Canyons Aquatic Club

What Canyons Aquatic Club does

Canyons Aquatic Club is a nonprofit, USA Swimming-affiliated competitive swim club and swim school founded in 1978 in Santa Clarita, California. The organization operates two core programs: a Swim School providing progressive learn-to-swim instruction for children ages 4-12 across six skill levels (Learn to Swim through Level 5) and a Competitive Team for swimmers ages 5-18 organized into structured groups from Pioneers (8 & under) through Senior Elite. Supporting offerings include private lessons, a Summer Splash Pre-Team bridge program, monthly subscription group lessons, and team apparel sales through an authorized Speedo dealer (Conejo Swimworks) and the Canyons Store at meets. The club is a registered member of USA Swimming within the Southern California Swimming Local Swim Committee and competes in the Coastal Geographic Committee.

Canyons generates revenue primarily through recurring monthly swim school tuition ($164-$167/month depending on level), one-time registration fees ($20 standard, $35 summer), private lessons ($189 per 4-lesson session), team apparel, and USA Swimming Flex Athlete membership processing. The club hosts several annual swim meets including the Cranberry Classic, Memorial Day Meet, and June Age Group Championship at the Santa Clarita Aquatic Center. Its primary training facility is at College of the Canyons, with supplemental summer capacity at Castaic Aquatic Center and Hyatt Regency Valencia.

The platform stack is intentionally lightweight: TeamUnify (GoMotionApp) for member management, meet commitments, and team communications; SignUp.com for swim assessment scheduling; and a standard website at canyons.org. The club's brand equity is anchored by a 45+ year operating history, three Olympic medalist alumni (Abbey Weitzeil, Anthony Ervin, Gabe Woodward), over 100 collegiate swimming alumni, and repeated USA Swimming Club Excellence Gold and Silver Medal recognitions. Speedo serves as the national team-gear sponsor.

Name

Canyons Aquatic Club

Legal name

Canyons Aquatic Club, Inc.

Website

https://canyons.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Canyons Aquatic Club is a nonprofit, USA Swimming-affiliated competitive swim club and swim school founded in 1978 in Santa Clarita, California, offering progressive learn-to-swim lessons for ages 4-12 and competitive team programs for ages 5-18. It serves Santa Clarita Valley families and operates from College of the Canyons.

Ownership category

akta.pro rank

Product category

Youth Swimming Instruction & Competitive Swim Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Competitive swimming
• Learn-to-swim instruction
• Youth swim team
• Swim school programs
• USA Swimming club

Headquarters

HQ city

Santa Clarita

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Swim Lesson Tuition: Monthly recurring tuition for group swim lessons at various levels. Automatic re-enrollment plan charges on the 1st of each month until canceled.
2. Registration Fees: One-time registration fee of $20.00 for new members. Summer program registration fees of $35.00.
3. Private Lessons: Private swim lessons offered at $189.00 per session (4 lessons), 25-minute classes held twice weekly.
4. Team Apparel and Merchandise: Sales of team uniforms, apparel, caps, and accessories through Conejo Swimworks and Canyons Store. Team suits required at meets, optional practice suits and spirit wear available.
5. USA Swimming Memberships: Processing of USA Swimming FLEX Athlete memberships required for competitive participation, through their registration system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Canyons Aquatic Club is a USA Swimming-affiliated competitive swim club, founded in 1978 and based in Santa Clarita, California. It delivers learn-to-swim instruction for children (notably ages 4–12) and competitive swim team training for youth swimmers (notably ages 5–18), alongside group lessons, private summer lessons, a pre-team "Summer Splash" program, team apparel, hosted swim meets and events, and a community outreach initiative branded Canyons Cares.

Product overview

Canyons Aquatic Club is a USA Swimming-affiliated competitive swim club founded in 1978, offering a comprehensive aquatic program from beginner swim lessons through elite competitive swimming. The organization operates two primary offerings: Swim School (a progressive learn-to-swim program for ages 3-12 with six levels from Learn to Swim through Level 5) and the Competitive Team (for swimmers ages 5-18 organized into groups from Pioneers to Senior Elite). Supporting programs include Summer Splash Pre-Team (a bridge program), private and group lessons, team apparel, and hosted swim meets including championship events. The club is sponsored by Speedo and competes within Southern California Swimming's Coastal Committee.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn-to-Swim / Swim School Group learn-to-swim instruction for young children (notably ages 4–12), delivered at the club's aquatic facilities and serving families in the Santa Clarita Valley seeking structured, credentialed introductory swimming education.
• USA Swimming Competitive Team USA Swimming-affiliated competitive team training for youth swimmers (notably ages 5–18), delivered through coached practices, hosted meets and events, and a developmental pipeline that has produced Olympic and collegiate-level athletes.
• Monthly Group Lessons Recurring monthly group swimming lessons offered as part of the swim school curriculum, providing ongoing instructional progression for enrolled youth swimmers.
• Summer Private Lessons Seasonal summer private (one-on-one) swimming lessons, supplementing the regular group and team offerings for families seeking more individualized instruction during the summer window.
• Summer Splash Pre-Team A summer pre-team program that bridges learn-to-swim graduates into the USA Swimming-affiliated competitive team, preparing developing swimmers for squad-level training.
• Team Apparel (Speedo) Branded team apparel and merchandise sold through a Speedo partnership, supporting the competitive team's identity and providing a merchandise revenue stream for the club.
• Swim Meets & Events Hosted USA Swimming-sanctioned swim meets and related aquatic events, providing competitive racing opportunities for team swimmers and the broader local swimming community.
• Canyons Cares Community Outreach A community outreach initiative branded Canyons Cares, associated with the club's broader mission and engagement in the Santa Clarita Valley aquatic community.

