C.a.r. Room Srl

What C.a.r. Room Srl does

C.A.R. Room Srl is a privately-held Italian automotive dealership (SRL) headquartered at Via Giovanni Capranesi 43 in Rome, operating as an official Volvo service center and authorized multi-brand dealer for Volvo, Polestar, Lynk&Co, and Microlino. The legal name C.A.R. (CERVI AUTOMOBILE RANGE) ROOM and the role of Silvia Cervi as Dealer Operator indicate family ownership tied to the Cervi family. The single physical site combines a sales showroom, official Volvo service center, body shop (carrozzeria), parts department, vehicle inspection center (centro revisioni), and a Polestar Space opened in September 2023.

The core product offering is structured across three pillars: vehicle sales (new, Km0, Volvo Selekt certified pre-owned, and multi-brand used); aftermarket services (maintenance, repairs, genuine parts, bodywork, tire services, and inspections); and mobility services (financing, leasing, long-term rental and short-term rental via the C.A.R. ROOM MOBILITY sub-brand, plus ancillary offerings such as used-car valuation, online consultation, vehicle comparison, and a coworking space). Technology is largely vendor-provided: the MotorK SparK Platform powers digital dealership operations, Volvo on Call provides connected-car telematics for plug-in hybrid owners, and OTA updates are delivered by Volvo. Brand franchise rights, certified service designations, and the Polestar Space designation function as intangible assets.

The business model is omnichannel but anchored to a single physical location, generating revenue from one-time vehicle sales, recurring service and parts work, recurring long-term rental subscriptions, usage-based short-term rental, and managed financing/leasing commissions. Go-to-market combines field sales (phone, video consultation, in-person showroom) with direct-to-consumer channels (website listings, online test drive booking, AutoScout24 marketplace) targeting both private individuals (privati) and businesses (aziende) in Rome and the surrounding province, with C.A.R. ROOM MOBILITY and the PiCAR Italia partnership (announced November 2023) extending reach into rental demand.

Name

C.a.r. Room Srl

Legal name

C.A.R. (CERVI AUTOMOBILE RANGE) ROOM srl

Website

https://carroom.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

C.A.R. Room Srl is a Rome-based official Volvo service center and authorized multi-brand dealer (Volvo, Polestar, Lynk&Co, Microlino) offering new and used vehicle sales, certified service, financing, leasing, and rental under the C.A.R. ROOM MOBILITY sub-brand.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Used Car Dealers (44112), Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Specialized Automotive Repair (811114)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Automotive dealership
• Vehicle sales
• Car rental services
• Fleet leasing
• Vehicle maintenance

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including Volvo, Polestar, Lynk&Co, and Microlino brands. New cars (Nuovo), km0, certified used (Volvo Selekt), and multi-brand used vehicles are offered.
2. After-Sales Service: Official Volvo service center providing maintenance, repairs, genuine parts, bodywork (carrozzeria), tire services, and vehicle inspections (centro revisioni)
3. Long-term Rental (Noleggio Lungo Termine): Multi-brand long-term leasing through C.A.R. ROOM MOBILITY, offering vehicles for extended rental periods to both private individuals and businesses
4. Short-term Rental: Short-term vehicle rental through C.A.R. ROOM MOBILITY fleet, offering flexible rental options
5. Financial Services: Leasing, financing proposals, and financial services for vehicle purchases offered to private individuals and businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

C.A.R. Room Srl is an authorized multi-brand automotive dealership and official Volvo service center in Rome, selling new, Km0, certified pre-owned (Volvo Selekt), and multi-brand used vehicles (Volvo, Polestar, Lynk & Co, Microlino). The company provides a full-service offering that includes after-sales maintenance, bodywork, genuine parts, and vehicle inspections, alongside financial services such as vehicle leasing, financing, and long-term and short-term rental through its C.A.R. ROOM MOBILITY platform.

Product overview

C.A.R. Room Srl is a multi-brand car dealership and official Volvo service center based in Rome, Italy. The company operates as a platform-plus-services model, offering vehicle sales across multiple brands including Volvo, Polestar, Lynk & Co, and Microlino, with vehicles available as new, nearly-new (Km0), or certified pre-owned (Volvo Selekt). The portfolio includes core vehicle sales, a comprehensive financial services division (long-term and short-term rental, leasing, and financing), and an official Volvo service center providing maintenance, bodywork, and vehicle inspections. Additional services include online consultation booking, vehicle comparison tools, and a coworking space. The company positions itself as a complete mobility solutions provider.

Differentiator

Problem solved

Functional benefit

Brands

• C.A.R. ROOM MOBILITY: Long-term and short-term multi-brand vehicle rental service
• Polestar Space Roma
• Volvo Selekt

