Vieux Vins Group

What Vieux Vins Group does

Vieux Vins Group (VVG) is a privately held holding company that consolidates a portfolio of fine wine import, distribution, and shared-services businesses operating in the United States. The group comprises three importer subsidiaries — Rosenthal Wine Merchant (founded 1977, led by Founder and CEO Neal Rosenthal), Rare Wine Co (representing more than 30 iconic producers exclusively for California or the U.S. markets), and Diamond Wine Importers (founded 1992, specializing in indigenous Greek varietals from mountain vineyards with volcanic and alluvial soils) — alongside three regional distributors covering California (Elevage), Oregon (Pdx), and Colorado (Natural Wine Co). A wholly-owned shared services entity, Creative Wine Marketing, provides logistics and marketing support across the portfolio.

The group's core product is access to estate-bottled, terroir-driven wines from small family-owned domains producing limited quantities of exceptional wines, distributed through a multi-tier channel: importer entities supply regional distributors, which in turn serve the fine wine retail, restaurant, and collector trade. VVG's business model is transaction-fee-based wine importing and wholesale distribution, with pricing likely quote-based and varying by producer, vintage, and availability; no public pricing is disclosed. The go-to-market motion relies on exclusive producer relationships, regional wholesale partnerships, and long-tenured brand reputation rather than direct-to-consumer technology platforms.

VVG is headquartered in Brisbane (per firmographic data), employs 1–10 people at the parent level, and raised $11.1M in a January 2022 funding round. The group targets fine wine collectors and enthusiasts, HORECA buyers in the Greek wine segment, and regional distributors as its primary customer segments. The holding company structure allows VVG to retain the distinct brand identities and producer portfolios of its subsidiaries while centralizing back-office logistics and marketing functions through Creative Wine Marketing.

Name

Vieux Vins Group

Legal name

Vieux Vins Group

Website

https://vvg.wine

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vieux Vins Group is a privately held holding company that consolidates fine wine importers (Rosenthal Wine Merchant, Rare Wine Co, Diamond Wine Importers), regional distributors in California, Oregon, and Colorado, and shared marketing/logistics services, serving fine wine collectors and the HORECA trade across the United States.

Ownership category

akta.pro rank

Product category

Fine Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Fine wine importing
• Wine distribution services
• Artisan wine portfolio
• Wine logistics marketing
• Specialty wine wholesale

Headquarters

HQ city

Brisbane

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Fine Wine Importing: Importing premium and fine wines from world-renowned small family-owned producers through subsidiaries Rosenthal Wine Merchant (since 1977), Rare Wine Co, and Diamond Wine Importers (since 1992).

Go-to-market motion1 record

Distribution channels6 records

Core offering

Vieux Vins Group is a fine wine import, distribution, and shared-services holding company that supports a portfolio of premium wine businesses. It operates three importer subsidiaries (Rosenthal Wine Merchant, Rare Wine Co, Diamond Wine Importers) sourcing estate-bottled, terroir-driven wines from small family-owned producers globally, and channels them through regional distributors in California, Oregon, and Colorado. Creative Wine Marketing provides shared logistics and marketing services across the portfolio.

Product overview

Vieux Vins Group is a diversified wine import and distribution holding company operating a portfolio of complementary business units. The group manages three import businesses (Rosenthal Wine Merchant, Rare Wine Co, and Diamond Wine Importers) that specialize in fine, artisanal wines from family-owned producers globally. Distribution is handled through regional distributors covering California (Elevage), Oregon (Pdx), and Colorado (Natural Wine Co). Logistics and marketing support is provided by Creative Wine Marketing. The group operates as a unified distribution network rather than a single product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosenthal Wine Merchant Fine wine importer founded in 1977, dedicated to terroir and natural winemaking. Sources estate-bottled wines exclusively from small, family-owned domains producing limited quantities of exceptional wines for the U.S. market.
• Rare Wine Co (RWC Wholesale)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Creative Wine MarketingcoreGTM or Marketing PartnerCreative Wine Marketing provides logistics and marketing support for the Vieux Vins Group portfolio of wine importers and distributors.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Verity Wine Partners: Specialty wine importer/distributor representing family-owned estates; comparable operating model to VVG with multi-region producer exclusivities.
• Polaner Selections: U.S. fine wine importer and distributor focused on family-owned producers from France, Italy, and elsewhere; mirrors VVG's model of exclusive agency relationships and regional distribution.
• Kermit Lynch Wine Merchant: Long-established U.S. fine wine importer and retailer specializing in small French and Italian family-owned producers — directly comparable to Rosenthal Wine Merchant's terroir-driven, low-intervention import model.
• Loosen Bros. USA: U.S. import arm of a German wine estate, importing German and other fine wines; comparable importer-distributor relationship model.
• Skurnik Wines: Family-owned U.S. importer and distributor of fine wines from small estate producers across multiple regions; comparable portfolio breadth and exclusive producer representation strategy to VVG's import subsidiaries.
• Frederick Wildman & Sons: Heritage U.S. importer of fine European wines with national distribution; comparable import-plus-distribution structure and exclusive producer relationships.

Broad incumbents

• Winebow: Large multi-portfolio wine importer and distributor; comparable import-plus-distribution structure but with broader producer portfolio and national reach.
• Republic National Distributing Company: Major U.S. alcohol beverage distributor with broad national footprint; comparable distribution channel role, though at materially larger scale than VVG's regional distributors.
• Southern Glazer's Wine & Spirits: Largest U.S. wine and spirits distributor with national reach; sets competitive baseline for distribution scale, supplier negotiation, and shelf access that VVG's regional model must contend with.

Emerging players

• Jenny & François Selections: Specialty importer of natural wines from small producers; overlaps with VVG's natural-wine focus, particularly at Natural Wine Co in Colorado.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vieux-vins-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vieux Vins Group