Quantifiable outcome

• Produced 3 Olympic medalists and numerous Olympic Trials qualifiers
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• SpeedocoreStrategic or Co-development PartnerCanyons Aquatic Club has a sponsorship agreement with Speedo, the national swim gear brand. The partnership requires team swimmers to wear Speedo brand suits, warm-ups, backpacks, and parkas. Canyons uses Speedo sponsorship money to provide coaches with branded apparel and to gift warm-up jackets to Sectional and Futures Team swimmers, and full warm-up sets plus backpacks to National Team swimmers.
• Conejo SwimworkscoreChannel Partner/ Reseller/ DistributorConejo Swimworks is the authorized Speedo dealer for the local area, selling swim equipment, team suits, and taking orders for Speedo team warm-ups, parkas, backpacks, and personalized caps. Located at 688 N Moorpark Road, Thousand Oaks, CA 91360. Phone: 805-379-4734. Only authorized dealer permitted to reproduce the Canyons team logo.
• USA SwimmingcoreStrategic or Co-development PartnerCanyons Aquatic Club is a registered USA Swimming member club, part of the Southern California Swimming (SCS) Local Swim Committee in the Coastal Geographic Committee. USA Swimming is the governing body that sanctions competitive swimming and provides insurance, rules, and competition structure.
• Southern California Swimming (SCS)coreStrategic or Co-development PartnerSCS is the Local Swim Committee (LSC) that Canyons belongs to, covering Los Angeles, Ventura, Santa Barbara, San Luis Obispo, Orange, Riverside, and San Bernardino counties plus Clark County, Nevada. Canyons competes within the Coastal Geographic Committee.
• Hyatt Regency ValenciaminorGTM or Marketing PartnerHyatt Regency Valencia serves as the official hotel partner for Canyons hosted swim meets and provides the venue for summer swim lessons. Located at 24500 Town Center Drive, Valencia, CA 91355.
• College of the CanyonscoreOthersCollege of the Canyons provides the primary pool facility (WPEK building) for Canyons Aquatic Club practices and competitions. Located at 26455 Rockwell Canyon Road, Santa Clarita, CA 91355. Canyons has been operating at this location since 1978.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Irvine Novaquatics: Large Southern California USA Swimming club with progressive swim school curriculum and competitive team groups. Directly comparable to Canyons as a year-round competitive program with structured age-group and senior elite divisions.
• Mission Viejo Nadadores: Elite USA Swimming-affiliated competitive swim club in Southern California with a similar Learn-to-Swim through Senior Elite pipeline. Comparable in scale and historical pedigree (multiple Olympic alumni) to Canyons Aquatic Club, operating in the same SCS LSC region.
• Long Beach Aquatics: Southern California USA Swimming club providing both learn-to-swim and competitive team programs in the same SCS LSC region as Canyons. Directly comparable in geographic market and program structure.
• Rose Bowl Aquatics: Pasadena-based USA Swimming club operating swim school and competitive team programs with multiple practice locations. Comparable to Canyons in offering tiered swim instruction from beginner through elite competitive levels.
• Team Santa Monica: Los Angeles-based USA Swimming club with progressive Learn-to-Swim and competitive team offerings. Operates in the same broader Southern California market with similar program tiering to Canyons.
• Aquajets Swim Team: San Diego-area USA Swimming club offering progressive swim instruction and competitive team groups. Comparable to Canyons as a year-round aquatics program serving youth and competitive swimmers in Southern California.

Broad incumbents

• Bolles School Sharks: Historic Florida-based USA Swimming powerhouse with comprehensive swim school and elite competitive team. Comparable to Canyons as a vertically integrated aquatic program with multi-decade Olympic pedigree.
• North Baltimore Aquatic Club (NBAC): Elite USA Swimming club famous for producing Michael Phelps. Operates a comparable beginner-to-elite pipeline and hosts major swim meets, providing a high-pedigree benchmark for Canyons' competitive program model.
• Palo Alto Stanford Aquatics (PASA): Established Bay Area USA Swimming club with comparable learn-to-swim and competitive team structure. PASA is a larger and more nationally prominent program with similar Olympic alumni pedigree to Canyons.

Others

• USA Swimming: National governing body for competitive swimming that Canyons is affiliated with. Relevant as the ecosystem enabler - sets competition structure, awards Club Excellence recognition, and provides the athlete membership framework underlying Canyons' operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Canyons-Aquatic-Alumni-Association/247542128600242
• LinkedInlinkedin.com/company/canyons-aquatic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canyons Aquatic Club