Good Morning Recovery

What Good Morning Recovery does

Good Morning Recovery is a privately held, founder-owned addiction recovery and wellness services company headquartered in Santa Monica, California. The company delivers personalized, non-one-size-fits-all recovery programs for individuals struggling with substance use disorders and their families, organized around a proprietary four-phase methodology: Stabilization, Health & Wellness, Professional & Educational Support, and Maintenance & Long-Term Success. Service offerings span case management, intervention, treatment placement, family counseling, recovery and life coaching, health and wellness coaching, clinical nutrition, personal training, spiritual work, personal development, family recovery support, and virtual programming. The Wellness+ Program layers biochemical restoration — addressing neurotransmitter, hormone, and other imbalances — on top of the core recovery stack.

The business is built on founder Joe Masinter's personal recovery experience and emphasizes small caseloads, individualized assessment, and holistic integration of physical, emotional, mental, and spiritual health. Services are delivered in-person from the Santa Monica headquarters and remotely via Virtual Programming, extending geographic reach without physical expansion. Marketing is primarily organic: a website (gmrecovery.com), client testimonials, and referral relationships with addiction treatment centers, sober living facilities, and treatment professionals. Pricing is quote-based and billed monthly, developed after a free consultation, and the company reports a 90% long-term sobriety rate (1-year+) among clients engaged for more than 60 days since January 1, 2023.

The company does not disclose revenue, headcount, or funding. The named team is small (founder plus a Wellness Director who also serves as spiritual/yoga/breathwork coach, a coach, and one additional team member). There is no mobile application, no public API, no documented integrations, and no disclosed AI/ML capability. Ownership rests entirely with Joe Masinter, with no outside investors, private equity, or institutional funding identified. The company has no disclosed partnerships, no awards, no patents or trademarks, no regulatory actions, and no merger, acquisition, or restructuring history.

Name

Good Morning Recovery

Legal name

Good Morning Recovery

Website

https://gmrecovery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Morning Recovery is a founder-owned, Santa Monica-based addiction recovery and wellness company delivering personalized, holistic, four-phase recovery programs — including case management, the Wellness+ biochemical restoration offering, recovery coaching, and virtual programming — to individuals with substance use disorders and their families.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Addiction recovery services
• Wellness coaching programs
• Case management services
• Recovery coaching services
• Holistic wellness programs

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recovery Services: Comprehensive recovery services including case management, intervention, treatment placement, family counseling, recovery coaching, health and wellness coaching, personal training, and virtual programming. Revenue generated through service fees for ongoing coaching, case management, and wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Good Morning Recovery delivers personalized addiction recovery and wellness services through a four-phase structured approach (Stabilization, Health & Wellness, Professional & Educational Support, and Maintenance & Long-Term Success). Core offerings include Case Management, the proprietary Wellness+ Program focused on biochemical restoration of neurotransmitters and hormones, Intervention services, Treatment Placement, Recovery Coaching, Virtual Programming, Personal Training, Health & Wellness Coaching, Clinical Nutrition, Fitness & Movement, Spiritual Work, Personal Development, and Family Recovery support. Services are delivered through both in-person engagement at the Santa Monica headquarters and remote Virtual Programming.

