LE COQ INFORMATIQUE

What LE COQ INFORMATIQUE does

Le Coq Informatique SAS is a French IT hardware distributor and related-services provider, founded in 2017 and headquartered in Lormont near Bordeaux. Originally operating as a pan-European broker/trader of computer equipment in high volumes, the company pivoted in 2021 to focus on the French market, serving small, medium, and large French businesses (PMEs, TPEs, grands groupes, and unicorns) with hardware procurement, deployment, and lifecycle services.

The company distributes multi-brand hardware (HP, Lenovo, iiyama, among others) — laptops, desktops, monitors, servers, telephony, audio, and printing equipment — sourcing through European wholesalers and manufacturers with claimed continent-wide visibility to identify best prices and availability in real time. It maintains an internal depot with buffer stock to ship stocked items within 24 hours, and offers adjacent professional services including hardware modifications, workstation masterization, Microsoft Intune/Autopilot pre-deployment, Microsoft 365 license management, and equipment trade-in via a broker partner network.

Le Coq Informatique monetizes through unit-priced B2B catalog sales (per-SKU pricing displayed ex-tax), pro-account-gated e-commerce, and dedicated field sales organized by regional sectors (e.g., Nouvelle-Aquitaine). In 2025 the firm extended into vertical-focused subsidiaries — Auto IT for the automotive/mobility sector and Hotel IT for hospitality — and is building out Le Coq IA, an AI services division currently under development. Cumulative enterprise customer count is stated at over 400.

Name

LE COQ INFORMATIQUE

Legal name

LE COQ INFORMATIQUE SAS

Website

https://lecoqinformatique.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Coq Informatique is a French B2B IT hardware distributor and services provider that sources multi-brand computers, monitors, and peripherals across Europe, serving French SMEs, large enterprises, and select vertical sectors including automotive and hospitality with procurement, deployment, and trade-in services.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Computer & Office Equipment (3570)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

Keywords

• IT hardware distribution
• Business computer equipment
• Device deployment services
• IT procurement
• Equipment trade-in

Headquarters

HQ city

Lormont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of IT equipment (computers, monitors, servers, telephony, audio, printing) with prices shown ex-tax. Products ship from internal stock within 24 hours.
2. Professional Services: Device preparation services including hardware customization (memory, disks), masterization, workstation preparation, and Intune/Autopilot pre-deployment. Microsoft 365 license management included.
3. Equipment Trade-in: Buyback and trade-in of existing IT equipment through broker partner network, providing clients maximum recovery value on old hardware.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Le Coq Informatique distributes multi-brand IT hardware (computers, monitors, servers, telephony, audio, printing) to French businesses and provides related deployment services including hardware customization, workstation masterization, Microsoft Intune/Autopilot pre-deployment, Microsoft 365 license management, and equipment trade-in. The company leverages real-time visibility across the European IT market to source products at the best prices and ships stocked items within 24 hours from its internal depot.

Product overview

Le Coq Informatique is an IT hardware distributor offering a multi-brand portfolio of computers, monitors, servers, telephony, audio, and printing equipment. The company operates through three main divisions: the core distribution business (selling HP, Lenovo, iiyama and other brands), Hotel IT (specialized solutions for hospitality), and Auto IT (specialized solutions for automotive). They provide associated services including hardware modifications, workstation preparation/masterization, Microsoft Intune/Autopilot deployment, Microsoft 365 license management, and equipment trade-in programs. The company targets French businesses (SMBs, enterprises, and unicorns) leveraging European market visibility for competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel IT Solutions Specialized IT solutions division for the hospitality industry, providing hardware, deployment, networking, and support services tailored to hotels including administration systems, Wi-Fi connectivity, and client-facing connected devices with aesthetic integration for hotel environments.
• Auto IT Solutions Specialized IT solutions for the automotive/mobility sector, serving dealerships, workshops, showrooms, and logistics operations with hardware, networking, and management solutions.
• Multi-brand IT Hardware Catalog Distribution of multi-brand IT hardware including business laptops, desktops, monitors, servers, telephony, audio, and printing equipment from brands such as HP, Lenovo, and iiyama. Available through a Pro account B2B catalog.
• Hardware Modification Services Custom hardware modifications including memory upgrades, storage expansion, and other configuration changes tailored to client specifications.
• Workstation Masterization and Preparation Post-acquisition workstation preparation services including image deployment, software installation, and configuration standardization.
• Microsoft Intune and Autopilot Pre-deployment Microsoft Intune and Autopilot pre-deployment services for device enrollment and configuration management in enterprise environments.
• Microsoft 365 License Management

