Great Divide Cyclery Inc

What Great Divide Cyclery Inc does

Great Divide Cyclery Inc, operating as Great Divide Cyclery & The Garage, is a privately held bicycle retail and service business headquartered in Helena, Montana. The company operates a single retail showroom at 336 Jackson Street selling new bicycles across mountain, road/gravel, electric, commuter/urban, comfort, hybrid, and children's categories from brands including Specialized (primary), Transition, Aventon, Strider Sports, Santa Cruz, Juliana, Salsa, and Surly. Pricing spans from $169.99 for entry-level balance bikes to $6,700-$7,700 for premium electric mountain bikes such as the Specialized Turbo Levo 4 Comp Alloy, with full-suspension mountain bikes and gravel bikes typically priced $3,500-$7,000.

The company runs an integrated e-commerce storefront at greatdividecyclery.com with in-store pickup, and operates a separate service facility, The Garage, at 334 Jackson Street providing professional bike fitting, demo rides, custom bike builds, and fine bicycle repair. Revenue is generated through five streams: one-time bicycle sales, parts and accessories sales, and three professional-service lines (repair, fitting, custom builds). The go-to-market is direct-to-consumer via physical retail, with the e-commerce channel functioning primarily as a catalog and pickup enabler rather than a national shipping platform.

Great Divide Cyclery is deeply embedded in the Helena cycling community, sponsoring local events such as Helena Ales for Trails, the Montana Enduro Series, and Don't Fence Me In Trail Run, and partnering with the Montana Bicycle Guild and Prickly Pear Land Trust to support the 70+ miles of trails in the South Hills system. The business carries no proprietary technology, holds no patents or trademarks, and reports no institutional funding, M&A activity, or leadership changes; it is independently owned and was recognized as America's Best Bike Shop in 2020 through the Specialized retail partner program.

Name

Great Divide Cyclery Inc

Legal name

Great Divide Cyclery & The Garage

Website

https://greatdividecyclery.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Divide Cyclery Inc is a privately held, single-location bicycle retailer and service center in Helena, Montana, selling premium new bikes (Specialized and other brands) plus accessories and operating a custom-build and repair division called The Garage, serving the local mountain-biking community.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Service

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail sales
• Bike repair services
• Custom bike builds
• Bike fitting services
• Electric bike retail

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sale of bicycles including mountain bikes, road bikes, electric bikes, commuter/urban bikes, comfort bikes, hybrid bikes, and children's bikes. They carry brands like Specialized, Transition, Aventon, Strider Sports, and Santa Cruz.
2. Bike Parts and Accessories: Sale of bicycle components, accessories, and gear through both physical store and online catalog.
3. Service and Repair: Fine bicycle repair services provided through The Garage division, including custom wheel builds and other mechanical services.
4. Bike Fitting Services: Professional bike fitting services to ensure proper rider-bike alignment and comfort.
5. Custom Bike Builds: Custom bicycle builds created to customer specifications through The Garage division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Great Divide Cyclery is a single-location bicycle retail store in Helena, Montana that sells new bicycles across mountain, road, gravel, electric, commuter/urban, comfort, hybrid, and children's categories from brands such as Specialized, Transition, Aventon, Strider Sports, Santa Cruz, Juliana, Salsa, and Surly. The companion The Garage division provides professional bike fitting, demo bike test rides, custom bike builds, and fine bicycle repair services. The business operates a physical storefront and an integrated e-commerce website.