Products and services

• New Volvo Vehicles (Nuove Volvo) New Volvo vehicles for sale, covering the full Volvo lineup with traditional, hybrid, and full electric powertrains, targeted at private individuals and businesses in Rome.
• Volvo Selekt Certified Pre-Owned Certified pre-owned Volvo vehicles with comprehensive warranty coverage and quality inspection program, offered as a stand-alone certified used vehicle product line.
• Km0 Vehicles Nearly-new vehicles with zero or very low mileage, available at promotional prices as a distinct inventory category for value-oriented buyers.
• Multi-Brand Used Vehicles (Usato Altri Marchi) Multi-brand used vehicles, guaranteed and certified, covering various manufacturers beyond Volvo for customers seeking broader choice in the used market.
• Polestar Vehicles Electric performance vehicles from Polestar, sold and displayed at Polestar Space Roma, the second Polestar Space in Italy, operated by C.A.R. Room.
• Microlino Vehicles Compact urban electric vehicles from Micro, positioned as a second car for city mobility with half the footprint and double the flexibility.
• Lynk & Co Vehicles Connected hybrid vehicles from Lynk & Co, available as plug-in hybrid SUVs, sold as authorized dealer.
• C.A.R. ROOM MOBILITY Long-Term Rental Multi-brand long-term vehicle rental service allowing customers to choose, rent, and drive vehicles for extended periods, offered to both private individuals and businesses.
• Short-Term Vehicle Rental (Noleggio a Breve Termine) Short-term vehicle rental from a diverse multi-brand fleet available at the rental location, with flexible rental options.
• Official Volvo Service Center (Service Ufficiale Volvo) Official Volvo service center providing maintenance, repairs, parts, and accessories using latest technologies with trained Volvo-certified technicians.
• Carrozzeria (Body Shop) Body shop services for Volvo vehicles including accident repairs and paintwork, operated as a dedicated service line within the dealership.
• Centro Revisioni (Vehicle Inspection Center) Official vehicle inspection center providing compliance testing and inspection services.
• Genuine Volvo Parts and Accessories Genuine Volvo parts and accessories available for purchase, with shipping to customer address, supplied as a stand-alone parts retail offering.
• Volvo Leasing Leasing options for Volvo vehicles available for both private individuals and businesses, structured as a stand-alone financial product.
• Vehicle Financing Vehicle financing solutions offered in partnership with financial institutions for private and business customers.
• Volvo Vehicle Rental (Noleggio Volvo) Volvo vehicle rental services for both private individuals and businesses/VAT registered entities, with dedicated offerings for each segment.
• Used Car Valuation (Valutazione Auto Usata) Used car valuation service that calculates the trade-in value of a customer's current vehicle, supporting trade-in transactions at the dealership.
• Coworking Space Coworking space available at C.A.R. Room facilities, offered as a separate paid facility-based service.

Quantifiable outcome

• Volvo Selekt certified used vehicles with comprehensive warranty coverage
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PiCAR ItaliacoreStrategic or Co-development Partner · 1 November 2023C.A.R. ROOM and PiCAR Italia announced a revolutionary partnership in the automotive sector aimed at offering an unprecedented rental experience. This collaboration is designed to drive innovation in the automotive industry through a joint approach to vehicle rental services.
• VolvocoreChannel Partner/ Reseller/ DistributorOfficial Volvo service center and authorized dealer in Rome. The company is the official Volvo service provider (service ufficiale Volvo) offering sales, maintenance, repairs, and genuine Volvo parts.
• PolestarcoreChannel Partner/ Reseller/ DistributorOfficial Polestar Space dealer in Rome - the second Polestar Space in Italy. Offers Polestar vehicles for sale and test drives, representing the Swedish brand's advanced electric vehicle lineup.
• Lynk & CominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Lynk & Co vehicles, offering the brand's connected hybrid SUVs including Lynk & Co 01 PHEV models.
• MicrolinominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Micro Microlino vehicles - compact electric city cars. Marketed as 'la seconda auto perfetta' (the perfect second car) with half the footprint and double the flexibility.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drivalia: Italian multi-brand short- and long-term rental and subscription mobility operator (CA Auto Bank group). Directly comparable to C.A.R. ROOM MOBILITY's multi-brand rental offering, with a stronger national footprint.
• ALD Automotive Italia: Major Italian long-term vehicle rental and fleet management operator (part of Société Générale). Directly comparable as a competitor and benchmark for C.A.R. Room MOBILITY's long-term rental/leasing business targeting private and corporate customers.
• Trivellato Group: Italian multi-brand dealer group with operations across northern and central Italy, including premium franchises. Comparable as a multi-brand dealership offering sales, service, and financial services in a similar family-owned operating style.
• Ceccato Automobili: Authorized Volvo dealer group based in the Veneto region operating multiple showrooms and official Volvo service centers. Highly comparable as a multi-site Volvo franchise operator with sales, service, and used-car programs similar to C.A.R. Room.
• Leasys (FCA Bank): Italy's largest long-term rental and subscription mobility provider, part of Stellantis. Competes directly with C.A.R. ROOM MOBILITY in multi-brand long-term rental to private and business customers; also a potential fleet-supply partner.
• Fimauto S.p.A. Italian authorized Volvo dealer providing new and used vehicle sales, official service, and parts across multiple locations. Directly comparable as a Volvo franchise operator with full lifecycle service capabilities.
• Autocentri Giudici: Multi-brand Italian dealer group with Volvo authorization, offering sales, certified used vehicles, and official service. Comparable franchise structure and lifecycle services to C.A.R. Room.

Broad incumbents

• Bonaldi Group: Major Italian premium dealer group representing BMW, MINI, and other premium brands across multiple sites. Comparable premium-franchise operating model with full sales, service, and financial services, though at larger scale and with non-overlapping brand mix.
• Autotorino S.p.A. One of Italy's largest multi-brand dealer groups with broad brand coverage and many locations. Comparable business model but at significantly larger scale, providing a benchmark for what C.A.R. Room could grow into with multi-site expansion.

Others

• MotorK S.p.A. European SaaS provider of digital dealership platforms (including the SparK Platform adopted by C.A.R. Room). Comparable as an enabling technology partner and indirect ecosystem player rather than a competing dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.a.r. Room Srl