What Ureru Net Advertising Group does

Ureru Net Advertising Group (TSE Growth: 9235) is a Fukuoka-headquartered digital advertising and direct-to-consumer marketing technology company founded in 2010 by Kato Koichi Leo. It operates the cloud-based "ureru D2C tsukuru" platform, which combines landing page creation, AI-driven creative production, store CRM, LINE marketing automation, and a proprietary methodology called "Saikyo no ureru noureki" (最強の売れる脳, "the strongest selling brain") built on a corpus of more than 2,600 A/B tests across 1,000+ cumulative clients and over ¥20 billion in cumulative managed advertising spend. The company reports average client ROAS improvement of 4.2x (maximum 18.0x) and states that approximately 70% of Japan's top 100 D2C brands use its services; named customers include Yazuya, Yamada Bee Farm, House Foods, Rohto, Calbee, Kao, and Eisai.

The business model is a mix of SaaS subscriptions, premium consulting, and education/community monetization. Subscription pricing spans ureru D2C tsukuru at ¥149,800/month, Store CRM from ¥49,800/month, Step LINE at ¥30,000/month, and premium consulting at ¥100,000 per session. In January 2025, the company transitioned to a holding company structure and now operates subsidiaries including Ureru Net Advertising, Ureru Ekkyo EC, Ureru D2C Industry M&A, Olkus (beauty D2C), JCNT (call center), SOBA Project, Bitcoin Savior, SHILD FORCE, Aidewei Advertising Shanghai, and Ureru AI Marketing, pursuing M&A roll-ups such as Grupps, Orlinks Pharma, Access Bright's China business, JCNT International, LIGHT, and International Kampo Research Institute.

The company IPO'd on the Tokyo Stock Exchange Growth Market on October 23, 2023, after being recognized on the Deloitte Japan Technology Fast 50 with an 84.7% three-year revenue CAGR. Current strategic direction is toward AI-native marketing tooling, cross-border D2C advertising into China and the United States, and adjacent-vertical expansion through continued tuck-in acquisitions.

Name

Ureru Net Advertising Group

Legal name

Ureru Net Advertising Group Co., Ltd.

Website

https://ureru.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Ureru Net Advertising Group (TSE Growth: 9235) is a Fukuoka-based D2C marketing technology company operating the cloud platform "ureru D2C tsukuru," providing AI-driven landing page creation, CRM, LINE automation, and consulting to 1,000+ Japanese D2C brands including Kao, Calbee, and Rohto.

Ownership category

akta.pro rank

Product category

D2C Marketing Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Direct marketing services
• D2C advertising platform
• Landing page optimization
• Conversion rate optimization
• Internet advertising consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Service Subscription (ureru D2C tsukuru): Monthly subscription for the flagship SaaS platform 'ureru D2C tsukuru' providing landing page generation, advertising optimization, follow-up messaging, and A/B testing tools. Delivered as a subscription model (stock型/subscription-type) with annual contracts. Revenue is recurring and stable.
2. Premium Consulting (ureru kunsaru): High-value consulting engagements (2-hour premium seminar format at ¥100,000) providing direct access to CEO Kato Koichi Leo and proven D2C growth strategies. Delivered as annual contract consulting.
3. Cross-border E-commerce Services (越境EC): Cross-border EC support for US and China markets, including consulting and operational outsourcing for D2C companies using Amazon mall and other platforms. Expanded through absorption merger with International Herbal Research Institute for OEM/health supplement manufacturing.
4. Store CRM and Other SaaS Tools: Monthly subscription for 'ureru Store CRM tsukuru' (store CRM tool) and other niche SaaS tools (LINE step messaging, e-commerce site tools).
5. AI Marketing Services: AI-driven marketing services including prompt creation, data science, and AI-driven advertising automation for D2C/EC companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ureru Net Advertising Group sells the cloud-based SaaS platform "ureru D2C tsukuru" (¥149,800/month) that provides D2C companies with landing page generation, A/B testing, AI-powered creative auto-production, automated follow-up messaging (LINE/SMS/email), and CRM functionality. The platform is built on the proprietary "Saikyo no ureru noureki" (most powerful selling know-how) methodology derived from 2,600+ A/B tests, delivering average 4.2x and maximum 18.0x ROAS improvement.

Product overview

えるネット広告社グループは、東京証券取引所グロース市場上場（証券コード9235）の純粋持株会社体制の下、の子会社群による多角化された事業ポートフォリオを展開しています。Core productはD2C/EC事業者向けクラウドサービス「えるD2Cつくーる」で、ランディングページ制作、广告最適化、AI自動クリエイティブ制作、自動化フォローメール配信などの機能を統合的に提供します。これに続き、越境EC支援の「える越境EC社」、AIマーケティング支援の「えるAIマーケティング社」、D2C美妝ブランドの「オルクス」、国際Wi-Fiレンタル服務の「JCNT」、ビジュアルコミュニケーションの「SOBAプロジェクト」、暗号資産復元服務の「ビットコイン・セイヴァー」、AI/PRスキル研修の「SHILD FORCE」など、げるネット広告社グループ傘下の子会社が各専門領域で事業を展開しています。irect marketing specialized group, offering integrated D2C marketing services through the core cloud platform えるD2Cつくーる supplemented by cross-border EC, AI marketing, beauty D2C brands, telecom services, and digital asset management subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Ureru D2C Tsukuru: Cloud service platform for D2C advertising with built-in 'Saikyo no Ureru Nohi' (most effective selling methodology) for landing pages and marketing optimization.
• Ureru Ekkyo EC
• Ureru AI Marketing
• Olkus
• JCNT
• Bitcoin Savior
• SOBA Project
• SHILD FORCE
• D2C no Kai