Product overview

Great Divide Cyclery & The Garage is a bicycle retail shop and service center in Helena, MT offering a comprehensive portfolio of bicycles and services. The core product offering includes new bicycles across multiple categories: mountain bikes (Specialized Rockhopper, Stumpjumper, Transition Smuggler), road/gravel bikes (Specialized Crux, Diverge), electric bikes (Specialized Levo, Turbo Levo, Haul LT, Aventon Level, Aventon Aventure), children's bikes (Specialized Hotwalk, Riprock, Strider balance bikes), and fitness/commuter bikes (Specialized Sirrus X). Services include professional bike fitting, demo bikes for test rides, custom bike builds through The Garage division, and fine bicycle repair. The company is a Specialty Cycles dealer representing brands including Specialized, Santa Cruz, Transition, Salsa, Surly, Juliana, and Aventon.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Retail (Mountain, Road, Electric, Commuter/Urban, Comfort, Hybrid, Children's) Retail sale of new bicycles across multiple categories including mountain, road, electric, children's, commuter/urban, comfort, and hybrid bikes from brands such as Specialized, Transition, Aventon, Strider Sports, Santa Cruz, Juliana, Salsa, and Surly. Targeted at individual cyclists and families in the Helena, Montana region.
• Professional Bike Fitting Professional bike fitting service to ensure proper rider-bike alignment, sizing, and comfort for customers purchasing bikes or seeking improved fit on existing bicycles.
• Demo Bike Test Rides Test-ride program allowing customers to try various bike models before purchase, supporting informed buying decisions on mountain, road, and other bike categories.
• Custom Bike Builds (The Garage) Custom bicycle builds created to individual customer specifications through The Garage division, described as artisans using bikes as their medium. Includes component selection and assembly tailored to the rider.
• Fine Bicycle Repair Professional bicycle maintenance and repair services provided through The Garage division, including custom wheel builds and other mechanical services performed by experienced mechanics. Labor fees are non-refundable per store policy.
• Bicycle Parts and Accessories Sale of bicycle components, accessories, and gear through both the physical store and online catalog to support customer bikes.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership - Great Divide Cyclery is an authorized Specialized retailer, selling the full line of Specialized bicycles including mountain bikes, road bikes, electric bikes, and children's bikes. Featured as a key brand with dedicated brand pages and product listings.
• Montana Bicycle GuildcoreStrategic or Co-development PartnerLocal organization that promotes trail advocacy and mountain biking in Montana. Great Divide Cyclery is a supporter and partner, with cross-promotional relationship on events and community initiatives.
• Montana Enduro SeriesminorGTM or Marketing PartnerRace series sponsored by Montana Bicycle Guild. Great Divide Cyclery sponsors and participates in the series, which holds events in Helena.
• Prickly Pear Land TrustcoreStrategic or Co-development PartnerLocal organization dedicated to protecting land and trails in the Helena valley. Partners with Great Divide Cyclery for trail advocacy and community events supporting the South Hills trail system.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Bike Shop (Crested Butte / mountain town specialists): Independent mountain-town bicycle retailers such as The Bike Shop in Crested Butte serve destination cyclists with premium mountain and e-bike sales plus service — closely comparable to Great Divide Cyclery's mountain-town, trail-anchored positioning.
• Competitive Cyclery: Independent specialty bicycle retailer carrying premium road, mountain, and e-bike brands with in-house service and fitting — comparable mid-sized independent shop model with similar brand portfolio and service depth.
• Jenson USA: Online-first bicycle retailer selling bikes, parts, and accessories with competitive pricing — a direct competitor on the e-commerce side that pressures the local shop's online catalog reach.
• Mike's Bikes: Multi-location independent bicycle retailer on the U.S. West Coast selling premium brands (Specialized, Trek, Santa Cruz) with full-service repair, fitting, and custom builds — directly comparable to Great Divide Cyclery's vertically integrated retail-plus-service model.
• Freewheel Bike: Independent multi-store bicycle retailer in the Upper Midwest offering premium bikes, fitting, and service — comparable in scale and structure to a specialty independent operator with full-service capabilities.
• Bicycle Ranch: Multi-location independent bicycle retailer in the Southwest offering new bikes, service, fittings, and accessories across mountain, road, and e-bike categories — similar independent shop model and full-category coverage.
• Contender Bicycles: Independent specialty bike shop in Salt Lake City focused on road, mountain, and custom builds with strong community/trail-riding orientation — a close analog in scale, premium-brand mix, and service-led differentiation.
• One on One Bicycle Studio: Independent bicycle studio emphasizing professional bike fitting, custom builds, and high-end retail — closely comparable in its positioning around fitting, custom service, and premium bike sales.

Broad incumbents

• REI (Recreational Equipment Inc.): National outdoor co-op with significant bicycle retail, service, and fitting offerings across many locations — a broad incumbent that overlaps with Great Divide Cyclery's product and service categories but does not specialize in a single market.
• Trek Bicycle Corporation: Global bicycle manufacturer with company-owned retail stores, direct-to-consumer online sales, and full service offerings — a broader incumbent that competes both as a brand carried by the shop and as a vertically integrated retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreatDivideCyclery
• Instagraminstagram.com/greatdividecyclery
• LinkedInlinkedin.com/company/great-divide-cyclery-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Divide Cyclery Inc