What THINKBIG Consulting does

THINKBIG Consulting is a boutique consulting firm that operates as a sole proprietorship under founder Ximena Nicolas Requena, delivering professional services in strategic communication, digital marketing, training, and design for socially focused organizations. The company's stated mission is to empower "responsibles of sustainable development" — companies with corporate social responsibility programs, NGOs and foundations, and universities — through its proprietary TBC methodology, which emphasizes building purpose-driven "heart brands," enabling client self-sufficiency, and accompanying implementation rather than perpetuating consultant dependency. Services are organized into four pillars (Comunicación, Marketing Digital, Formación, Diseño) and delivered as customized consulting engagements.

The business is founder-led and bootstrapped with no external funding rounds. The team consists of two principals — Ximena Nicolás (Inspiradora / founder) and Raquel Nicolás (Magician) — supported by an extended practitioner network with collectively 20+ years of experience across research, client psychology, marketing, communication, advertising, design, and digital marketing. Operations span Spain (Madrid, original founding location in 2002) and Colombia (Bogotá, primary operating office since the 2014 relocation), with a cumulative base of 45+ clients cited on the company's success stories page.

Commercially, THINKBIG generates revenue through project-based, customized consulting engagements and multi-year contracts priced on a quote basis. The go-to-market motion is sales-led and relationship-based, with direct outreach to enterprise, nonprofit, and education buyers. Distribution relies primarily on the company website, LinkedIn presence, and referral-driven direct contact (the "Tomemos café" / "Let's have coffee" invitation), with no app, no public API, and no disclosed technology platform beyond standard digital marketing tooling (CMS, CRM, email marketing, SEO/SEM, Google Analytics). The company is GDPR- and CCPA-compliant via its privacy documentation.

Name

THINKBIG Consulting

Legal name

Ximena Nicolas Requena

Website

https://thinkbig-consulting.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

THINKBIG Consulting is a founder-led, bootstrapped boutique consultancy that delivers communication, digital marketing, training, and design services to socially focused organizations — including RSE corporates, NGOs/foundations, and universities — in Spain and Colombia, using its proprietary TBC social marketing methodology.

Ownership category

akta.pro rank

Product category

Social Marketing Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Social marketing consulting
• Purpose-driven branding
• Corporate communications services
• Digital marketing consulting
• NGO strategic communication

Headquarters

HQ city

Usaquén

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services delivered directly to clients including companies with RSE (Corporate Social Responsibility), NGOs, foundations, and universities. Services span communication, digital marketing, design, and training/formation. Revenue is generated through customized consulting engagements and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

THINKBIG Consulting provides strategic communication, digital marketing, training, and design consulting services to socially focused organizations including NGOs, foundations, universities, and companies with corporate social responsibility (RSE) agendas. The firm applies its proprietary TBC methodology to build Heart Brands, develop social marketing strategies, and create purpose-driven communication plans that connect organizations with their stakeholders. Services are delivered as customized consulting engagements and training programs across Spain and Colombia.

Product overview

ThinkBig-Consulting is a consulting firm offering four integrated service pillars: Comunicación (strategic communication planning), Marketing Digital (digital marketing and social media management), Formación (training and capacity building), and Diseño (creative design for social brands). The company operates under a unified Social Marketing methodology called TBC (ThinkBig Consulting), which emphasizes building Heart Brands—purpose-driven brands that connect authentically with audiences. Services include consulting, strategic planning, implementation support, and training, all focused on empowering organizations involved in sustainable development to achieve both social impact and financial sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicación (Strategic Communication) Strategic communication consulting services that help organizations develop and execute marketing and communication plans aligned with their social purpose. Includes brand strategy, market pulse analysis, unified voice development, and strategic roadmap creation. Targeted at NGOs, foundations, universities, and RSE companies.
• Marketing Digital (Digital Marketing) Digital marketing services covering social media management, CMS and CRM implementation, email marketing, SEO/SEM, analytics and metrics, with tutoring, maintenance, and ongoing support for sustainable digital presence. Targeted at socially focused organizations seeking digital channel strategy.
• Formación (Training) Training programs including diploma courses, workshops, and digital marketing tools education, designed to build organizational capacity in social marketing and purposeful communication. Targeted at universities, NGOs, foundations, and corporate clients seeking team capability development.
• Diseño (Design) Design services focused on social and environmental campaigns, creation of social brands, brand revitalization, and conceptualization workshops to build Heart Brands that connect with stakeholders. Targeted at NGOs, foundations, and companies seeking purpose-driven brand identity.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• FutureBrand: FutureBrand is a global brand strategy and experience consultancy (part of IPG/McCann) with offices across LATAM and Spain. While much larger and broader in scope, it competes in the same brand strategy and purpose-driven positioning space that THINKBIG addresses for socially-focused clients.
• Interbrand: Interbrand is a global brand consultancy with significant LATAM operations, offering brand strategy, purpose articulation, and ESG-aligned positioning services. It is a broad incumbent that competes for the same corporate purpose-driven marketing budgets that THINKBIG targets in the Iberian/LATAM market.
• Landor & Fitch: Landor & Fitch is a global brand and design consultancy (WPP) with regional presence in Spain and LATAM. It serves corporate clients on brand purpose, identity systems, and sustainability positioning, overlapping with THINKBIG's Heart Brand and design service pillar.

Regional players

• Llorente & Cuenca (LLYC): LLYC is the largest Spanish-born corporate communications and marketing consultancy with deep LATAM operations across more than a dozen countries. It serves corporate and public-sector clients with purpose-driven communications, brand strategy, and ESG positioning, making it the most directly comparable scaled regional peer for THINKBIG's Iberian/LATAM positioning.
• PIZZOLANTE Comunicación Corporativa: PIZZOLANTE is a Venezuelan-founded, LATAM-wide corporate communications consultancy offering strategic communication, brand positioning, and CSR advisory. Its regional footprint and purpose-aligned client base make it a relevant geographic peer to THINKBIG's Spanish/LATAM offering.
• Roman Corporate: Roman Corporate is a Mexico-based communications and public affairs consultancy serving corporate and nonprofit clients across Latin America. Its focus on integrated communications, stakeholder engagement, and social-purpose campaigns parallels THINKBIG's service pillars in the LATAM market.
• MullenLowe SSP3: MullenLowe SSP3 is the Spanish arm of MullenLowe (IPG), a creative advertising network offering brand strategy, purpose-driven campaigns, and social marketing work. It is a larger regional competitor serving Spanish-language brands with purpose-aligned communications briefs similar to THINKBIG's RSE segment.

Direct peers

• P\u00e9rez y Ria\u00f1o Comunicaci\u00f3n: P\u00e9rez y Ria\u00f1o is a Spanish communications consultancy specializing in sustainability, CSR, and stakeholder relations for companies and NGOs. Its Spanish market focus and purpose-driven client mix closely mirror THINKBIG's RSE and NGO segment focus.
• Corporate Excellence: Corporate Excellence is a Spanish foundation dedicated to advancing reputation, sustainability, and purpose-driven management among corporations. It overlaps directly with THINKBIG's mission of helping companies embed purpose into brand and stakeholder communication, and serves a similar Spanish-language corporate audience.

Emerging players

• For\u00e9tica: For\u00e9tica is a Spanish CSR and sustainability business association that advises companies on ESG strategy and stakeholder engagement. While not a direct marketing agency, it sits in THINKBIG's purpose-driven ecosystem, addressing overlapping clients and topic areas in the Spanish RSE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinkbig-consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THINKBIG Consulting