Products and services

• ureru D2C tsukuru (売れるD2Cつくる) Cloud-based D2C/e-commerce marketing platform providing landing page creation, advertising optimization, A/B testing, AI-powered creative auto-production, and automated follow-up messaging (LINE, SMS, MMS, email). Built on the proprietary Saikyo no ureru noureki methodology from 2,600+ A/B tests. Priced at ¥149,800/month.
• ureru Ekkyo EC (売れる越境EC) Cross-Border E-commerce Services Cross-border e-commerce services for Japanese D2C brands expanding to US (Amazon, other marketplaces) and China (WeChat, Weibo, Tmall, JD.com) markets, including consulting, operational outsourcing, and Amazon marketplace consulting.
• ureru AI Marketing (売れるAIマーケティング)

Quantifiable outcome

• Average 4.2x improvement in advertising ROAS (Return on Advertising Spend) for clients using the ureru D2C tsukuru platform; maximum recorded improvement of 18.0x in best-performing campaigns.
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Herbal Research InstitutecoreStrategic or Co-development Partner · 1 July 2024Strategic absorption merger combining the Institute's manufacturing expertise in health foods/beverages with ureru's D2C marketing and e-commerce capabilities. Enables a unique D2C OEM model where ureru can offer contracted manufacturing alongside its digital marketing services.
• Japan Marketing Association (公益社団法人 日本マーケティング協会)coreStrategic or Co-development Partner · 28 September 2022JMA co-hosted the inaugural 'D2C no kai Forum 2022' with ureru, bringing 300 D2C business owners and marketers together. The partnership lent institutional credibility to the D2C community event and facilitated cross-industry knowledge sharing between ureru's client base and JMA's broader marketing professional network.
• SUPER STUDIO (株式会社SUPER STUDIO)coreStrategic or Co-development Partner · 28 July 2022SUPER STUDIO provides the 'ecforce' EC platform serving 800+ D2C brands in Japan. Partnership enables bidirectional integration: (1) Landing pages created on ureru D2C tsukuru automatically feed orders into ecforce for order management; (2) ecforce users can easily adopt ureru D2C tsukuru. Joint seminars and knowledge sharing initiatives conducted. The partnership positions both companies to offer 'startup to scale' support for D2C brands.
• Adways China (愛徳威広告(上海)有限公司)coreChannel Partner/ Reseller/ Distributor · 16 May 2017Adways China operates as a group subsidiary providing digital marketing support in China, including brand advertising and app marketing. Combines local platform networks and customer base with ureru's methodology to support Japanese D2C brands entering China via Chinese SNS and e-commerce channels.
• Fusic (株式会社Fusic)coreTechnology or Integration · 1 September 2011Fusic (Kyushu University-affiliated IT venture) co-developed and released the original 'ureru Net Advertising tsukuru' cloud service in September 2011. Fusic handled research, development, and operation of the platform while ureru handled planning and supervision. The partnership produced Japan's first A/B test-optimized landing page SaaS. Fusic also co-developed 'ureru Store CRM tsukuru' in 2015. Fusic continues as a long-term technology development partner.
• Kyoto University / NTT Comware / Omron (SOBAプロジェクト)minorStrategic or Co-development Partner · 20 January 2010R&D consortium developing SOBA (Session Oriented Broadband Applications) visual communication software. Kyoto University research group leads development; NTT Comware provides network infrastructure; Omron provides technology components. The SOBA platform enables multi-user visual communication for business applications.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AnyMind Group: Tokyo-headquartered marketing, influencer, and D2C enablement platform operating across APAC. Comparable as a multi-product marketing platform targeting D2C brands with cross-border expansion support.
• Appier: Taiwan-headquartered AI marketing and customer engagement platform listed on Tokyo Stock Exchange, serving APAC markets. Comparable as an AI-driven marketing SaaS targeting advertising optimization and customer conversion, with overlapping APAC D2C customer base.
• PLAID (KARTE): Operator of KARTE, a leading Japanese CX (customer experience) platform enabling real-time personalization and conversion optimization on web and app. Closest direct competitor in Japan for CRO and personalization use cases targeting D2C and enterprise customers.
• pluszero: Japanese marketing DX and CRO-focused consulting and technology company. Directly comparable as a CRO-focused service provider for Japanese e-commerce and D2C clients.
• Repro: Japanese customer engagement and marketing automation platform serving mobile and web apps. Directly comparable to ureru as a Japan-focused marketing technology SaaS targeting customer journey optimization and conversion improvement.

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with strong digital and direct marketing capabilities. Overlaps with ureru on D2C advertising strategy, but lacks ureru's SaaS-based landing page optimization platform.
• ADK Holdings: Major Japanese advertising agency group (formerly Asatsu-DK), where ureru's founder Kato previously worked. Operates broadly in advertising, including direct marketing, but as a larger full-service agency rather than ureru's SaaS-led D2C specialization.
• Dentsu: Japan's largest advertising agency group with global operations. Competes with ureru in D2C advertising services as part of its broad portfolio, but ureru's specialization in landing page optimization and single-item D2C gives it niche advantage.

Others

• SUPER STUDIO (ecforce): Operator of ecforce, an EC platform serving 800+ Japanese D2C brands. Strategic technology integration partner with ureru (bidirectional order/landing page data flow). Adjacent as an ecosystem partner rather than competitor.
• Fusic: Kyushu University-affiliated IT venture that co-developed the original ureru D2C tsukuru cloud platform in 2011. Long-term technology partner and shares product DNA with ureru; adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/urerunetad
• YouTubeyoutube.com/user/urerunet
• Facebookfacebook.com/ureru
• Instagraminstagram.com/urerunet/?hl=ja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ureru Net Advertising Group