Goodhood.sg
Goodhood.sg is a Singapore-based mobile platform, founded in 2020, that lets Singpass-verified residents of the same neighborhood share items, request help, and coordinate food rescue, serving over 120,000 individual users free of charge.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Goodhood.sg does
Goodhood.sg is a Singapore-based mobile platform, founded in 2020 by Nigel Teo, that enables hyperlocal community interaction between residents of specific neighborhoods. The app allows users to give away items, request help, and log acts of kindness within their postal-code district, with all users authenticated through Singpass — Singapore's national digital identity system — which restricts access to Singapore citizens and permanent residents.
The product is delivered as a free mobile application on iOS and Android, with features spanning general item exchange, help requests, and a food rescue workflow operated in partnership with the nonprofit D2L (Divert for 2nd Life). Reported activity includes approximately 31,000 items given away (stated value ~$6.1M) and over 6,100 acts of kindness documented on the platform, against a user base reported in excess of 120,000 individuals.
The business model is not disclosed; the platform is free to end users with no documented pricing, advertising, or transaction-based revenue. Initial operations were funded by a March 2020 grant from the Singapore Strong Fund administered by The Majurity Trust, and the company has received public endorsement from Minister Edwin Tong of the Ministry of Culture, Community and Youth (MCCY). The organization operates with a lean team of approximately four people, and its forward growth depends on either developing a monetization layer or continuing to scale as a grant- and goodwill-supported community utility.
Goodhood.sg firmographics
Firmographics- Name
- Goodhood.sg
- Legal name
- GoodHood.SG
- Website
- https://goodhoodsg.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodhood.sg is a Singapore-based mobile platform, founded in 2020, that lets Singpass-verified residents of the same neighborhood share items, request help, and coordinate food rescue, serving over 120,000 individual users free of charge.
- Ownership category
- akta.pro rank
Where Goodhood.sg is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Goodhood.sg business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Free Platform Model: GoodHood operates as a free mobile application for users. The platform appears to be grant-funded or community-supported, with revenue generation mechanisms not publicly disclosed. The company has received funding from the Singapore Strong Fund by The Majurity Trust.
- Community Services: Platform facilitates giving and sharing of items between neighbors without monetary transactions. Future monetization may come from partnerships, events, or premium features, but current model is free for users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all users |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Goodhood.sg product offering
Product offeringCore offering
GoodHood.SG operates a mobile application that enables Singapore residents to connect with their neighbours to give, share, and help each other within a proximity-based framework. Users verify their identity through Singpass and register with their postal code to discover, post, and respond to hyperlocal listings for pre-loved item giveaways, service offerings, anonymous help requests, and food rescue distribution. The platform is free to use and focuses on fostering non-transactional community exchange and sustainability.
Product overview
GoodHood.sg is a single mobile application (available on iOS and Android) that serves as a digital kampung (neighbourhood) platform for Singaporeans to connect, share, and help one another. The core product combines item sharing/freecycling, service offerings, food rescue listings, and community assistance requests in a single integrated app. Users verify their identity through Singpass and connect based on their residential district. The platform focuses on fostering neighbourliness, promoting sustainability through waste reduction, and enabling mutual support within communities.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodHood Mobile Application A free mobile application (iOS and Android) that enables Singaporeans to register via Singpass verification and connect with verified neighbours in their postal code district. Users can give away pre-loved items, request help anonymously, offer services, post general community posts, and list rescued food for redistribution.
Quantifiable outcome
- 120,000+ neighbours connected through the platform
- +3 more outcomes
Companies that use Goodhood.sg
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Goodhood.sg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goodhood.sg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- D2L — Divert for 2nd LifecoreD2L is a food rescue organization that collects unsold and expired but still edible food from over 50 businesses island-wide and redistributes to communities. GoodHood has partnered with D2L to enable volunteers to list rescued food on the app for neighbours to share, combining food rescue efforts with community connectivity. The collaboration was featured on Channel 8's 8world News as part of a zero-waste initiative.
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Goodhood.sg competitors and assessment
Company assessmentDirect peers
- Freecycle: Long-running grassroots network of local groups dedicated to gifting and reusing items to keep them out of landfill. Directly comparable to GoodHood's freecycling/give-away mechanic, though delivered via email groups rather than a mobile app.
- Trash Nothing: Online platform specifically designed for freecycling and curbside give-away coordination across local groups. Closely aligned with GoodHood's freecycling pillar and zero-waste positioning.
- Front Porch Forum: Vermont-based community forum connecting verified neighbors for local announcements, giveaways, and mutual aid. Closely comparable in mission (verified, neighborhood-scale, non-transactional community) though a regional US platform.
- Nextdoor: Global neighborhood social network that connects verified neighbors within defined boundaries for sharing, help, and local recommendations. Same product category (hyperlocal neighbour app) as GoodHood, just at global scale and not Singapore-specific.
Broad incumbents
- Facebook Groups: Mass-scale community platform hosting thousands of hyperlocal Singapore groups for give-aways, help requests, and recommendations. Represents the dominant free incumbent GoodHood must differentiate against.
- OLX: Global classifieds and reuse marketplace with local listings for free and paid items. Adjacent in product (local item exchange) but operates as a much broader resale platform.
- OfferUp: US mobile-first local marketplace for buying, selling, and giving away items within a defined radius. Shares the mobile-first local exchange mechanic with GoodHood but at much larger scale.
Regional players
- Carousell: Singapore-headquartered mobile marketplace that includes free listings, give-aways, and local community resale. Competes for the same freecycling/locally-listed-items use case, but with a transactional (rather than purely giving) model and broader SEA reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodhood.sg social profiles
Digital presenceGoodhood.sg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodhood.sg leadership team
Management profileNumber of profiles
Profiles1 record
Goodhood.sg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodhood.sg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodhood.sg
What does Goodhood.sg do?
GoodHood.SG operates a mobile application that enables Singapore residents to connect with their neighbours to give, share, and help each other within a proximity-based framework. Users verify their identity through Singpass and register with their postal code to discover, post, and respond to hyperlocal listings for pre-loved item giveaways, service offerings, anonymous help requests, and food rescue distribution. The platform is free to use and focuses on fostering non-transactional community exchange and sustainability.
Is Goodhood.sg a public or private company?
Goodhood.sg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodhood.sg founded?
Goodhood.sg was founded in 2020. It employs 1 to 10 people.
Where is Goodhood.sg based?
Goodhood.sg is headquartered in Singapore, Singapore, in the Asia region.
How does Goodhood.sg make money?
Two revenue lines are on record. Free Platform Model is the primary driver. The others are community Services.
Who are Goodhood.sg's main competitors?
Direct peers on record are Freecycle, Trash Nothing, Front Porch Forum and Nextdoor. Broad incumbents are Facebook Groups, OLX and OfferUp. Carousell is listed as a regional player.
Does Goodhood.sg have an API?
No public API is recorded for Goodhood.sg.