Product overview

Good Morning Recovery offers a comprehensive suite of addiction recovery and wellness services organized around a four-phase approach (Stabilization, Health & Wellness, Professional & Educational Support, and Maintenance & Long-Term Success). The core service portfolio includes Case Management (with intervention, treatment placement, family counseling, and recovery coaching), the Wellness+ Program (focusing on neurotransmitter and hormone balance), Health & Wellness Coaching, Clinical Nutrition, Fitness & Movement, Spiritual Work, Personal Development, and Family Recovery support. Services are delivered through both in-person (based in Santa Monica, CA) and Virtual Programming channels. The company emphasizes a personalized, non-one-size-fits-all approach tailored to individual assessments and needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Case Management Comprehensive case management services for individuals and families affected by addiction, encompassing intervention, treatment placement, family counseling, health and wellness programming, and recovery and life coaching. Treatment plans are tailored for each client and family based on individual assessments to maximize the potential for success.
• Wellness+ Program Proprietary program focused on restoring balance to biochemical substances in the body by correcting imbalances in neurotransmitters, hormones, and other bodily essentials. Includes mindfulness practices, relaxation techniques, exercise, and hobbies to cultivate effective coping skills, emotional expression, and self-care habits. Positioned as a comprehensive wellness package unique in the recovery industry.
• Intervention Personalized and effective intervention services for individuals facing mental health and addiction challenges, designed to initiate engagement with the recovery process.
• Treatment Placement Placement service that leverages relationships within the addiction treatment industry to find premier treatment centers that fit each client's specific needs.
• Recovery Coaching Coaching service assisting clients in navigating their journey of life and recovery through guidance and mentorship.
• Virtual Programming Sustainable recovery solution delivered remotely, available regardless of the client's location, enabling access to recovery services without geographic constraints.
• Personal Training Curated, tailored workout programs designed for each individual's specific goals to support physical recovery and overall well-being.
• Health & Wellness Coaching Personalized guidance and accountability service helping clients achieve and maintain optimal health as part of their recovery journey.
• Clinical Nutrition Dietary guidance service that restores chemical imbalances through natural intervention, supporting the biochemical restoration goals of the Wellness+ program.
• Fitness & Movement Physical activity programs essential for restoring strength and stability through structured exercise as part of the recovery process.
• Spiritual Work Meditation, mindfulness, and spiritual guidance service fostering inner peace and emotional well-being as part of the recovery journey.
• Personal Development Skill-building and career coaching service to help clients regain confidence and thrive beyond recovery.
• Family Recovery On-call support service for families throughout their loved one's time in treatment, providing guidance and resources to family members.

Quantifiable outcome

• 90% of clients maintain long-term sobriety (1-year+)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Regional players

• Monarch Sober Living: Sober living and recovery support operator on the West Coast. Overlaps with Good Morning Recovery on the post-treatment, sober living support layer and California geographic concentration.

Emerging players

• Pelago: Digital substance use treatment platform (formerly QuitGenius) partnering with employers and health plans. Direct overlap with Good Morning Recovery on outpatient/virtual SUD support, but Pelago delivers through a tech-enabled, payer-funded model rather than founder-led coaching.
• Workit Health: Virtual outpatient addiction treatment provider offering counseling, medication-assisted treatment, and online recovery support. Comparable to Good Morning Recovery on virtual SUD programming and case management, but operates a clinician-led, insurance-reimbursed model at venture-scale.

Direct peers

• Reflections Recovery: Outpatient and residential recovery program offering individualized care with wellness components. Comparable to Good Morning Recovery's holistic, personalized approach to substance use treatment.
• The Balance Treatment Center: Holistic, individualized substance use treatment provider integrating wellness, fitness, and clinical care. Closely aligned with Good Morning Recovery's Wellness+ philosophy and personalized, non-one-size-fits-all positioning.
• Lionrock Recovery: Online recovery coaching and intensive outpatient programs delivered virtually. Closely comparable to Good Morning Recovery's combination of recovery coaching, virtual programming, and structured multi-phase client journeys for working adults.
• Soba Recovery: Addiction treatment provider with outpatient, detox, and sober living components including holistic wellness programming. Similar to Good Morning Recovery on integrated wellness, fitness, and recovery coaching offerings.
• New Method Wellness: California-based outpatient and dual-diagnosis treatment provider with a holistic, individualized programming approach. Comparable to Good Morning Recovery on personalized SUD programming and Southern California footprint, though more clinically structured.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the US offering inpatient, outpatient, and extended care across multiple states. Comparable to Good Morning Recovery in the substance use disorder space but operates at much greater scale with facility-based clinical services rather than the boutique coaching/wellness model.
• Caron Treatment Centers: Established nonprofit addiction treatment organization with residential and outpatient programs nationally. Overlaps with Good Morning Recovery on SUD treatment, family programming, and case-management-style service coordination, but is significantly larger and more clinically intensive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodmorningrecovery
• LinkedInlinkedin.com/company/gmrecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morning Recovery