Quantifiable outcome

• Ships products within 24 hours from internal stock
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Auto IT (Subsidiary)coreStrategic or Co-development Partner · 1 January 2025Vertical subsidiary launched in 2025, focused exclusively on the automotive sector. Staffed with collaborators who deeply understand automotive industry requirements. Provides specialized IT solutions for car dealerships, workshops, showrooms, and administrative functions.
• Hotel IT (Subsidiary)coreStrategic or Co-development PartnerVertical subsidiary focused on the hospitality sector. Offers specialized IT solutions for hotels including administration systems, networking, guest connectivity, and client comfort technology. Equipment selected for aesthetic integration with hotel environments.
• Le Coq IA (Subsidiary)minorStrategic or Co-development PartnerAI-focused subsidiary under development. Page indicates under construction by company experts.
• Broker/Trader NetworksupportingTechnology or IntegrationEuropean broker network enabling equipment trade-in services. Allows clients to recover maximum value on old hardware through optimized partner channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Ingram Micro is a global IT distribution powerhouse providing hardware, software, and logistics services to resellers and integrators worldwide. It represents the upper-bound incumbent against which Le Coq Informatique positions itself as a more agile, France-focused alternative.
• TD SYNNEX: TD SYNNEX is a leading global IT distributor and solutions aggregator offering multi-brand hardware, software, and services across Europe and globally. Like Ingram Micro, it competes for the same multi-brand IT procurement business Le Coq Informatique targets with French enterprises.
• ALSO Group: ALSO is one of Europe's largest IT distribution groups, operating across multiple countries with a broad portfolio of hardware, software, and value-added services. It is a much larger, broadly-served competitor that Le Coq Informatique implicitly competes against through its European-sourcing arbitrage strategy.
• Computacenter: Computacenter is a UK-headquartered European IT infrastructure provider combining hardware distribution with integration, managed services, and advisory offerings. Le Coq Informatique's professional-services attach (masterization, Intune, M365) targets a similar enterprise buyer, though at vastly different scale.
• Econocom: Econocom is a Franco-Belgian digital services company offering IT equipment financing, leasing, distribution, and managed services to enterprises. Its equipment-as-a-service and lifecycle management offerings are conceptually adjacent to Le Coq Informatique's hardware-plus-deployment-plus-trade-in model.
• Bechtle AG: Bechtle is a major European IT solutions provider headquartered in Germany, with a sizeable French operation covering hardware distribution, managed services, and IT systems design. Its French footprint makes it a relevant incumbent benchmark for Le Coq Informatique's enterprise ambitions.

Direct peers

• Materiel.net: Materiel.net is a long-standing French online IT retailer (now owned by LDLC Group) selling multi-brand PCs, components, and peripherals to consumers and pros. It is a domestic French comparator on the hardware retail/distribution side of Le Coq Informatique's business.
• LDLC: LDLC is the largest independent IT and high-tech e-commerce retailer in France, selling multi-brand PCs, peripherals, and IT equipment to both consumers and B2B buyers. It is the most direct French competitor to Le Coq Informatique's B2B distribution business, operating a similar catalog-plus-services model at much larger scale.
• Inmac Wstore: Inmac Wstore is a French B2B-focused IT reseller (part of the ALSO Group) specializing in hardware, peripherals, software, and deployment services for businesses and public sector. Its product mix and dedicated-account-manager B2B motion closely mirror Le Coq Informatique's model.

Others

• HP Store France: HP's direct French online and B2B store is the OEM channel through which many of Le Coq Informatique's products (HP ProBook, Pro Mini, Pro SFF lines) are ultimately available. It represents the direct-manufacturer competitive threat most relevant to Le Coq Informatique's core resale business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/le-coq-informatique-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE COQ INFORMATIQUE