Hoofcare Publishing (Hoof Blog, HoofSearch)

Name

Hoofcare Publishing (Hoof Blog, HoofSearch)

Legal name

Hoofcare Publishing

Website

https://hoofcare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary / Equine Media Publishing

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)

Keywords

• Equine hoof care
• Veterinary publishing
• Lameness research
• Farrier education
• Horse health media

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital advertising and sponsorship: The blog generates revenue through website advertising and sponsored content opportunities. The publication mentions encouraging readers to support through PayPal subscriptions.

Distribution channels3 records

Marketing channels5 records

Core offering

Hoofcare Publishing operates an equine hoof care media business built around the Hoof Blog (active since 2004) and the companion HoofSearch research archive. The Hoof Blog chronicles news, research, and developments in lameness prevention, farriery, equine podiatry, and veterinary medical/surgical treatment, while HoofSearch provides a searchable archive of 20+ years and 1,800+ articles for farriers, veterinarians, and horse owners worldwide.

Product overview

Hoofcare Publishing operates as a media and educational publishing company focused on the equine hoof care industry. The company offers two main products: Hoof Blog (Fran Jurga's Hoofcare + Lameness), a blog publishing platform established in 2004 that chronicles news and research in lameness prevention, veterinary medicine, farriery, and horse welfare; and HoofSearch, a searchable research archive containing over 20 years of published articles. Together, these products serve as a news and educational resource for veterinary professionals, farriers, horse owners, and industry stakeholders worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoof Blog (Fran Jurga's Hoofcare + Lameness) A long-running blog (active since 2004) covering news, research, regulatory developments, and event coverage in equine hoof care, lameness prevention, farriery, equine podiatry, and veterinary medicine. It serves farriers, equine veterinarians, and horse owners as the primary publication platform of Hoofcare Publishing.
• HoofSearch A searchable archive and research platform associated with Hoofcare Publishing, containing 20+ years of archived articles (1,800+ articles) covering hoof science, farriery, equine podiatry, and related regulatory and welfare topics. Referenced in articles as a resource for hoof science research and industry information.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• The Horse (TheHorse.com): Digital equine health publication covering lameness, hoof care, and veterinary medicine for owners and professionals. Comparable niche focus and audience overlap with Hoofcare Publishing.
• Equus Magazine: Print and digital publication covering equine health, care, and lameness for horse owners and professionals. Overlaps directly with Hoofcare Publishing's editorial mission around equine welfare and lameness prevention.
• Equine Wellness Magazine: Digital and print publication focused on equine health, welfare, and natural care. Comparable in editorial scope, audience, and ad-supported digital publishing model.
• American Farriers Journal: Long-running trade publication serving professional farriers and equine hoof care practitioners. Most directly comparable peer given its focus on the same farrier/equine podiatry audience and editorial category.

Broad incumbents

• VetFolio (NAVC): Veterinary continuing-education and peer-reviewed content platform operated by the North American Veterinary Community. Comparable as a digital media and reference platform serving veterinary professionals, though at broader scale.
• IVIS (International Veterinary Information Service): Long-running online veterinary reference library with searchable clinical content. Comparable as a content-archive-and-search model serving veterinarians, including equine specialists.
• Today's Veterinary Practice: Peer-reviewed veterinary clinical publication for practicing veterinarians. Comparable as a professional-grade digital veterinary publication with advertising-supported revenue.
• The Chronicle of the Horse: Established equine sport and care publication with deep archives covering riding, welfare, and veterinary topics. Comparable long-running digital publication with a professional and enthusiast audience.

Regional players

• Hoof Beats (USTA): Standardbred industry publication covering hoof care, racing, and equine health. Comparable in its specialized equine editorial focus and niche professional audience.

Emerging players

• Plumb's Veterinary Drugs: Digital veterinary reference and clinical decision-support platform. Comparable as a paid, searchable professional reference in animal health, illustrating a potential monetization path for HoofSearch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hoofcarejournal
• Facebookfacebook.com/pages/Hoofcare-Lameness/179045064871

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoofcare Publishing (Hoof Blog, HoofSearch)