Golf Planet

What Golf Planet does

Golf Planet s.r.o. is a Prague-headquartered, privately held Czech golf travel agency founded in 2003 by Adolf Červinka and Michal Křeček. The company operates as a direct-to-consumer golf tourism specialist, selling complete golf vacation packages (often 7-night stays bundled with 2–4 green fees, transfers, and insurance) priced in Czech Korunas and sourced predominantly from amateur golfers in the Czech Republic and Slovakia. Since its 2018 merger with GPA (Golf Promotion Agency), Golf Planet has positioned itself as the largest year-round golf services provider in the Czech Republic for amateur players, with combined revenue exceeding 50 million CZK.

The platform centers on an online booking engine (golfplanet.cz) that aggregates a global directory of golf courses across 35+ countries — including UK (2,906 courses), Germany (741), Spain (418), France (542), Sweden (489), Ireland (333), Netherlands (206), Thailand (210), and Malaysia (160) — and a parallel hotel inventory. Product surface spans four primary offerings: a golf course booking platform, pre-packaged tours (Zájezdy) to destinations such as Turkey, Spain, Portugal, Morocco, UAE, and Thailand, bespoke custom trip planning (Nabídka na míru) generated against customer-submitted requirements, and standalone hotel bookings at golf resorts. Bundles include mandatory travel-agency bankruptcy insurance (per Czech Law No. 159/1999 SB), guaranteed tee times, all-inclusive dining options, and airport and course transfers.

Commercially, Golf Planet runs a transaction-fee / take-rate model on bundled package sales, with no disclosed funding, no PE/VC involvement, and no parent holding company. Distribution is entirely direct: website content/booking, plus phone (+420 774 436 901, +420 777 883 297) and email ([email protected]) for custom quotes. Technology stack is conventional — no API, no mobile app, no disclosed AI/ML capability — and operations are limited to a single Prague office at Kaprova 42/14, 110 00 Praha 1, registered in the Prague commercial register under file number C 102906.

Name

Golf Planet

Legal name

Golf Planet s.r.o.

Website

https://golfplanet.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Planet s.r.o. is a Prague-based, privately held Czech golf travel agency that sells bundled golf vacation packages — accommodation, green fees, transfers, and insurance — to amateur golfers in the Czech Republic and Slovakia, with destinations across 35+ countries.

Ownership category

akta.pro rank

Product category

Golf Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf travel packages
• Golf vacation packages
• Golf course bookings
• Custom golf tours
• Golf tourism services

Headquarters

HQ city

Stare Mesto

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Golf Vacation Package Sales: Golf Planet acts as a travel agency selling complete golf vacation packages that include accommodation, green fees, airport-hotel transfers, and golf course-hotel transfers. Packages are sold as bundle deals with pricing in CZK (Czech Korunas).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Golf Planet is a Czech-based golf travel agency that sells customized golf vacation packages including accommodation, green fees, airport-hotel transfers, and golf course-hotel transfers to international destinations. The company operates an online platform where customers browse golf courses across 35+ countries and request personalized quotes. Pre-packaged "zájezdy" bundles and bespoke "nabídka na míru" itineraries are priced in Czech Korunas.

Product overview

Golf Planet operates as a Czech-based online golf travel platform offering a comprehensive suite of services for golf tourism. The core offering consists of a golf course booking platform that aggregates courses across Europe, Asia, Africa, North America, South America, the Middle East, Caribbean, and Pacific regions. The platform provides three main service offerings: direct golf course reservations, pre-packaged golf travel packages (zájezdy) with accommodation and green fees bundled, and custom trip planning (nabídka na míru) for personalized golf vacations. Additional services include hotel bookings at golf resorts and ancillary offerings such as travel insurance, airport transfers, and tee-time guarantees. The company positions itself as a specialized golf travel operator with over 15 years of experience, having merged with GPA to become the largest year-round golf services provider in the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Booking Platform Online platform for browsing, searching, and booking golf courses across multiple countries worldwide, with detailed course information, ratings, and tee-time reservations. Targeted at amateur golfers planning international golf travel.
• Golf Travel Packages (Zájezdy) Pre-packaged golf vacation bundles that include accommodation, green fees, airport transfers, and sometimes meals, available for destinations like Turkey, Morocco, and other golf destinations. Targeted at amateur golfers seeking organized multi-course trips.
• Custom Golf Trip Planning (Nabídka na míru) Bespoke golf trip planning service allowing customers to customize their golf vacation with personalized itineraries, selected destinations, hotels, tee times, and additional services like insurance and transfers. Targeted at amateur golfers requiring tailored itineraries.
• Golf Hotel Bookings Hotel booking service for golf travelers, offering accommodations in golf resorts across various countries including Turkey, Spain, Portugal, Morocco, UAE, and Thailand. Targeted at amateur golfers traveling internationally.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GPAcoreStrategic or Co-development PartnerMerger with GPA company created the largest year-round golf services provider in the Czech Republic for amateur players, with combined revenue exceeding 50 million CZK.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leading Courses: European golf course booking platform with tee-time reservation and review content across thousands of courses — overlaps Golf Planet's course aggregation and booking technology.
• Your Golf Travel: UK-based golf travel agency specializing in custom and packaged golf holidays to Europe, Turkey and beyond — directly comparable bundled-product model and customer (amateur golfers booking overseas golf trips).
• Golfbreaks: UK-headquartered golf tour operator that sells bundled golf vacations including accommodation, tee times and transfers across European and international destinations — same product model, same end customer, larger geographic footprint.
• TeeTimes: Online tee-time booking and golf travel platform serving UK and European golfers with green-fee reservations and packaged breaks — directly comparable tee-time and trip-booking engine.

Broad incumbents

• Viator (Tripadvisor Experiences): Large-scale tours and experiences marketplace that increasingly packages destination activities — broad incumbent adjacent to Golf Planet's tour/activity bundling role.
• Booking.com: Global OTA with extensive hotel inventory including golf resorts and growing experience/tee-time offerings — broader, well-capitalized competitor that overlaps the lodging leg of Golf Planet's bundles.

Regional players

• GolfHolic: Central European golf travel operator serving Austrian/German clients with bundled golf vacations — comparable product but operates in a different domestic market.

Emerging players

• Let's Golf: Golf holiday specialist focused on UK and European golf breaks, including accommodation-and-tee packages — overlapping offering but with smaller scale than Golf Planet's full-vacation packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/golf-planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Planet