Good Harvest Market

Name

Good Harvest Market

Legal name

Good Harvest Market

Website

https://goodharvestmarket.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural and Organic Food Retail

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Natural food store
• Organic grocery
• Local produce retail
• Gluten-free foods
• Wellness products

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue generated through in-store retail sales of organic produce, meat, poultry, seafood, wellness products, grocery items, bulk goods, beer, wine, liquor, and specialty cheese. Additional revenue from prepared foods and catering services through Hop Harvest & Vine restaurant adjacent to the store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Good Harvest Market operates a single physical retail natural food store in Pewaukee, WI, selling 100% certified organic produce, natural and organic meats, sustainably sourced seafood, wellness and beauty products, organic grocery items, bulk foods, beer/wine/liquor, and specialty cheese. The business also operates Hop Harvest & Vine, an adjacent restaurant and public house offering breakfast, lunch, dinner, and brunch, and provides catering services for corporate and private events.

Product overview

Good Harvest Market is Waukesha County's largest natural food store specializing in organic, local, and gluten-free foods. The company operates a single physical retail location (not a platform product) with multiple departments including Fresh Organic Produce, Meat & Poultry, Seafood, Wellness & Beauty, Grocery, Bulk Foods, Beer/Wine/Liquor, and Specialty Cheese. An adjacent restaurant called Hop Harvest & Vine provides on-site dining. Additional services include Catering, a loyalty program (ECO Rewards), and Food as Medicine special diet programs. The business model emphasizes local Wisconsin vendors, with over 180 local farmers and companies supplying products.

Differentiator

Problem solved

Functional benefit

Brands

• Hop Harvest & Vine: A public house and restaurant located adjacent to Good Harvest Market, serving 100% certified organic produce, all-natural pasture-raised meats, and sustainably sourced seafood. Open for breakfast, lunch, dinner and weekend brunch. Also offers catering and event room rental services.

Products and services

• Fresh Organic Produce 100% Certified Organic produce department offering specialty and heirloom varieties, sourced locally whenever possible. Serves individual consumers seeking organic fruits and vegetables.
• Meat & Poultry Certified organic and natural meats department offering organic poultry, natural pork, grass-fed and pasture-fed beef, grass-fed bison, house-made sausage, and specialty cuts. Targets health- and quality-conscious consumers.
• Seafood Sustainably sourced seafood department offering fresh, wild-caught, and farm-raised tilapia, salmon, shrimp, mussels, cod, and trout. Serves consumers seeking responsibly sourced seafood with verified supplier standards.
• Wellness & Beauty Wellness and beauty department offering vitamins and supplements, weight loss aids, protein powders, cleanses, first aid, probiotics, homeopathic and herbal remedies, over 100 essential oils, and all-natural personal care and beauty products free from parabens and harmful chemicals.
• Grocery Extensive selection of organic grocery products with an emphasis on local Wisconsin vendors, serving routine household grocery needs.
• Bulk Foods Bulk department offering pantry staples and specialty items sold in loose quantity, supporting reduced packaging and special diet needs.
• Beer, Wine & Liquor Selection of craft beer, wine, and spirits featuring local Wisconsin breweries and producers.
• Specialty Cheese Artisan and specialty cheese selection offered in-store for individual consumers.
• Hop Harvest & Vine Restaurant and Public House On-site restaurant located adjacent to Good Harvest Market serving 100% certified organic produce, all-natural pasture-raised meats, and sustainably sourced seafood. Open for breakfast, lunch, dinner, and weekend brunch; serves walk-in customers and private events.
• Catering Catering service for corporate meetings, family gatherings, weddings, and birthday parties, featuring local seasonal organic foods.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Patagonia ProvisionsminorStrategic or Co-development PartnerSustainable farm-raised salmon supplier. Good Harvest Market partners with Patagonia Provisions to provide sustainably sourced salmon products, aligning with the store's commitment to environmental responsibility and sustainable food sourcing.
• Fortune FishminorStrategic or Co-development PartnerSustainable seafood partner for Atlantic Irish organic salmon sourcing. Provides high-quality, sustainably sourced salmon meeting the store's strict aquaculture standards.
• AquachileminorStrategic or Co-development PartnerSustainable salmon farming partner providing aquachile products that meet the store's standards for water quality testing, GMO-free diets, and no antibiotics or hormones.
• Superior FreshcoreStrategic or Co-development PartnerSustainable farm-raised salmon supplier and produce partner. Located in Hixton, WI. A key local Wisconsin partner providing both sustainable salmon and organic produce, representing the store's commitment to local sustainable sourcing.
• Regal SpringsminorStrategic or Co-development PartnerSustainable farm-raised tilapia supplier providing responsibly raised fish products meeting the store's organic and sustainability standards.
• Harvest SelectminorStrategic or Co-development PartnerSustainable farm-raised catfish supplier providing sustainably sourced catfish products as part of the store's commitment to responsible aquaculture.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• New Seasons Market: Community-focused natural grocery chain emphasizing local producers, organics, and in-store prepared foods. Comparable in assortment and community-event strategy, though serving Pacific Northwest markets.
• Natural Grocers: Specialty natural and organic grocery chain emphasizing certified organic produce, dietary supplements, and strict ingredient standards. Most directly comparable to Good Harvest in assortment philosophy and customer target, though operating at multi-store scale.
• The Fresh Market: Specialty grocer with curated fresh produce, meat, seafood, and specialty cheese departments. Mirrors Good Harvest's premium department-store approach within a small-format footprint.
• Sprouts Farmers Market: Specialty natural and organic grocer with strong fresh-produce emphasis and a curated grocery assortment. Comparable to Good Harvest in product mix, customer demographic, and small-format specialty positioning.
• Trader Joe's: Specialty grocery chain focused on natural, organic, and private-label products at value price points. Directly competitive in natural/organic categories, particularly for prepared foods and curated specialty items.
• MOM's Organic Market: Independently operated organic grocer with strict ingredient standards, local sourcing programs, and a community-event-driven model. Closely parallels Good Harvest's local-sourcing and education-led positioning.

Broad incumbents

• Whole Foods Market: Largest U.S. natural and organic grocer (Amazon-owned) with broad assortment of certified organic produce, specialty diet products, and wellness items. Overlaps directly with Good Harvest's category but at vastly greater scale and pricing power.
• Hy-Vee: Midwest-based supermarket chain with an expanded natural/organic, local, and wellness assortment, including in-store dining venues. Competitor for the same Wisconsin health-conscious shoppers, though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-harvest-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Harvest Market