in South Florida.
• Short's Travel Management (Short's Sports): Short's Travel is a leading sports team travel agency serving NCAA athletic departments and professional teams. It is comparable to KICS's sports travel revenue stream (airfare, hotel, ground transport) and competes for similar college and professional team clients.
• Anthony Travel: Anthony Travel is a major US sports team travel management company that handles airline, hotel, and ground logistics for college and professional athletic programs. It directly competes with KICS's sports travel and accommodation services for the same team-client segment, particularly for college and pro soccer clients.
• Grand Sports Travel: Grand Sports Travel provides sports team travel packages including airfare, lodging, and tournament logistics for amateur and professional teams. It is comparable to KICS's sports travel services delivered via Legacy Travel International, serving a similar international and collegiate team base.

Emerging players

• Performance Travel: Performance Travel specializes in soccer-specific team travel and tour packages for clubs, high schools, and colleges. It is comparable to KICS's soccer-focused travel coordination services, competing for youth, amateur, and collegiate team bookings.
• Soccer in the Sun: Soccer in the Sun organizes soccer tours, training camps, and friendlies in Florida for international youth and amateur teams. It overlaps with KICS's training and friendly-coordination services for visiting teams, though at a smaller, more tourism-focused scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kics-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KICS International